---
title: "Social media platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the social media platforms New Zealanders and New Zealand brands spend time on. Share of Search among YouTube, Facebook, Instagram, Pinterest, TikTok, Reddit, LinkedIn, Snapchat and Threads, the social media platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-social-media-platforms"
publisher: "Brandwave"
---

# Social media platforms in New Zealand: Which brands are most popular in search?

Compare the social media platforms New Zealanders and New Zealand brands spend time on. Share of Search among YouTube, Facebook, Instagram, Pinterest, TikTok, Reddit, LinkedIn, Snapchat and Threads, the social media platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Social media platforms
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: YouTube, 43%

## Which brand is most popular in search among social media platforms in New Zealand?

- In August 2026, YouTube was the most searched among social media platforms in New Zealand, with an estimated 3.5M branded searches and 43% estimated Share of Search within this set.
- Facebook is in 2nd place, 12.5 percentage points behind at 30.5% Share of Search.
- Across the 11 months ending August 2026, YouTube’s estimated Share of Search among social media platforms in New Zealand decreased from 43.8% to 43%.
- Across the 11 months ending August 2026, Instagram’s estimated Share of Search among social media platforms in New Zealand decreased from 8.9% to 7.2%.
- Across the 11 months ending August 2026, Pinterest’s estimated Share of Search among social media platforms in New Zealand increased from 4.8% to 5.7%.
- Across the 11 months ending August 2026, TikTok’s estimated Share of Search among social media platforms in New Zealand increased from 4.1% to 4.9%.
- Across the 11 months ending August 2026, Reddit’s estimated Share of Search among social media platforms in New Zealand increased from 3.9% to 4.5%.
- Across the 11 months ending August 2026, YouTube’s estimated Share of Search among social media platforms in New Zealand peaked at 46.9% in March 2026 and was lowest at 42.6% in May 2026.
- Across the 11 months ending August 2026, Facebook’s estimated Share of Search among social media platforms in New Zealand peaked at 31.6% in December 2025 and was lowest at 27.4% in March 2026.
- Across the 11 months ending August 2026, Pinterest’s estimated Share of Search among social media platforms in New Zealand peaked at 5.8% in June 2026 and was lowest at 4% in January 2026.
- Across the 11 months ending August 2026, Facebook, LinkedIn, Snapchat and Threads held steady: their estimated Share of Search among social media platforms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [YouTube vs Facebook: compare search popularity](/demand/nz/compare/facebook-vs-youtube): 43% against 30.5% Share of Search.
- [YouTube vs Instagram: compare search popularity](/demand/nz/compare/instagram-vs-youtube): 43% against 7.2% Share of Search.
- [YouTube vs Pinterest: compare search popularity](/demand/nz/compare/pinterest-vs-youtube): 43% against 5.7% Share of Search.
- [YouTube vs TikTok: compare search popularity](/demand/nz/compare/tiktok-vs-youtube): 43% against 4.9% Share of Search.
- [Facebook vs Instagram: compare search popularity](/demand/nz/compare/facebook-vs-instagram): 30.5% against 7.2% Share of Search.
- [Facebook vs Pinterest: compare search popularity](/demand/nz/compare/facebook-vs-pinterest): 30.5% against 5.7% Share of Search.
- [Facebook vs TikTok: compare search popularity](/demand/nz/compare/facebook-vs-tiktok): 30.5% against 4.9% Share of Search.
- [Instagram vs Pinterest: compare search popularity](/demand/nz/compare/instagram-vs-pinterest): 7.2% against 5.7% Share of Search.
- [Instagram vs TikTok: compare search popularity](/demand/nz/compare/instagram-vs-tiktok): 7.2% against 4.9% Share of Search.
- [Pinterest vs TikTok: compare search popularity](/demand/nz/compare/pinterest-vs-tiktok): 5.7% against 4.9% Share of Search.

