--- title: "First Alert vs Kidde: Which is searched more in New Zealand?" description: "Is First Alert or Kidde more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-smoke-alarm-brands/compare/first-alert-vs-kidde" publisher: "Brandwave" --- # First Alert vs Kidde: Which is searched more in New Zealand? Is First Alert or Kidde more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Alert and Kidde - **Competitive set**: Smoke alarm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Alert Share of Search**: 1% - **Kidde Share of Search**: 8.2% ## Is First Alert or Kidde more popular in search? - In September 2026, Kidde had more branded searches than First Alert among smoke alarm brands in New Zealand. Kidde had about 80 branded searches, while First Alert had 10. Kidde made up 8.2% of all smoke alarm brand searches we track, and First Alert accounted for 1%. - Kidde was ahead of First Alert in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, First Alert’s share of searches among smoke alarm brands in New Zealand moved from 2% to 1%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Kidde’s share of searches among smoke alarm brands in New Zealand moved from 9.9% to 8.2%, and its estimated monthly branded searches moved from 100 to 80. ## Top smoke alarm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither First Alert nor Kidde showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cavius | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Quell | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Kidde | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | First Alert | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about smoke alarm brands - Asked ChatGPT "Which smoke alarm brand should I buy in New Zealand?": 1. Cavius - Asked ChatGPT "What are the best smoke alarm brands in New Zealand?": 1. Cavius, 2. Quell - Asked ChatGPT "What's the best smoke alarm brand in New Zealand for home safety?": 1. Cavius, 2. Quell - Searched Google, AI Overview "smoke alarm nz": named none of the brands we track Not named in any answer: Kidde and First Alert. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smoke alarm brands in September 2026? - In September 2026, Kidde lost share of searches among smoke alarm brands in New Zealand, from 9.2% to 8.2%. - In September 2026, First Alert lost share of searches among smoke alarm brands in New Zealand, from 1.7% to 1%. ## Month by month | Month | First Alert estimated searches | First Alert Share of Search | First Alert rank | Kidde estimated searches | Kidde Share of Search | Kidde rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 2% | 3 | 100 | 9.9% | 2 | | Nov 2025 | 10 | 0.98% | 3 | 80 | 7.8% | 2 | | Dec 2025 | 10 | 1.1% | 3 | 50 | 5.3% | 2 | | Jan 2026 | 10 | 0.97% | 3 | 80 | 7.8% | 2 | | Feb 2026 | 10 | 1% | 3 | 70 | 7.2% | 2 | | Mar 2026 | 20 | 1.6% | 3 | 120 | 9.8% | 2 | | Apr 2026 | 10 | 0.57% | 3 | 530 | 30.1% | 2 | | May 2026 | 20 | 1.1% | 3 | 640 | 36.6% | 2 | | Jun 2026 | 10 | 0.78% | 3 | 190 | 14.7% | 2 | | Jul 2026 | 10 | 0.74% | 3 | 80 | 5.9% | 2 | | Aug 2026 | 20 | 1.7% | 3 | 110 | 9.2% | 2 | | Sep 2026 | 10 | 1% | 3 | 80 | 8.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using First Alert’s and Kidde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Alert**: Measured on the search term “first alert”. - **Kidde**: Measured on the search terms “kidde” and “kidde smoke alarm”, summed into one figure. - [First Alert profile](/demand/nz/brands/first-alert) - [Kidde profile](/demand/nz/brands/kidde) - [All smoke alarm brands in New Zealand](/demand/nz/categories/nz-smoke-alarm-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Alert or Kidde more popular in search? In September 2026, Kidde had more branded searches than First Alert among smoke alarm brands in New Zealand. Kidde had about 80 branded searches, while First Alert had 10. Kidde made up 8.2% of all smoke alarm brand searches we track, and First Alert accounted for 1%. ## Cite this page Brandwave. "First Alert vs Kidde: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-smoke-alarm-brands/compare/first-alert-vs-kidde This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smoke-alarm-brands/compare/first-alert-vs-kidde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.