---
title: "Soft drink brands in New Zealand: Which brands are most popular in search?"
description: "Compare the soft drink brands New Zealanders buy. Share of Search among Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks and Phoenix Organic, the soft drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-soft-drink-brands"
publisher: "Brandwave"
---

# Soft drink brands in New Zealand: Which brands are most popular in search?

Compare the soft drink brands New Zealanders buy. Share of Search among Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks and Phoenix Organic, the soft drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soft drink brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Coca-Cola, 54.8%

## Which brand is most popular in search among soft drink brands in New Zealand?

- In August 2026, Coca-Cola was the most searched among soft drink brands in New Zealand, with an estimated 28.2K branded searches and 54.8% estimated Share of Search within this set.
- Pepsi is in 2nd place, 40.2 percentage points behind at 14.6% Share of Search.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands in New Zealand increased from 53.9% to 54.8%.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand increased from 11.8% to 14.6%.
- Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand decreased from 14.8% to 12.5%.
- Across the 11 months ending August 2026, Bundaberg’s estimated Share of Search among soft drink brands in New Zealand decreased from 9.7% to 8.5%.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands in New Zealand peaked at 59.5% in December 2025 and was lowest at 53.9% in October 2025.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand peaked at 15% in July 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand peaked at 18.6% in November 2025 and was lowest at 11.9% in June 2026.
- Across the 11 months ending August 2026, Bundaberg’s estimated Share of Search among soft drink brands in New Zealand peaked at 10.5% in March 2026 and was lowest at 7.7% in November 2025.
- Across the 11 months ending August 2026, Schweppes’ estimated Share of Search among soft drink brands in New Zealand peaked at 5.4% in October 2025 and was lowest at 3.9% in March 2026.
- Across the 11 months ending August 2026, Karma Drinks’ estimated Share of Search among soft drink brands in New Zealand peaked at 4.1% in August 2026 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Pepsi rose from 3rd to 2nd among soft drink brands in New Zealand.
- Across the 11 months ending August 2026, L&P fell from 2nd to 3rd among soft drink brands in New Zealand.
- Across the 11 months ending August 2026, Schweppes, Karma Drinks and Phoenix Organic held steady: their estimated Share of Search among soft drink brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Coca-Cola vs Pepsi: compare search popularity](/demand/nz/compare/coca-cola-vs-pepsi): 54.8% against 14.6% Share of Search.
- [Coca-Cola vs L&P: compare search popularity](/demand/nz/compare/coca-cola-vs-l-and-p): 54.8% against 12.5% Share of Search.
- [Coca-Cola vs Bundaberg: compare search popularity](/demand/nz/compare/bundaberg-vs-coca-cola): 54.8% against 8.5% Share of Search.
- [Coca-Cola vs Schweppes: compare search popularity](/demand/nz/compare/coca-cola-vs-schweppes): 54.8% against 5.1% Share of Search.
- [Pepsi vs L&P: compare search popularity](/demand/nz/compare/l-and-p-vs-pepsi): 14.6% against 12.5% Share of Search.
- [Pepsi vs Bundaberg: compare search popularity](/demand/nz/compare/bundaberg-vs-pepsi): 14.6% against 8.5% Share of Search.
- [Pepsi vs Schweppes: compare search popularity](/demand/nz/compare/pepsi-vs-schweppes): 14.6% against 5.1% Share of Search.
- [L&P vs Bundaberg: compare search popularity](/demand/nz/compare/bundaberg-vs-l-and-p): 12.5% against 8.5% Share of Search.
- [L&P vs Schweppes: compare search popularity](/demand/nz/compare/l-and-p-vs-schweppes): 12.5% against 5.1% Share of Search.
- [Bundaberg vs Schweppes: compare search popularity](/demand/nz/compare/bundaberg-vs-schweppes): 8.5% against 5.1% Share of Search.

