--- title: "Gardena vs Hozelock: Which is searched more in New Zealand?" description: "Is Gardena or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soaker hose brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-soaker-hose-brands/compare/gardena-vs-hozelock" publisher: "Brandwave" --- # Gardena vs Hozelock: Which is searched more in New Zealand? Is Gardena or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soaker hose brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gardena and Hozelock - **Competitive set**: Soaker hose brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gardena Share of Search**: 71.1% - **Hozelock Share of Search**: 22.4% ## Is Gardena or Hozelock more popular in search? - In September 2026, Gardena had more branded searches than Hozelock among soaker hose brands in New Zealand. Gardena had about 540 branded searches, while Hozelock had 170. Gardena made up 71.1% of all soaker hose brand searches we track, and Hozelock accounted for 22.4%. - Gardena was ahead of Hozelock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gardena’s share of searches among soaker hose brands in New Zealand moved from 69.2% to 71.1%, and its estimated monthly branded searches moved from 740 to 540. - Across the 12 months ending September 2026, Hozelock’s share of searches among soaker hose brands in New Zealand moved from 24.3% to 22.4%, and its estimated monthly branded searches moved from 260 to 170. ## Top soaker hose brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hozelock was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Gardena | 2 of 3 | 0 of 2 | 2 of 5 | | Hozelock | 0 of 3 | 1 of 2 | 1 of 5 | | Rain Bird | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soaker hose brands - Asked ChatGPT "Which soaker hose brand should I buy in New Zealand?": 1. Gardena - Asked ChatGPT "What are the best soaker hose brands in New Zealand?": named none of the brands we track - Asked ChatGPT "What's the best soaker hose brand in New Zealand for a vegetable garden?": 1. Gardena - Searched Google, AI Overview "best soaker hose": named none of the brands we track - Searched Google, AI Overview "drip hose nz": 1. Hozelock Not named in any answer: Rain Bird. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand soaker hose brands in September 2026? - In September 2026, Gardena gained share of searches among soaker hose brands in New Zealand, from 65% to 71.1%. - In September 2026, Hozelock lost share of searches among soaker hose brands in New Zealand, from 23.3% to 22.4%. ## Month by month | Month | Gardena estimated searches | Gardena Share of Search | Gardena rank | Hozelock estimated searches | Hozelock Share of Search | Hozelock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 69.2% | 1 | 260 | 24.3% | 2 | | Nov 2025 | 1.1K | 73.7% | 1 | 320 | 20.5% | 2 | | Dec 2025 | 1.2K | 75.2% | 1 | 320 | 19.4% | 2 | | Jan 2026 | 760 | 68.5% | 1 | 260 | 23.4% | 2 | | Feb 2026 | 450 | 65.2% | 1 | 170 | 24.6% | 2 | | Mar 2026 | 550 | 72.4% | 1 | 140 | 18.4% | 2 | | Apr 2026 | 330 | 67.3% | 1 | 90 | 18.4% | 2 | | May 2026 | 410 | 73.2% | 1 | 110 | 19.6% | 2 | | Jun 2026 | 300 | 71.4% | 1 | 90 | 21.4% | 2 | | Jul 2026 | 280 | 65.1% | 1 | 110 | 25.6% | 2 | | Aug 2026 | 390 | 65% | 1 | 140 | 23.3% | 2 | | Sep 2026 | 540 | 71.1% | 1 | 170 | 22.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gardena’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gardena**: Measured on the search terms “gardena”, “gardena sprayer”, “gardena timer”, “gardena water distributor”, “gardena water timer” and “gardena weed puller”, summed into one figure. - **Hozelock**: Measured on the search term “hozelock”. - [Gardena profile](/demand/nz/brands/gardena) - [Hozelock profile](/demand/nz/brands/hozelock) - [All soaker hose brands in New Zealand](/demand/nz/categories/nz-soaker-hose-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gardena or Hozelock more popular in search? In September 2026, Gardena had more branded searches than Hozelock among soaker hose brands in New Zealand. Gardena had about 540 branded searches, while Hozelock had 170. Gardena made up 71.1% of all soaker hose brand searches we track, and Hozelock accounted for 22.4%. ## Cite this page Brandwave. "Gardena vs Hozelock: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-soaker-hose-brands/compare/gardena-vs-hozelock This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soaker-hose-brands/compare/gardena-vs-hozelock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.