---
title: "Sneaker brands in New Zealand: Which brands are most popular in search?"
description: "Compare the sneaker brands New Zealanders buy for everyday wear and sport. Share of Search among Nike, Adidas, New Balance, ASICS, Skechers, Puma, Converse, Reebok, Vans and Allbirds, the sneaker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sneaker-brands"
publisher: "Brandwave"
---

# Sneaker brands in New Zealand: Which brands are most popular in search?

Compare the sneaker brands New Zealanders buy for everyday wear and sport. Share of Search among Nike, Adidas, New Balance, ASICS, Skechers, Puma, Converse, Reebok, Vans and Allbirds, the sneaker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sneaker brands
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nike, 23.3%

## Which brand is most popular in search among sneaker brands in New Zealand?

- In August 2026, Nike was the most searched among sneaker brands in New Zealand, with an estimated 129K branded searches and 23.3% estimated Share of Search within this set.
- Adidas is in 2nd place, 3.9 percentage points behind at 19.4% Share of Search.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand increased from 15.2% to 15.9%.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand increased from 11.9% to 13.2%.
- Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand decreased from 11.4% to 10%.
- Across the 11 months ending August 2026, Converse’s estimated Share of Search among sneaker brands in New Zealand decreased from 4.8% to 4.3%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands in New Zealand peaked at 26.3% in December 2025 and was lowest at 21% in April 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands in New Zealand peaked at 21.1% in May 2026 and was lowest at 16.9% in January 2026.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 14.2% in November 2025.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand peaked at 15.5% in February 2026 and was lowest at 10.7% in December 2025.
- Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand peaked at 12.6% in November 2025 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand peaked at 10.4% in June 2026 and was lowest at 7% in February 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sneaker brands in New Zealand peaked at 9.1% in April 2026 and was lowest at 1.6% in December 2025.
- Across the 11 months ending August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.
- Across the 11 months ending August 2026, Allbirds fell from 9th to 10th among sneaker brands in New Zealand.
- Across the 11 months ending August 2026, Nike, Adidas, Puma and Reebok held steady: their estimated Share of Search among sneaker brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-nike): 23.3% against 19.4% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/nz/compare/new-balance-vs-nike): 23.3% against 15.9% Share of Search.
- [Nike vs ASICS: compare search popularity](/demand/nz/compare/asics-vs-nike): 23.3% against 13.2% Share of Search.
- [Nike vs Skechers: compare search popularity](/demand/nz/compare/nike-vs-skechers): 23.3% against 10% Share of Search.
- [Adidas vs New Balance: compare search popularity](/demand/nz/compare/adidas-vs-new-balance): 19.4% against 15.9% Share of Search.
- [Adidas vs ASICS: compare search popularity](/demand/nz/compare/adidas-vs-asics): 19.4% against 13.2% Share of Search.
- [Adidas vs Skechers: compare search popularity](/demand/nz/compare/adidas-vs-skechers): 19.4% against 10% Share of Search.
- [New Balance vs ASICS: compare search popularity](/demand/nz/compare/asics-vs-new-balance): 15.9% against 13.2% Share of Search.
- [New Balance vs Skechers: compare search popularity](/demand/nz/compare/new-balance-vs-skechers): 15.9% against 10% Share of Search.
- [ASICS vs Skechers: compare search popularity](/demand/nz/compare/asics-vs-skechers): 13.2% against 10% Share of Search.

