---
title: "Soccer boots brands in New Zealand: Which are searched most?"
description: "Compare the soccer boots brands people buy. Share of Search among Nike, Adidas, Puma and Mizuno, the soccer boots brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-soccer-boots-brands"
publisher: "Brandwave"
---

# Soccer boots brands in New Zealand: Which are searched most?

Compare the soccer boots brands people buy. Share of Search among Nike, Adidas, Puma and Mizuno, the soccer boots brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soccer boots brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 42.2%

## Which brand is most popular in search among soccer boots brands in New Zealand?

- In September 2026, Nike was the most searched among soccer boots brands in New Zealand, with an estimated 72.7K branded searches, 42.2% of all searches for the four we track.
- Adidas is in 2nd place, 3.3 percentage points behind at 38.9%.
- Across the 12 months ending September 2026, Nike’s share of searches among soccer boots brands in New Zealand decreased from 46.2% to 42.2%.
- Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand increased from 37.7% to 38.9%.
- Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand increased from 14.1% to 16.6%.
- Across the 12 months ending September 2026, Nike’s share of searches among soccer boots brands in New Zealand peaked at 50.5% in January 2026 and was lowest at 41% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand peaked at 40.8% in May 2026 and was lowest at 33.3% in January 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand peaked at 19.6% in June 2026 and was lowest at 12.4% in November 2025.
- Across the 12 months ending September 2026, Mizuno’s share of searches among soccer boots brands in New Zealand peaked at 2.8% in April 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Mizuno held steady: its share of searches among soccer boots brands in New Zealand moved less than 0.5 percentage points.

## Top soccer boots brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Nike and Adidas appeared every time. Nike was recommended most often, coming first in three out of five answers. Adidas was second, and Mizuno was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nike | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Adidas | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Mizuno | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Puma | 4th | 3 of 3 | 1 of 2 | 4 of 5 |

## Every AI answer about soccer boots brands

- Asked ChatGPT "Which soccer boots brand should I buy in New Zealand?": 1. Adidas, 2. Nike, 3. Mizuno, 4. Puma
- Asked ChatGPT "What are the best soccer boots brands in New Zealand?": 1. Adidas, 2. Mizuno, 3. Puma, 4. Nike
- Asked ChatGPT "What's the best soccer boots brand in New Zealand for firm ground play?": 1. Nike, 2. Adidas, 3. Puma
- Searched Google, AI Overview "football boots nz": 1. Nike, 2. Adidas, 3. Puma
- Searched Google, AI Overview "best soccer boots": 1. Nike, 2. Adidas, 3. Mizuno

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-nike): 42.2% against 38.9% Share of Search.
- [Nike vs Puma: compare search popularity](/demand/nz/compare/nike-vs-puma): 42.2% against 16.6% Share of Search.
- [Nike vs Mizuno: compare search popularity](/demand/nz/compare/mizuno-vs-nike): 42.2% against 2.3% Share of Search.
- [Adidas vs Puma: compare search popularity](/demand/nz/compare/adidas-vs-puma): 38.9% against 16.6% Share of Search.
- [Adidas vs Mizuno: compare search popularity](/demand/nz/compare/adidas-vs-mizuno): 38.9% against 2.3% Share of Search.
- [Puma vs Mizuno: compare search popularity](/demand/nz/compare/mizuno-vs-puma): 16.6% against 2.3% Share of Search.

