--- title: "Social media analytics platforms in New Zealand: Which are searched most?" description: "Compare tools that help marketing teams report on social media performance and understand competing brands. Share of Search among Buffer, Metricool, Hootsuite, Sprout Social, Rival IQ, SocialPilot, Agorapulse and Iconosquare, the social media analytics platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-social-media-analytics-platforms" publisher: "Brandwave" --- # Social media analytics platforms in New Zealand: Which are searched most? Compare tools that help marketing teams report on social media performance and understand competing brands. Share of Search among Buffer, Metricool, Hootsuite, Sprout Social, Rival IQ, SocialPilot, Agorapulse and Iconosquare, the social media analytics platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Social media analytics platforms - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Buffer, 42.4% ## Which brand is most popular in search among social media analytics platforms in New Zealand? - In September 2026, Buffer was the most searched among social media analytics platforms in New Zealand, with an estimated 1.6K branded searches, 42.4% of all searches for the eight we track. - Metricool is in 2nd place, 8 percentage points behind at 34.5%. - Across the 12 months ending September 2026, Metricool’s share of searches among social media analytics platforms in New Zealand increased from 23.5% to 34.5%. - Across the 12 months ending September 2026, Hootsuite’s share of searches among social media analytics platforms in New Zealand decreased from 15.7% to 8.5%. - Across the 12 months ending September 2026, Sprout Social’s share of searches among social media analytics platforms in New Zealand decreased from 12.8% to 8.5%. - Across the 12 months ending September 2026, Rival IQ’s share of searches among social media analytics platforms in New Zealand increased from 0.8% to 2.9%. - Across the 12 months ending September 2026, Agorapulse’s share of searches among social media analytics platforms in New Zealand decreased from 1.9% to 1.1%. - Across the 12 months ending September 2026, Buffer’s share of searches among social media analytics platforms in New Zealand peaked at 51.2% in May 2026 and was lowest at 39.2% in December 2025. - Across the 12 months ending September 2026, Metricool’s share of searches among social media analytics platforms in New Zealand peaked at 34.5% in September 2026 and was lowest at 22.5% in November 2025. - Across the 12 months ending September 2026, Hootsuite’s share of searches among social media analytics platforms in New Zealand peaked at 18.2% in January 2026 and was lowest at 7.6% in August 2026. - Across the 12 months ending September 2026, Sprout Social’s share of searches among social media analytics platforms in New Zealand peaked at 12.8% in October 2025 and was lowest at 7.6% in April 2026. - Across the 12 months ending September 2026, Rival IQ’s share of searches among social media analytics platforms in New Zealand peaked at 5% in April 2026 and was lowest at 0.26% in November 2025. - Across the 12 months ending September 2026, SocialPilot’s share of searches among social media analytics platforms in New Zealand peaked at 2.7% in February 2026 and was lowest at 1.4% in August 2026. - Across the 12 months ending September 2026, Rival IQ rose from 7th to 5th among social media analytics platforms in New