---
title: "Snack bar brands in New Zealand: Which brands are most popular in search?"
description: "Compare the muesli and snack bar brands New Zealanders buy. Share of Search among Tasti, Nature Valley, Nice & Natural, Clif Bar, Mother Earth and Carman's, the snack bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-snack-bar-brands"
publisher: "Brandwave"
---

# Snack bar brands in New Zealand: Which brands are most popular in search?

Compare the muesli and snack bar brands New Zealanders buy. Share of Search among Tasti, Nature Valley, Nice & Natural, Clif Bar, Mother Earth and Carman's, the snack bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snack bar brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tasti, 48.7%

## Which brand is most popular in search among snack bar brands in New Zealand?

- In August 2026, Tasti was the most searched among snack bar brands in New Zealand, with an estimated 4.6K branded searches and 48.7% estimated Share of Search within this set.
- Nature Valley is in 2nd place, 32.1 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among snack bar brands in New Zealand increased from 10.4% to 16.6%.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand decreased from 17.1% to 9.4%.
- Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand increased from 4.2% to 6%.
- Across the 11 months ending August 2026, Tasti’s estimated Share of Search among snack bar brands in New Zealand peaked at 51.9% in January 2026 and was lowest at 43.4% in June 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among snack bar brands in New Zealand peaked at 16.6% in August 2026 and was lowest at 9% in January 2026.
- Across the 11 months ending August 2026, Nice & Natural’s estimated Share of Search among snack bar brands in New Zealand peaked at 17.8% in March 2026 and was lowest at 14.1% in June 2026.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand peaked at 17.1% in October 2025 and was lowest at 7.9% in June 2026.
- Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand peaked at 12.7% in June 2026 and was lowest at 3.6% in January 2026.
- Across the 11 months ending August 2026, Carman's’ estimated Share of Search among snack bar brands in New Zealand peaked at 8.6% in June 2026 and was lowest at 3.1% in February 2026.
- Across the 11 months ending August 2026, Nature Valley rose from 4th to 2nd among snack bar brands in New Zealand.
- Across the 11 months ending August 2026, Clif Bar fell from 2nd to 4th among snack bar brands in New Zealand.
- Across the 11 months ending August 2026, Tasti, Nice & Natural and Carman's held steady: their estimated Share of Search among snack bar brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tasti vs Nature Valley: compare search popularity](/demand/nz/compare/nature-valley-vs-tasti): 48.7% against 16.6% Share of Search.
- [Tasti vs Nice & Natural: compare search popularity](/demand/nz/compare/nice-and-natural-vs-tasti): 48.7% against 16.3% Share of Search.
- [Tasti vs Clif Bar: compare search popularity](/demand/nz/compare/clif-bar-vs-tasti): 48.7% against 9.4% Share of Search.
- [Tasti vs Mother Earth: compare search popularity](/demand/nz/compare/mother-earth-vs-tasti): 48.7% against 6% Share of Search.
- [Nature Valley vs Nice & Natural: compare search popularity](/demand/nz/compare/nature-valley-vs-nice-and-natural): 16.6% against 16.3% Share of Search.
- [Nature Valley vs Clif Bar: compare search popularity](/demand/nz/compare/clif-bar-vs-nature-valley): 16.6% against 9.4% Share of Search.
- [Nature Valley vs Mother Earth: compare search popularity](/demand/nz/compare/mother-earth-vs-nature-valley): 16.6% against 6% Share of Search.
- [Nice & Natural vs Clif Bar: compare search popularity](/demand/nz/compare/clif-bar-vs-nice-and-natural): 16.3% against 9.4% Share of Search.
- [Nice & Natural vs Mother Earth: compare search popularity](/demand/nz/compare/mother-earth-vs-nice-and-natural): 16.3% against 6% Share of Search.
- [Clif Bar vs Mother Earth: compare search popularity](/demand/nz/compare/clif-bar-vs-mother-earth): 9.4% against 6% Share of Search.

