---
title: "Snow pants brands in New Zealand: Which are searched most?"
description: "Compare the snow pants brands people buy. Share of Search among Macpac, Arc'teryx, Patagonia, The North Face, Volcom, Burton, Helly Hansen and Roxy, the snow pants brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-snow-pants-brands"
publisher: "Brandwave"
---

# Snow pants brands in New Zealand: Which are searched most?

Compare the snow pants brands people buy. Share of Search among Macpac, Arc'teryx, Patagonia, The North Face, Volcom, Burton, Helly Hansen and Roxy, the snow pants brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snow pants brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Macpac, 49.9%

## Which brand is most popular in search among snow pants brands in New Zealand?

- In September 2026, Macpac was the most searched among snow pants brands in New Zealand, with an estimated 40.5K branded searches, 49.9% of all searches for the eight we track.
- Arc'teryx is in 2nd place, 30.4 percentage points behind at 19.5%.
- Across the 12 months ending September 2026, Macpac’s share of searches among snow pants brands in New Zealand decreased from 59.6% to 49.9%.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands in New Zealand increased from 13.1% to 19.5%.
- Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands in New Zealand increased from 5.5% to 7%.
- Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands in New Zealand increased from 0.76% to 1.8%.
- Across the 12 months ending September 2026, Macpac’s share of searches among snow pants brands in New Zealand peaked at 64.3% in December 2025 and was lowest at 46.3% in August 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands in New Zealand peaked at 19.5% in September 2026 and was lowest at 11.3% in March 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among snow pants brands in New Zealand peaked at 20.9% in February 2026 and was lowest at 14.7% in June 2026.
- Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands in New Zealand peaked at 8.2% in July 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands in New Zealand peaked at 2.5% in August 2026 and was lowest at 0.44% in December 2025.
- Across the 12 months ending September 2026, Arc'teryx rose from 3rd to 2nd among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Patagonia fell from 2nd to 3rd among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Burton rose from 7th to 6th among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Helly Hansen fell from 6th to 7th among snow pants brands in New Zealand.
- Across the 12 months ending September 2026, Volcom and Roxy held steady: their share of searches among snow pants brands in New Zealand each moved less than 0.5 percentage points.

## Top snow pants brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Patagonia appeared every time. Patagonia was recommended most often, though no answer put it first. Burton was second, and The North Face was third. Volcom, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Burton | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| The North Face | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Helly Hansen | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Arc'teryx | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Macpac | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Volcom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Roxy | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about snow pants brands

- Asked ChatGPT "Which snow pants brand should I buy in New Zealand?": 1. Burton, 2. Macpac, 3. Patagonia, 4. Helly Hansen
- Asked ChatGPT "What are the best snow pants brands in New Zealand?": 1. Burton, 2. Helly Hansen, 3. Patagonia, 4. The North Face, 5. Arc'teryx, 6. Macpac
- Asked ChatGPT "What's the best snow pants brand in New Zealand for cold wet conditions?": 1. Arc'teryx, 2. Patagonia, 3. The North Face, 4. Helly Hansen
- Searched Google, AI Overview "ski pants nz": 1. Macpac, 2. Roxy, 3. Patagonia
- Searched Google, AI Overview "waterproof ski pants": 1. The North Face, 2. Patagonia, 3. Burton

Not named in any answer: Volcom.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Macpac vs Arc'teryx: compare search popularity](/demand/nz/compare/arcteryx-vs-macpac): 49.9% against 19.5% Share of Search.
- [Macpac vs Patagonia: compare search popularity](/demand/nz/compare/macpac-vs-patagonia): 49.9% against 18.2% Share of Search.
- [Macpac vs The North Face: compare search popularity](/demand/nz/compare/macpac-vs-the-north-face): 49.9% against 7% Share of Search.
- [Arc'teryx vs Patagonia: compare search popularity](/demand/nz/compare/arcteryx-vs-patagonia): 19.5% against 18.2% Share of Search.
- [Arc'teryx vs The North Face: compare search popularity](/demand/nz/compare/arcteryx-vs-the-north-face): 19.5% against 7% Share of Search.
- [Patagonia vs The North Face: compare search popularity](/demand/nz/compare/patagonia-vs-the-north-face): 18.2% against 7% Share of Search.