## How did search popularity change for New Zealand soccer boots brands in September 2026?

- In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.
- In September 2026, Puma gained share of searches among soccer boots brands in New Zealand, from 16% to 16.6%.
- In September 2026, Nike lost share of searches among soccer boots brands in New Zealand, from 44.2% to 42.2%.
- Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 42.2% | 72.7K | -9.9% | Nike |
| 2 | Adidas | 38.9% | 67K | -2.8% | Adidas |
| 3 | Puma | 16.6% | 28.6K | -2.2% | Puma |
| 4 | Mizuno | 2.3% | 3.9K | -0.3% | Mizuno |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 74.1K | 46.2% | 1 |
| Oct 2025 | Adidas | 60.5K | 37.7% | 2 |
| Oct 2025 | Puma | 22.6K | 14.1% | 3 |
| Oct 2025 | Mizuno | 3.2K | 2% | 4 |
| Nov 2025 | Nike | 101K | 47.8% | 1 |
| Nov 2025 | Adidas | 80.5K | 38.3% | 2 |
| Nov 2025 | Puma | 26.1K | 12.4% | 3 |
| Nov 2025 | Mizuno | 3.1K | 1.5% | 4 |
| Dec 2025 | Nike | 105K | 49.6% | 1 |
| Dec 2025 | Adidas | 70.7K | 33.6% | 2 |
| Dec 2025 | Puma | 32.1K | 15.2% | 3 |
| Dec 2025 | Mizuno | 3.3K | 1.6% | 4 |
| Jan 2026 | Nike | 82.1K | 50.5% | 1 |
| Jan 2026 | Adidas | 54.2K | 33.3% | 2 |
| Jan 2026 | Puma | 22.2K | 13.7% | 3 |
| Jan 2026 | Mizuno | 4.1K | 2.5% | 4 |
| Feb 2026 | Nike | 65.6K | 47.5% | 1 |
| Feb 2026 | Adidas | 50.6K | 36.6% | 2 |
| Feb 2026 | Puma | 18.1K | 13.1% | 3 |
| Feb 2026 | Mizuno | 3.9K | 2.8% | 4 |
| Mar 2026 | Nike | 76.9K | 45.1% | 1 |
| Mar 2026 | Adidas | 65.5K | 38.4% | 2 |
| Mar 2026 | Puma | 23.6K | 13.9% | 3 |
| Mar 2026 | Mizuno | 4.3K | 2.6% | 4 |
| Apr 2026 | Nike | 72.8K | 44.4% | 1 |
| Apr 2026 | Adidas | 62.8K | 38.3% | 2 |
| Apr 2026 | Puma | 23.7K | 14.5% | 3 |
| Apr 2026 | Mizuno | 4.6K | 2.8% | 4 |
| May 2026 | Nike | 76.5K | 43.3% | 1 |
| May 2026 | Adidas | 72.1K | 40.8% | 2 |
| May 2026 | Puma | 23.7K | 13.4% | 3 |
| May 2026 | Mizuno | 4.5K | 2.5% | 4 |
| Jun 2026 | Nike | 77.5K | 41% | 1 |
| Jun 2026 | Adidas | 70.5K | 37.3% | 2 |
| Jun 2026 | Puma | 36.9K | 19.6% | 3 |
| Jun 2026 | Mizuno | 3.9K | 2.1% | 4 |
| Jul 2026 | Nike | 76.5K | 41.5% | 1 |
| Jul 2026 | Adidas | 70.7K | 38.4% | 2 |
| Jul 2026 | Puma | 33K | 17.9% | 3 |
| Jul 2026 | Mizuno | 4.1K | 2.2% | 4 |
| Aug 2026 | Nike | 80.7K | 44.2% | 1 |
| Aug 2026 | Adidas | 68.9K | 37.7% | 2 |
| Aug 2026 | Puma | 29.2K | 16% | 3 |
| Aug 2026 | Mizuno | 3.9K | 2.1% | 4 |
| Sep 2026 | Nike | 72.7K | 42.2% | 1 |
| Sep 2026 | Adidas | 67K | 38.9% | 2 |
| Sep 2026 | Puma | 28.6K | 16.6% | 3 |
| Sep 2026 | Mizuno | 3.9K | 2.3% | 4 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure.
- **Mizuno**: Measured on the search terms “mizuno”, “mizuno alpha”, “mizuno inspire”, “mizuno irons”, “mizuno jp”, “mizuno jpx”, “mizuno morelia”, “mizuno morelia neo”, “mizuno putter”, “mizuno waves” and “mizuno wedges”, summed into one figure.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure.
- **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [Mizuno](/demand/nz/brands/mizuno)
- [Nike](/demand/nz/brands/nike)
- [Puma](/demand/nz/brands/puma)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soccer boots brands in New Zealand?

In September 2026, Nike was the most searched among soccer boots brands in New Zealand, with an estimated 72.7K branded searches, 42.2% of all searches for the four we track.

## Cite this page

Brandwave. "Soccer boots brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-soccer-boots-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soccer-boots-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.