---
title: "SMS marketing platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the bulk SMS and text marketing platforms New Zealand businesses message customers with. Share of Search among ClickSend, Burst SMS, Modica, Textmagic and Attentive, the SMS marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sms-marketing-platforms"
publisher: "Brandwave"
---

# SMS marketing platforms in New Zealand: Which brands are most popular in search?

Compare the bulk SMS and text marketing platforms New Zealand businesses message customers with. Share of Search among ClickSend, Burst SMS, Modica, Textmagic and Attentive, the SMS marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SMS marketing platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ClickSend, 61%

## Which brand is most popular in search among SMS marketing platforms in New Zealand?

- In August 2026, ClickSend was the most searched among SMS marketing platforms in New Zealand, with an estimated 360 branded searches and 61% estimated Share of Search within this set.
- Burst SMS is in 2nd place, 44.1 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, ClickSend’s estimated Share of Search among SMS marketing platforms in New Zealand increased from 47.1% to 61%.
- Across the 11 months ending August 2026, Burst SMS’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 25.7% to 16.9%.
- Across the 11 months ending August 2026, Textmagic’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 7.1% to 3.4%.
- Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 2.9% to 1.7%.
- Across the 11 months ending August 2026, ClickSend’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 61.9% in June 2026 and was lowest at 39% in November 2025.
- Across the 11 months ending August 2026, Burst SMS’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 25.7% in October 2025 and was lowest at 15.9% in June 2026.
- Across the 11 months ending August 2026, Modica’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 25.4% in November 2025 and was lowest at 15.9% in June 2026.
- Across the 11 months ending August 2026, Textmagic’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 7.1% in October 2025 and was lowest at 1.6% in July 2026.
- Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 3.4% in November 2025 and was lowest at 0% in December 2025.
- Across the 11 months ending August 2026, Modica held steady: its estimated Share of Search among SMS marketing platforms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ClickSend vs Burst SMS: compare search popularity](/demand/nz/compare/burst-sms-vs-clicksend): 61% against 16.9% Share of Search.
- [ClickSend vs Modica: compare search popularity](/demand/nz/compare/clicksend-vs-modica): 61% against 16.9% Share of Search.
- [ClickSend vs Textmagic: compare search popularity](/demand/nz/compare/clicksend-vs-textmagic): 61% against 3.4% Share of Search.
- [Burst SMS vs Modica: compare search popularity](/demand/nz/compare/burst-sms-vs-modica): 16.9% Share of Search each.
- [Burst SMS vs Textmagic: compare search popularity](/demand/nz/compare/burst-sms-vs-textmagic): 16.9% against 3.4% Share of Search.
- [Modica vs Textmagic: compare search popularity](/demand/nz/compare/modica-vs-textmagic): 16.9% against 3.4% Share of Search.

