---
title: "Social media management tools in New Zealand: Which brands are most popular in search?"
description: "Compare the tools New Zealand marketers schedule and measure social media with. Share of Search among Buffer, Metricool, Sprout Social, Hootsuite, Later, Loomly, Agorapulse and Sendible, the social media management tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-social-media-management-tools"
publisher: "Brandwave"
---

# Social media management tools in New Zealand: Which brands are most popular in search?

Compare the tools New Zealand marketers schedule and measure social media with. Share of Search among Buffer, Metricool, Sprout Social, Hootsuite, Later, Loomly, Agorapulse and Sendible, the social media management tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Social media management tools
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Buffer, 42.9%

## Which brand is most popular in search among social media management tools in New Zealand?

- In August 2026, Buffer was the most searched among social media management tools in New Zealand, with an estimated 2K branded searches and 42.9% estimated Share of Search within this set.
- Metricool is in 2nd place, 13.6 percentage points behind at 29.2% Share of Search.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools in New Zealand increased from 39.3% to 42.9%.
- Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media management tools in New Zealand increased from 22% to 29.2%.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools in New Zealand decreased from 11.7% to 8.7%.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand decreased from 15.5% to 8%.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand increased from 3.3% to 5%.
- Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media management tools in New Zealand decreased from 5.4% to 4.1%.
- Across the 11 months ending August 2026, Agorapulse’s estimated Share of Search among social media management tools in New Zealand decreased from 1.9% to 1.3%.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools in New Zealand peaked at 47.4% in May 2026 and was lowest at 36.6% in December 2025.
- Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media management tools in New Zealand peaked at 29.2% in August 2026 and was lowest at 20.6% in November 2025.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools in New Zealand peaked at 11.7% in October 2025 and was lowest at 6.9% in April 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand peaked at 17% in January 2026 and was lowest at 8% in August 2026.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand peaked at 5% in August 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media management tools in New Zealand peaked at 7.2% in April 2026 and was lowest at 4.1% in August 2026.
- Across the 11 months ending August 2026, Sprout Social rose from 4th to 3rd among social media management tools in New Zealand.
- Across the 11 months ending August 2026, Hootsuite fell from 3rd to 4th among social media management tools in New Zealand.
- Across the 11 months ending August 2026, Later rose from 6th to 5th among social media management tools in New Zealand.
- Across the 11 months ending August 2026, Loomly fell from 5th to 6th among social media management tools in New Zealand.
- Across the 11 months ending August 2026, Sendible held steady: its estimated Share of Search among social media management tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Buffer vs Metricool: compare search popularity](/demand/nz/compare/buffer-vs-metricool): 42.9% against 29.2% Share of Search.
- [Buffer vs Sprout Social: compare search popularity](/demand/nz/compare/buffer-vs-sprout-social): 42.9% against 8.7% Share of Search.
- [Buffer vs Hootsuite: compare search popularity](/demand/nz/compare/buffer-vs-hootsuite): 42.9% against 8% Share of Search.
- [Buffer vs Later: compare search popularity](/demand/nz/compare/buffer-vs-later): 42.9% against 5% Share of Search.
- [Metricool vs Sprout Social: compare search popularity](/demand/nz/compare/metricool-vs-sprout-social): 29.2% against 8.7% Share of Search.
- [Metricool vs Hootsuite: compare search popularity](/demand/nz/compare/hootsuite-vs-metricool): 29.2% against 8% Share of Search.
- [Metricool vs Later: compare search popularity](/demand/nz/compare/later-vs-metricool): 29.2% against 5% Share of Search.
- [Sprout Social vs Hootsuite: compare search popularity](/demand/nz/compare/hootsuite-vs-sprout-social): 8.7% against 8% Share of Search.
- [Sprout Social vs Later: compare search popularity](/demand/nz/compare/later-vs-sprout-social): 8.7% against 5% Share of Search.
- [Hootsuite vs Later: compare search popularity](/demand/nz/compare/hootsuite-vs-later): 8% against 5% Share of Search.