## How did search popularity change for New Zealand social media platforms in August 2026?

- In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
- In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%.
- In August 2026, YouTube lost estimated Share of Search among social media platforms in New Zealand, from 44.2% to 43%.
- In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%.
- LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
- Estimated monthly branded searches for Reddit in New Zealand rose 15.6% over 11 measured months, from 312K to 361K in August 2026.
- Estimated monthly branded searches for Instagram in New Zealand fell 17.9% over 11 measured months, from 709K to 582K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | YouTube | 43% | 3.5M | +0.0% | Google |
| 2 | Facebook | 30.5% | 2.5M | +0.4% | Meta |
| 3 | Instagram | 7.2% | 582K | -0.2% | Meta |
| 4 | Pinterest | 5.7% | 462K | +21.5% | Pinterest |
| 5 | TikTok | 4.9% | 395K | +21.0% | TikTok |
| 6 | Reddit | 4.5% | 361K | +1.7% | Reddit |
| 7 | LinkedIn | 2.8% | 226K | +21.6% | Microsoft |
| 8 | Snapchat | 1.5% | 124K | +21.0% | Snapchat |
| 9 | Threads | <0.01% | 350 | -16.7% | Meta |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | YouTube | 3.5M | 43.8% | 1 |
| Oct 2025 | Facebook | 2.4M | 30.3% | 2 |
| Oct 2025 | Instagram | 709K | 8.9% | 3 |
| Oct 2025 | Pinterest | 382K | 4.8% | 4 |
| Oct 2025 | TikTok | 329K | 4.1% | 5 |
| Oct 2025 | Reddit | 312K | 3.9% | 6 |
| Oct 2025 | LinkedIn | 221K | 2.8% | 7 |
| Oct 2025 | Snapchat | 125K | 1.6% | 8 |
| Oct 2025 | Threads | 370 | <0.01% | 9 |
| Nov 2025 | YouTube | 3.5M | 44.6% | 1 |
| Nov 2025 | Facebook | 2.4M | 31% | 2 |
| Nov 2025 | Instagram | 583K | 7.5% | 3 |
| Nov 2025 | Pinterest | 379K | 4.8% | 4 |
| Nov 2025 | TikTok | 329K | 4.2% | 5 |
| Nov 2025 | Reddit | 311K | 4% | 6 |
| Nov 2025 | LinkedIn | 185K | 2.4% | 7 |
| Nov 2025 | Snapchat | 123K | 1.6% | 8 |
| Nov 2025 | Threads | 450 | <0.01% | 9 |
| Dec 2025 | YouTube | 3.5M | 45.5% | 1 |
| Dec 2025 | Facebook | 2.4M | 31.6% | 2 |
| Dec 2025 | Instagram | 585K | 7.6% | 3 |
| Dec 2025 | TikTok | 324K | 4.2% | 4 |
| Dec 2025 | Pinterest | 312K | 4.1% | 5 |
| Dec 2025 | Reddit | 302K | 3.9% | 6 |
| Dec 2025 | LinkedIn | 151K | 2% | 7 |
| Dec 2025 | Snapchat | 83.6K | 1.1% | 8 |
| Dec 2025 | Threads | 520 | <0.01% | 9 |
| Jan 2026 | YouTube | 3.5M | 44.8% | 1 |
| Jan 2026 | Facebook | 2.4M | 31.4% | 2 |
| Jan 2026 | Instagram | 586K | 7.5% | 3 |
| Jan 2026 | Reddit | 363K | 4.7% | 4 |
| Jan 2026 | TikTok | 327K | 4.2% | 5 |
| Jan 2026 | Pinterest | 312K | 4% | 6 |
| Jan 2026 | LinkedIn | 185K | 2.4% | 7 |
| Jan 2026 | Snapchat | 83.9K | 1.1% | 8 |
| Jan 2026 | Threads | 650 | <0.01% | 9 |
| Feb 2026 | YouTube | 3.5M | 44.5% | 1 |
| Feb 2026 | Facebook | 2.4M | 31.3% | 2 |
| Feb 2026 | Instagram | 582K | 7.5% | 3 |
