---
title: "Smartwatch and fitness tracker brands in New Zealand: Which brands are most popular in search?"
description: "Compare the smartwatches and fitness trackers New Zealanders wear. Share of Search among Garmin, Apple Watch, Fitbit, Oura, WHOOP, Samsung Galaxy Watch, COROS and Polar, the smartwatch and fitness tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smartwatch-brands"
publisher: "Brandwave"
---

# Smartwatch and fitness tracker brands in New Zealand: Which brands are most popular in search?

Compare the smartwatches and fitness trackers New Zealanders wear. Share of Search among Garmin, Apple Watch, Fitbit, Oura, WHOOP, Samsung Galaxy Watch, COROS and Polar, the smartwatch and fitness tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smartwatch and fitness tracker brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 37.1%

## Which brand is most popular in search among smartwatch and fitness tracker brands in New Zealand?

- In August 2026, Garmin was the most searched among smartwatch and fitness tracker brands in New Zealand, with an estimated 69.3K branded searches and 37.1% estimated Share of Search within this set.
- Apple Watch is in 2nd place, 5.6 percentage points behind at 31.6% Share of Search.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand decreased from 35.9% to 31.6%.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand decreased from 12.1% to 11.4%.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand increased from 4.7% to 8.3%.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand increased from 4.6% to 5.2%.
- Across the 11 months ending August 2026, COROS’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand increased from 1.8% to 2.7%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 41% in April 2026 and was lowest at 34% in December 2025.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 37.7% in December 2025 and was lowest at 26.6% in May 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 12.9% in May 2026 and was lowest at 11.3% in March 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 13.5% in June 2026 and was lowest at 4.7% in October 2025.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 6.1% in January 2026 and was lowest at 4.3% in December 2025.
- Across the 11 months ending August 2026, Samsung Galaxy Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 4.4% in July 2026 and was lowest at 2.9% in August 2026.
- Across the 11 months ending August 2026, COROS’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 2.8% in April 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Garmin, Samsung Galaxy Watch and Polar held steady: their estimated Share of Search among smartwatch and fitness tracker brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garmin vs Apple Watch: compare search popularity](/demand/nz/compare/apple-watch-vs-garmin): 37.1% against 31.6% Share of Search.
- [Garmin vs Fitbit: compare search popularity](/demand/nz/compare/fitbit-vs-garmin): 37.1% against 11.4% Share of Search.
- [Garmin vs Oura: compare search popularity](/demand/nz/compare/garmin-vs-oura): 37.1% against 8.3% Share of Search.
- [Garmin vs WHOOP: compare search popularity](/demand/nz/compare/garmin-vs-whoop): 37.1% against 5.2% Share of Search.
- [Apple Watch vs Fitbit: compare search popularity](/demand/nz/compare/apple-watch-vs-fitbit): 31.6% against 11.4% Share of Search.
- [Apple Watch vs Oura: compare search popularity](/demand/nz/compare/apple-watch-vs-oura): 31.6% against 8.3% Share of Search.
- [Apple Watch vs WHOOP: compare search popularity](/demand/nz/compare/apple-watch-vs-whoop): 31.6% against 5.2% Share of Search.
- [Fitbit vs Oura: compare search popularity](/demand/nz/compare/fitbit-vs-oura): 11.4% against 8.3% Share of Search.
- [Fitbit vs WHOOP: compare search popularity](/demand/nz/compare/fitbit-vs-whoop): 11.4% against 5.2% Share of Search.
- [Oura vs WHOOP: compare search popularity](/demand/nz/compare/oura-vs-whoop): 8.3% against 5.2% Share of Search.

## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?