Zealand. - Across the 12 months ending September 2026, SocialPilot fell from 5th to 6th among social media analytics platforms in New Zealand. - Across the 12 months ending September 2026, Agorapulse fell from 6th to 7th among social media analytics platforms in New Zealand. - Across the 12 months ending September 2026, Buffer and Iconosquare held steady: their share of searches among social media analytics platforms in New Zealand each moved less than 0.5 percentage points. ## Top social media analytics platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Metricool, Hootsuite and Sprout Social were mentioned most often, in four of the five answers. Metricool was recommended most often, coming first in three out of four answers that gave a list. Sprout Social was second, and Hootsuite was third. Rival IQ, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metricool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hootsuite | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Agorapulse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Buffer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Iconosquare | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rival IQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media analytics platforms - Asked ChatGPT "Which social media analytics platform should I use in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Hootsuite, 4. Buffer - Asked ChatGPT "What are the best social media analytics platforms in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Agorapulse, 4. Buffer, 5. Hootsuite, 6. Iconosquare - Asked ChatGPT "What's the best social media analytics platform in New Zealand for a marketing team?": 1. Agorapulse, 2. Sprout Social, 3. Metricool, 4. Hootsuite - Searched Google, AI Overview "social media reporting tools": 1. Metricool, 2. Hootsuite, 3. Sprout Social - Searched Google, AI Overview "social media dashboard": named none of the brands we track Not named in any answer: Rival IQ and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Buffer vs Metricool: compare search popularity](/demand/nz/compare/buffer-vs-metricool): 42.4% against 34.5% Share of Search. - [Buffer vs Hootsuite: compare search popularity](/demand/nz/compare/buffer-vs-hootsuite): 42.4% against 8.5% Share of Search. - [Buffer vs Sprout Social: compare search popularity](/demand/nz/compare/buffer-vs-sprout-social): 42.4% against 8.5% Share of Search. - [Buffer vs Rival IQ: compare search popularity](/demand/nz/compare/buffer-vs-rival-iq): 42.4% against 2.9% Share of Search. - [Metricool vs Hootsuite: compare search popularity](/demand/nz/compare/hootsuite-vs-metricool): 34.5% against 8.5% Share of Search. - [Metricool vs Sprout Social: compare search popularity](/demand/nz/compare/metricool-vs-sprout-social): 34.5% against 8.5% Share of Search. - [Metricool vs Rival IQ: compare search popularity](/demand/nz/compare/metricool-vs-rival-iq): 34.5% against 2.9% Share of Search. - [Hootsuite vs Sprout Social: compare search popularity](/demand/nz/compare/hootsuite-vs-sprout-social): 8.5% Share of Search each. - [Hootsuite vs Rival IQ: compare search popularity](/demand/nz/compare/hootsuite-vs-rival-iq): 8.5% against 2.9% Share of Search. - [Sprout Social vs Rival IQ: compare search popularity](/demand/nz/compare/rival-iq-vs-sprout-social): 8.5% against 2.9% Share of Search. ## How did search popularity change for New Zealand social media analytics platforms