---
title: "Soundbar with subwoofer brands in New Zealand: Which are searched most?"
description: "Compare the soundbar with subwoofer brands people buy. Share of Search among JBL, Sony, Bose, Sonos, Samsung and LG, the soundbar with subwoofer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-soundbar-with-subwoofer-brands"
publisher: "Brandwave"
---

# Soundbar with subwoofer brands in New Zealand: Which are searched most?

Compare the soundbar with subwoofer brands people buy. Share of Search among JBL, Sony, Bose, Sonos, Samsung and LG, the soundbar with subwoofer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soundbar with subwoofer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: JBL, 38.7%

## Which brand is most popular in search among soundbar with subwoofer brands in New Zealand?

- In September 2026, JBL was the most searched among soundbar with subwoofer brands in New Zealand, with an estimated 18.7K branded searches, 38.7% of all searches for the six we track.
- Sony is in 2nd place, 3.3 percentage points behind at 35.4%.
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar with subwoofer brands in New Zealand increased from 36% to 38.7%.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar with subwoofer brands in New Zealand decreased from 15.6% to 12.5%.
- Across the 12 months ending September 2026, Sonos’ share of searches among soundbar with subwoofer brands in New Zealand increased from 11.3% to 11.9%.
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar with subwoofer brands in New Zealand peaked at 46.6% in December 2025 and was lowest at 35.2% in March 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among soundbar with subwoofer brands in New Zealand peaked at 37.4% in February 2026 and was lowest at 28.4% in December 2025.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar with subwoofer brands in New Zealand peaked at 15.6% in October 2025 and was lowest at 12.2% in April 2026.
- Across the 12 months ending September 2026, Sonos’ share of searches among soundbar with subwoofer brands in New Zealand peaked at 13.1% in March 2026 and was lowest at 11% in December 2025.
- Across the 12 months ending September 2026, Sony, Samsung and LG held steady: their share of searches among soundbar with subwoofer brands in New Zealand each moved less than 0.5 percentage points.

## Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, JBL appeared every time. JBL was recommended most often, coming first in two out of five answers. Samsung was second, and LG was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| JBL | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Sony | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Sonos | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bose | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about soundbar with subwoofer brands

- Asked ChatGPT "Which soundbar with subwoofer brand should I go to in New Zealand?": 1. Samsung, 2. JBL, 3. Sony, 4. Sonos, 5. LG
- Asked ChatGPT "What are the best soundbar with subwoofer brands in New Zealand?": 1. Samsung, 2. JBL, 3. Sony, 4. Sonos, 5. Bose, 6. LG
- Asked ChatGPT "What's the best soundbar with subwoofer brand in New Zealand for deep bass?": 1. Samsung, 2. JBL
- Searched Google, AI Overview "soundbar with subwoofer nz": 1. JBL, 2. LG, 3. Sony
- Searched Google, AI Overview "soundbar and subwoofer": 1. JBL, 2. LG, 3. Samsung

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [JBL vs Sony: compare search popularity](/demand/nz/compare/jbl-vs-sony): 38.7% against 35.4% Share of Search.
- [JBL vs Bose: compare search popularity](/demand/nz/compare/bose-vs-jbl): 38.7% against 12.5% Share of Search.
- [JBL vs Sonos: compare search popularity](/demand/nz/compare/jbl-vs-sonos): 38.7% against 11.9% Share of Search.
- [Sony vs Bose: compare search popularity](/demand/nz/compare/bose-vs-sony): 35.4% against 12.5% Share of Search.
- [Sony vs Sonos: compare search popularity](/demand/nz/compare/sonos-vs-sony): 35.4% against 11.9% Share of Search.
- [Bose vs Sonos: compare search popularity](/demand/nz/compare/bose-vs-sonos): 12.5% against 11.9% Share of Search.

