---
title: "Smartphone brands in New Zealand: Which brands are most popular in search?"
description: "Compare the smartphone brands New Zealanders choose between. Share of Search among iPhone, Samsung Galaxy, OPPO, Google Pixel, Xiaomi, Nothing, Motorola, HONOR and vivo, the smartphone brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smartphone-brands"
publisher: "Brandwave"
---

# Smartphone brands in New Zealand: Which brands are most popular in search?

Compare the smartphone brands New Zealanders choose between. Share of Search among iPhone, Samsung Galaxy, OPPO, Google Pixel, Xiaomi, Nothing, Motorola, HONOR and vivo, the smartphone brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smartphone brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: iPhone, 77.8%

## Which brand is most popular in search among smartphone brands in New Zealand?

- In August 2026, iPhone was the most searched among smartphone brands in New Zealand, with an estimated 311K branded searches and 77.8% estimated Share of Search within this set.
- Samsung Galaxy is in 2nd place, 71.8 percentage points behind at 5.9% Share of Search.
- Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand increased from 5.4% to 5.9%.
- Across the 11 months ending August 2026, OPPO’s estimated Share of Search among smartphone brands in New Zealand decreased from 6% to 4.5%.
- Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand increased from 1.5% to 2.3%.
- Across the 11 months ending August 2026, iPhone’s estimated Share of Search among smartphone brands in New Zealand peaked at 78.6% in January 2026 and was lowest at 73.8% in July 2026.
- Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.4% in October 2025.
- Across the 11 months ending August 2026, OPPO’s estimated Share of Search among smartphone brands in New Zealand peaked at 6.3% in November 2025 and was lowest at 4.5% in August 2026.
- Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand peaked at 2.9% in July 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Motorola’s estimated Share of Search among smartphone brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 1.4% in February 2026.
- Across the 11 months ending August 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in New Zealand.
- Across the 11 months ending August 2026, OPPO fell from 2nd to 3rd among smartphone brands in New Zealand.
- Across the 11 months ending August 2026, Nothing rose from 7th to 6th among smartphone brands in New Zealand.
- Across the 11 months ending August 2026, Motorola fell from 6th to 7th among smartphone brands in New Zealand.
- Across the 11 months ending August 2026, HONOR rose from 9th to 8th among smartphone brands in New Zealand.
- Across the 11 months ending August 2026, vivo fell from 8th to 9th among smartphone brands in New Zealand.
- Across the 11 months ending August 2026, iPhone, Google Pixel and Xiaomi held steady: their estimated Share of Search among smartphone brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [iPhone vs Samsung Galaxy: compare search popularity](/demand/nz/compare/iphone-vs-samsung-galaxy): 77.8% against 5.9% Share of Search.
- [iPhone vs OPPO: compare search popularity](/demand/nz/compare/iphone-vs-oppo): 77.8% against 4.5% Share of Search.
- [iPhone vs Google Pixel: compare search popularity](/demand/nz/compare/google-pixel-vs-iphone): 77.8% against 4% Share of Search.
- [iPhone vs Xiaomi: compare search popularity](/demand/nz/compare/iphone-vs-xiaomi): 77.8% against 3.1% Share of Search.
- [Samsung Galaxy vs OPPO: compare search popularity](/demand/nz/compare/oppo-vs-samsung-galaxy): 5.9% against 4.5% Share of Search.
- [Samsung Galaxy vs Google Pixel: compare search popularity](/demand/nz/compare/google-pixel-vs-samsung-galaxy): 5.9% against 4% Share of Search.
- [Samsung Galaxy vs Xiaomi: compare search popularity](/demand/nz/compare/samsung-galaxy-vs-xiaomi): 5.9% against 3.1% Share of Search.
- [OPPO vs Google Pixel: compare search popularity](/demand/nz/compare/google-pixel-vs-oppo): 4.5% against 4% Share of Search.
- [OPPO vs Xiaomi: compare search popularity](/demand/nz/compare/oppo-vs-xiaomi): 4.5% against 3.1% Share of Search.
- [Google Pixel vs Xiaomi: compare search popularity](/demand/nz/compare/google-pixel-vs-xiaomi): 4% against 3.1% Share of Search.