in September 2026? - In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches. - In September 2026, Metricool gained share of searches among social media analytics platforms in New Zealand, from 30.9% to 34.5%. - In September 2026, Buffer lost share of searches among social media analytics platforms in New Zealand, from 45.1% to 42.4%. - In September 2026, Rival IQ lost share of searches among social media analytics platforms in New Zealand, from 4% to 2.9%. - In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%. - Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. - Estimated monthly branded searches for Agorapulse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. - Estimated monthly branded searches for SocialPilot in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Buffer | 42.4% | 1.6K | -15.8% | Buffer | | 2 | Metricool | 34.5% | 1.3K | 0.0% | Metricool | | 3 | Hootsuite | 8.5% | 320 | 0.0% | Hootsuite | | 4 | Sprout Social | 8.5% | 320 | -17.9% | Sprout Social | | 5 | Rival IQ | 2.9% | 110 | -35.3% | Rival IQ | | 6 | SocialPilot | 1.9% | 70 | +16.7% | SocialPilot | | 7 | Agorapulse | 1.1% | 40 | -20.0% | Agorapulse | | 8 | Iconosquare | 0.27% | 10 | -50.0% | Iconosquare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Buffer | 1.6K | 42.7% | 1 | | Oct 2025 | Metricool | 880 | 23.5% | 2 | | Oct 2025 | Hootsuite | 590 | 15.7% | 3 | | Oct 2025 | Sprout Social | 480 | 12.8% | 4 | | Oct 2025 | SocialPilot | 80 | 2.1% | 5 | | Oct 2025 | Agorapulse | 70 | 1.9% | 6 | | Oct 2025 | Rival IQ | 30 | 0.8% | 7 | | Oct 2025 | Iconosquare | 20 | 0.53% | 8 | | Nov 2025 | Buffer | 1.9K | 48.6% | 1 | | Nov 2025 | Metricool | 880 | 22.5% | 2 | | Nov 2025 | Hootsuite | 590 | 15.1% | 3 | | Nov 2025 | Sprout Social | 390 | 10% | 4 | | Nov 2025 | SocialPilot | 60 | 1.5% | 5 | | Nov 2025 | Agorapulse | 50 | 1.3% | 6 | | Nov 2025 | Iconosquare | 30 | 0.77% | 7 | | Nov 2025 | Rival IQ | 10 | 0.26% | 8 | | Dec 2025 | Buffer | 1K | 39.2% | 1 | | Dec 2025 | Metricool | 720 | 28.2% | 2 | | Dec 2025 | Hootsuite | 390 | 15.3% | 3 | | Dec 2025 | Sprout Social | 320 | 12.5% | 4 | | Dec 2025 | SocialPilot | 60 | 2.4% | 5 | | Dec 2025 | Agorapulse | 40 | 1.6% | 6 | | Dec 2025 | Iconosquare | 10 | 0.39% | 7 | | Dec 2025 | Rival IQ | 10 | 0.39% | 8 | | Jan 2026 | Buffer | 1.3K | 40.1% | 1 | | Jan 2026 | Metricool | 880 | 27.2% | 2 | | Jan 2026 | Hootsuite | 590 | 18.2% | 3 | | Jan 2026 | Sprout Social | 320 | 9.9% | 4 | | Jan 2026 | SocialPilot | 70 | 2.2% | 5 | | Jan 2026 | Agorapulse | 50 | 1.5% | 6 | | Jan 2026 | Iconosquare | 20 | 0.62% | 7 | | Jan 2026 | Rival IQ | 10 | 0.31% | 8 | | Feb 2026 | Buffer | 1.3K | 39.4% | 1 | | Feb 2026 | Metricool | 880 | 26.7% | 2 | | Feb 2026 | Hootsuite | 480 | 14.5% | 3 | | Feb 2026 | Sprout Social | 390 | 11.8% | 4 | | Feb 2026 | Rival IQ | 90 | 2.7% | 5 | | Feb 2026 | SocialPilot | 90 | 2.7% | 6 | | Feb 2026 | Agorapulse | 50 | 1.5% | 7 | | Feb 2026 | Iconosquare | 20 | 0.61% | 8 | | Mar 2026 | Buffer | 1.6K | 43% | 1 | | Mar 2026 | Metricool | 880 | 23.7% | 2 | | Mar 2026 | Hootsuite | 590 | 15.9% | 3 | | Mar 2026 | Sprout Social | 390 | 10.5% | 4 | | Mar 2026 | SocialPilot | 100 | 2.7% | 5 | | Mar 2026 | Rival IQ | 70 | 1.9% | 6 | | Mar 2026 | Agorapulse | 50 | 1.3% | 7 | | Mar 2026 | Iconosquare | 40 | 1.1% | 8 | | Apr 2026 | Buffer | 1.6K | 46.8% | 1 | | Apr 2026 | Metricool | 880 | 25.7% | 2 | | Apr 2026 | Hootsuite | 390 | 11.4% | 3 | | Apr 2026 | Sprout