---
title: "Snow foam lance brands in New Zealand: Which are searched most?"
description: "Compare the snow foam lance brands people buy. Share of Search among Karcher, Autoglym and Nilfisk, the snow foam lance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-snow-foam-lance-brands"
publisher: "Brandwave"
---

# Snow foam lance brands in New Zealand: Which are searched most?

Compare the snow foam lance brands people buy. Share of Search among Karcher, Autoglym and Nilfisk, the snow foam lance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snow foam lance brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Karcher, 90.6%

## Which brand is most popular in search among snow foam lance brands in New Zealand?

- In September 2026, Karcher was the most searched among snow foam lance brands in New Zealand, with an estimated 2.9K branded searches, 90.6% of all searches for the three we track.
- Autoglym is in 2nd place, 81.3 percentage points behind at 9.4%.
- Across the 12 months ending September 2026, Karcher’s share of searches among snow foam lance brands in New Zealand increased from 89.8% to 90.6%.
- Across the 12 months ending September 2026, Autoglym’s share of searches among snow foam lance brands in New Zealand decreased from 9.9% to 9.4%.
- Across the 12 months ending September 2026, Karcher’s share of searches among snow foam lance brands in New Zealand peaked at 93.5% in June 2026 and was lowest at 86% in March 2026.
- Across the 12 months ending September 2026, Autoglym’s share of searches among snow foam lance brands in New Zealand peaked at 13.6% in March 2026 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Nilfisk held steady: its share of searches among snow foam lance brands in New Zealand moved less than 0.5 percentage points.

## Top snow foam lance brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Karcher appeared every time. Autoglym was recommended most often, coming first in both answers that gave a list. Karcher was second, and Nilfisk was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Autoglym | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Karcher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Nilfisk | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |

## Every AI answer about snow foam lance brands

- Asked ChatGPT "Which snow foam lance brand should I buy in New Zealand?": 1. Karcher, 2. Nilfisk
- Asked ChatGPT "What are the best snow foam lance brands in New Zealand?": 1. Autoglym, 2. Karcher
- Asked ChatGPT "What's the best snow foam lance brand in New Zealand for a car wash?": 1. Autoglym, 2. Karcher
- Searched Google, AI Overview "best snow foam lance": 1. Karcher, 2. Nilfisk
- Searched Google, AI Overview "foam cannon for cars": 1. Autoglym, 2. Karcher, 3. Nilfisk

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Karcher vs Autoglym: compare search popularity](/demand/nz/compare/autoglym-vs-karcher): 90.6% against 9.4% Share of Search.

## How did search popularity change for New Zealand snow foam lance brands in September 2026?

- In September 2026, Karcher gained share of searches among snow foam lance brands in New Zealand, from 89.8% to 90.6%.
- In September 2026, Autoglym lost share of searches among snow foam lance brands in New Zealand, from 9.9% to 9.4%.
- Estimated monthly branded searches for Nilfisk in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Karcher | 90.6% | 2.9K | 0.0% | Karcher |
| 2 | Autoglym | 9.4% | 300 | -6.3% | Autoglym |
| 3 | Nilfisk | 0% | 0 | -100.0% | Nilfisk |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Karcher | 2.9K | 89.8% | 1 |
| Oct 2025 | Autoglym | 320 | 9.9% | 2 |
| Oct 2025 | Nilfisk | 10 | 0.31% | 3 |
| Nov 2025 | Karcher | 3.6K | 90.5% | 1 |
| Nov 2025 | Autoglym | 380 | 9.5% | 2 |
| Nov 2025 | Nilfisk | 0 | 0% | 3 |
| Dec 2025 | Karcher | 3.6K | 88.2% | 1 |
| Dec 2025 | Autoglym | 470 | 11.5% | 2 |
| Dec 2025 | Nilfisk | 10 | 0.25% | 3 |
| Jan 2026 | Karcher | 2.9K | 87.6% | 1 |
| Jan 2026 | Autoglym | 400 | 12.1% | 2 |
| Jan 2026 | Nilfisk | 10 | 0.3% | 3 |
| Feb 2026 | Karcher | 2.4K | 87.9% | 1 |
| Feb 2026 | Autoglym | 320 | 11.7% | 2 |
| Feb 2026 | Nilfisk | 10 | 0.37% | 3 |
| Mar 2026 | Karcher | 2.4K | 86% | 1 |
| Mar 2026 | Autoglym | 380 | 13.6% | 2 |
| Mar 2026 | Nilfisk | 10 | 0.36% | 3 |
| Apr 2026 | Karcher | 2.9K | 90.3% | 1 |
| Apr 2026 | Autoglym | 310 | 9.7% | 2 |
| Apr 2026 | Nilfisk | 0 | 0% | 3 |
| May 2026 | Karcher | 2.9K | 91.5% | 1 |
| May 2026 | Autoglym | 270 | 8.5% | 2 |
| May 2026 | Nilfisk | 0 | 0% | 3 |
| Jun 2026 | Karcher | 2.9K | 93.5% | 1 |
| Jun 2026 | Autoglym | 200 | 6.5% | 2 |
| Jun 2026 | Nilfisk | 0 | 0% | 3 |
| Jul 2026 | Karcher | 3.6K | 93.3% | 1 |
| Jul 2026 | Autoglym | 260 | 6.7% | 2 |
| Jul 2026 | Nilfisk | 0 | 0% | 3 |
| Aug 2026 | Karcher | 2.9K | 89.8% | 1 |
| Aug 2026 | Autoglym | 320 | 9.9% | 2 |
| Aug 2026 | Nilfisk | 10 | 0.31% | 3 |
| Sep 2026 | Karcher | 2.9K | 90.6% | 1 |
| Sep 2026 | Autoglym | 300 | 9.4% | 2 |
| Sep 2026 | Nilfisk | 0 | 0% | 3 |

## What is being compared

- **Autoglym**: Measured on the search terms “autoglym”, “autoglym ceramic coating” and “autoglym magma”, summed into one figure.
- **Karcher**: Measured on the search term “karcher”.
- **Nilfisk**: Measured on the search term “nilfisk snow foam”.

- [Autoglym](/demand/nz/brands/autoglym)
- [Karcher](/demand/nz/brands/karcher)
- [Nilfisk](/demand/nz/brands/nilfisk)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snow foam lance brands in New Zealand?

In September 2026, Karcher was the most searched among snow foam lance brands in New Zealand, with an estimated 2.9K branded searches, 90.6% of all searches for the three we track.

## Cite this page

Brandwave. "Snow foam lance brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-snow-foam-lance-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-snow-foam-lance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.