| Feb 2026 | Pinterest | 378K | 4.8% | 4 |
| Feb 2026 | TikTok | 323K | 4.1% | 5 |
| Feb 2026 | Reddit | 300K | 3.8% | 6 |
| Feb 2026 | LinkedIn | 186K | 2.4% | 7 |
| Feb 2026 | Snapchat | 122K | 1.6% | 8 |
| Feb 2026 | Threads | 440 | <0.01% | 9 |
| Mar 2026 | YouTube | 4.2M | 46.9% | 1 |
| Mar 2026 | Facebook | 2.5M | 27.4% | 2 |
| Mar 2026 | Instagram | 707K | 7.8% | 3 |
| Mar 2026 | Pinterest | 460K | 5.1% | 4 |
| Mar 2026 | TikTok | 393K | 4.4% | 5 |
| Mar 2026 | Reddit | 374K | 4.1% | 6 |
| Mar 2026 | LinkedIn | 226K | 2.5% | 7 |
| Mar 2026 | Snapchat | 150K | 1.7% | 8 |
| Mar 2026 | Threads | 530 | <0.01% | 9 |
| Apr 2026 | YouTube | 3.5M | 43.8% | 1 |
| Apr 2026 | Facebook | 2.5M | 30.9% | 2 |
| Apr 2026 | Instagram | 582K | 7.3% | 3 |
| Apr 2026 | TikTok | 393K | 4.9% | 4 |
| Apr 2026 | Pinterest | 379K | 4.7% | 5 |
| Apr 2026 | Reddit | 365K | 4.6% | 6 |
| Apr 2026 | LinkedIn | 185K | 2.3% | 7 |
| Apr 2026 | Snapchat | 122K | 1.5% | 8 |
| Apr 2026 | Threads | 450 | <0.01% | 9 |
| May 2026 | YouTube | 3.5M | 42.6% | 1 |
| May 2026 | Facebook | 2.5M | 30.1% | 2 |
| May 2026 | Instagram | 707K | 8.6% | 3 |
| May 2026 | Pinterest | 463K | 5.7% | 4 |
| May 2026 | TikTok | 393K | 4.8% | 5 |
| May 2026 | Reddit | 359K | 4.4% | 6 |
| May 2026 | LinkedIn | 186K | 2.3% | 7 |
| May 2026 | Snapchat | 122K | 1.5% | 8 |
| May 2026 | Threads | 440 | <0.01% | 9 |
| Jun 2026 | YouTube | 3.5M | 43.3% | 1 |
| Jun 2026 | Facebook | 2.5M | 30.6% | 2 |
| Jun 2026 | Instagram | 583K | 7.2% | 3 |
| Jun 2026 | Pinterest | 463K | 5.8% | 4 |
| Jun 2026 | TikTok | 393K | 4.9% | 5 |
| Jun 2026 | Reddit | 358K | 4.4% | 6 |
| Jun 2026 | LinkedIn | 186K | 2.3% | 7 |
| Jun 2026 | Snapchat | 124K | 1.5% | 8 |
| Jun 2026 | Threads | 520 | <0.01% | 9 |
| Jul 2026 | YouTube | 3.5M | 44.2% | 1 |
| Jul 2026 | Facebook | 2.5M | 31.3% | 2 |
| Jul 2026 | Instagram | 583K | 7.4% | 3 |
| Jul 2026 | Pinterest | 380K | 4.8% | 4 |
| Jul 2026 | Reddit | 355K | 4.5% | 5 |
| Jul 2026 | TikTok | 327K | 4.1% | 6 |
| Jul 2026 | LinkedIn | 186K | 2.4% | 7 |
| Jul 2026 | Snapchat | 102K | 1.3% | 8 |
| Jul 2026 | Threads | 420 | <0.01% | 9 |
| Aug 2026 | YouTube | 3.5M | 43% | 1 |
| Aug 2026 | Facebook | 2.5M | 30.5% | 2 |
| Aug 2026 | Instagram | 582K | 7.2% | 3 |
| Aug 2026 | Pinterest | 462K | 5.7% | 4 |
| Aug 2026 | TikTok | 395K | 4.9% | 5 |
| Aug 2026 | Reddit | 361K | 4.5% | 6 |
| Aug 2026 | LinkedIn | 226K | 2.8% | 7 |
| Aug 2026 | Snapchat | 124K | 1.5% | 8 |
| Aug 2026 | Threads | 350 | <0.01% | 9 |
| Sep 2026 | Facebook | — | — | — |
| Sep 2026 | Instagram | — | — | — |
| Sep 2026 | LinkedIn | — | — | — |
| Sep 2026 | Pinterest | — | — | — |
| Sep 2026 | Reddit | — | — | — |
| Sep 2026 | Snapchat | — | — | — |
| Sep 2026 | Threads | — | — | — |
| Sep 2026 | TikTok | — | — | — |
| Sep 2026 | YouTube | — | — | — |

