---
title: "Soundbar brands in New Zealand: Which are searched most?"
description: "Compare the soundbar brands New Zealanders buy. Share of Search among JBL, Bose, Sonos, Samsung, LG, Panasonic and Yamaha, the soundbar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-soundbar-brands"
publisher: "Brandwave"
---

# Soundbar brands in New Zealand: Which are searched most?

Compare the soundbar brands New Zealanders buy. Share of Search among JBL, Bose, Sonos, Samsung, LG, Panasonic and Yamaha, the soundbar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soundbar brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: JBL, 68.5%

## Which brand is most popular in search among soundbar brands in New Zealand?

- In September 2026, JBL was the most searched among soundbar brands in New Zealand, with an estimated 39.3K branded searches, 68.5% of all searches for the seven we track.
- Bose is in 2nd place, 48.9 percentage points behind at 19.6%.
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar brands in New Zealand increased from 64.1% to 68.5%.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar brands in New Zealand decreased from 24% to 19.6%.
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar brands in New Zealand peaked at 72.4% in December 2025 and was lowest at 64.1% in October 2025.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar brands in New Zealand peaked at 24% in October 2025 and was lowest at 17.8% in December 2025.
- Across the 12 months ending September 2026, Sonos’ share of searches among soundbar brands in New Zealand peaked at 12.2% in March 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Sonos, Samsung, LG, Panasonic and Yamaha held steady: their share of searches among soundbar brands in New Zealand each moved less than 0.5 percentage points.

## Top soundbar brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, JBL and Samsung appeared every time. Samsung was recommended most often, coming first in two out of five answers. Sonos was second, and JBL was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Samsung | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Sonos | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| JBL | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| LG | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Bose | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Yamaha | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Panasonic | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about soundbar brands

- Asked ChatGPT "Which soundbar brand should I go to in New Zealand?": 1. Samsung, 2. Sonos, 3. JBL, 4. Yamaha, 5. LG, 6. Panasonic
- Asked ChatGPT "What are the best soundbar brands in New Zealand?": 1. Sonos, 2. Samsung, 3. Bose, 4. JBL, 5. Yamaha
- Asked ChatGPT "What's the best soundbar brand in New Zealand for better tv sound?": 1. Samsung, 2. Sonos, 3. Bose, 4. JBL, 5. LG
- Searched Google, AI Overview "soundbar for tv": 1. LG, 2. Samsung, 3. JBL
- Searched Google, AI Overview "soundbar nz": 1. JBL, 2. Samsung, 3. Sonos, 4. Bose, 5. LG

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [JBL vs Bose: compare search popularity](/demand/nz/compare/bose-vs-jbl): 68.5% against 19.6% Share of Search.
- [JBL vs Sonos: compare search popularity](/demand/nz/compare/jbl-vs-sonos): 68.5% against 10.4% Share of Search.
- [Bose vs Sonos: compare search popularity](/demand/nz/compare/bose-vs-sonos): 19.6% against 10.4% Share of Search.