- In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.
- In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.
- In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%.
- In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%.
- In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%.
- Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026.
- Estimated monthly branded searches for COROS in New Zealand rose 64.9% over 11 measured months, from 3K to 5K in August 2026.
- Estimated monthly branded searches for Polar in New Zealand rose 45.1% over 11 measured months, from 1K to 1.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 37.1% | 69.3K | +16.7% | Garmin |
| 2 | Apple Watch | 31.6% | 58.9K | +28.6% | Apple |
| 3 | Fitbit | 11.4% | 21.2K | +12.1% | Google |
| 4 | Oura | 8.3% | 15.5K | -10.8% | Oura |
| 5 | WHOOP | 5.2% | 9.7K | -0.4% | WHOOP |
| 6 | Samsung Galaxy Watch | 2.9% | 5.5K | -24.3% | Samsung |
| 7 | COROS | 2.7% | 5K | +29.0% | COROS |
| 8 | Polar | 0.79% | 1.5K | -22.1% | Polar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 61.7K | 36.8% | 1 |
| Oct 2025 | Apple Watch | 60.3K | 35.9% | 2 |
| Oct 2025 | Fitbit | 20.3K | 12.1% | 3 |
| Oct 2025 | Oura | 7.9K | 4.7% | 4 |
| Oct 2025 | WHOOP | 7.7K | 4.6% | 5 |
| Oct 2025 | Samsung Galaxy Watch | 5.8K | 3.4% | 6 |
| Oct 2025 | COROS | 3K | 1.8% | 7 |
| Oct 2025 | Polar | 1K | 0.61% | 8 |
| Nov 2025 | Garmin | 79.7K | 37.1% | 1 |
| Nov 2025 | Apple Watch | 74K | 34.4% | 2 |
| Nov 2025 | Fitbit | 25.2K | 11.7% | 3 |
| Nov 2025 | Oura | 14K | 6.5% | 4 |
| Nov 2025 | WHOOP | 9.3K | 4.3% | 5 |
| Nov 2025 | Samsung Galaxy Watch | 7.3K | 3.4% | 6 |
| Nov 2025 | COROS | 4.5K | 2.1% | 7 |
| Nov 2025 | Polar | 1.1K | 0.51% | 8 |
| Dec 2025 | Apple Watch | 82.6K | 37.7% | 1 |
| Dec 2025 | Garmin | 74.3K | 34% | 2 |
| Dec 2025 | Fitbit | 25.7K | 11.8% | 3 |
| Dec 2025 | Oura | 14.3K | 6.5% | 4 |
| Dec 2025 | WHOOP | 9.4K | 4.3% | 5 |
| Dec 2025 | Samsung Galaxy Watch | 7.7K | 3.5% | 6 |
| Dec 2025 | COROS | 3.9K | 1.8% | 7 |
| Dec 2025 | Polar | 970 | 0.44% | 8 |
| Jan 2026 | Garmin | 76K | 38.2% | 1 |
| Jan 2026 | Apple Watch | 59.2K | 29.8% | 2 |
| Jan 2026 | Fitbit | 24.7K | 12.4% | 3 |
| Jan 2026 | Oura | 13.9K | 7% | 4 |
| Jan 2026 | WHOOP | 12.2K | 6.1% | 5 |
| Jan 2026 | Samsung Galaxy Watch | 7.1K | 3.6% | 6 |
| Jan 2026 | COROS | 4.6K | 2.3% | 7 |
| Jan 2026 | Polar | 1.4K | 0.69% | 8 |
| Feb 2026 | Garmin | 61.5K | 37.2% | 1 |
| Feb 2026 | Apple Watch | 54.6K | 33% | 2 |
| Feb 2026 | Fitbit | 19.4K | 11.8% | 3 |