## How did search popularity change for New Zealand social media management tools in August 2026?

- In August 2026, Later overtook Loomly to rank 5th among social media management tools in New Zealand, at 5%.
- In August 2026, Metricool gained estimated Share of Search among social media management tools in New Zealand, from 26.4% to 29.2%.
- In August 2026, Buffer gained estimated Share of Search among social media management tools in New Zealand, from 41.9% to 42.9%.
- In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%.
- In August 2026, Sprout Social lost estimated Share of Search among social media management tools in New Zealand, from 10% to 8.7%.
- In August 2026, Loomly lost estimated Share of Search among social media management tools in New Zealand, from 4.7% to 4.1%.
- Estimated monthly branded searches for Agorapulse in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Buffer | 42.9% | 2K | +17.9% | Buffer |
| 2 | Metricool | 29.2% | 1.4K | +27.4% | Metricool |
| 3 | Sprout Social | 8.7% | 400 | 0.0% | Sprout Social |
| 4 | Hootsuite | 8% | 370 | -15.9% | Hootsuite |
| 5 | Later | 5% | 230 | +64.3% | Later |
| 6 | Loomly | 4.1% | 190 | 0.0% | Loomly |
| 7 | Agorapulse | 1.3% | 60 | 0.0% | Agorapulse |
| 8 | Sendible | 0.87% | 40 | 0.0% | Sendible |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Buffer | 1.7K | 39.3% | 1 |
| Oct 2025 | Metricool | 940 | 22% | 2 |
| Oct 2025 | Hootsuite | 660 | 15.5% | 3 |
| Oct 2025 | Sprout Social | 500 | 11.7% | 4 |
| Oct 2025 | Loomly | 230 | 5.4% | 5 |
| Oct 2025 | Later | 140 | 3.3% | 6 |
| Oct 2025 | Agorapulse | 80 | 1.9% | 7 |
| Oct 2025 | Sendible | 40 | 0.94% | 8 |
| Nov 2025 | Buffer | 2K | 44.7% | 1 |
| Nov 2025 | Metricool | 910 | 20.6% | 2 |
| Nov 2025 | Hootsuite | 640 | 14.5% | 3 |
| Nov 2025 | Sprout Social | 400 | 9.1% | 4 |
| Nov 2025 | Loomly | 240 | 5.4% | 5 |
| Nov 2025 | Later | 120 | 2.7% | 6 |
| Nov 2025 | Sendible | 70 | 1.6% | 7 |
| Nov 2025 | Agorapulse | 60 | 1.4% | 8 |
| Dec 2025 | Buffer | 1.1K | 36.6% | 1 |
| Dec 2025 | Metricool | 750 | 25.7% | 2 |
| Dec 2025 | Hootsuite | 430 | 14.7% | 3 |
| Dec 2025 | Sprout Social | 330 | 11.3% | 4 |
| Dec 2025 | Loomly | 160 | 5.5% | 5 |
| Dec 2025 | Later | 100 | 3.4% | 6 |
| Dec 2025 | Agorapulse | 50 | 1.7% | 7 |
| Dec 2025 | Sendible | 30 | 1% | 8 |
| Jan 2026 | Buffer | 1.4K | 37.5% | 1 |
| Jan 2026 | Metricool | 930 | 25.1% | 2 |
| Jan 2026 | Hootsuite | 630 | 17% | 3 |
| Jan 2026 | Sprout Social | 340 | 9.2% | 4 |
| Jan 2026 | Loomly | 190 | 5.1% | 5 |
| Jan 2026 | Later | 140 | 3.8% | 6 |
| Jan 2026 | Agorapulse | 50 | 1.3% | 7 |
| Jan 2026 | Sendible | 40 | 1.1% | 8 |
| Feb 2026 | Buffer | 1.4K | 38.5% | 1 |
| Feb 2026 | Metricool | 910 | 24.9% | 2 |
| Feb 2026 | Hootsuite | 550 | 15% | 3 |
| Feb 2026 | Sprout Social | 410 | 11.2% | 4 |
| Feb 2026 | Loomly | 180 | 4.9% | 5 |
| Feb 2026 | Later | 110 | 3% | 6 |
| Feb 2026 | Agorapulse | 60 | 1.6% | 7 |
| Feb 2026 | Sendible | 30 | 0.82% | 8 |
| Mar 2026 | Buffer | 1.7K | 40% | 1 |
| Mar 2026 | Metricool | 930 | 21.9% | 2 |
| Mar 2026 | Hootsuite | 660 | 15.5% | 3 |
| Mar 2026 | Sprout Social | 420 | 9.9% | 4 |
| Mar 2026 | Loomly | 280 | 6.6% | 5 |
| Mar 2026 | Later | 160 | 3.8% | 6 |
| Mar 2026 | Agorapulse | 60 | 1.4% | 7 |
| Mar 2026 | Sendible | 40 | 0.94% | 8 |
| Apr 2026 | Buffer | 1.7K | 43.8% | 1 |
| Apr 2026 | Metricool | 920 | 23.6% | 2 |
| Apr 2026 | Hootsuite | 500 | 12.8% | 3 |
| Apr 2026 | Loomly | 280 | 7.2% | 4 |
| Apr 2026 | Sprout Social | 270 | 6.9% | 5 |
| Apr 2026 | Later | 130 | 3.3% | 6 |
| Apr 2026 | Agorapulse | 60 | 1.5% | 7 |
| Apr 2026 | Sendible | 30 | 0.77% | 8 |
| May 2026 | Buffer | 2K | 47.4% | 1 |
| May 2026 | Metricool | 920 | 21.7% | 2 |
| May 2026 | Hootsuite | 570 | 13.4% | 3 |
| May 2026 | Sprout Social | 340 | 8% | 4 |
| May 2026 | Loomly | 180 | 4.2% | 5 |
| May 2026 | Later | 120 | 2.8% | 6 |
| May 2026 | Agorapulse | 60 | 1.4% | 7 |
| May 2026 | Sendible | 40 | 0.94% | 8 |
| Jun 2026 | Buffer | 1.7K | 41.9% | 1 |
| Jun 2026 | Metricool | 1.1K | 26.4% | 2 |
| Jun 2026 | Hootsuite | 450 | 11.2% | 3 |
| Jun 2026 | Sprout Social | 330 | 8.2% | 4 |
| Jun 2026 | Loomly | 230 | 5.7% | 5 |
| Jun 2026 | Later | 150 | 3.7% | 6 |
| Jun 2026 | Sendible | 60 | 1.5% | 7 |
| Jun 2026 | Agorapulse | 50 | 1.2% | 8 |
| Jul 2026 | Buffer | 1.7K | 41.9% | 1 |
| Jul 2026 | Metricool | 1.1K | 26.4% | 2 |
| Jul 2026 | Hootsuite | 440 | 11% | 3 |
| Jul 2026 | Sprout Social | 400 | 10% | 4 |
| Jul 2026 | Loomly | 190 | 4.7% | 5 |
| Jul 2026 | Later | 140 | 3.5% | 6 |
| Jul 2026 | Agorapulse | 60 | 1.5% | 7 |
| Jul 2026 | Sendible | 40 | 1% | 8 |
| Aug 2026 | Buffer | 2K | 42.9% | 1 |
| Aug 2026 | Metricool | 1.4K | 29.2% | 2 |
| Aug 2026 | Sprout Social | 400 | 8.7% | 3 |
| Aug 2026 | Hootsuite | 370 | 8% | 4 |
| Aug 2026 | Later | 230 | 5% | 5 |
| Aug 2026 | Loomly | 190 | 4.1% | 6 |
| Aug 2026 | Agorapulse | 60 | 1.3% | 7 |
| Aug 2026 | Sendible | 40 | 0.87% | 8 |
| Sep 2026 | Agorapulse | — | — | — |
| Sep 2026 | Buffer | — | — | — |
| Sep 2026 | Hootsuite | — | — | — |
| Sep 2026 | Later | — | — | — |
| Sep 2026 | Loomly | — | — | — |
| Sep 2026 | Metricool | — | — | — |
| Sep 2026 | Sendible | — | — | — |
| Sep 2026 | Sprout Social | — | — | — |

