---
title: "Snow blower brands in New Zealand: Which are searched most?"
description: "Compare the snow blower brands brands people buy. Share of Search among Ryobi, Husqvarna, Toro, Honda Power Equipment, Ariens and Greenworks, the snow blower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-snow-blower-brands"
publisher: "Brandwave"
---

# Snow blower brands in New Zealand: Which are searched most?

Compare the snow blower brands brands people buy. Share of Search among Ryobi, Husqvarna, Toro, Honda Power Equipment, Ariens and Greenworks, the snow blower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snow blower brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 50%

## Which brand is most popular in search among snow blower brands in New Zealand?

- In September 2026, Ryobi was the most searched among snow blower brands in New Zealand, with an estimated 8.9K branded searches, 50% of all searches for the six we track.
- Husqvarna is in 2nd place, 9.7 percentage points behind at 40.3%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among snow blower brands in New Zealand increased from 37.8% to 50%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among snow blower brands in New Zealand decreased from 52.4% to 40.3%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among snow blower brands in New Zealand decreased from 5.1% to 4.6%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among snow blower brands in New Zealand peaked at 52.3% in December 2025 and was lowest at 37.8% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among snow blower brands in New Zealand peaked at 52.4% in October 2025 and was lowest at 39.3% in December 2025.
- Across the 12 months ending September 2026, Toro’s share of searches among snow blower brands in New Zealand peaked at 5.9% in June 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among snow blower brands in New Zealand peaked at 5.9% in February 2026 and was lowest at 3.7% in April 2026.
- Across the 12 months ending September 2026, Ryobi rose from 2nd to 1st among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Toro rose from 4th to 3rd among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Honda Power Equipment fell from 3rd to 4th among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Ariens and Greenworks held steady: their share of searches among snow blower brands in New Zealand each moved less than 0.5 percentage points.

## Top snow blower brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Toro and Ariens appeared every time. Ariens was recommended most often, coming first in two out of five answers. Honda Power Equipment was second, and Toro was third. Ryobi, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ariens | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Honda Power Equipment | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Toro | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Husqvarna | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about snow blower brands

- Asked ChatGPT "Which snow blower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Ariens, 3. Toro
- Asked ChatGPT "What are the best snow blower brands in New Zealand?": 1. Honda Power Equipment, 2. Ariens, 3. Toro, 4. Husqvarna
- Asked ChatGPT "What's the best snow blower brand in New Zealand for driveway clearing?": 1. Honda Power Equipment, 2. Ariens, 3. Toro
- Searched Google, AI Overview "snow blower brands": 1. Ariens, 2. Toro, 3. Husqvarna
- Searched Google, AI Overview "best snow blower": 1. Ariens, 2. Toro

Not named in any answer: Ryobi and Greenworks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ryobi vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-ryobi): 50% against 40.3% Share of Search.
- [Ryobi vs Toro: compare search popularity](/demand/nz/compare/ryobi-vs-toro): 50% against 4.9% Share of Search.
- [Ryobi vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-ryobi): 50% against 4.6% Share of Search.
- [Husqvarna vs Toro: compare search popularity](/demand/nz/compare/husqvarna-vs-toro): 40.3% against 4.9% Share of Search.
- [Husqvarna vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-husqvarna): 40.3% against 4.6% Share of Search.
- [Toro vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-toro): 4.9% against 4.6% Share of Search.

