--- title: "Adidas vs Puma: Which is searched more in New Zealand?" description: "Is Adidas or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soccer boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-soccer-boots-brands/compare/adidas-vs-puma" publisher: "Brandwave" --- # Adidas vs Puma: Which is searched more in New Zealand? Is Adidas or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soccer boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Puma - **Competitive set**: Soccer boots brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 38.9% - **Puma Share of Search**: 16.6% ## Is Adidas or Puma more popular in search? - In September 2026, Adidas had more branded searches than Puma among soccer boots brands in New Zealand. Adidas had about 67,000 branded searches, while Puma had 28,600. Adidas made up 38.9% of all soccer boots brand searches we track, and Puma accounted for 16.6%. - Adidas was ahead of Puma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand moved from 14.1% to 16.6%, and its estimated monthly branded searches moved from 22.6K to 28.6K. ## Top soccer boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. Puma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adidas was listed before Puma in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mizuno | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Puma | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about soccer boots brands - Asked ChatGPT "Which soccer boots brand should I buy in New Zealand?": 1. Adidas, 2. Nike, 3. Mizuno, 4. Puma - Asked ChatGPT "What are the best soccer boots brands in New Zealand?": 1. Adidas, 2. Mizuno, 3. Puma, 4. Nike - Asked ChatGPT "What's the best soccer boots brand in New Zealand for firm ground play?": 1. Nike, 2. Adidas, 3. Puma - Searched Google, AI Overview "football boots nz": 1. Nike, 2. Adidas, 3. Puma - Searched Google, AI Overview "best soccer boots": 1. Nike, 2. Adidas, 3. Mizuno Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand soccer boots brands in September 2026? - In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%. - In September 2026, Puma gained share of searches among soccer boots brands in New Zealand, from 16% to 16.6%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 37.7% | 2 | 22.6K | 14.1% | 3 | | Nov 2025 | 80.5K | 38.3% | 2 | 26.1K | 12.4% | 3 | | Dec 2025 | 70.7K | 33.6% | 2 | 32.1K | 15.2% | 3 | | Jan 2026 | 54.2K | 33.3% | 2 | 22.2K | 13.7% | 3 | | Feb 2026 | 50.6K | 36.6% | 2 | 18.1K | 13.1% | 3 | | Mar 2026 | 65.5K | 38.4% | 2 | 23.6K | 13.9% | 3 | | Apr 2026 | 62.8K | 38.3% | 2 | 23.7K | 14.5% | 3 | | May 2026 | 72.1K | 40.8% | 2 | 23.7K | 13.4% | 3 | | Jun 2026 | 70.5K | 37.3% | 2 | 36.9K | 19.6% | 3 | | Jul 2026 | 70.7K | 38.4% | 2 | 33K | 17.9% | 3 | | Aug 2026 | 68.9K | 37.7% | 2 | 29.2K | 16% | 3 | | Sep 2026 | 67K | 38.9% | 2 | 28.6K | 16.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Puma profile](/demand/nz/brands/puma) - [All soccer boots brands in New Zealand](/demand/nz/categories/nz-soccer-boots-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Puma more popular in search? In September 2026, Adidas had more branded searches than Puma among soccer boots brands in New Zealand. Adidas had about 67,000 branded searches, while Puma had 28,600. Adidas made up 38.9% of all soccer boots brand searches we track, and Puma accounted for 16.6%. ## Cite this page Brandwave. "Adidas vs Puma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-soccer-boots-brands/compare/adidas-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soccer-boots-brands/compare/adidas-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.