## How did search popularity change for New Zealand snack bar brands in August 2026?

- In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.
- In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.
- In August 2026, Tasti lost estimated Share of Search among snack bar brands in New Zealand, from 49.7% to 48.7%.
- In August 2026, Carman's lost estimated Share of Search among snack bar brands in New Zealand, from 4% to 3.1%.
- In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.
- Estimated monthly branded searches for Nice & Natural in New Zealand rose 57.7% over 11 measured months, from 970 to 1.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tasti | 48.7% | 4.6K | +13.9% | Tasti |
| 2 | Nature Valley | 16.6% | 1.6K | +59.2% | Nature Valley |
| 3 | Nice & Natural | 16.3% | 1.5K | +17.7% | Nice & Natural |
| 4 | Clif Bar | 9.4% | 880 | +22.2% | Clif Bar |
| 5 | Mother Earth | 6% | 560 | -25.3% | Mother Earth |
| 6 | Carman's | 3.1% | 290 | -9.4% | Carman's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tasti | 2.9K | 48.7% | 1 |
| Oct 2025 | Clif Bar | 1K | 17.1% | 2 |
| Oct 2025 | Nice & Natural | 970 | 16.2% | 3 |
| Oct 2025 | Nature Valley | 620 | 10.4% | 4 |
| Oct 2025 | Mother Earth | 250 | 4.2% | 5 |
| Oct 2025 | Carman's | 200 | 3.4% | 6 |
| Nov 2025 | Tasti | 2.8K | 50.3% | 1 |
| Nov 2025 | Nice & Natural | 870 | 15.9% | 2 |
| Nov 2025 | Clif Bar | 820 | 15% | 3 |
| Nov 2025 | Nature Valley | 600 | 11% | 4 |
| Nov 2025 | Mother Earth | 230 | 4.2% | 5 |
| Nov 2025 | Carman's | 200 | 3.7% | 6 |
| Dec 2025 | Tasti | 2K | 51.1% | 1 |
| Dec 2025 | Clif Bar | 640 | 16.1% | 2 |
| Dec 2025 | Nice & Natural | 600 | 15.1% | 3 |
| Dec 2025 | Nature Valley | 390 | 9.8% | 4 |
| Dec 2025 | Mother Earth | 180 | 4.5% | 5 |
| Dec 2025 | Carman's | 130 | 3.3% | 6 |
| Jan 2026 | Tasti | 3.2K | 51.9% | 1 |
| Jan 2026 | Nice & Natural | 990 | 16.3% | 2 |
| Jan 2026 | Clif Bar | 970 | 15.9% | 3 |
| Jan 2026 | Nature Valley | 550 | 9% | 4 |
| Jan 2026 | Mother Earth | 220 | 3.6% | 5 |
| Jan 2026 | Carman's | 200 | 3.3% | 6 |
| Feb 2026 | Tasti | 2.7K | 48.2% | 1 |
| Feb 2026 | Nice & Natural | 880 | 15.9% | 2 |
| Feb 2026 | Clif Bar | 820 | 14.9% | 3 |
| Feb 2026 | Nature Valley | 710 | 12.9% | 4 |
| Feb 2026 | Mother Earth | 280 | 5.1% | 5 |
| Feb 2026 | Carman's | 170 | 3.1% | 6 |
| Mar 2026 | Tasti | 3.2K | 47.6% | 1 |
| Mar 2026 | Nice & Natural | 1.2K | 17.8% | 2 |
| Mar 2026 | Clif Bar | 970 | 14.2% | 3 |
| Mar 2026 | Nature Valley | 890 | 13.1% | 4 |
| Mar 2026 | Mother Earth | 280 | 4.1% | 5 |
| Mar 2026 | Carman's | 220 | 3.2% | 6 |
| Apr 2026 | Tasti | 2.6K | 48.7% | 1 |
| Apr 2026 | Nice & Natural | 920 | 17% | 2 |
| Apr 2026 | Clif Bar | 720 | 13.3% | 3 |
| Apr 2026 | Nature Valley | 710 | 13.1% | 4 |
| Apr 2026 | Mother Earth | 250 | 4.6% | 5 |
| Apr 2026 | Carman's | 180 | 3.3% | 6 |
| May 2026 | Tasti | 3.3K | 45.7% | 1 |
| May 2026 | Nice & Natural | 1.2K | 16.3% | 2 |
| May 2026 | Nature Valley | 910 | 12.8% | 3 |
| May 2026 | Clif Bar | 750 | 10.5% | 4 |
| May 2026 | Mother Earth | 560 | 7.9% | 5 |
| May 2026 | Carman's | 480 | 6.8% | 6 |
| Jun 2026 | Tasti | 3.6K | 43.4% | 1 |
| Jun 2026 | Nice & Natural | 1.2K | 14.1% | 2 |
| Jun 2026 | Nature Valley | 1.1K | 13.3% | 3 |
| Jun 2026 | Mother Earth | 1K | 12.7% | 4 |
| Jun 2026 | Carman's | 710 | 8.6% | 5 |
| Jun 2026 | Clif Bar | 650 | 7.9% | 6 |
| Jul 2026 | Tasti | 4K | 49.7% | 1 |
| Jul 2026 | Nice & Natural | 1.3K | 16.1% | 2 |
| Jul 2026 | Nature Valley | 980 | 12.1% | 3 |
| Jul 2026 | Mother Earth | 750 | 9.3% | 4 |
| Jul 2026 | Clif Bar | 720 | 8.9% | 5 |
| Jul 2026 | Carman's | 320 | 4% | 6 |
| Aug 2026 | Tasti | 4.6K | 48.7% | 1 |
| Aug 2026 | Nature Valley | 1.6K | 16.6% | 2 |
| Aug 2026 | Nice & Natural | 1.5K | 16.3% | 3 |
| Aug 2026 | Clif Bar | 880 | 9.4% | 4 |
| Aug 2026 | Mother Earth | 560 | 6% | 5 |
| Aug 2026 | Carman's | 290 | 3.1% | 6 |
| Sep 2026 | Carman's | — | — | — |
| Sep 2026 | Clif Bar | — | — | — |
| Sep 2026 | Mother Earth | — | — | — |
| Sep 2026 | Nature Valley | — | — | — |
| Sep 2026 | Nice & Natural | — | — | — |
| Sep 2026 | Tasti | — | — | — |

