---
title: "Spa pool and sauna brands in New Zealand: Which brands are most popular in search?"
description: "Compare the spa pool, hot tub and sauna brands New Zealand homes install. Share of Search among Alpine Spas, Jacuzzi, Clearlight Saunas and Vortex Spas, the spa pool and sauna brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-spa-pool-and-sauna-brands"
publisher: "Brandwave"
---

# Spa pool and sauna brands in New Zealand: Which brands are most popular in search?

Compare the spa pool, hot tub and sauna brands New Zealand homes install. Share of Search among Alpine Spas, Jacuzzi, Clearlight Saunas and Vortex Spas, the spa pool and sauna brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Spa pool and sauna brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Alpine Spas, 65.2%

## Which brand is most popular in search among spa pool and sauna brands in New Zealand?

- In August 2026, Alpine Spas was the most searched among spa pool and sauna brands in New Zealand, with an estimated 8.5K branded searches and 65.2% estimated Share of Search within this set.
- Jacuzzi is in 2nd place, 34.9 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, Alpine Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand increased from 64.3% to 65.2%.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool and sauna brands in New Zealand increased from 29.6% to 30.3%.
- Across the 11 months ending August 2026, Clearlight Saunas’ estimated Share of Search among spa pool and sauna brands in New Zealand decreased from 3.7% to 2.8%.
- Across the 11 months ending August 2026, Vortex Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand decreased from 2.4% to 1.8%.
- Across the 11 months ending August 2026, Alpine Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 71% in November 2025 and was lowest at 61.4% in February 2026.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 33.4% in February 2026 and was lowest at 24.5% in November 2025.
- Across the 11 months ending August 2026, Clearlight Saunas’ estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 1.7% in December 2025.
- Across the 11 months ending August 2026, Vortex Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 2.6% in April 2026 and was lowest at 1.5% in July 2026.

## Compare search popularity between leading brands

- [Alpine Spas vs Jacuzzi: compare search popularity](/demand/nz/compare/alpine-spas-vs-jacuzzi): 65.2% against 30.3% Share of Search.
- [Alpine Spas vs Clearlight Saunas: compare search popularity](/demand/nz/compare/alpine-spas-vs-clearlight-saunas): 65.2% against 2.8% Share of Search.
- [Jacuzzi vs Clearlight Saunas: compare search popularity](/demand/nz/compare/clearlight-saunas-vs-jacuzzi): 30.3% against 2.8% Share of Search.