Social | 260 | 7.6% | 4 | | Apr 2026 | Rival IQ | 170 | 5% | 5 | | Apr 2026 | SocialPilot | 60 | 1.8% | 6 | | Apr 2026 | Agorapulse | 50 | 1.5% | 7 | | Apr 2026 | Iconosquare | 10 | 0.29% | 8 | | May 2026 | Buffer | 1.9K | 51.2% | 1 | | May 2026 | Metricool | 880 | 23.7% | 2 | | May 2026 | Hootsuite | 390 | 10.5% | 3 | | May 2026 | Sprout Social | 320 | 8.6% | 4 | | May 2026 | Rival IQ | 90 | 2.4% | 5 | | May 2026 | SocialPilot | 60 | 1.6% | 6 | | May 2026 | Agorapulse | 50 | 1.3% | 7 | | May 2026 | Iconosquare | 20 | 0.54% | 8 | | Jun 2026 | Buffer | 1.6K | 46.2% | 1 | | Jun 2026 | Metricool | 1K | 28.9% | 2 | | Jun 2026 | Hootsuite | 390 | 11.3% | 3 | | Jun 2026 | Sprout Social | 320 | 9.2% | 4 | | Jun 2026 | SocialPilot | 70 | 2% | 5 | | Jun 2026 | Agorapulse | 40 | 1.2% | 6 | | Jun 2026 | Iconosquare | 20 | 0.58% | 7 | | Jun 2026 | Rival IQ | 20 | 0.58% | 8 | | Jul 2026 | Buffer | 1.6K | 45.1% | 1 | | Jul 2026 | Metricool | 1K | 28.2% | 2 | | Jul 2026 | Hootsuite | 390 | 11% | 3 | | Jul 2026 | Sprout Social | 390 | 11% | 4 | | Jul 2026 | SocialPilot | 60 | 1.7% | 5 | | Jul 2026 | Agorapulse | 50 | 1.4% | 6 | | Jul 2026 | Iconosquare | 30 | 0.85% | 7 | | Jul 2026 | Rival IQ | 30 | 0.85% | 8 | | Aug 2026 | Buffer | 1.9K | 45.1% | 1 | | Aug 2026 | Metricool | 1.3K | 30.9% | 2 | | Aug 2026 | Sprout Social | 390 | 9.3% | 3 | | Aug 2026 | Hootsuite | 320 | 7.6% | 4 | | Aug 2026 | Rival IQ | 170 | 4% | 5 | | Aug 2026 | SocialPilot | 60 | 1.4% | 6 | | Aug 2026 | Agorapulse | 50 | 1.2% | 7 | | Aug 2026 | Iconosquare | 20 | 0.48% | 8 | | Sep 2026 | Buffer | 1.6K | 42.4% | 1 | | Sep 2026 | Metricool | 1.3K | 34.5% | 2 | | Sep 2026 | Hootsuite | 320 | 8.5% | 3 | | Sep 2026 | Sprout Social | 320 | 8.5% | 4 | | Sep 2026 | Rival IQ | 110 | 2.9% | 5 | | Sep 2026 | SocialPilot | 70 | 1.9% | 6 | | Sep 2026 | Agorapulse | 40 | 1.1% | 7 | | Sep 2026 | Iconosquare | 10 | 0.27% | 8 | ## What is being compared - **Agorapulse**: Measured on the search term “agorapulse”. - **Buffer**: Measured on the search term “buffer app”. - **Hootsuite**: Measured on the search term “hootsuite”. - **Iconosquare**: Measured on the search terms “iconosquare” and “iconosquare instagram analytics”, summed into one figure. - **Metricool**: Measured on the search term “metricool”. - **Rival IQ**: Measured on the search term “rival iq”. - **SocialPilot**: Measured on the search terms “social pilot” and “socialpilot”, summed into one figure. - **Sprout Social**: Measured on the search terms “sprout social” and “sproutsocial”, summed into one figure. - [Agorapulse](/demand/nz/brands/agorapulse) - [Buffer](/demand/nz/brands/buffer) - [Hootsuite](/demand/nz/brands/hootsuite) - [Iconosquare](/demand/nz/brands/iconosquare) - [Metricool](/demand/nz/brands/metricool) - [Rival IQ](/demand/nz/brands/rival-iq) - [SocialPilot](/demand/nz/brands/socialpilot) - [Sprout Social](/demand/nz/brands/sprout-social) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among social media analytics platforms in New Zealand? In September 2026, Buffer was the most searched among social media analytics platforms in New Zealand, with an estimated 1.6K branded searches, 42.4% of all searches for the eight we track. ## Cite this page Brandwave. "Social media analytics platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-social-media-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-social-media-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.