## How did search popularity change for New Zealand sneaker brands in August 2026?

- In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
- In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.
- In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
- In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.
- Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
- In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.
- Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.
- Estimated monthly branded searches for New Balance in New Zealand rose 17.1% over 11 measured months, from 75K to 87.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 23.3% | 129K | +4.0% | Nike |
| 2 | Adidas | 19.4% | 107K | -2.0% | Adidas |
| 3 | New Balance | 15.9% | 87.8K | -0.4% | New Balance |
| 4 | ASICS | 13.2% | 73K | +3.0% | ASICS |
| 5 | Skechers | 10% | 55.2K | +17.5% | Skechers |
| 6 | Puma | 8.1% | 44.4K | -11.6% | Puma |
| 7 | Converse | 4.3% | 23.6K | +6.8% | Converse |
| 8 | Reebok | 2.3% | 12.7K | +1.4% | Reebok |
| 9 | Vans | 1.8% | 10.1K | +20.0% | Vans |
| 10 | Allbirds | 1.6% | 8.8K | -14.7% | Allbirds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 114K | 23.2% | 1 |
| Oct 2025 | Adidas | 96.1K | 19.5% | 2 |
| Oct 2025 | New Balance | 75K | 15.2% | 3 |
| Oct 2025 | ASICS | 58.8K | 11.9% | 4 |
| Oct 2025 | Skechers | 56.4K | 11.4% | 5 |
| Oct 2025 | Puma | 39.2K | 7.9% | 6 |
| Oct 2025 | Converse | 23.7K | 4.8% | 7 |
| Oct 2025 | Reebok | 11.5K | 2.3% | 8 |
| Oct 2025 | Allbirds | 9.6K | 1.9% | 9 |
| Oct 2025 | Vans | 9.3K | 1.9% | 10 |
| Nov 2025 | Nike | 154K | 24.1% | 1 |
| Nov 2025 | Adidas | 130K | 20.3% | 2 |
| Nov 2025 | New Balance | 90.6K | 14.2% | 3 |
| Nov 2025 | Skechers | 80.4K | 12.6% | 4 |
| Nov 2025 | ASICS | 70K | 10.9% | 5 |
| Nov 2025 | Puma | 45K | 7% | 6 |
| Nov 2025 | Converse | 27.8K | 4.3% | 7 |
| Nov 2025 | Allbirds | 18.2K | 2.8% | 8 |
| Nov 2025 | Reebok | 13.1K | 2.1% | 9 |
| Nov 2025 | Vans | 10.9K | 1.7% | 10 |
| Dec 2025 | Nike | 159K | 26.3% | 1 |
| Dec 2025 | Adidas | 113K | 18.7% | 2 |
| Dec 2025 | New Balance | 87.7K | 14.5% | 3 |
| Dec 2025 | Skechers | 68.2K | 11.3% | 4 |
| Dec 2025 | ASICS | 64.4K | 10.7% | 5 |
| Dec 2025 | Puma | 52.2K | 8.6% | 6 |
| Dec 2025 | Converse | 27.5K | 4.6% | 7 |
| Dec 2025 | Reebok | 12.5K | 2.1% | 8 |
| Dec 2025 | Vans | 9.8K | 1.6% | 9 |
| Dec 2025 | Allbirds | 9.6K | 1.6% | 10 |
| Jan 2026 | Nike | 128K | 25.3% | 1 |
| Jan 2026 | Adidas | 85.1K | 16.9% | 2 |
| Jan 2026 | New Balance | 77.7K | 15.4% | 3 |
| Jan 2026 | ASICS | 70.9K | 14.1% | 4 |
| Jan 2026 | Skechers | 56K | 11.1% | 5 |
| Jan 2026 | Puma | 37K | 7.3% | 6 |
| Jan 2026 | Converse | 21.1K | 4.2% | 7 |
| Jan 2026 | Reebok | 11.9K | 2.4% | 8 |
| Jan 2026 | Allbirds | 9K | 1.8% | 9 |
| Jan 2026 | Vans | 8K | 1.6% | 10 |
| Feb 2026 | Nike | 100K | 23.2% | 1 |
| Feb 2026 | Adidas | 79.7K | 18.4% | 2 |
| Feb 2026 | ASICS | 67.3K | 15.5% | 3 |
| Feb 2026 | New Balance | 67.1K | 15.5% | 4 |
| Feb 2026 | Skechers | 46.1K | 10.6% | 5 |
| Feb 2026 | Puma | 30.2K | 7% | 6 |
| Feb 2026 | Converse | 17.7K | 4.1% | 7 |
| Feb 2026 | Reebok | 9.7K | 2.2% | 8 |
| Feb 2026 | Allbirds | 8.8K | 2% | 9 |
| Feb 2026 | Vans | 6.7K | 1.5% | 10 |
| Mar 2026 | Nike | 118K | 22.5% | 1 |
| Mar 2026 | Adidas | 102K | 19.5% | 2 |
| Mar 2026 | New Balance | 77.4K | 14.8% | 3 |
| Mar 2026 | ASICS | 69K | 13.2% | 4 |
| Mar 2026 | Skechers | 54.7K | 10.4% | 5 |
| Mar 2026 | Puma | 38.2K | 7.3% | 6 |
| Mar 2026 | Allbirds | 23.9K | 4.6% | 7 |
| Mar 2026 | Converse | 21.4K | 4.1% | 8 |
| Mar 2026 | Reebok | 11.5K | 2.2% | 9 |
| Mar 2026 | Vans | 7.9K | 1.5% | 10 |
| Apr 2026 | Nike | 114K | 21% | 1 |
| Apr 2026 | Adidas | 99.3K | 18.2% | 2 |
| Apr 2026 | New Balance | 79.5K | 14.6% | 3 |
| Apr 2026 | ASICS | 66.9K | 12.3% | 4 |
