--- title: "Traeger vs Weber: Which is searched more in New Zealand?" description: "Is Traeger or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-smoker-grill-brands/compare/traeger-vs-weber" publisher: "Brandwave" --- # Traeger vs Weber: Which is searched more in New Zealand? Is Traeger or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Traeger and Weber - **Competitive set**: Smoker grill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Traeger Share of Search**: 49.5% - **Weber Share of Search**: 6.9% ## Is Traeger or Weber more popular in search? - In September 2026, Traeger had more branded searches than Weber among smoker grill brands in New Zealand. Traeger had about 2,280 branded searches, while Weber had 320. Traeger made up 49.5% of all smoker grill brand searches we track, and Weber accounted for 6.9%. - Traeger was ahead of Weber in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand moved from 57.3% to 49.5%, and its estimated monthly branded searches moved from 2.6K to 2.3K. - Across the 12 months ending September 2026, Weber’s share of searches among smoker grill brands in New Zealand moved from 5.8% to 6.9%, and its estimated monthly branded searches moved from 260 to 320. ## Top smoker grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Traeger appeared in all five answers. Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Traeger was listed before Weber in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Traeger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Weber | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pit Boss | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Oklahoma Joe's | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smoker grill brands - Asked ChatGPT "Which smoker grill brand should I buy in New Zealand?": 1. Traeger, 2. Weber, 3. Oklahoma Joe's, 4. Pit Boss - Asked ChatGPT "What are the best smoker grill brands in New Zealand?": 1. Traeger, 2. Weber, 3. Pit Boss, 4. Oklahoma Joe's - Asked ChatGPT "What's the best smoker grill brand in New Zealand for barbecue cooking?": 1. Weber, 2. Traeger, 3. Oklahoma Joe's, 4. Pit Boss - Searched Google, AI Overview "pellet smoker nz": 1. Traeger, 2. Weber, 3. Pit Boss - Searched Google, AI Overview "wood pellet smoker": 1. Traeger, 2. Pit Boss, 3. Oklahoma Joe's Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smoker grill brands in September 2026? - In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches. - In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%. ## Month by month | Month | Traeger estimated searches | Traeger Share of Search | Traeger rank | Weber estimated searches | Weber Share of Search | Weber rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 57.3% | 1 | 260 | 5.8% | 5 | | Nov 2025 | 3.2K | 53.2% | 1 | 390 | 6.6% | 4 | | Dec 2025 | 4.6K | 59% | 1 | 480 | 6.1% | 4 | | Jan 2026 | 2.7K | 53% | 1 | 390 | 7.6% | 4 | | Feb 2026 | 1.8K | 53.9% | 1 | 210 | 6.3% | 4 | | Mar 2026 | 1.6K | 53.1% | 1 | 140 | 4.6% | 5 | | Apr 2026 | 2.1K | 52.9% | 1 | 170 | 4.3% | 5 | | May 2026 | 2.1K | 53.3% | 1 | 210 | 5.3% | 4 | | Jun 2026 | 1.7K | 50.1% | 1 | 110 | 3.3% | 5 | | Jul 2026 | 1.9K | 49.9% | 1 | 260 | 6.7% | 4 | | Aug 2026 | 2.1K | 51.7% | 1 | 260 | 6.3% | 5 | | Sep 2026 | 2.3K | 49.5% | 1 | 320 | 6.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure. - **Weber**: Measured on the search term “bbq kettle weber”. - [Traeger profile](/demand/nz/brands/traeger) - [Weber profile](/demand/nz/brands/weber) - [All smoker grill brands in New Zealand](/demand/nz/categories/nz-smoker-grill-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Traeger or Weber more popular in search? In September 2026, Traeger had more branded searches than Weber among smoker grill brands in New Zealand. Traeger had about 2,280 branded searches, while Weber had 320. Traeger made up 49.5% of all smoker grill brand searches we track, and Weber accounted for 6.9%. ## Cite this page Brandwave. "Traeger vs Weber: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-smoker-grill-brands/compare/traeger-vs-weber This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smoker-grill-brands/compare/traeger-vs-weber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.