## How did search popularity change for New Zealand soundbar brands in September 2026?

- In September 2026, JBL gained share of searches among soundbar brands in New Zealand, from 65.8% to 68.5%.
- In September 2026, Bose lost share of searches among soundbar brands in New Zealand, from 21.8% to 19.6%.
- Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.
- Estimated monthly branded searches for Panasonic in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
- Estimated monthly branded searches for Yamaha in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 68.5% | 39.3K | +9.5% | JBL |
| 2 | Bose | 19.6% | 11.2K | -5.3% | Bose |
| 3 | Sonos | 10.4% | 6K | +2.6% | Sonos |
| 4 | Samsung | 0.68% | 390 | -18.8% | Samsung |
| 5 | LG | 0.49% | 280 | -15.2% | LG |
| 6 | Panasonic | 0.24% | 140 | 0.0% | Panasonic |
| 7 | Yamaha | 0.09% | 50 | +25.0% | Yamaha |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 31.8K | 64.1% | 1 |
| Oct 2025 | Bose | 11.9K | 24% | 2 |
| Oct 2025 | Sonos | 5K | 10% | 3 |
| Oct 2025 | Samsung | 390 | 0.79% | 4 |
| Oct 2025 | LG | 280 | 0.56% | 5 |
| Oct 2025 | Panasonic | 210 | 0.42% | 6 |
| Oct 2025 | Yamaha | 70 | 0.14% | 7 |
| Nov 2025 | JBL | 45.9K | 64.6% | 1 |
| Nov 2025 | Bose | 16.1K | 22.6% | 2 |
| Nov 2025 | Sonos | 7.9K | 11.2% | 3 |
| Nov 2025 | Samsung | 480 | 0.68% | 4 |
| Nov 2025 | LG | 360 | 0.51% | 5 |
| Nov 2025 | Panasonic | 260 | 0.37% | 6 |
| Nov 2025 | Yamaha | 50 | 0.07% | 7 |
| Dec 2025 | JBL | 65.1K | 72.4% | 1 |
| Dec 2025 | Bose | 16K | 17.8% | 2 |
| Dec 2025 | Sonos | 7.7K | 8.5% | 3 |
| Dec 2025 | Samsung | 480 | 0.53% | 4 |
| Dec 2025 | Panasonic | 320 | 0.36% | 5 |
| Dec 2025 | LG | 290 | 0.32% | 6 |
| Dec 2025 | Yamaha | 50 | 0.06% | 7 |
| Jan 2026 | JBL | 34.8K | 67.8% | 1 |
| Jan 2026 | Bose | 10.3K | 20.1% | 2 |
| Jan 2026 | Sonos | 5.2K | 10.2% | 3 |
| Jan 2026 | Samsung | 390 | 0.76% | 4 |
| Jan 2026 | LG | 280 | 0.55% | 5 |
| Jan 2026 | Panasonic | 260 | 0.51% | 6 |
| Jan 2026 | Yamaha | 50 | 0.1% | 7 |
| Feb 2026 | JBL | 26.2K | 66.8% | 1 |
| Feb 2026 | Bose | 8.2K | 20.9% | 2 |
| Feb 2026 | Sonos | 4.1K | 10.4% | 3 |
| Feb 2026 | Samsung | 320 | 0.82% | 4 |
| Feb 2026 | LG | 240 | 0.61% | 5 |
| Feb 2026 | Panasonic | 140 | 0.36% | 6 |
| Feb 2026 | Yamaha | 30 | 0.08% | 7 |
| Mar 2026 | JBL | 27.5K | 64.2% | 1 |
| Mar 2026 | Bose | 9.3K | 21.7% | 2 |
| Mar 2026 | Sonos | 5.2K | 12.2% | 3 |
| Mar 2026 | Samsung | 390 | 0.91% | 4 |
| Mar 2026 | LG | 290 | 0.68% | 5 |
| Mar 2026 | Panasonic | 110 | 0.26% | 6 |
| Mar 2026 | Yamaha | 20 | 0.05% | 7 |
| Apr 2026 | JBL | 33.1K | 67.2% | 1 |
| Apr 2026 | Bose | 9.7K | 19.7% | 2 |
| Apr 2026 | Sonos | 5.5K | 11.2% | 3 |
| Apr 2026 | Samsung | 390 | 0.79% | 4 |
| Apr 2026 | LG | 370 | 0.75% | 5 |
| Apr 2026 | Panasonic | 170 | 0.35% | 6 |
| Apr 2026 | Yamaha | 30 | 0.06% | 7 |
| May 2026 | JBL | 32K | 65.2% | 1 |
| May 2026 | Bose | 10.8K | 22% | 2 |
| May 2026 | Sonos | 5.4K | 11% | 3 |
| May 2026 | Samsung | 320 | 0.65% | 4 |
| May 2026 | LG | 300 | 0.61% | 5 |
| May 2026 | Panasonic | 210 | 0.43% | 6 |
| May 2026 | Yamaha | 40 | 0.08% | 7 |
| Jun 2026 | JBL | 32.7K | 65.3% | 1 |
| Jun 2026 | Bose | 11.2K | 22.5% | 2 |
| Jun 2026 | Sonos | 5.2K | 10.4% | 3 |
| Jun 2026 | LG | 370 | 0.74% | 4 |
| Jun 2026 | Samsung | 320 | 0.64% | 5 |
| Jun 2026 | Panasonic | 170 | 0.34% | 6 |
| Jun 2026 | Yamaha | 30 | 0.06% | 7 |
| Jul 2026 | JBL | 33K | 66% | 1 |
| Jul 2026 | Bose | 10.8K | 21.6% | 2 |
| Jul 2026 | Sonos | 5.3K | 10.5% | 3 |
| Jul 2026 | Samsung | 390 | 0.78% | 4 |
| Jul 2026 | LG | 330 | 0.66% | 5 |
| Jul 2026 | Panasonic | 210 | 0.42% | 6 |
| Jul 2026 | Yamaha | 40 | 0.08% | 7 |
| Aug 2026 | JBL | 35.9K | 65.8% | 1 |
| Aug 2026 | Bose | 11.9K | 21.8% | 2 |
| Aug 2026 | Sonos | 5.8K | 10.7% | 3 |
| Aug 2026 | Samsung | 480 | 0.88% | 4 |
| Aug 2026 | LG | 330 | 0.6% | 5 |
| Aug 2026 | Panasonic | 140 | 0.26% | 6 |
| Aug 2026 | Yamaha | 40 | 0.07% | 7 |
| Sep 2026 | JBL | 39.3K | 68.5% | 1 |
| Sep 2026 | Bose | 11.2K | 19.6% | 2 |
| Sep 2026 | Sonos | 6K | 10.4% | 3 |
| Sep 2026 | Samsung | 390 | 0.68% | 4 |
| Sep 2026 | LG | 280 | 0.49% | 5 |
| Sep 2026 | Panasonic | 140 | 0.24% | 6 |
| Sep 2026 | Yamaha | 50 | 0.09% | 7 |

