---
title: "Soup and stock brands in New Zealand: Which brands are most popular in search?"
description: "Compare the soup, stock and gravy brands New Zealanders cook with. Share of Search among Maggi, Campbell's, Continental and Oxo, the soup and stock brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-soup-and-stock-brands"
publisher: "Brandwave"
---

# Soup and stock brands in New Zealand: Which brands are most popular in search?

Compare the soup, stock and gravy brands New Zealanders cook with. Share of Search among Maggi, Campbell's, Continental and Oxo, the soup and stock brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soup and stock brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Maggi, 59.6%

## Which brand is most popular in search among soup and stock brands in New Zealand?

- In August 2026, Maggi was the most searched among soup and stock brands in New Zealand, with an estimated 5.9K branded searches and 59.6% estimated Share of Search within this set.
- Campbell's is in 2nd place, 38.6 percentage points behind at 21% Share of Search.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand decreased from 23.2% to 21%.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand increased from 12.8% to 14.5%.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among soup and stock brands in New Zealand peaked at 60% in October 2025 and was lowest at 50.6% in November 2025.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 21% in August 2026.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 12% in May 2026.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.4% in November 2025.
- Across the 11 months ending August 2026, Maggi held steady: its estimated Share of Search among soup and stock brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Maggi vs Campbell's: compare search popularity](/demand/nz/compare/campbells-vs-maggi): 59.6% against 21% Share of Search.
- [Maggi vs Continental: compare search popularity](/demand/nz/compare/continental-vs-maggi): 59.6% against 14.5% Share of Search.
- [Maggi vs Oxo: compare search popularity](/demand/nz/compare/maggi-vs-oxo): 59.6% against 4.8% Share of Search.
- [Campbell's vs Continental: compare search popularity](/demand/nz/compare/campbells-vs-continental): 21% against 14.5% Share of Search.
- [Campbell's vs Oxo: compare search popularity](/demand/nz/compare/campbells-vs-oxo): 21% against 4.8% Share of Search.
- [Continental vs Oxo: compare search popularity](/demand/nz/compare/continental-vs-oxo): 14.5% against 4.8% Share of Search.

