--- title: "Hootsuite vs SocialPilot: Which is searched more in New Zealand?" description: "Is Hootsuite or SocialPilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-social-media-analytics-platforms/compare/hootsuite-vs-socialpilot" publisher: "Brandwave" --- # Hootsuite vs SocialPilot: Which is searched more in New Zealand? Is Hootsuite or SocialPilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hootsuite and SocialPilot - **Competitive set**: Social media analytics platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hootsuite Share of Search**: 8.5% - **SocialPilot Share of Search**: 1.9% ## Is Hootsuite or SocialPilot more popular in search? - In September 2026, Hootsuite had more branded searches than SocialPilot among social media analytics platforms in New Zealand. Hootsuite had about 320 branded searches, while SocialPilot had 70. Hootsuite made up 8.5% of all social media analytics platform searches we track, and SocialPilot accounted for 1.9%. - Hootsuite was ahead of SocialPilot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hootsuite’s share of searches among social media analytics platforms in New Zealand moved from 15.7% to 8.5%, and its estimated monthly branded searches moved from 590 to 320. - Across the 12 months ending September 2026, SocialPilot’s share of searches among social media analytics platforms in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 80 to 70. ## Top social media analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SocialPilot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metricool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hootsuite | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Agorapulse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Buffer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Iconosquare | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rival IQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media analytics platforms - Asked ChatGPT "Which social media analytics platform should I use in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Hootsuite, 4. Buffer - Asked ChatGPT "What are the best social media analytics platforms in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Agorapulse, 4. Buffer, 5. Hootsuite, 6. Iconosquare - Asked ChatGPT "What's the best social media analytics platform in New Zealand for a marketing team?": 1. Agorapulse, 2. Sprout Social, 3. Metricool, 4. Hootsuite - Searched Google, AI Overview "social media reporting tools": 1. Metricool, 2. Hootsuite, 3. Sprout Social - Searched Google, AI Overview "social media dashboard": named none of the brands we track Not named in any answer: Rival IQ and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand social media analytics platforms in September 2026? - In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches. - Estimated monthly branded searches for SocialPilot in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026. ## Month by month | Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | SocialPilot estimated searches | SocialPilot Share of Search | SocialPilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 15.7% | 3 | 80 | 2.1% | 5 | | Nov 2025 | 590 | 15.1% | 3 | 60 | 1.5% | 5 | | Dec 2025 | 390 | 15.3% | 3 | 60 | 2.4% | 5 | | Jan 2026 | 590 | 18.2% | 3 | 70 | 2.2% | 5 | | Feb 2026 | 480 | 14.5% | 3 | 90 | 2.7% | 6 | | Mar 2026 | 590 | 15.9% | 3 | 100 | 2.7% | 5 | | Apr 2026 | 390 | 11.4% | 3 | 60 | 1.8% | 6 | | May 2026 | 390 | 10.5% | 3 | 60 | 1.6% | 6 | | Jun 2026 | 390 | 11.3% | 3 | 70 | 2% | 5 | | Jul 2026 | 390 | 11% | 3 | 60 | 1.7% | 5 | | Aug 2026 | 320 | 7.6% | 4 | 60 | 1.4% | 6 | | Sep 2026 | 320 | 8.5% | 3 | 70 | 1.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hootsuite’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hootsuite**: Measured on the search term “hootsuite”. - **SocialPilot**: Measured on the search terms “social pilot” and “socialpilot”, summed into one figure. - [Hootsuite profile](/demand/nz/brands/hootsuite) - [SocialPilot profile](/demand/nz/brands/socialpilot) - [All social media analytics platforms in New Zealand](/demand/nz/categories/nz-social-media-analytics-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hootsuite or SocialPilot more popular in search? In September 2026, Hootsuite had more branded searches than SocialPilot among social media analytics platforms in New Zealand. Hootsuite had about 320 branded searches, while SocialPilot had 70. Hootsuite made up 8.5% of all social media analytics platform searches we track, and SocialPilot accounted for 1.9%. ## Cite this page Brandwave. "Hootsuite vs SocialPilot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-social-media-analytics-platforms/compare/hootsuite-vs-socialpilot This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-social-media-analytics-platforms/compare/hootsuite-vs-socialpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.