## How did search popularity change for New Zealand snow blower brands in September 2026?

- In September 2026, Ryobi gained share of searches among snow blower brands in New Zealand, from 47.2% to 50%.
- In September 2026, Honda Power Equipment gained share of searches among snow blower brands in New Zealand, from 4% to 4.6%.
- In September 2026, Husqvarna lost share of searches among snow blower brands in New Zealand, from 43% to 40.3%.
- In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 50% | 8.9K | +21.4% | Ryobi |
| 2 | Husqvarna | 40.3% | 7.2K | +7.3% | Husqvarna |
| 3 | Toro | 4.9% | 880 | 0.0% | Toro |
| 4 | Honda Power Equipment | 4.6% | 820 | +30.2% | Honda |
| 5 | Ariens | 0.17% | 30 | +50.0% | Ariens |
| 6 | Greenworks | 0% | 0 | — | Greenworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.3K | 52.4% | 1 |
| Oct 2025 | Ryobi | 7.4K | 37.8% | 2 |
| Oct 2025 | Honda Power Equipment | 1K | 5.1% | 3 |
| Oct 2025 | Toro | 880 | 4.5% | 4 |
| Oct 2025 | Ariens | 30 | 0.15% | 5 |
| Oct 2025 | Greenworks | 0 | 0% | 6 |
| Nov 2025 | Ryobi | 11.4K | 47.9% | 1 |
| Nov 2025 | Husqvarna | 10.3K | 43.2% | 2 |
| Nov 2025 | Honda Power Equipment | 1.1K | 4.6% | 3 |
| Nov 2025 | Toro | 1K | 4.2% | 4 |
| Nov 2025 | Ariens | 30 | 0.13% | 5 |
| Nov 2025 | Greenworks | 0 | 0% | 6 |
| Dec 2025 | Ryobi | 11.4K | 52.3% | 1 |
| Dec 2025 | Husqvarna | 8.6K | 39.3% | 2 |
| Dec 2025 | Honda Power Equipment | 890 | 4.1% | 3 |
| Dec 2025 | Toro | 880 | 4% | 4 |
| Dec 2025 | Ariens | 30 | 0.14% | 5 |
| Dec 2025 | Greenworks | 10 | 0.05% | 6 |
| Jan 2026 | Ryobi | 8.9K | 46.4% | 1 |
| Jan 2026 | Husqvarna | 8.6K | 44.5% | 2 |
| Jan 2026 | Toro | 880 | 4.6% | 3 |
| Jan 2026 | Honda Power Equipment | 820 | 4.3% | 4 |
| Jan 2026 | Ariens | 30 | 0.16% | 5 |
| Jan 2026 | Greenworks | 10 | 0.05% | 6 |
| Feb 2026 | Husqvarna | 8.7K | 48.3% | 1 |
| Feb 2026 | Ryobi | 7.3K | 40.7% | 2 |
| Feb 2026 | Honda Power Equipment | 1.1K | 5.9% | 3 |
| Feb 2026 | Toro | 880 | 4.9% | 4 |
| Feb 2026 | Ariens | 30 | 0.17% | 5 |
| Feb 2026 | Greenworks | 10 | 0.06% | 6 |
| Mar 2026 | Ryobi | 8.8K | 46.4% | 1 |
| Mar 2026 | Husqvarna | 8.4K | 44.6% | 2 |
| Mar 2026 | Toro | 880 | 4.6% | 3 |
| Mar 2026 | Honda Power Equipment | 790 | 4.2% | 4 |
| Mar 2026 | Ariens | 40 | 0.21% | 5 |
| Mar 2026 | Greenworks | 0 | 0% | 6 |
| Apr 2026 | Husqvarna | 8.4K | 48.3% | 1 |
| Apr 2026 | Ryobi | 7.4K | 42.8% | 2 |
| Apr 2026 | Toro | 880 | 5.1% | 3 |
| Apr 2026 | Honda Power Equipment | 640 | 3.7% | 4 |
| Apr 2026 | Ariens | 30 | 0.17% | 5 |
| Apr 2026 | Greenworks | 0 | 0% | 6 |
| May 2026 | Husqvarna | 8.3K | 50.9% | 1 |
| May 2026 | Ryobi | 6.4K | 39.6% | 2 |
| May 2026 | Toro | 880 | 5.4% | 3 |
| May 2026 | Honda Power Equipment | 620 | 3.8% | 4 |
| May 2026 | Ariens | 30 | 0.18% | 5 |
| May 2026 | Greenworks | 0 | 0% | 6 |
| Jun 2026 | Husqvarna | 6.9K | 46.6% | 1 |
| Jun 2026 | Ryobi | 6.5K | 43.4% | 2 |
| Jun 2026 | Toro | 880 | 5.9% | 3 |
| Jun 2026 | Honda Power Equipment | 600 | 4% | 4 |
| Jun 2026 | Ariens | 20 | 0.13% | 5 |
| Jun 2026 | Greenworks | 0 | 0% | 6 |
| Jul 2026 | Husqvarna | 6.7K | 47.8% | 1 |
| Jul 2026 | Ryobi | 6.1K | 43% | 2 |
| Jul 2026 | Toro | 720 | 5.1% | 3 |
| Jul 2026 | Honda Power Equipment | 550 | 3.9% | 4 |
| Jul 2026 | Ariens | 20 | 0.14% | 5 |
| Jul 2026 | Greenworks | 10 | 0.07% | 6 |
| Aug 2026 | Ryobi | 7.3K | 47.2% | 1 |
| Aug 2026 | Husqvarna | 6.7K | 43% | 2 |
| Aug 2026 | Toro | 880 | 5.6% | 3 |
| Aug 2026 | Honda Power Equipment | 630 | 4% | 4 |
| Aug 2026 | Ariens | 20 | 0.13% | 5 |
| Aug 2026 | Greenworks | 0 | 0% | 6 |
| Sep 2026 | Ryobi | 8.9K | 50% | 1 |
| Sep 2026 | Husqvarna | 7.2K | 40.3% | 2 |
| Sep 2026 | Toro | 880 | 4.9% | 3 |
| Sep 2026 | Honda Power Equipment | 820 | 4.6% | 4 |
| Sep 2026 | Ariens | 30 | 0.17% | 5 |
| Sep 2026 | Greenworks | 0 | 0% | 6 |

## What is being compared

- **Ariens**: Measured on the search term “ariens”.
- **Greenworks**: Measured on the search term “greenworks snow blower”.
- **Honda Power Equipment**: Measured on the search terms “honda lawn mower”, “honda mower”, “honda power equipment”, “honda pressure washer” and “honda water blaster”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi blower”, “ryobi hand blower” and “ryobi tool”, summed into one figure.
- **Toro**: Measured on the search term “toro”.

- [Ariens](/demand/nz/brands/ariens)
- [Greenworks](/demand/nz/brands/greenworks)
- [Honda Power Equipment](/demand/nz/brands/honda-power-equipment)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Ryobi](/demand/nz/brands/ryobi)
- [Toro](/demand/nz/brands/toro)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snow blower brands in New Zealand?

In September 2026, Ryobi was the most searched among snow blower brands in New Zealand, with an estimated 8.9K branded searches, 50% of all searches for the six we track.

## Cite this page

Brandwave. "Snow blower brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-snow-blower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-snow-blower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.