## What is being compared

- **Facebook**: Measured on the search terms “facebook”, “facebook app”, “facebook c”, “facebook download”, “facebook long in”, “facebook market”, “facebook msn”, “facebook near me”, “facebook nz”, “facebook online”, “facebook open”, “facebook social media”, “facebook video downloader”, “liverpool facebook” and “www facebook c”, summed into one figure.
- **Instagram**: Measured on the search terms “free instagram followers”, “instagram”, “instagram advertising”, “instagram app”, “instagram c”, “instagram download”, “instagram followers”, “instagram followers tracker”, “instagram hacked”, “instagram kim kardashian”, “instagram likes free”, “instagram lite”, “instagram mp3”, “instagram near me”, “instagram nz”, “instagram online”, “instagram photo download”, “instagram plus”, “instagram search”, “instagram social media”, “instagram to mp4”, “instagram video download”, “instagram view”, “instagram website” and “snap instagram”, summed into one figure.
- **LinkedIn**: Measured on the search terms “linkedin”, “linkedin advertising”, “linkedin advertising management”, “linkedin app”, “linkedin business manager”, “linkedin campaign management”, “linkedin clm”, “linkedin company page”, “linkedin nz”, “linkedin online”, “linkedin premium”, “linkedin premium price”, “linkedin profile”, “linkedin recruiter”, “linkedin sales navigator”, “linkedin search”, “linkedin social media”, “linkedin uk” and “linkedin what is it”, summed into one figure.
- **Pinterest**: Measured on the search terms “com pinterest”, “justin bieber pinterest”, “pinterest”, “pinterest advertising”, “pinterest aesthetic”, “pinterest affiliate marketing”, “pinterest app”, “pinterest art”, “pinterest business”, “pinterest download”, “pinterest hair”, “pinterest halloween costumes”, “pinterest near me”, “pinterest new zealand”, “pinterest nz”, “pinterest online”, “pinterest quotes”, “pinterest search”, “pinterest short hair”, “pinterest social media”, “pinterest tato”, “pinterest what is it”, “sites like pinterest” and “web pinterest”, summed into one figure.
- **Reddit**: Measured on the search terms “a league reddit”, “conservative reddit”, “f1 reddit”, “formula1 reddit”, “gme reddit”, “lfc reddit”, “lol reddit”, “nba reddit”, “nfl reddit”, “nrl reddit”, “osrs reddit”, “poe reddit”, “reddit”, “reddit all”, “reddit app”, “reddit com”, “reddit destiny”, “reddit gunners”, “reddit near me”, “reddit new zealand”, “reddit nz” and “reddit online”, summed into one figure.
- **Snapchat**: Measured on the search terms “best friend on snapchat”, “c08a snapchat”, “deleted snapchat”, “gay snapchat”, “leaked snapchat”, “snapchat”, “snapchat app”, “snapchat best friend list”, “snapchat com”, “snapchat download”, “snapchat filters”, “snapchat glasses”, “snapchat hacked”, “snapchat inc”, “snapchat near me”, “snapchat new zealand”, “snapchat nz”, “snapchat online”, “snapchat plus”, “snapchat social media”, “snapchat st”, “snapchat web” and “snapchat what is it”, summed into one figure.
- **Threads**: Measured on the search terms “threads app”, “threads meta” and “threads social media”, summed into one figure.
- **TikTok**: Measured on the search terms “free tiktok followers”, “tiktok”, “tiktok 18”, “tiktok app”, “tiktok banned”, “tiktok com”, “tiktok dow”, “tiktok for you”, “tiktok free”, “tiktok leaked”, “tiktok mashups”, “tiktok near me”, “tiktok new zealand”, “tiktok nz”, “tiktok online”, “tiktok porns”, “tiktok shop”, “tiktok social media”, “tiktok studio”, “tiktok to mp3”, “tiktok to mp4”, “tiktok unblocked”, “tiktok view” and “tiktok website”, summed into one figure.
- **YouTube**: Measured on the search terms “bluey youtube”, “open youtube”, “peppa youtube”, “www youtube co”, “youtube”, “youtube app”, “youtube c”, “youtube downloading”, “youtube home”, “youtube kids app”, “youtube mo3”, “youtube movies”, “youtube mp3”, “youtube near me”, “youtube new zealand”, “youtube nz”, “youtube online”, “youtube premium”, “youtube shorts”, “youtube social media”, “youtube studio” and “youtube to mp4”, summed into one figure.

- [Facebook](/demand/nz/brands/facebook)
- [Instagram](/demand/nz/brands/instagram)
- [LinkedIn](/demand/nz/brands/linkedin)
- [Pinterest](/demand/nz/brands/pinterest)
- [Reddit](/demand/nz/brands/reddit)
- [Snapchat](/demand/nz/brands/snapchat)
- [Threads](/demand/nz/brands/threads)
- [TikTok](/demand/nz/brands/tiktok)
- [YouTube](/demand/nz/brands/youtube)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among social media platforms in New Zealand?

In August 2026, YouTube was the most searched among social media platforms in New Zealand, with an estimated 3.5M branded searches and 43% estimated Share of Search within this set.

## Cite this page

Brandwave. "Social media platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-social-media-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-social-media-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.