| Apr 2026 | Skechers | 55.5K | 10.2% | 5 |
| Apr 2026 | Allbirds | 49.6K | 9.1% | 6 |
| Apr 2026 | Puma | 38.6K | 7.1% | 7 |
| Apr 2026 | Converse | 21.7K | 4% | 8 |
| Apr 2026 | Reebok | 11K | 2% | 9 |
| Apr 2026 | Vans | 8.1K | 1.5% | 10 |
| May 2026 | Nike | 119K | 21.6% | 1 |
| May 2026 | Adidas | 116K | 21.1% | 2 |
| May 2026 | New Balance | 94.8K | 17.2% | 3 |
| May 2026 | ASICS | 70.5K | 12.8% | 4 |
| May 2026 | Skechers | 55.5K | 10.1% | 5 |
| May 2026 | Puma | 38.5K | 7% | 6 |
| May 2026 | Converse | 23.4K | 4.2% | 7 |
| May 2026 | Allbirds | 13.2K | 2.4% | 8 |
| May 2026 | Reebok | 12.1K | 2.2% | 9 |
| May 2026 | Vans | 8.3K | 1.5% | 10 |
| Jun 2026 | Nike | 122K | 21.3% | 1 |
| Jun 2026 | Adidas | 110K | 19.3% | 2 |
| Jun 2026 | New Balance | 104K | 18.3% | 3 |
| Jun 2026 | ASICS | 67.4K | 11.8% | 4 |
| Jun 2026 | Puma | 59.3K | 10.4% | 5 |
| Jun 2026 | Skechers | 50.6K | 8.9% | 6 |
| Jun 2026 | Converse | 22.8K | 4% | 7 |
| Jun 2026 | Allbirds | 13.4K | 2.3% | 8 |
| Jun 2026 | Reebok | 12.4K | 2.2% | 9 |
| Jun 2026 | Vans | 8.5K | 1.5% | 10 |
| Jul 2026 | Nike | 124K | 22.8% | 1 |
| Jul 2026 | Adidas | 109K | 20.2% | 2 |
| Jul 2026 | New Balance | 88.2K | 16.3% | 3 |
| Jul 2026 | ASICS | 70.8K | 13% | 4 |
| Jul 2026 | Puma | 50.2K | 9.2% | 5 |
| Jul 2026 | Skechers | 47K | 8.7% | 6 |
| Jul 2026 | Converse | 22.1K | 4.1% | 7 |
| Jul 2026 | Reebok | 12.5K | 2.3% | 8 |
| Jul 2026 | Allbirds | 10.3K | 1.9% | 9 |
| Jul 2026 | Vans | 8.4K | 1.5% | 10 |
| Aug 2026 | Nike | 129K | 23.3% | 1 |
| Aug 2026 | Adidas | 107K | 19.4% | 2 |
| Aug 2026 | New Balance | 87.8K | 15.9% | 3 |
| Aug 2026 | ASICS | 73K | 13.2% | 4 |
| Aug 2026 | Skechers | 55.2K | 10% | 5 |
| Aug 2026 | Puma | 44.4K | 8.1% | 6 |
| Aug 2026 | Converse | 23.6K | 4.3% | 7 |
| Aug 2026 | Reebok | 12.7K | 2.3% | 8 |
| Aug 2026 | Vans | 10.1K | 1.8% | 9 |
| Aug 2026 | Allbirds | 8.8K | 1.6% | 10 |
| Sep 2026 | Adidas | — | — | — |
| Sep 2026 | Allbirds | — | — | — |
| Sep 2026 | ASICS | — | — | — |
| Sep 2026 | Converse | — | — | — |
| Sep 2026 | New Balance | — | — | — |
| Sep 2026 | Nike | — | — | — |
| Sep 2026 | Puma | — | — | — |
| Sep 2026 | Reebok | — | — | — |
| Sep 2026 | Skechers | — | — | — |
| Sep 2026 | Vans | — | — | — |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas campus 00s”, “adidas co nz”, “adidas f50”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas near me”, “adidas new zealand”, “adidas nz”, “adidas online”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas running shoes”, “adidas samba”, “adidas samba black”, “adidas samba og”, “adidas shoes”, “adidas slides”, “adidas sneakers”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure.
- **Allbirds**: Measured on the search terms “allbirds”, “allbirds au”, “allbirds britomart”, “allbirds co nz”, “allbirds mens shoes”, “allbirds near me”, “allbirds new zealand”, “allbirds nz”, “allbirds online”, “allbirds sale”, “allbirds shoes”, “allbirds shop”, “allbirds slipper”, “allbirds tim brown”, “allbirds tree dashers 2”, “allbirds tree runners”, “allbirds usa”, “allbirds wool runners”, “return allbirds” and “womens allbirds shoes”, summed into one figure.
- **ASICS**: Measured on the search terms “asics”, “asics 1130 gel”, “asics com”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics gt 2000”, “asics kayano”, “asics near me”, “asics novablast”, “asics nz”, “asics online”, “asics racing shoes”, “asics shoes”, “asics sneakers”, “asics superblast”, “asics trainers” and “kayano 14 asics”, summed into one figure.
