---
title: "Soaker hose brands in New Zealand: Which are searched most?"
description: "Compare the soaker hose brands people buy. Share of Search among Gardena, Hozelock and Rain Bird, the soaker hose brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-soaker-hose-brands"
publisher: "Brandwave"
---

# Soaker hose brands in New Zealand: Which are searched most?

Compare the soaker hose brands people buy. Share of Search among Gardena, Hozelock and Rain Bird, the soaker hose brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soaker hose brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Gardena, 71.1%

## Which brand is most popular in search among soaker hose brands in New Zealand?

- In September 2026, Gardena was the most searched among soaker hose brands in New Zealand, with an estimated 540 branded searches, 71.1% of all searches for the three we track.
- Hozelock is in 2nd place, 48.7 percentage points behind at 22.4%.
- Across the 12 months ending September 2026, Gardena’s share of searches among soaker hose brands in New Zealand increased from 69.2% to 71.1%.
- Across the 12 months ending September 2026, Hozelock’s share of searches among soaker hose brands in New Zealand decreased from 24.3% to 22.4%.
- Across the 12 months ending September 2026, Gardena’s share of searches among soaker hose brands in New Zealand peaked at 75.2% in December 2025 and was lowest at 65% in August 2026.
- Across the 12 months ending September 2026, Hozelock’s share of searches among soaker hose brands in New Zealand peaked at 25.6% in July 2026 and was lowest at 18.4% in April 2026.
- Across the 12 months ending September 2026, Rain Bird’s share of searches among soaker hose brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Rain Bird held steady: its share of searches among soaker hose brands in New Zealand moved less than 0.5 percentage points.

## Top soaker hose brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Gardena was mentioned most often, in two of the five answers. Rain Bird, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Gardena | 2 of 3 | 0 of 2 | 2 of 5 |
| Hozelock | 0 of 3 | 1 of 2 | 1 of 5 |
| Rain Bird | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about soaker hose brands

- Asked ChatGPT "Which soaker hose brand should I buy in New Zealand?": 1. Gardena
- Asked ChatGPT "What are the best soaker hose brands in New Zealand?": named none of the brands we track
- Asked ChatGPT "What's the best soaker hose brand in New Zealand for a vegetable garden?": 1. Gardena
- Searched Google, AI Overview "best soaker hose": named none of the brands we track
- Searched Google, AI Overview "drip hose nz": 1. Hozelock

Not named in any answer: Rain Bird.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Gardena vs Hozelock: compare search popularity](/demand/nz/compare/gardena-vs-hozelock): 71.1% against 22.4% Share of Search.
- [Gardena vs Rain Bird: compare search popularity](/demand/nz/compare/gardena-vs-rain-bird): 71.1% against 6.6% Share of Search.
- [Hozelock vs Rain Bird: compare search popularity](/demand/nz/compare/hozelock-vs-rain-bird): 22.4% against 6.6% Share of Search.

## How did search popularity change for New Zealand soaker hose brands in September 2026?

- In September 2026, Gardena gained share of searches among soaker hose brands in New Zealand, from 65% to 71.1%.
- In September 2026, Rain Bird lost share of searches among soaker hose brands in New Zealand, from 11.7% to 6.6%.
- In September 2026, Hozelock lost share of searches among soaker hose brands in New Zealand, from 23.3% to 22.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gardena | 71.1% | 540 | +38.5% | Gardena |
| 2 | Hozelock | 22.4% | 170 | +21.4% | Hozelock |
| 3 | Rain Bird | 6.6% | 50 | -28.6% | Rain Bird |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gardena | 740 | 69.2% | 1 |
| Oct 2025 | Hozelock | 260 | 24.3% | 2 |
| Oct 2025 | Rain Bird | 70 | 6.5% | 3 |
| Nov 2025 | Gardena | 1.1K | 73.7% | 1 |
| Nov 2025 | Hozelock | 320 | 20.5% | 2 |
| Nov 2025 | Rain Bird | 90 | 5.8% | 3 |
| Dec 2025 | Gardena | 1.2K | 75.2% | 1 |
| Dec 2025 | Hozelock | 320 | 19.4% | 2 |
| Dec 2025 | Rain Bird | 90 | 5.5% | 3 |
| Jan 2026 | Gardena | 760 | 68.5% | 1 |
| Jan 2026 | Hozelock | 260 | 23.4% | 2 |
| Jan 2026 | Rain Bird | 90 | 8.1% | 3 |
| Feb 2026 | Gardena | 450 | 65.2% | 1 |
| Feb 2026 | Hozelock | 170 | 24.6% | 2 |
| Feb 2026 | Rain Bird | 70 | 10.1% | 3 |
| Mar 2026 | Gardena | 550 | 72.4% | 1 |
| Mar 2026 | Hozelock | 140 | 18.4% | 2 |
| Mar 2026 | Rain Bird | 70 | 9.2% | 3 |
| Apr 2026 | Gardena | 330 | 67.3% | 1 |
| Apr 2026 | Hozelock | 90 | 18.4% | 2 |
| Apr 2026 | Rain Bird | 70 | 14.3% | 3 |
| May 2026 | Gardena | 410 | 73.2% | 1 |
| May 2026 | Hozelock | 110 | 19.6% | 2 |
| May 2026 | Rain Bird | 40 | 7.1% | 3 |
| Jun 2026 | Gardena | 300 | 71.4% | 1 |
| Jun 2026 | Hozelock | 90 | 21.4% | 2 |
| Jun 2026 | Rain Bird | 30 | 7.1% | 3 |
| Jul 2026 | Gardena | 280 | 65.1% | 1 |
| Jul 2026 | Hozelock | 110 | 25.6% | 2 |
| Jul 2026 | Rain Bird | 40 | 9.3% | 3 |
| Aug 2026 | Gardena | 390 | 65% | 1 |
| Aug 2026 | Hozelock | 140 | 23.3% | 2 |
| Aug 2026 | Rain Bird | 70 | 11.7% | 3 |
| Sep 2026 | Gardena | 540 | 71.1% | 1 |
| Sep 2026 | Hozelock | 170 | 22.4% | 2 |
| Sep 2026 | Rain Bird | 50 | 6.6% | 3 |

## What is being compared

- **Gardena**: Measured on the search terms “gardena”, “gardena sprayer”, “gardena timer”, “gardena water distributor”, “gardena water timer” and “gardena weed puller”, summed into one figure.
- **Hozelock**: Measured on the search term “hozelock”.
- **Rain Bird**: Measured on the search term “rain bird”.

- [Gardena](/demand/nz/brands/gardena)
- [Hozelock](/demand/nz/brands/hozelock)
- [Rain Bird](/demand/nz/brands/rain-bird)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soaker hose brands in New Zealand?

In September 2026, Gardena was the most searched among soaker hose brands in New Zealand, with an estimated 540 branded searches, 71.1% of all searches for the three we track.

## Cite this page

Brandwave. "Soaker hose brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-soaker-hose-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-soaker-hose-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.