| Feb 2026 | Oura | 9.4K | 5.7% | 4 |
| Feb 2026 | WHOOP | 9.3K | 5.6% | 5 |
| Feb 2026 | Samsung Galaxy Watch | 6.4K | 3.8% | 6 |
| Feb 2026 | COROS | 3.7K | 2.2% | 7 |
| Feb 2026 | Polar | 1.1K | 0.65% | 8 |
| Mar 2026 | Garmin | 62.3K | 40.4% | 1 |
| Mar 2026 | Apple Watch | 46.9K | 30.4% | 2 |
| Mar 2026 | Fitbit | 17.4K | 11.3% | 3 |
| Mar 2026 | Oura | 8.2K | 5.3% | 4 |
| Mar 2026 | WHOOP | 7.9K | 5.1% | 5 |
| Mar 2026 | Samsung Galaxy Watch | 6.3K | 4.1% | 6 |
| Mar 2026 | COROS | 4.1K | 2.6% | 7 |
| Mar 2026 | Polar | 1.3K | 0.84% | 8 |
| Apr 2026 | Garmin | 65.5K | 41% | 1 |
| Apr 2026 | Apple Watch | 45K | 28.2% | 2 |
| Apr 2026 | Fitbit | 19.1K | 12% | 3 |
| Apr 2026 | Oura | 9.5K | 6% | 4 |
| Apr 2026 | WHOOP | 9.1K | 5.7% | 5 |
| Apr 2026 | Samsung Galaxy Watch | 5.6K | 3.5% | 6 |
| Apr 2026 | COROS | 4.5K | 2.8% | 7 |
| Apr 2026 | Polar | 1.4K | 0.87% | 8 |
| May 2026 | Garmin | 67.7K | 39.5% | 1 |
| May 2026 | Apple Watch | 45.5K | 26.6% | 2 |
| May 2026 | Fitbit | 22.2K | 12.9% | 3 |
| May 2026 | Oura | 13.7K | 8% | 4 |
| May 2026 | WHOOP | 9.9K | 5.8% | 5 |
| May 2026 | Samsung Galaxy Watch | 6.1K | 3.5% | 6 |
| May 2026 | COROS | 4.5K | 2.6% | 7 |
| May 2026 | Polar | 1.7K | 1% | 8 |
| Jun 2026 | Garmin | 56.5K | 34% | 1 |
| Jun 2026 | Apple Watch | 45.8K | 27.6% | 2 |
| Jun 2026 | Oura | 22.5K | 13.5% | 3 |
| Jun 2026 | Fitbit | 21.1K | 12.7% | 4 |
| Jun 2026 | WHOOP | 8K | 4.8% | 5 |
| Jun 2026 | Samsung Galaxy Watch | 7K | 4.2% | 6 |
| Jun 2026 | COROS | 3.7K | 2.2% | 7 |
| Jun 2026 | Polar | 1.5K | 0.93% | 8 |
| Jul 2026 | Garmin | 59.4K | 36.2% | 1 |
| Jul 2026 | Apple Watch | 45.8K | 27.9% | 2 |
| Jul 2026 | Fitbit | 18.9K | 11.5% | 3 |
| Jul 2026 | Oura | 17.4K | 10.6% | 4 |
| Jul 2026 | WHOOP | 9.7K | 5.9% | 5 |
| Jul 2026 | Samsung Galaxy Watch | 7.3K | 4.4% | 6 |
| Jul 2026 | COROS | 3.9K | 2.4% | 7 |
| Jul 2026 | Polar | 1.9K | 1.2% | 8 |
| Aug 2026 | Garmin | 69.3K | 37.1% | 1 |
| Aug 2026 | Apple Watch | 58.9K | 31.6% | 2 |
| Aug 2026 | Fitbit | 21.2K | 11.4% | 3 |
| Aug 2026 | Oura | 15.5K | 8.3% | 4 |
| Aug 2026 | WHOOP | 9.7K | 5.2% | 5 |
| Aug 2026 | Samsung Galaxy Watch | 5.5K | 2.9% | 6 |
| Aug 2026 | COROS | 5K | 2.7% | 7 |
| Aug 2026 | Polar | 1.5K | 0.79% | 8 |
| Sep 2026 | Apple Watch | — | — | — |
| Sep 2026 | COROS | — | — | — |
| Sep 2026 | Fitbit | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Oura | — | — | — |
| Sep 2026 | Polar | — | — | — |
| Sep 2026 | Samsung Galaxy Watch | — | — | — |
| Sep 2026 | WHOOP | — | — | — |