## How did search popularity change for New Zealand spa pool and sauna brands in August 2026?

- In August 2026, Jacuzzi gained estimated Share of Search among spa pool and sauna brands in New Zealand, from 29.6% to 30.3%.
- In August 2026, Alpine Spas lost estimated Share of Search among spa pool and sauna brands in New Zealand, from 66.3% to 65.2%.
- Estimated monthly branded searches for Vortex Spas in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.
- Estimated monthly branded searches for Clearlight Saunas in New Zealand fell 30.8% over 11 measured months, from 520 to 360 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Alpine Spas | 65.2% | 8.5K | -5.8% | Alpine Spas |
| 2 | Jacuzzi | 30.3% | 3.9K | -1.7% | Jacuzzi |
| 3 | Clearlight Saunas | 2.8% | 360 | +2.9% | Clearlight Saunas |
| 4 | Vortex Spas | 1.8% | 230 | +9.5% | Vortex Spas |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alpine Spas | 9.1K | 64.3% | 1 |
| Oct 2025 | Jacuzzi | 4.2K | 29.6% | 2 |
| Oct 2025 | Clearlight Saunas | 520 | 3.7% | 3 |
| Oct 2025 | Vortex Spas | 340 | 2.4% | 4 |
| Nov 2025 | Alpine Spas | 11.7K | 71% | 1 |
| Nov 2025 | Jacuzzi | 4K | 24.5% | 2 |
| Nov 2025 | Clearlight Saunas | 370 | 2.3% | 3 |
| Nov 2025 | Vortex Spas | 360 | 2.2% | 4 |
| Dec 2025 | Alpine Spas | 7.8K | 63.4% | 1 |
| Dec 2025 | Jacuzzi | 4K | 32.9% | 2 |
| Dec 2025 | Vortex Spas | 240 | 2% | 3 |
| Dec 2025 | Clearlight Saunas | 210 | 1.7% | 4 |
| Jan 2026 | Alpine Spas | 7.8K | 65.4% | 1 |
| Jan 2026 | Jacuzzi | 3.6K | 29.8% | 2 |
| Jan 2026 | Vortex Spas | 310 | 2.6% | 3 |
| Jan 2026 | Clearlight Saunas | 270 | 2.3% | 4 |
| Feb 2026 | Alpine Spas | 6.4K | 61.4% | 1 |
| Feb 2026 | Jacuzzi | 3.5K | 33.4% | 2 |
| Feb 2026 | Clearlight Saunas | 270 | 2.6% | 3 |
| Feb 2026 | Vortex Spas | 270 | 2.6% | 4 |
| Mar 2026 | Alpine Spas | 7.8K | 63.6% | 1 |
| Mar 2026 | Jacuzzi | 4K | 32.1% | 2 |
| Mar 2026 | Clearlight Saunas | 280 | 2.3% | 3 |
| Mar 2026 | Vortex Spas | 240 | 1.9% | 4 |
| Apr 2026 | Alpine Spas | 7.9K | 63.3% | 1 |
| Apr 2026 | Jacuzzi | 3.9K | 31.3% | 2 |
| Apr 2026 | Clearlight Saunas | 340 | 2.7% | 3 |
| Apr 2026 | Vortex Spas | 330 | 2.6% | 4 |
| May 2026 | Alpine Spas | 8.4K | 64.3% | 1 |
| May 2026 | Jacuzzi | 4.1K | 31.4% | 2 |
| May 2026 | Clearlight Saunas | 310 | 2.4% | 3 |
| May 2026 | Vortex Spas | 260 | 2% | 4 |
| Jun 2026 | Alpine Spas | 10.2K | 69.4% | 1 |
| Jun 2026 | Jacuzzi | 3.9K | 26.4% | 2 |
| Jun 2026 | Clearlight Saunas | 330 | 2.2% | 3 |
| Jun 2026 | Vortex Spas | 290 | 2% | 4 |
| Jul 2026 | Alpine Spas | 9K | 66.3% | 1 |
| Jul 2026 | Jacuzzi | 4K | 29.6% | 2 |
| Jul 2026 | Clearlight Saunas | 350 | 2.6% | 3 |
| Jul 2026 | Vortex Spas | 210 | 1.5% | 4 |
| Aug 2026 | Alpine Spas | 8.5K | 65.2% | 1 |
| Aug 2026 | Jacuzzi | 3.9K | 30.3% | 2 |
| Aug 2026 | Clearlight Saunas | 360 | 2.8% | 3 |
| Aug 2026 | Vortex Spas | 230 | 1.8% | 4 |
| Sep 2026 | Alpine Spas | — | — | — |
| Sep 2026 | Clearlight Saunas | — | — | — |
| Sep 2026 | Jacuzzi | — | — | — |
| Sep 2026 | Vortex Spas | — | — | — |

## What is being compared

- **Alpine Spas**: Measured on the search terms “alpine spas”, “alpine spas hot tub”, “alpine spas infrared sauna”, “alpine spas matterhorn”, “alpine spas near me”, “alpine spas new zealand”, “alpine spas nz”, “alpine spas sauna”, “alpine spas warehouse”, “alpinespas”, “alpinespas co nz” and “alpinespas nz”, summed into one figure.
- **Clearlight Saunas**: Measured on the search terms “clearlight sauna”, “clearlight sauna infrared”, “clearlight saunas near me” and “clearlight saunas nz”, summed into one figure.
- **Jacuzzi**: Measured on the search terms “inflatable jacuzzi tub”, “jacuzzi”, “jacuzzi bar”, “jacuzzi hot tub”, “jacuzzi infrared sauna”, “jacuzzi near me”, “jacuzzi new zealand”, “jacuzzi nz”, “jacuzzi outside”, “jacuzzi sauna”, “jacuzzi spa”, “jacuzzi spa pool”, “jacuzzi tub” and “portable jacuzzi tub”, summed into one figure.
- **Vortex Spas**: Measured on the search terms “vortex spas”, “vortex spas new zealand”, “vortex spas nz” and “vortexspas”, summed into one figure.

- [Alpine Spas](/demand/nz/brands/alpine-spas)
- [Clearlight Saunas](/demand/nz/brands/clearlight-saunas)
- [Jacuzzi](/demand/nz/brands/jacuzzi)
- [Vortex Spas](/demand/nz/brands/vortex-spas)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among spa pool and sauna brands in New Zealand?

In August 2026, Alpine Spas was the most searched among spa pool and sauna brands in New Zealand, with an estimated 8.5K branded searches and 65.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Spa pool and sauna brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-spa-pool-and-sauna-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spa-pool-and-sauna-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.