## How did search popularity change for New Zealand soft drink brands in August 2026?

- In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%.
- In August 2026, Bundaberg lost estimated Share of Search among soft drink brands in New Zealand, from 9.2% to 8.5%.
- Estimated monthly branded searches for Pepsi in New Zealand rose 41.3% over 11 measured months, from 5.3K to 7.5K in August 2026.
- Estimated monthly branded searches for Coca-Cola in New Zealand rose 15.5% over 11 measured months, from 24.4K to 28.2K in August 2026.
- Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coca-Cola | 54.8% | 28.2K | +12.4% | The Coca-Cola Company |
| 2 | Pepsi | 14.6% | 7.5K | +9.8% | Pepsi |
| 3 | L&P | 12.5% | 6.5K | +15.8% | The Coca-Cola Company |
| 4 | Bundaberg | 8.5% | 4.4K | +4.0% | Bundaberg |
| 5 | Schweppes | 5.1% | 2.6K | +9.1% | Schweppes |
| 6 | Karma Drinks | 4.1% | 2.1K | +43.5% | Karma Drinks |
| 7 | Phoenix Organic | 0.27% | 140 | 0.0% | Phoenix Organic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coca-Cola | 24.4K | 53.9% | 1 |
| Oct 2025 | L&P | 6.7K | 14.8% | 2 |
| Oct 2025 | Pepsi | 5.3K | 11.8% | 3 |
| Oct 2025 | Bundaberg | 4.4K | 9.7% | 4 |
| Oct 2025 | Schweppes | 2.5K | 5.4% | 5 |
| Oct 2025 | Karma Drinks | 1.8K | 4% | 6 |
| Oct 2025 | Phoenix Organic | 170 | 0.38% | 7 |
| Nov 2025 | Coca-Cola | 32.7K | 57.1% | 1 |
| Nov 2025 | L&P | 10.7K | 18.6% | 2 |
| Nov 2025 | Pepsi | 5.2K | 9.1% | 3 |
| Nov 2025 | Bundaberg | 4.4K | 7.7% | 4 |
| Nov 2025 | Schweppes | 2.5K | 4.3% | 5 |
| Nov 2025 | Karma Drinks | 1.7K | 2.9% | 6 |
| Nov 2025 | Phoenix Organic | 170 | 0.3% | 7 |
| Dec 2025 | Coca-Cola | 32.3K | 59.5% | 1 |
| Dec 2025 | L&P | 7.1K | 13.2% | 2 |
| Dec 2025 | Bundaberg | 5.4K | 10% | 3 |
| Dec 2025 | Pepsi | 5K | 9.1% | 4 |
| Dec 2025 | Schweppes | 2.7K | 5% | 5 |
| Dec 2025 | Karma Drinks | 1.5K | 2.8% | 6 |
| Dec 2025 | Phoenix Organic | 210 | 0.39% | 7 |
| Jan 2026 | Coca-Cola | 26K | 55.1% | 1 |
| Jan 2026 | L&P | 7K | 14.9% | 2 |
| Jan 2026 | Pepsi | 5.1K | 10.8% | 3 |
| Jan 2026 | Bundaberg | 4.7K | 9.9% | 4 |
| Jan 2026 | Schweppes | 2.5K | 5.3% | 5 |
| Jan 2026 | Karma Drinks | 1.7K | 3.6% | 6 |
| Jan 2026 | Phoenix Organic | 170 | 0.36% | 7 |
| Feb 2026 | Coca-Cola | 24.4K | 55.1% | 1 |
| Feb 2026 | L&P | 6.8K | 15.4% | 2 |
| Feb 2026 | Pepsi | 5.5K | 12.3% | 3 |
| Feb 2026 | Bundaberg | 3.7K | 8.4% | 4 |
| Feb 2026 | Schweppes | 2K | 4.4% | 5 |
| Feb 2026 | Karma Drinks | 1.8K | 4.1% | 6 |
| Feb 2026 | Phoenix Organic | 110 | 0.25% | 7 |
| Mar 2026 | Coca-Cola | 28.1K | 54.4% | 1 |
| Mar 2026 | L&P | 8.2K | 15.9% | 2 |
| Mar 2026 | Pepsi | 5.9K | 11.5% | 3 |
| Mar 2026 | Bundaberg | 5.4K | 10.5% | 4 |
| Mar 2026 | Schweppes | 2K | 3.9% | 5 |
| Mar 2026 | Karma Drinks | 1.8K | 3.5% | 6 |
| Mar 2026 | Phoenix Organic | 170 | 0.33% | 7 |
| Apr 2026 | Coca-Cola | 23.4K | 54.3% | 1 |
| Apr 2026 | L&P | 6.7K | 15.4% | 2 |
| Apr 2026 | Pepsi | 5.6K | 13% | 3 |
| Apr 2026 | Bundaberg | 3.6K | 8.4% | 4 |
| Apr 2026 | Schweppes | 2.3K | 5.3% | 5 |
| Apr 2026 | Karma Drinks | 1.4K | 3.3% | 6 |
| Apr 2026 | Phoenix Organic | 110 | 0.25% | 7 |
| May 2026 | Coca-Cola | 26.3K | 56.1% | 1 |
| May 2026 | L&P | 6.7K | 14.3% | 2 |
| May 2026 | Pepsi | 5.7K | 12.1% | 3 |
| May 2026 | Bundaberg | 4.4K | 9.4% | 4 |
| May 2026 | Schweppes | 2K | 4.3% | 5 |
| May 2026 | Karma Drinks | 1.6K | 3.5% | 6 |
| May 2026 | Phoenix Organic | 110 | 0.24% | 7 |
| Jun 2026 | Coca-Cola | 27K | 57.8% | 1 |
| Jun 2026 | Pepsi | 6.4K | 13.8% | 2 |
| Jun 2026 | L&P | 5.6K | 11.9% | 3 |
| Jun 2026 | Bundaberg | 4.3K | 9.1% | 4 |
| Jun 2026 | Schweppes | 2K | 4.3% | 5 |
| Jun 2026 | Karma Drinks | 1.3K | 2.9% | 6 |
| Jun 2026 | Phoenix Organic | 110 | 0.24% | 7 |
| Jul 2026 | Coca-Cola | 25.1K | 54.8% | 1 |
| Jul 2026 | Pepsi | 6.9K | 15% | 2 |
| Jul 2026 | L&P | 5.6K | 12.2% | 3 |
| Jul 2026 | Bundaberg | 4.2K | 9.2% | 4 |
| Jul 2026 | Schweppes | 2.4K | 5.3% | 5 |
| Jul 2026 | Karma Drinks | 1.5K | 3.2% | 6 |
| Jul 2026 | Phoenix Organic | 140 | 0.31% | 7 |
| Aug 2026 | Coca-Cola | 28.2K | 54.8% | 1 |
| Aug 2026 | Pepsi | 7.5K | 14.6% | 2 |
| Aug 2026 | L&P | 6.5K | 12.5% | 3 |
| Aug 2026 | Bundaberg | 4.4K | 8.5% | 4 |
| Aug 2026 | Schweppes | 2.6K | 5.1% | 5 |
| Aug 2026 | Karma Drinks | 2.1K | 4.1% | 6 |
| Aug 2026 | Phoenix Organic | 140 | 0.27% | 7 |
| Sep 2026 | Bundaberg | — | — | — |
| Sep 2026 | Coca-Cola | — | — | — |
| Sep 2026 | Karma Drinks | — | — | — |
| Sep 2026 | L&P | — | — | — |
| Sep 2026 | Pepsi | — | — | — |
| Sep 2026 | Phoenix Organic | — | — | — |
| Sep 2026 | Schweppes | — | — | — |

