---
title: "Smoker grill brands in New Zealand: Which are searched most?"
description: "Compare the smoker grill brands people buy. Share of Search among Traeger, Ninja, Oklahoma Joe's, Weber and Pit Boss, the smoker grill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smoker-grill-brands"
publisher: "Brandwave"
---

# Smoker grill brands in New Zealand: Which are searched most?

Compare the smoker grill brands people buy. Share of Search among Traeger, Ninja, Oklahoma Joe's, Weber and Pit Boss, the smoker grill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smoker grill brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Traeger, 49.5%

## Which brand is most popular in search among smoker grill brands in New Zealand?

- In September 2026, Traeger was the most searched among smoker grill brands in New Zealand, with an estimated 2.3K branded searches, 49.5% of all searches for the five we track.
- Ninja is in 2nd place, 21.9 percentage points behind at 27.5%.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand decreased from 57.3% to 49.5%.
- Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand increased from 20.6% to 27.5%.
- Across the 12 months ending September 2026, Weber’s share of searches among smoker grill brands in New Zealand increased from 5.8% to 6.9%.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand peaked at 59% in December 2025 and was lowest at 49.5% in September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand peaked at 33.8% in June 2026 and was lowest at 18.7% in December 2025.
- Across the 12 months ending September 2026, Oklahoma Joe's’ share of searches among smoker grill brands in New Zealand peaked at 11.2% in December 2025 and was lowest at 6.7% in July 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among smoker grill brands in New Zealand peaked at 7.6% in January 2026 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, Pit Boss’ share of searches among smoker grill brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 4.2% in February 2026.
- Across the 12 months ending September 2026, Weber rose from 5th to 4th among smoker grill brands in New Zealand.
- Across the 12 months ending September 2026, Pit Boss fell from 4th to 5th among smoker grill brands in New Zealand.
- Across the 12 months ending September 2026, Oklahoma Joe's held steady: its share of searches among smoker grill brands in New Zealand moved less than 0.5 percentage points.

## Top smoker grill brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Traeger and Pit Boss appeared every time. Traeger was recommended most often, coming first in four out of five answers. Weber was second, and Pit Boss was third. Ninja, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Traeger | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Weber | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pit Boss | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Oklahoma Joe's | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smoker grill brands

- Asked ChatGPT "Which smoker grill brand should I buy in New Zealand?": 1. Traeger, 2. Weber, 3. Oklahoma Joe's, 4. Pit Boss
- Asked ChatGPT "What are the best smoker grill brands in New Zealand?": 1. Traeger, 2. Weber, 3. Pit Boss, 4. Oklahoma Joe's
- Asked ChatGPT "What's the best smoker grill brand in New Zealand for barbecue cooking?": 1. Weber, 2. Traeger, 3. Oklahoma Joe's, 4. Pit Boss
- Searched Google, AI Overview "pellet smoker nz": 1. Traeger, 2. Weber, 3. Pit Boss
- Searched Google, AI Overview "wood pellet smoker": 1. Traeger, 2. Pit Boss, 3. Oklahoma Joe's

Not named in any answer: Ninja.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Traeger vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-traeger): 49.5% against 27.5% Share of Search.
- [Traeger vs Oklahoma Joe's: compare search popularity](/demand/nz/compare/oklahoma-joe-s-vs-traeger): 49.5% against 10.4% Share of Search.
- [Traeger vs Weber: compare search popularity](/demand/nz/compare/traeger-vs-weber): 49.5% against 6.9% Share of Search.
- [Traeger vs Pit Boss: compare search popularity](/demand/nz/compare/pit-boss-vs-traeger): 49.5% against 5.6% Share of Search.
- [Ninja vs Oklahoma Joe's: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-oklahoma-joe-s): 27.5% against 10.4% Share of Search.
- [Ninja vs Weber: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-weber): 27.5% against 6.9% Share of Search.
- [Ninja vs Pit Boss: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-pit-boss): 27.5% against 5.6% Share of Search.
- [Oklahoma Joe's vs Weber: compare search popularity](/demand/nz/compare/oklahoma-joe-s-vs-weber): 10.4% against 6.9% Share of Search.
- [Oklahoma Joe's vs Pit Boss: compare search popularity](/demand/nz/compare/oklahoma-joe-s-vs-pit-boss): 10.4% against 5.6% Share of Search.
- [Weber vs Pit Boss: compare search popularity](/demand/nz/compare/pit-boss-vs-weber): 6.9% against 5.6% Share of Search.