## How did search popularity change for New Zealand snow pants brands in September 2026?

- In September 2026, Arc'teryx overtook Patagonia to rank 2nd among snow pants brands in New Zealand, with 19.5% of the searches.
- In September 2026, Macpac gained share of searches among snow pants brands in New Zealand, from 46.3% to 49.9%.
- In September 2026, Patagonia lost share of searches among snow pants brands in New Zealand, from 20.8% to 18.2%.
- In September 2026, The North Face lost share of searches among snow pants brands in New Zealand, from 8% to 7%.
- In September 2026, Burton lost share of searches among snow pants brands in New Zealand, from 2.5% to 1.8%.
- In September 2026, Volcom rose from 6th to 5th among snow pants brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Macpac | 49.9% | 40.5K | -18.2% | MACPAC NEW ZEALAND LIMITED |
| 2 | Arc'teryx | 19.5% | 15.8K | -20.9% | Arc'teryx |
| 3 | Patagonia | 18.2% | 14.8K | -33.3% | Patagonia |
| 4 | The North Face | 7% | 5.7K | -33.6% | The North Face |
| 5 | Volcom | 2% | 1.6K | -18.4% | Volcom |
| 6 | Burton | 1.8% | 1.5K | -45.9% | Burton |
| 7 | Helly Hansen | 1.6% | 1.3K | -31.6% | Helly Hansen |
| 8 | Roxy | 0.01% | 10 | -75.0% | Roxy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Macpac | 49.5K | 59.6% | 1 |
| Oct 2025 | Patagonia | 14.8K | 17.8% | 2 |
| Oct 2025 | Arc'teryx | 10.9K | 13.1% | 3 |
| Oct 2025 | The North Face | 4.6K | 5.5% | 4 |
| Oct 2025 | Volcom | 1.4K | 1.7% | 5 |
| Oct 2025 | Helly Hansen | 1.3K | 1.6% | 6 |
| Oct 2025 | Burton | 630 | 0.76% | 7 |
| Oct 2025 | Roxy | 10 | 0.01% | 8 |
| Nov 2025 | Macpac | 60.5K | 60.4% | 1 |
| Nov 2025 | Patagonia | 18.1K | 18.1% | 2 |
| Nov 2025 | Arc'teryx | 12.7K | 12.7% | 3 |
| Nov 2025 | The North Face | 5.2K | 5.2% | 4 |
| Nov 2025 | Helly Hansen | 1.6K | 1.6% | 5 |
| Nov 2025 | Volcom | 1.6K | 1.5% | 6 |
| Nov 2025 | Burton | 530 | 0.53% | 7 |
| Nov 2025 | Roxy | 10 | <0.01% | 8 |
| Dec 2025 | Macpac | 74K | 64.3% | 1 |
| Dec 2025 | Patagonia | 18.1K | 15.7% | 2 |
| Dec 2025 | Arc'teryx | 13.1K | 11.4% | 3 |
| Dec 2025 | The North Face | 5.4K | 4.7% | 4 |
| Dec 2025 | Helly Hansen | 2.4K | 2.1% | 5 |
| Dec 2025 | Volcom | 1.6K | 1.4% | 6 |
| Dec 2025 | Burton | 510 | 0.44% | 7 |
| Dec 2025 | Roxy | 10 | <0.01% | 8 |
| Jan 2026 | Macpac | 60.5K | 56.8% | 1 |
| Jan 2026 | Patagonia | 22.2K | 20.8% | 2 |
| Jan 2026 | Arc'teryx | 13K | 12.2% | 3 |
| Jan 2026 | The North Face | 6.8K | 6.3% | 4 |
| Jan 2026 | Helly Hansen | 1.9K | 1.8% | 5 |
| Jan 2026 | Volcom | 1.5K | 1.4% | 6 |
| Jan 2026 | Burton | 600 | 0.56% | 7 |
| Jan 2026 | Roxy | 20 | 0.02% | 8 |
| Feb 2026 | Macpac | 49.5K | 57.3% | 1 |
| Feb 2026 | Patagonia | 18.1K | 20.9% | 2 |
| Feb 2026 | Arc'teryx | 10.4K | 12.1% | 3 |
| Feb 2026 | The North Face | 4.7K | 5.4% | 4 |
| Feb 2026 | Helly Hansen | 1.3K | 1.5% | 5 |
| Feb 2026 | Volcom | 1.2K | 1.4% | 6 |
| Feb 2026 | Burton | 1.2K | 1.4% | 7 |
| Feb 2026 | Roxy | 10 | 0.01% | 8 |
| Mar 2026 | Macpac | 60.5K | 61.2% | 1 |
| Mar 2026 | Patagonia | 18.1K | 18.3% | 2 |
| Mar 2026 | Arc'teryx | 11.2K | 11.3% | 3 |
| Mar 2026 | The North Face | 5.7K | 5.7% | 4 |
| Mar 2026 | Volcom | 1.5K | 1.5% | 5 |
| Mar 2026 | Helly Hansen | 1.3K | 1.3% | 6 |
| Mar 2026 | Burton | 660 | 0.67% | 7 |
| Mar 2026 | Roxy | 10 | 0.01% | 8 |
| Apr 2026 | Macpac | 60.5K | 56.5% | 1 |
| Apr 2026 | Patagonia | 22.2K | 20.7% | 2 |
| Apr 2026 | Arc'teryx | 13.7K | 12.8% | 3 |
| Apr 2026 | The North Face | 6.8K | 6.3% | 4 |
| Apr 2026 | Volcom | 1.6K | 1.5% | 5 |
| Apr 2026 | Helly Hansen | 1.6K | 1.5% | 6 |
| Apr 2026 | Burton | 720 | 0.67% | 7 |
| Apr 2026 | Roxy | 10 | <0.01% | 8 |
| May 2026 | Macpac | 60.5K | 58.5% | 1 |
| May 2026 | Patagonia | 18.1K | 17.5% | 2 |
| May 2026 | Arc'teryx | 13.1K | 12.6% | 3 |
| May 2026 | The North Face | 7.4K | 7.1% | 4 |
| May 2026 | Volcom | 1.8K | 1.7% | 5 |
| May 2026 | Helly Hansen | 1.6K | 1.5% | 6 |
| May 2026 | Burton | 930 | 0.9% | 7 |
| May 2026 | Roxy | 20 | 0.02% | 8 |
| Jun 2026 | Macpac | 74K | 60% | 1 |
| Jun 2026 | Patagonia | 18.1K | 14.7% | 2 |
| Jun 2026 | Arc'teryx | 16.8K | 13.6% | 3 |
| Jun 2026 | The North Face | 9.7K | 7.9% | 4 |
| Jun 2026 | Volcom | 1.8K | 1.5% | 5 |
| Jun 2026 | Helly Hansen | 1.6K | 1.3% | 6 |
| Jun 2026 | Burton | 1.4K | 1.1% | 7 |
| Jun 2026 | Roxy | 40 | 0.03% | 8 |
| Jul 2026 | Macpac | 60.5K | 54.1% | 1 |
| Jul 2026 | Patagonia | 18.1K | 16.2% | 2 |
| Jul 2026 | Arc'teryx | 17.7K | 15.9% | 3 |
| Jul 2026 | The North Face | 9.2K | 8.2% | 4 |
| Jul 2026 | Burton | 2.6K | 2.3% | 5 |
| Jul 2026 | Volcom | 2.1K | 1.9% | 6 |
| Jul 2026 | Helly Hansen | 1.6K | 1.4% | 7 |
| Jul 2026 | Roxy | 90 | 0.08% | 8 |
| Aug 2026 | Macpac | 49.5K | 46.3% | 1 |
| Aug 2026 | Patagonia | 22.2K | 20.8% | 2 |
| Aug 2026 | Arc'teryx | 20K | 18.7% | 3 |
| Aug 2026 | The North Face | 8.5K | 8% | 4 |
| Aug 2026 | Burton | 2.7K | 2.5% | 5 |
| Aug 2026 | Volcom | 2K | 1.8% | 6 |
| Aug 2026 | Helly Hansen | 1.9K | 1.8% | 7 |
| Aug 2026 | Roxy | 40 | 0.04% | 8 |
| Sep 2026 | Macpac | 40.5K | 49.9% | 1 |
| Sep 2026 | Arc'teryx | 15.8K | 19.5% | 2 |
| Sep 2026 | Patagonia | 14.8K | 18.2% | 3 |
| Sep 2026 | The North Face | 5.7K | 7% | 4 |
| Sep 2026 | Volcom | 1.6K | 2% | 5 |
| Sep 2026 | Burton | 1.5K | 1.8% | 6 |
| Sep 2026 | Helly Hansen | 1.3K | 1.6% | 7 |
| Sep 2026 | Roxy | 10 | 0.01% | 8 |