## What is being compared

- **Apple Watch**: Measured on the search terms “apple watch”, “apple watch 10”, “apple watch 11”, “apple watch fitness tracker”, “apple watch near me”, “apple watch nz”, “apple watch online”, “apple watch s2”, “apple watch se 3”, “apple watch seri 7”, “apple watch seri 8”, “apple watch series 10”, “apple watch series 9”, “apple watch smartwatch”, “apple watch ultra 2”, “apple watch watch”, “applewatch”, “applewatch fitness tracker”, “applewatch nz”, “applewatch se”, “applewatch smartwatch”, “applewatch ultra”, “applewatch watch”, “latest apple watch” and “new apple watch”, summed into one figure.
- **COROS**: Measured on the search terms “coros”, “coros apex”, “coros apex2”, “coros apex2 pro”, “coros bike computer”, “coros com”, “coros fitness tracker”, “coros near me”, “coros new zealand”, “coros nz”, “coros online”, “coros pace”, “coros pace 4”, “coros pace pro”, “coros pace2”, “coros smartwatch”, “coros vertix”, “coros vertix 2” and “coros watch”, summed into one figure.
- **Fitbit**: Measured on the search terms “fitbit”, “fitbit ace 3”, “fitbit band”, “fitbit charge 2”, “fitbit charge 5”, “fitbit charge 6”, “fitbit charge 7”, “fitbit charge4”, “fitbit charger”, “fitbit com”, “fitbit fitness tracker”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit near me”, “fitbit nz”, “fitbit online”, “fitbit sense”, “fitbit sense 2”, “fitbit sense 2 smartwatch”, “fitbit smartwatch”, “fitbit versa”, “fitbit versa 2”, “fitbit versa 3”, “fitbit versa 4” and “fitbit watch”, summed into one figure.
- **Garmin**: Measured on the search terms “garmin”, “garmin alpha”, “garmin alpha tracking collars”, “garmin com”, “garmin connect”, “garmin dog collar”, “garmin dog tracker”, “garmin fenix”, “garmin fenix 7”, “garmin fenix 8”, “garmin fitness tracker”, “garmin forerunner”, “garmin forerunner 255”, “garmin forerunner 265”, “garmin forerunner 55”, “garmin hr monitor”, “garmin inreach”, “garmin instinct”, “garmin instinct 2”, “garmin instinct 3”, “garmin near me”, “garmin new zealand”, “garmin nz”, “garmin online”, “garmin smartwatch”, “garmin venu”, “garmin venu 3”, “garmin venu 4”, “garmin vivoactive”, “garmin vivoactive 5” and “garmin watch”, summed into one figure.
- **Oura**: Measured on the search terms “oura”, “oura 4”, “oura fitness tracker”, “oura near me”, “oura nz”, “oura online”, “oura ring4”, “oura rings”, “oura rings price”, “oura smartwatch”, “oura watch” and “ouraring com”, summed into one figure.
- **Polar**: Measured on the search terms “polar band”, “polar fitness tracker”, “polar h10”, “polar h10 hr monitor”, “polar heart rate”, “polar heart rate monitor”, “polar smartwatch” and “polar watch”, summed into one figure.
- **Samsung Galaxy Watch**: Measured on the search terms “latest samsung galaxy watch”, “samsung galaxy watch 2”, “samsung galaxy watch 3”, “samsung galaxy watch 4 classic”, “samsung galaxy watch 5”, “samsung galaxy watch 5 40mm”, “samsung galaxy watch 5 pro”, “samsung galaxy watch 7”, “samsung galaxy watch 8”, “samsung galaxy watch active”, “samsung galaxy watch active 2”, “samsung galaxy watch classic”, “samsung galaxy watch fitness tracker”, “samsung galaxy watch for women”, “samsung galaxy watch lte”, “samsung galaxy watch near me”, “samsung galaxy watch new zealand”, “samsung galaxy watch nz”, “samsung galaxy watch online”, “samsung galaxy watch series”, “samsung galaxy watch smartwatch”, “samsung galaxy watch watch” and “samsunggalaxywatch”, summed into one figure.
- **WHOOP**: Measured on the search terms “band whoop”, “whoop”, “whoop 5”, “whoop 5 0”, “whoop bicep band”, “whoop bracelet”, “whoop com”, “whoop fitness band”, “whoop fitness tracker”, “whoop near me”, “whoop new zealand”, “whoop nz”, “whoop online”, “whoop price”, “whoop rings”, “whoop strap” and “whoop watch”, summed into one figure.

- [Apple Watch](/demand/nz/brands/apple-watch)
- [COROS](/demand/nz/brands/coros)
- [Fitbit](/demand/nz/brands/fitbit)
- [Garmin](/demand/nz/brands/garmin)
- [Oura](/demand/nz/brands/oura)
- [Polar](/demand/nz/brands/polar)
- [Samsung Galaxy Watch](/demand/nz/brands/samsung-galaxy-watch)
- [WHOOP](/demand/nz/brands/whoop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smartwatch and fitness tracker brands in New Zealand?

In August 2026, Garmin was the most searched among smartwatch and fitness tracker brands in New Zealand, with an estimated 69.3K branded searches and 37.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Smartwatch and fitness tracker brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-smartwatch-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smartwatch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.