## What is being compared

- **Carman's**: Measured on the search terms “carman's”, “carmans”, “carmans bars”, “carmans kitchen”, “carmans muesli bar”, “carmans near me” and “carmans protein bar”, summed into one figure.
- **Clif Bar**: Measured on the search terms “clif bar”, “clif bar bloks”, “clif bar near me”, “clif bar nutrition”, “clif bar nz”, “clif bar protein bar”, “clifbar” and “clifbar com”, summed into one figure.
- **Mother Earth**: Measured on the search terms “mother earth bars”, “mother earth muesli bar”, “mother earth peanut butter” and “mother earth protein bar”, summed into one figure.
- **Nature Valley**: Measured on the search terms “bar nature valley”, “muesli bar nature valley”, “nature valley”, “nature valley bar protein”, “nature valley bars crunchy”, “nature valley grain bars”, “nature valley near me”, “nature valley nz”, “nature valley online”, “naturevalley” and “naturevalley bars”, summed into one figure.
- **Nice & Natural**: Measured on the search terms “nice & natural”, “nice & natural bars”, “nice & natural muesli bars”, “nice & natural nut bars”, “nice & natural nz”, “nice & natural protein bar”, “nice & natural protein nut bar”, “nice and natural”, “nice and natural gummies”, “nice and natural lollies”, “nice and natural roasted nut bar”, “nice natural” and “nicenatural”, summed into one figure.
- **Tasti**: Measured on the search terms “tasti”, “tasti bars”, “tasti co nz”, “tasti muesli bar”, “tasti near me”, “tasti nz” and “tasti protein bar”, summed into one figure.

- [Carman's](/demand/nz/brands/carmans)
- [Clif Bar](/demand/nz/brands/clif-bar)
- [Mother Earth](/demand/nz/brands/mother-earth)
- [Nature Valley](/demand/nz/brands/nature-valley)
- [Nice & Natural](/demand/nz/brands/nice-and-natural)
- [Tasti](/demand/nz/brands/tasti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snack bar brands in New Zealand?

In August 2026, Tasti was the most searched among snack bar brands in New Zealand, with an estimated 4.6K branded searches and 48.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Snack bar brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-snack-bar-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-snack-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.