## What is being compared

- **Arc'teryx**: Measured on the search terms “arcteryx”, “arcteryx alpha sv”, “arcteryx ar beta”, “arcteryx atom hoody”, “arcteryx beanie”, “arcteryx beta”, “arcteryx beta sl”, “arcteryx ca”, “arcteryx outlet”, “arcteryx sale” and “arcteryx ski gear”, summed into one figure.
- **Burton**: Measured on the search terms “burton jacket”, “burton snow”, “burton snow backpack”, “burton snow boots” and “burton snow gloves”, summed into one figure.
- **Helly Hansen**: Measured on the search term “helly hansen”.
- **Macpac**: Measured on the search term “Macpac”.
- **Patagonia**: Measured on the search term “patagonia”.
- **Roxy**: Measured on the search term “roxy snow pants”.
- **The North Face**: Measured on the search terms “borealis the north face”, “the north face”, “the north face daypack”, “the north face fleece”, “the north face puffer”, “the north face raincoat”, “the north face sale”, “the north face vest” and “thenorthface”, summed into one figure.
- **Volcom**: Measured on the search terms “pant volcom”, “volcom”, “volcom coats”, “volcom denim”, “volcom hoodie”, “volcom logos”, “volcom shirts”, “volcom ski gear”, “volcom snowboard pants”, “volcom stone”, “volcom t shirts”, “volcom wear” and “volcom winter jacket”, summed into one figure.

- [Arc'teryx](/demand/nz/brands/arcteryx)
- [Burton](/demand/nz/brands/burton)
- [Helly Hansen](/demand/nz/brands/helly-hansen)
- [Macpac](/demand/nz/brands/macpac)
- [Patagonia](/demand/nz/brands/patagonia)
- [Roxy](/demand/nz/brands/roxy)
- [The North Face](/demand/nz/brands/the-north-face)
- [Volcom](/demand/nz/brands/volcom)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snow pants brands in New Zealand?

In September 2026, Macpac was the most searched among snow pants brands in New Zealand, with an estimated 40.5K branded searches, 49.9% of all searches for the eight we track.

## Cite this page

Brandwave. "Snow pants brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-snow-pants-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-snow-pants-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.