--- title: "Soy milk brands in New Zealand: Which are searched most?" description: "Compare the soy milk brands people buy. Share of Search among Vitasoy, So Good and Kikkoman, the soy milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-soy-milk-brands" publisher: "Brandwave" --- # Soy milk brands in New Zealand: Which are searched most? Compare the soy milk brands people buy. Share of Search among Vitasoy, So Good and Kikkoman, the soy milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Soy milk brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Vitasoy, 54.3% ## Which brand is most popular in search among soy milk brands in New Zealand? - In September 2026, Vitasoy was the most searched among soy milk brands in New Zealand, with an estimated 700 branded searches, 54.3% of all searches for the three we track. - So Good is in 2nd place, 22.5 percentage points behind at 31.8%. - Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand increased from 39.8% to 54.3%. - Across the 12 months ending September 2026, So Good’s share of searches among soy milk brands in New Zealand decreased from 39.8% to 31.8%. - Across the 12 months ending September 2026, Kikkoman’s share of searches among soy milk brands in New Zealand decreased from 20.5% to 14%. - Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand peaked at 54.3% in September 2026 and was lowest at 38.5% in January 2026. - Across the 12 months ending September 2026, So Good’s share of searches among soy milk brands in New Zealand peaked at 42.3% in November 2025 and was lowest at 28% in May 2026. - Across the 12 months ending September 2026, Kikkoman’s share of searches among soy milk brands in New Zealand peaked at 24.8% in May 2026 and was lowest at 14% in September 2026. - Across the 12 months ending September 2026, Vitasoy rose from 2nd to 1st among soy milk brands in New Zealand. - Across the 12 months ending September 2026, So Good fell from 1st to 2nd among soy milk brands in New Zealand. ## Top soy milk brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Vitasoy and So Good appeared every time. Vitasoy was recommended most often, coming first in three out of four answers that gave a list. So Good was second. Kikkoman, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitasoy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | So Good | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kikkoman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soy milk brands - Asked ChatGPT "Which soy milk brand should I buy in New Zealand?": 1. Vitasoy, 2. So Good - Asked ChatGPT "What are the best soy milk brands in New Zealand?": 1. Vitasoy, 2. So Good - Asked ChatGPT "What's the best soy milk brand in New Zealand for coffee and cereal?": 1. So Good, 2. Vitasoy - Searched Google, AI Overview "soy milk nz": 1. Vitasoy, 2. So Good - Searched Google, AI Overview "barista soy milk": 1. So Good, 2. Vitasoy Not named in any answer: Kikkoman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Vitasoy vs So Good: compare search popularity](/demand/nz/compare/so-good-vs-vitasoy): 54.3% against 31.8% Share of Search. - [Vitasoy vs Kikkoman: compare search popularity](/demand/nz/compare/kikkoman-vs-vitasoy): 54.3% against 14% Share of Search. - [So Good vs Kikkoman: compare search popularity](/demand/nz/compare/kikkoman-vs-so-good): 31.8% against 14% Share of Search. ## How did search popularity change for New Zealand soy milk brands in September 2026? - In September 2026, Vitasoy gained share of searches among soy milk brands in New Zealand, from 50.8% to 54.3%. - In September 2026, So Good lost share of searches among soy milk brands in New Zealand, from 34.2% to 31.8%. - In September 2026, Kikkoman lost share of searches among soy milk brands in New Zealand, from 15% to 14%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vitasoy | 54.3% | 700 | +14.8% | Vitasoy | | 2 | So Good | 31.8% | 410 | 0.0% | Sanitarium | | 3 | Kikkoman | 14% | 180 | 0.0% | Kikkoman | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | So Good | 330 | 39.8% | 1 | | Oct 2025 | Vitasoy | 330 | 39.8% | 2 | | Oct 2025 | Kikkoman | 170 | 20.5% | 3 | | Nov 2025 | So Good | 330 | 42.3% | 1 | | Nov 2025 | Vitasoy | 310 | 39.7% | 2 | | Nov 2025 | Kikkoman | 140 | 17.9% | 3 | | Dec 2025 | Vitasoy | 310 | 43.7% | 1 | | Dec 2025 | So Good | 260 | 36.6% | 2 | | Dec 2025 | Kikkoman | 140 | 19.7% | 3 | | Jan 2026 | So Good | 460 | 42.2% | 1 | | Jan 2026 | Vitasoy | 420 | 38.5% | 2 | | Jan 2026 | Kikkoman | 210 | 19.3% | 3 | | Feb 2026 | Vitasoy | 350 | 43.2% | 1 | | Feb 2026 | So Good | 280 | 34.6% | 2 | | Feb 2026 | Kikkoman | 180 | 22.2% | 3 | | Mar 2026 | Vitasoy | 460 | 46% | 1 | | Mar 2026 | So Good | 350 | 35% | 2 | | Mar 2026 | Kikkoman | 190 | 19% | 3 | | Apr 2026 | Vitasoy | 470 | 44.3% | 1 | | Apr 2026 | So Good | 330 | 31.1% | 2 | | Apr 2026 | Kikkoman | 260 | 24.5% | 3 | | May 2026 | Vitasoy | 590 | 47.2% | 1 | | May 2026 | So Good | 350 | 28% | 2 | | May 2026 | Kikkoman | 310 | 24.8% | 3 | | Jun 2026 | Vitasoy | 540 | 46.2% | 1 | | Jun 2026 | So Good | 350 | 29.9% | 2 | | Jun 2026 | Kikkoman | 280 | 23.9% | 3 | | Jul 2026 | Vitasoy | 640 | 50.8% | 1 | | Jul 2026 | So Good | 410 | 32.5% | 2 | | Jul 2026 | Kikkoman | 210 | 16.7% | 3 | | Aug 2026 | Vitasoy | 610 | 50.8% | 1 | | Aug 2026 | So Good | 410 | 34.2% | 2 | | Aug 2026 | Kikkoman | 180 | 15% | 3 | | Sep 2026 | Vitasoy | 700 | 54.3% | 1 | | Sep 2026 | So Good | 410 | 31.8% | 2 | | Sep 2026 | Kikkoman | 180 | 14% | 3 | ## What is being compared - **Kikkoman**: Measured on the search terms “kikkoman” and “kikkoman cooking sake”, summed into one figure. - **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure. - **Vitasoy**: Measured on the search terms “calci plus vitasoy”, “vitasoy”, “vitasoy milk” and “vitasoy protein plus”, summed into one figure. - [Kikkoman](/demand/nz/brands/kikkoman) - [So Good](/demand/nz/brands/so-good) - [Vitasoy](/demand/nz/brands/vitasoy) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among soy milk brands in New Zealand? In September 2026, Vitasoy was the most searched among soy milk brands in New Zealand, with an estimated 700 branded searches, 54.3% of all searches for the three we track. ## Cite this page Brandwave. "Soy milk brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-soy-milk-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soy-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.