## How did search popularity change for New Zealand smoker grill brands in September 2026?

- In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches.
- In September 2026, Oklahoma Joe's gained share of searches among smoker grill brands in New Zealand, from 7.8% to 10.4%.
- In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%.
- In September 2026, Pit Boss lost share of searches among smoker grill brands in New Zealand, from 6.3% to 5.6%.
- Ninja’s share of searches among smoker grill brands in New Zealand has lost ground for 3 months in a row, from 33.8% to 27.5% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Traeger | 49.5% | 2.3K | +7.5% | Traeger |
| 2 | Ninja | 27.5% | 1.3K | +11.4% | SharkNinja |
| 3 | Oklahoma Joe's | 10.4% | 480 | +50.0% | Oklahoma Joe's |
| 4 | Weber | 6.9% | 320 | +23.1% | Weber |
| 5 | Pit Boss | 5.6% | 260 | 0.0% | Pit Boss |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Traeger | 2.6K | 57.3% | 1 |
| Oct 2025 | Ninja | 930 | 20.6% | 2 |
| Oct 2025 | Oklahoma Joe's | 480 | 10.6% | 3 |
| Oct 2025 | Pit Boss | 260 | 5.8% | 4 |
| Oct 2025 | Weber | 260 | 5.8% | 5 |
| Nov 2025 | Traeger | 3.2K | 53.2% | 1 |
| Nov 2025 | Ninja | 1.5K | 24.9% | 2 |
| Nov 2025 | Oklahoma Joe's | 590 | 9.9% | 3 |
| Nov 2025 | Weber | 390 | 6.6% | 4 |
| Nov 2025 | Pit Boss | 320 | 5.4% | 5 |
| Dec 2025 | Traeger | 4.6K | 59% | 1 |
| Dec 2025 | Ninja | 1.5K | 18.7% | 2 |
| Dec 2025 | Oklahoma Joe's | 880 | 11.2% | 3 |
| Dec 2025 | Weber | 480 | 6.1% | 4 |
| Dec 2025 | Pit Boss | 390 | 5% | 5 |
| Jan 2026 | Traeger | 2.7K | 53% | 1 |
| Jan 2026 | Ninja | 1.3K | 24.9% | 2 |
| Jan 2026 | Oklahoma Joe's | 480 | 9.4% | 3 |
| Jan 2026 | Weber | 390 | 7.6% | 4 |
| Jan 2026 | Pit Boss | 260 | 5.1% | 5 |
| Feb 2026 | Traeger | 1.8K | 53.9% | 1 |
| Feb 2026 | Ninja | 930 | 27.8% | 2 |
| Feb 2026 | Oklahoma Joe's | 260 | 7.8% | 3 |
| Feb 2026 | Weber | 210 | 6.3% | 4 |
| Feb 2026 | Pit Boss | 140 | 4.2% | 5 |
| Mar 2026 | Traeger | 1.6K | 53.1% | 1 |
| Mar 2026 | Ninja | 800 | 26.2% | 2 |
| Mar 2026 | Oklahoma Joe's | 320 | 10.5% | 3 |
| Mar 2026 | Pit Boss | 170 | 5.6% | 4 |
| Mar 2026 | Weber | 140 | 4.6% | 5 |
| Apr 2026 | Traeger | 2.1K | 52.9% | 1 |
| Apr 2026 | Ninja | 1.1K | 29.2% | 2 |
| Apr 2026 | Oklahoma Joe's | 320 | 8.2% | 3 |
| Apr 2026 | Pit Boss | 210 | 5.4% | 4 |
| Apr 2026 | Weber | 170 | 4.3% | 5 |
| May 2026 | Traeger | 2.1K | 53.3% | 1 |
| May 2026 | Ninja | 1.1K | 28.9% | 2 |
| May 2026 | Oklahoma Joe's | 320 | 8.1% | 3 |
| May 2026 | Weber | 210 | 5.3% | 4 |
| May 2026 | Pit Boss | 170 | 4.3% | 5 |
| Jun 2026 | Traeger | 1.7K | 50.1% | 1 |
| Jun 2026 | Ninja | 1.1K | 33.8% | 2 |
| Jun 2026 | Oklahoma Joe's | 260 | 7.7% | 3 |
| Jun 2026 | Pit Boss | 170 | 5% | 4 |
| Jun 2026 | Weber | 110 | 3.3% | 5 |
| Jul 2026 | Traeger | 1.9K | 49.9% | 1 |
| Jul 2026 | Ninja | 1.3K | 32.4% | 2 |
| Jul 2026 | Oklahoma Joe's | 260 | 6.7% | 3 |
| Jul 2026 | Weber | 260 | 6.7% | 4 |
| Jul 2026 | Pit Boss | 170 | 4.4% | 5 |
| Aug 2026 | Traeger | 2.1K | 51.7% | 1 |
| Aug 2026 | Ninja | 1.1K | 27.8% | 2 |
| Aug 2026 | Oklahoma Joe's | 320 | 7.8% | 3 |
| Aug 2026 | Pit Boss | 260 | 6.3% | 4 |
| Aug 2026 | Weber | 260 | 6.3% | 5 |
| Sep 2026 | Traeger | 2.3K | 49.5% | 1 |
| Sep 2026 | Ninja | 1.3K | 27.5% | 2 |
| Sep 2026 | Oklahoma Joe's | 480 | 10.4% | 3 |
| Sep 2026 | Weber | 320 | 6.9% | 4 |
| Sep 2026 | Pit Boss | 260 | 5.6% | 5 |

## What is being compared

- **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure.
- **Oklahoma Joe's**: Measured on the search term “oklahoma joes”.
- **Pit Boss**: Measured on the search term “pit boss”.
- **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure.
- **Weber**: Measured on the search term “bbq kettle weber”.

- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Oklahoma Joe's](/demand/nz/brands/oklahoma-joe-s)
- [Pit Boss](/demand/nz/brands/pit-boss)
- [Traeger](/demand/nz/brands/traeger)
- [Weber](/demand/nz/brands/weber)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smoker grill brands in New Zealand?

In September 2026, Traeger was the most searched among smoker grill brands in New Zealand, with an estimated 2.3K branded searches, 49.5% of all searches for the five we track.

## Cite this page

Brandwave. "Smoker grill brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-smoker-grill-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smoker-grill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.