## How did search popularity change for New Zealand SMS marketing platforms in August 2026?

- In August 2026, ClickSend gained estimated Share of Search among SMS marketing platforms in New Zealand, from 58.1% to 61%.
- In August 2026, Textmagic gained estimated Share of Search among SMS marketing platforms in New Zealand, from 1.6% to 3.4%.
- In August 2026, Attentive gained estimated Share of Search among SMS marketing platforms in New Zealand, from 0% to 1.7%.
- In August 2026, Modica gained estimated Share of Search among SMS marketing platforms in New Zealand, from 16.1% to 16.9%.
- In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ClickSend | 61% | 360 | 0.0% | ClickSend |
| 2 | Burst SMS | 16.9% | 100 | -33.3% | Burst SMS |
| 3 | Modica | 16.9% | 100 | 0.0% | Modica |
| 4 | Textmagic | 3.4% | 20 | +100.0% | Textmagic |
| 5 | Attentive | 1.7% | 10 | — | Attentive |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ClickSend | 330 | 47.1% | 1 |
| Oct 2025 | Burst SMS | 180 | 25.7% | 2 |
| Oct 2025 | Modica | 120 | 17.1% | 3 |
| Oct 2025 | Textmagic | 50 | 7.1% | 4 |
| Oct 2025 | Attentive | 20 | 2.9% | 5 |
| Nov 2025 | ClickSend | 230 | 39% | 1 |
| Nov 2025 | Burst SMS | 150 | 25.4% | 2 |
| Nov 2025 | Modica | 150 | 25.4% | 3 |
| Nov 2025 | Textmagic | 40 | 6.8% | 4 |
| Nov 2025 | Attentive | 20 | 3.4% | 5 |
| Dec 2025 | ClickSend | 240 | 52.2% | 1 |
| Dec 2025 | Burst SMS | 100 | 21.7% | 2 |
| Dec 2025 | Modica | 100 | 21.7% | 3 |
| Dec 2025 | Textmagic | 20 | 4.3% | 4 |
| Dec 2025 | Attentive | 0 | 0% | 5 |
| Jan 2026 | ClickSend | 280 | 50% | 1 |
| Jan 2026 | Burst SMS | 120 | 21.4% | 2 |
| Jan 2026 | Modica | 120 | 21.4% | 3 |
| Jan 2026 | Textmagic | 30 | 5.4% | 4 |
| Jan 2026 | Attentive | 10 | 1.8% | 5 |
| Feb 2026 | ClickSend | 300 | 49.2% | 1 |
| Feb 2026 | Burst SMS | 150 | 24.6% | 2 |
| Feb 2026 | Modica | 100 | 16.4% | 3 |
| Feb 2026 | Textmagic | 40 | 6.6% | 4 |
| Feb 2026 | Attentive | 20 | 3.3% | 5 |
| Mar 2026 | ClickSend | 360 | 57.1% | 1 |
| Mar 2026 | Burst SMS | 120 | 19% | 2 |
| Mar 2026 | Modica | 120 | 19% | 3 |
| Mar 2026 | Textmagic | 20 | 3.2% | 4 |
| Mar 2026 | Attentive | 10 | 1.6% | 5 |
| Apr 2026 | ClickSend | 350 | 55.6% | 1 |
| Apr 2026 | Burst SMS | 120 | 19% | 2 |
| Apr 2026 | Modica | 120 | 19% | 3 |
| Apr 2026 | Textmagic | 30 | 4.8% | 4 |
| Apr 2026 | Attentive | 10 | 1.6% | 5 |
| May 2026 | ClickSend | 390 | 54.9% | 1 |
| May 2026 | Modica | 150 | 21.1% | 2 |
| May 2026 | Burst SMS | 120 | 16.9% | 3 |
| May 2026 | Textmagic | 40 | 5.6% | 4 |
| May 2026 | Attentive | 10 | 1.4% | 5 |
| Jun 2026 | ClickSend | 390 | 61.9% | 1 |
| Jun 2026 | Burst SMS | 100 | 15.9% | 2 |
| Jun 2026 | Modica | 100 | 15.9% | 3 |
| Jun 2026 | Textmagic | 30 | 4.8% | 4 |
| Jun 2026 | Attentive | 10 | 1.6% | 5 |
| Jul 2026 | ClickSend | 360 | 58.1% | 1 |
| Jul 2026 | Burst SMS | 150 | 24.2% | 2 |
| Jul 2026 | Modica | 100 | 16.1% | 3 |
| Jul 2026 | Textmagic | 10 | 1.6% | 4 |
| Jul 2026 | Attentive | 0 | 0% | 5 |
| Aug 2026 | ClickSend | 360 | 61% | 1 |
| Aug 2026 | Burst SMS | 100 | 16.9% | 2 |
| Aug 2026 | Modica | 100 | 16.9% | 3 |
| Aug 2026 | Textmagic | 20 | 3.4% | 4 |
| Aug 2026 | Attentive | 10 | 1.7% | 5 |
| Sep 2026 | Attentive | — | — | — |
| Sep 2026 | Burst SMS | — | — | — |
| Sep 2026 | ClickSend | — | — | — |
| Sep 2026 | Modica | — | — | — |
| Sep 2026 | Textmagic | — | — | — |

## What is being compared

- **Attentive**: Measured on the search terms “attentive mobile” and “attentive sms”, summed into one figure.
- **Burst SMS**: Measured on the search terms “burst sms”, “burst sms nz”, “burstsms” and “burstsms nz”, summed into one figure.
- **ClickSend**: Measured on the search terms “clicksend”, “clicksend bulk sms”, “clicksend com”, “clicksend nz” and “clicksend sms”, summed into one figure.
- **Modica**: Measured on the search terms “modica group” and “modica sms”, summed into one figure.
- **Textmagic**: Measured on the search terms “textmagic”, “textmagic com” and “textmagic sms”, summed into one figure.

- [Attentive](/demand/nz/brands/attentive)
- [Burst SMS](/demand/nz/brands/burst-sms)
- [ClickSend](/demand/nz/brands/clicksend)
- [Modica](/demand/nz/brands/modica)
- [Textmagic](/demand/nz/brands/textmagic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SMS marketing platforms in New Zealand?

In August 2026, ClickSend was the most searched among SMS marketing platforms in New Zealand, with an estimated 360 branded searches and 61% estimated Share of Search within this set.

## Cite this page

Brandwave. "SMS marketing platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sms-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sms-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.