## How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

- In September 2026, Sony gained share of searches among soundbar with subwoofer brands in New Zealand, from 33.1% to 35.4%.
- In September 2026, JBL gained share of searches among soundbar with subwoofer brands in New Zealand, from 36.8% to 38.7%.
- In September 2026, Bose lost share of searches among soundbar with subwoofer brands in New Zealand, from 15.3% to 12.5%.
- In September 2026, Sonos lost share of searches among soundbar with subwoofer brands in New Zealand, from 13% to 11.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 38.7% | 18.7K | +16.9% | JBL |
| 2 | Sony | 35.4% | 17.1K | +18.8% | Sony |
| 3 | Bose | 12.5% | 6K | -9.4% | Bose |
| 4 | Sonos | 11.9% | 5.8K | +1.9% | Sonos |
| 5 | Samsung | 0.81% | 390 | -18.8% | Samsung |
| 6 | LG | 0.58% | 280 | -15.2% | LG |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 15.4K | 36% | 1 |
| Oct 2025 | Sony | 15.2K | 35.5% | 2 |
| Oct 2025 | Bose | 6.7K | 15.6% | 3 |
| Oct 2025 | Sonos | 4.8K | 11.3% | 4 |
| Oct 2025 | Samsung | 390 | 0.91% | 5 |
| Oct 2025 | LG | 280 | 0.65% | 6 |
| Nov 2025 | JBL | 22.6K | 37% | 1 |
| Nov 2025 | Sony | 20.5K | 33.6% | 2 |
| Nov 2025 | Bose | 9.3K | 15.2% | 3 |
| Nov 2025 | Sonos | 7.8K | 12.7% | 4 |
| Nov 2025 | Samsung | 480 | 0.79% | 5 |
| Nov 2025 | LG | 360 | 0.59% | 6 |
| Dec 2025 | JBL | 31.5K | 46.6% | 1 |
| Dec 2025 | Sony | 19.2K | 28.4% | 2 |
| Dec 2025 | Bose | 8.7K | 12.9% | 3 |
| Dec 2025 | Sonos | 7.5K | 11% | 4 |
| Dec 2025 | Samsung | 480 | 0.71% | 5 |
| Dec 2025 | LG | 290 | 0.43% | 6 |
| Jan 2026 | JBL | 18.4K | 41.5% | 1 |
| Jan 2026 | Sony | 14.4K | 32.5% | 2 |
| Jan 2026 | Bose | 5.8K | 13.1% | 3 |
| Jan 2026 | Sonos | 5K | 11.3% | 4 |
| Jan 2026 | Samsung | 390 | 0.88% | 5 |
| Jan 2026 | LG | 280 | 0.63% | 6 |
| Feb 2026 | Sony | 12.8K | 37.4% | 1 |
| Feb 2026 | JBL | 12.5K | 36.4% | 2 |
| Feb 2026 | Bose | 4.5K | 13.2% | 3 |
| Feb 2026 | Sonos | 3.9K | 11.4% | 4 |
| Feb 2026 | Samsung | 320 | 0.93% | 5 |
| Feb 2026 | LG | 240 | 0.7% | 6 |
| Mar 2026 | Sony | 14.3K | 36.8% | 1 |
| Mar 2026 | JBL | 13.7K | 35.2% | 2 |
| Mar 2026 | Sonos | 5.1K | 13.1% | 3 |
| Mar 2026 | Bose | 5.1K | 13.1% | 4 |
| Mar 2026 | Samsung | 390 | 1% | 5 |
| Mar 2026 | LG | 290 | 0.75% | 6 |
| Apr 2026 | JBL | 17K | 40% | 1 |
| Apr 2026 | Sony | 14.3K | 33.6% | 2 |
| Apr 2026 | Sonos | 5.3K | 12.4% | 3 |
| Apr 2026 | Bose | 5.2K | 12.2% | 4 |
| Apr 2026 | Samsung | 390 | 0.92% | 5 |
| Apr 2026 | LG | 370 | 0.87% | 6 |
| May 2026 | JBL | 15.5K | 36.2% | 1 |
| May 2026 | Sony | 15.2K | 35.5% | 2 |
| May 2026 | Bose | 6.3K | 14.7% | 3 |
| May 2026 | Sonos | 5.2K | 12.2% | 4 |
| May 2026 | Samsung | 320 | 0.75% | 5 |
| May 2026 | LG | 300 | 0.7% | 6 |
| Jun 2026 | JBL | 16.1K | 36.9% | 1 |
| Jun 2026 | Sony | 15K | 34.4% | 2 |
| Jun 2026 | Bose | 6.7K | 15.5% | 3 |
| Jun 2026 | Sonos | 5K | 11.6% | 4 |
| Jun 2026 | LG | 370 | 0.85% | 5 |
| Jun 2026 | Samsung | 320 | 0.73% | 6 |
| Jul 2026 | JBL | 16.3K | 37.1% | 1 |
| Jul 2026 | Sony | 15.6K | 35.4% | 2 |
| Jul 2026 | Bose | 6.3K | 14.3% | 3 |
| Jul 2026 | Sonos | 5.1K | 11.6% | 4 |
| Jul 2026 | Samsung | 390 | 0.89% | 5 |
| Jul 2026 | LG | 330 | 0.75% | 6 |
| Aug 2026 | JBL | 16K | 36.8% | 1 |
| Aug 2026 | Sony | 14.4K | 33.1% | 2 |
| Aug 2026 | Bose | 6.7K | 15.3% | 3 |
| Aug 2026 | Sonos | 5.7K | 13% | 4 |
| Aug 2026 | Samsung | 480 | 1.1% | 5 |
| Aug 2026 | LG | 330 | 0.76% | 6 |
| Sep 2026 | JBL | 18.7K | 38.7% | 1 |
| Sep 2026 | Sony | 17.1K | 35.4% | 2 |
| Sep 2026 | Bose | 6K | 12.5% | 3 |
| Sep 2026 | Sonos | 5.8K | 11.9% | 4 |
| Sep 2026 | Samsung | 390 | 0.81% | 5 |
| Sep 2026 | LG | 280 | 0.58% | 6 |

## What is being compared

- **Bose**: Measured on the search terms “bose”, “bose qc”, “bose soundbar”, “bose soundlink” and “bose soundlink flex”, summed into one figure.
- **JBL**: Measured on the search terms “jbl”, “jbl boombox 4”, “jbl boombox3”, “jbl earbuds”, “jbl mic”, “jbl partybox”, “jbl partybox 320” and “jbl wireless mic”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Sonos**: Measured on the search terms “sonos”, “sonos amp”, “sonos arc”, “sonos five”, “sonos move”, “sonos one”, “sonos play”, “sonos port”, “sonos ray”, “sonos roam” and “sonos sub”, summed into one figure.
- **Sony**: Measured on the search terms “sony”, “sony camara”, “sony cyber shot”, “sony wh 1000xm4”, “sony wh 1000xm5” and “sony wh 1000xm6”, summed into one figure.

- [Bose](/demand/nz/brands/bose)
- [JBL](/demand/nz/brands/jbl)
- [LG](/demand/nz/brands/lg)
- [Samsung](/demand/nz/brands/samsung)
- [Sonos](/demand/nz/brands/sonos)
- [Sony](/demand/nz/brands/sony)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soundbar with subwoofer brands in New Zealand?

In September 2026, JBL was the most searched among soundbar with subwoofer brands in New Zealand, with an estimated 18.7K branded searches, 38.7% of all searches for the six we track.

## Cite this page

Brandwave. "Soundbar with subwoofer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-soundbar-with-subwoofer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soundbar-with-subwoofer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.