## What is being compared

- **Agorapulse**: Measured on the search terms “agorapulse” and “agorapulse pricing”, summed into one figure.
- **Buffer**: Measured on the search terms “buffer app”, “buffer pricing”, “buffer scheduling” and “buffer social media”, summed into one figure.
- **Hootsuite**: Measured on the search terms “hootsuite”, “hootsuite com”, “hootsuite nz”, “hootsuite pricing”, “hootsuite scheduling”, “hootsuite social media” and “hootsuite social media management”, summed into one figure.
- **Later**: Measured on the search terms “later app”, “later com”, “later pricing”, “later scheduling”, “later social media” and “read later app”, summed into one figure.
- **Loomly**: Measured on the search terms “loomly”, “loomly pricing”, “loomly scheduling” and “loomly social media”, summed into one figure.
- **Metricool**: Measured on the search terms “metricool”, “metricool com”, “metricool pricing”, “metricool scheduling” and “metricool social media”, summed into one figure.
- **Sendible**: Measured on the search terms “sendible”, “sendible com”, “sendible pricing” and “sendible social media”, summed into one figure.
- **Sprout Social**: Measured on the search terms “sprout social”, “sprout social pricing”, “sproutsocial”, “sproutsocial com” and “sproutsocial pricing”, summed into one figure.

- [Agorapulse](/demand/nz/brands/agorapulse)
- [Buffer](/demand/nz/brands/buffer)
- [Hootsuite](/demand/nz/brands/hootsuite)
- [Later](/demand/nz/brands/later)
- [Loomly](/demand/nz/brands/loomly)
- [Metricool](/demand/nz/brands/metricool)
- [Sendible](/demand/nz/brands/sendible)
- [Sprout Social](/demand/nz/brands/sprout-social)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among social media management tools in New Zealand?

In August 2026, Buffer was the most searched among social media management tools in New Zealand, with an estimated 2K branded searches and 42.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Social media management tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-social-media-management-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-social-media-management-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.