- **Converse**: Measured on the search terms “black converse”, “cdg converse”, “converse”, “converse 1 star”, “converse all star”, “converse bags”, “converse chuck 70”, “converse chuck taylor”, “converse chuck taylor all star”, “converse com”, “converse flatforms”, “converse high tops”, “converse near me”, “converse new zealand”, “converse nz”, “converse online”, “converse outlet”, “converse run star”, “converse shoes”, “converse sneakers”, “high heel converse”, “knee high converse”, “white converse” and “white leather converse”, summed into one figure.
- **New Balance**: Measured on the search terms “mens new balance shoes”, “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance near me”, “new balance nz”, “new balance online”, “new balance outlets”, “new balance running shoes”, “new balance shoes”, “new balance sneakers”, “newbalance”, “newbalance 327”, “newbalance co nz”, “newbalance nz”, “newbalance shoes” and “newbalance sneakers”, summed into one figure.
- **Nike**: Measured on the search terms “nike”, “nike air force 1”, “nike air max”, “nike air max 95”, “nike airforce”, “nike airmax 90”, “nike backpacks”, “nike com”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike near me”, “nike nz”, “nike online”, “nike p 6000”, “nike p6000”, “nike pegasus”, “nike pro”, “nike running shoes”, “nike shoes”, “nike shorts”, “nike shox”, “nike sneakers”, “nike socks” and “nike tn”, summed into one figure.
- **Puma**: Measured on the search terms “black puma”, “nz puma com”, “puma”, “puma ballet flats”, “puma black shoes”, “puma female shoes”, “puma footy boots”, “puma logos”, “puma near me”, “puma new zealand”, “puma nz”, “puma online”, “puma outlet”, “puma palermo”, “puma running shoes”, “puma sale”, “puma shoes”, “puma shoes for men”, “puma shop”, “puma sneakers”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure.
- **Reebok**: Measured on the search terms “black shoes reebok”, “mens reebok shoes”, “reebok”, “reebok c club 85”, “reebok c club 85 vintage”, “reebok cl lthr”, “reebok classic”, “reebok club c”, “reebok club c revenge”, “reebok co nz”, “reebok crossfit trainers”, “reebok nano”, “reebok nano 5”, “reebok near me”, “reebok nz”, “reebok online”, “reebok pumps”, “reebok shoes”, “reebok sneakers” and “white reebok shoes”, summed into one figure.
- **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers black shoes”, “skechers boots”, “skechers co nz”, “skechers go walk”, “skechers henderson”, “skechers ladies shoes”, “skechers mens shoes”, “skechers near me”, “skechers nz”, “skechers online”, “skechers sale”, “skechers sandals”, “skechers shoes”, “skechers slip ons”, “skechers slippers”, “skechers sneakers”, “skechers uno”, “skechers westgate” and “skechers work shoes”, summed into one figure.
- **Vans**: Measured on the search terms “black vans shoes”, “blue vans shoes”, “cheap vans shoes”, “green vans shoes”, “pink vans shoes”, “platypus shoes vans”, “vans athletic shoes”, “vans boat shoes”, “vans hiking shoes”, “vans nz”, “vans platform shoes”, “vans shoes”, “vans shoes for men”, “vans shoes near me”, “vans shoes sale”, “vans skate shoes”, “vans slip on shoes”, “vans sneakers”, “vans sneakers for men” and “vans white shoes”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [Allbirds](/demand/nz/brands/allbirds)
- [ASICS](/demand/nz/brands/asics)
- [Converse](/demand/nz/brands/converse)
- [New Balance](/demand/nz/brands/new-balance)
- [Nike](/demand/nz/brands/nike)
- [Puma](/demand/nz/brands/puma)
- [Reebok](/demand/nz/brands/reebok)
- [Skechers](/demand/nz/brands/skechers)
- [Vans](/demand/nz/brands/vans)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sneaker brands in New Zealand?

In August 2026, Nike was the most searched among sneaker brands in New Zealand, with an estimated 129K branded searches and 23.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sneaker brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sneaker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sneaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.