## What is being compared

- **Bundaberg**: Measured on the search terms “brisbane to bundaberg”, “bundaberg”, “bundaberg airport”, “bundaberg australia”, “bundaberg brisbane”, “bundaberg cans”, “bundaberg central”, “bundaberg city”, “bundaberg com”, “bundaberg drink”, “bundaberg mixer”, “bundaberg near me”, “bundaberg nz”, “bundaberg online”, “bundaberg qld 4670”, “bundaberg soft drink” and “bundaberg tonic water”, summed into one figure.
- **Coca-Cola**: Measured on the search terms “coca cola”, “coca cola 1 5 l”, “coca cola cans”, “coca cola christmas in the park”, “coca cola com”, “coca cola drink”, “coca cola logos”, “coca cola near me”, “coca cola new zealand”, “coca cola nz”, “coca cola online”, “cocacola”, “cocacola cans”, “cocacola drink”, “cocacola nz”, “coke”, “coke 0”, “coke 1 5 liter”, “coke bottle”, “coke can”, “coke co nz”, “coke zero cans”, “diet coke”, “jack daniel coke” and “vanilla coke”, summed into one figure.
- **Karma Drinks**: Measured on the search terms “karma cola”, “karma drinks”, “karma drinks near me”, “karma drinks nz” and “karmadrinks”, summed into one figure.
- **L&P**: Measured on the search terms “l&p”, “l&p can”, “l&p cans”, “l&p drinks”, “l&p lemon & paeroa”, “l&p near me”, “l&p nz”, “l&p soda”, “landp”, “lp”, “lp drink”, “lp nz” and “lp soft drink”, summed into one figure.
- **Pepsi**: Measured on the search terms “diet pepsi”, “pepsi”, “pepsi 0”, “pepsi 1 5 l”, “pepsi blue”, “pepsi cans”, “pepsi com”, “pepsi drink”, “pepsi man”, “pepsi max”, “pepsi max can”, “pepsi max vanilla”, “pepsi near me”, “pepsi new zealand”, “pepsi nitrogen”, “pepsi nz”, “pepsi online”, “pepsi soft drink”, “sodastream pepsi”, “sodastream pepsi max”, “vanilla pepsi” and “woolies pepsi max”, summed into one figure.
- **Phoenix Organic**: Measured on the search term “phoenix organic”.
- **Schweppes**: Measured on the search terms “schweppes”, “schweppes bitter lemon”, “schweppes cans”, “schweppes cordial”, “schweppes drink”, “schweppes lemon”, “schweppes mixer”, “schweppes near me”, “schweppes nz”, “schweppes sodawasser”, “schweppes soft drink”, “schweppes tonic” and “schweppes tonic water”, summed into one figure.

- [Bundaberg](/demand/nz/brands/bundaberg)
- [Coca-Cola](/demand/nz/brands/coca-cola)
- [Karma Drinks](/demand/nz/brands/karma-drinks)
- [L&P](/demand/nz/brands/l-and-p)
- [Pepsi](/demand/nz/brands/pepsi)
- [Phoenix Organic](/demand/nz/brands/phoenix-organic)
- [Schweppes](/demand/nz/brands/schweppes)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soft drink brands in New Zealand?

In August 2026, Coca-Cola was the most searched among soft drink brands in New Zealand, with an estimated 28.2K branded searches and 54.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Soft drink brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-soft-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soft-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.