## How did search popularity change for New Zealand soup and stock brands in August 2026?

- In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.
- In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
- Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.
- Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maggi | 59.6% | 5.9K | +7.1% | Nestlé |
| 2 | Campbell's | 21% | 2.1K | -0.5% | Campbell's |
| 3 | Continental | 14.5% | 1.4K | +14.3% | Continental |
| 4 | Oxo | 4.8% | 480 | +17.1% | Oxo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maggi | 5K | 60% | 1 |
| Oct 2025 | Campbell's | 1.9K | 23.2% | 2 |
| Oct 2025 | Continental | 1.1K | 12.8% | 3 |
| Oct 2025 | Oxo | 330 | 4% | 4 |
| Nov 2025 | Maggi | 4.2K | 50.6% | 1 |
| Nov 2025 | Campbell's | 2.8K | 33.3% | 2 |
| Nov 2025 | Continental | 1.1K | 12.7% | 3 |
| Nov 2025 | Oxo | 280 | 3.4% | 4 |
| Dec 2025 | Maggi | 4K | 54.5% | 1 |
| Dec 2025 | Campbell's | 1.9K | 26.7% | 2 |
| Dec 2025 | Continental | 1.1K | 15.3% | 3 |
| Dec 2025 | Oxo | 250 | 3.4% | 4 |
| Jan 2026 | Maggi | 4.6K | 57.7% | 1 |
| Jan 2026 | Campbell's | 1.9K | 24.3% | 2 |
| Jan 2026 | Continental | 1.1K | 13.4% | 3 |
| Jan 2026 | Oxo | 370 | 4.6% | 4 |
| Feb 2026 | Maggi | 4.2K | 55.5% | 1 |
| Feb 2026 | Campbell's | 2K | 26.3% | 2 |
| Feb 2026 | Continental | 1.1K | 14% | 3 |
| Feb 2026 | Oxo | 310 | 4.1% | 4 |
| Mar 2026 | Maggi | 4.7K | 55.4% | 1 |
| Mar 2026 | Campbell's | 2.2K | 26.2% | 2 |
| Mar 2026 | Continental | 1.2K | 13.8% | 3 |
| Mar 2026 | Oxo | 390 | 4.6% | 4 |
| Apr 2026 | Maggi | 4.9K | 58.5% | 1 |
| Apr 2026 | Campbell's | 2K | 23.9% | 2 |
| Apr 2026 | Continental | 1.1K | 12.8% | 3 |
| Apr 2026 | Oxo | 410 | 4.9% | 4 |
| May 2026 | Maggi | 5.6K | 59.6% | 1 |
| May 2026 | Campbell's | 2.2K | 23.3% | 2 |
| May 2026 | Continental | 1.1K | 12% | 3 |
| May 2026 | Oxo | 480 | 5.1% | 4 |
| Jun 2026 | Maggi | 5.6K | 59.4% | 1 |
| Jun 2026 | Campbell's | 2.1K | 22.4% | 2 |
| Jun 2026 | Continental | 1.3K | 13.8% | 3 |
| Jun 2026 | Oxo | 420 | 4.5% | 4 |
| Jul 2026 | Maggi | 5.5K | 59.5% | 1 |
| Jul 2026 | Campbell's | 2.1K | 22.5% | 2 |
| Jul 2026 | Continental | 1.3K | 13.6% | 3 |
| Jul 2026 | Oxo | 410 | 4.4% | 4 |
| Aug 2026 | Maggi | 5.9K | 59.6% | 1 |
| Aug 2026 | Campbell's | 2.1K | 21% | 2 |
| Aug 2026 | Continental | 1.4K | 14.5% | 3 |
| Aug 2026 | Oxo | 480 | 4.8% | 4 |
| Sep 2026 | Campbell's | — | — | — |
| Sep 2026 | Continental | — | — | — |
| Sep 2026 | Maggi | — | — | — |
| Sep 2026 | Oxo | — | — | — |

## What is being compared

- **Campbell's**: Measured on the search terms “campbell's”, “campbells”, “campbells condensed soup”, “campbells condensed tomato soup”, “campbells mushroom soup”, “campbells near me”, “campbells nz”, “campbells online”, “campbells soup” and “campbells tomato soup”, summed into one figure.
- **Continental**: Measured on the search terms “continental car tyres”, “continental chicken noodle soup”, “continental cross contact tyres”, “continental cup a soup”, “continental moto tires”, “continental mtb tires”, “continental soup”, “continental tires”, “continental tyre”, “continental tyres near me” and “continental tyres price”, summed into one figure.
- **Maggi**: Measured on the search terms “chicken maggi soup”, “cream of chicken soup maggi”, “curry noodles maggi”, “maggi”, “maggi 2 minute noodles”, “maggi beef noodles”, “maggi carbonara”, “maggi chicken noodle soup”, “maggi co nz”, “maggi creamy chicken soup”, “maggi cubes”, “maggi cuppa noodles”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi indian noodles”, “maggi masala”, “maggi mushroom soup”, “maggi near me”, “maggi noodles”, “maggi nz”, “maggi onion soup”, “maggi onion soup mix”, “maggi online”, “maggi oriental noodles”, “maggi pumpkin and garlic soup”, “maggi ramen”, “maggi sauces”, “maggi seafood chowder”, “maggi season”, “maggi soup”, “maggi soup mix”, “maggi soup packets”, “maggi soup tomato” and “maggi stroganoff”, summed into one figure.
- **Oxo**: Measured on the search terms “chicken oxo cubes”, “lamb oxo cubes”, “oxo cubes”, “oxo soup” and “oxo soup cubes”, summed into one figure.

- [Campbell's](/demand/nz/brands/campbells)
- [Continental](/demand/nz/brands/continental)
- [Maggi](/demand/nz/brands/maggi)
- [Oxo](/demand/nz/brands/oxo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soup and stock brands in New Zealand?

In August 2026, Maggi was the most searched among soup and stock brands in New Zealand, with an estimated 5.9K branded searches and 59.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Soup and stock brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-soup-and-stock-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soup-and-stock-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.