## What is being compared

- **Bose**: Measured on the search terms “bose”, “bose ear phones”, “bose qc”, “bose soundbar”, “bose soundlink”, “bose soundlink flex” and “bose speakers”, summed into one figure.
- **JBL**: Measured on the search terms “jbl”, “jbl bluetooth speaker”, “jbl boombox 4”, “jbl boombox3”, “jbl ear buds”, “jbl earbuds”, “jbl mic”, “jbl partybox”, “jbl partybox 320”, “jbl sound bar”, “jbl speaker” and “jbl wireless mic”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Panasonic**: Measured on the search term “panasonic sound bar”.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Sonos**: Measured on the search terms “sonos”, “sonos amp”, “sonos arc”, “sonos five”, “sonos move”, “sonos one”, “sonos play”, “sonos port”, “sonos ray”, “sonos roam”, “sonos sound bars” and “sonos sub”, summed into one figure.
- **Yamaha**: Measured on the search term “yamaha soundbar”.

- [Bose](/demand/nz/brands/bose)
- [JBL](/demand/nz/brands/jbl)
- [LG](/demand/nz/brands/lg)
- [Panasonic](/demand/nz/brands/panasonic)
- [Samsung](/demand/nz/brands/samsung)
- [Sonos](/demand/nz/brands/sonos)
- [Yamaha](/demand/nz/brands/yamaha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soundbar brands in New Zealand?

In September 2026, JBL was the most searched among soundbar brands in New Zealand, with an estimated 39.3K branded searches, 68.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Soundbar brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-soundbar-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soundbar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.