## How did search popularity change for New Zealand smartphone brands in August 2026?

- In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.
- In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.
- In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
- In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.
- In August 2026, Motorola lost estimated Share of Search among smartphone brands in New Zealand, from 2.4% to 1.9%.
- Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.
- Estimated monthly branded searches for vivo in New Zealand fell 31.7% over 11 measured months, from 1K to 710 in August 2026.
- Estimated monthly branded searches for Xiaomi in New Zealand fell 13.4% over 11 measured months, from 14.3K to 12.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iPhone | 77.8% | 311K | +14.5% | Apple |
| 2 | Samsung Galaxy | 5.9% | 23.8K | -24.1% | Samsung |
| 3 | OPPO | 4.5% | 17.9K | -2.8% | OPPO |
| 4 | Google Pixel | 4% | 15.8K | +7.8% | Google |
| 5 | Xiaomi | 3.1% | 12.4K | +11.3% | Xiaomi |
| 6 | Nothing | 2.3% | 9.4K | -11.7% | Nothing |
| 7 | Motorola | 1.9% | 7.5K | -14.9% | Motorola |
| 8 | HONOR | 0.37% | 1.5K | +74.1% | HONOR |
| 9 | vivo | 0.18% | 710 | -11.3% | vivo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | iPhone | 322K | 78% | 1 |
| Oct 2025 | OPPO | 24.6K | 6% | 2 |
| Oct 2025 | Samsung Galaxy | 22.2K | 5.4% | 3 |
| Oct 2025 | Google Pixel | 15.5K | 3.7% | 4 |
| Oct 2025 | Xiaomi | 14.3K | 3.5% | 5 |
| Oct 2025 | Motorola | 6.8K | 1.6% | 6 |
| Oct 2025 | Nothing | 6.2K | 1.5% | 7 |
| Oct 2025 | vivo | 1K | 0.25% | 8 |
| Oct 2025 | HONOR | 450 | 0.11% | 9 |
| Nov 2025 | iPhone | 343K | 77.1% | 1 |
| Nov 2025 | OPPO | 28.2K | 6.3% | 2 |
| Nov 2025 | Samsung Galaxy | 27.2K | 6.1% | 3 |
| Nov 2025 | Google Pixel | 16.4K | 3.7% | 4 |
| Nov 2025 | Xiaomi | 15.3K | 3.4% | 5 |
| Nov 2025 | Motorola | 6.8K | 1.5% | 6 |
| Nov 2025 | Nothing | 6.4K | 1.4% | 7 |
| Nov 2025 | vivo | 1K | 0.23% | 8 |
| Nov 2025 | HONOR | 680 | 0.15% | 9 |
| Dec 2025 | iPhone | 346K | 78.3% | 1 |
| Dec 2025 | Samsung Galaxy | 26.4K | 6% | 2 |
| Dec 2025 | OPPO | 24.8K | 5.6% | 3 |
| Dec 2025 | Google Pixel | 14.7K | 3.3% | 4 |
| Dec 2025 | Xiaomi | 14.3K | 3.2% | 5 |
| Dec 2025 | Motorola | 6.9K | 1.6% | 6 |
| Dec 2025 | Nothing | 6.1K | 1.4% | 7 |
| Dec 2025 | HONOR | 1.9K | 0.42% | 8 |
| Dec 2025 | vivo | 980 | 0.22% | 9 |
| Jan 2026 | iPhone | 318K | 78.6% | 1 |
| Jan 2026 | Samsung Galaxy | 24.5K | 6.1% | 2 |
| Jan 2026 | OPPO | 20.9K | 5.2% | 3 |
| Jan 2026 | Xiaomi | 13.8K | 3.4% | 4 |
| Jan 2026 | Google Pixel | 13.3K | 3.3% | 5 |
| Jan 2026 | Nothing | 6K | 1.5% | 6 |
| Jan 2026 | Motorola | 5.6K | 1.4% | 7 |
| Jan 2026 | HONOR | 1.6K | 0.38% | 8 |
| Jan 2026 | vivo | 800 | 0.2% | 9 |
| Feb 2026 | iPhone | 278K | 76.5% | 1 |
| Feb 2026 | Samsung Galaxy | 26.5K | 7.3% | 2 |
| Feb 2026 | OPPO | 22K | 6.1% | 3 |
| Feb 2026 | Google Pixel | 13.5K | 3.7% | 4 |
| Feb 2026 | Xiaomi | 11.2K | 3.1% | 5 |
| Feb 2026 | Nothing | 6K | 1.7% | 6 |
| Feb 2026 | Motorola | 5K | 1.4% | 7 |
| Feb 2026 | vivo | 800 | 0.22% | 8 |
| Feb 2026 | HONOR | 650 | 0.18% | 9 |
| Mar 2026 | iPhone | 285K | 75.9% | 1 |
| Mar 2026 | OPPO | 23.3K | 6.2% | 2 |
| Mar 2026 | Samsung Galaxy | 22K | 5.9% | 3 |
| Mar 2026 | Google Pixel | 15K | 4% | 4 |
| Mar 2026 | Xiaomi | 13.1K | 3.5% | 5 |
| Mar 2026 | Nothing | 8.7K | 2.3% | 6 |
| Mar 2026 | Motorola | 6.5K | 1.7% | 7 |
| Mar 2026 | vivo | 910 | 0.24% | 8 |
| Mar 2026 | HONOR | 750 | 0.2% | 9 |
| Apr 2026 | iPhone | 263K | 76.4% | 1 |
| Apr 2026 | OPPO | 21.5K | 6.2% | 2 |
| Apr 2026 | Samsung Galaxy | 20.5K | 5.9% | 3 |
| Apr 2026 | Google Pixel | 12.9K | 3.7% | 4 |
| Apr 2026 | Xiaomi | 12.5K | 3.6% | 5 |
| Apr 2026 | Nothing | 6.8K | 2% | 6 |
| Apr 2026 | Motorola | 5.5K | 1.6% | 7 |
| Apr 2026 | vivo | 870 | 0.25% | 8 |
| Apr 2026 | HONOR | 750 | 0.22% | 9 |
| May 2026 | iPhone | 266K | 76.7% | 1 |
| May 2026 | OPPO | 21.3K | 6.2% | 2 |
| May 2026 | Samsung Galaxy | 18.6K | 5.4% | 3 |
| May 2026 | Google Pixel | 12.5K | 3.6% | 4 |
| May 2026 | Xiaomi | 12.3K | 3.6% | 5 |
| May 2026 | Nothing | 7.6K | 2.2% | 6 |
| May 2026 | Motorola | 6K | 1.7% | 7 |
| May 2026 | HONOR | 1.3K | 0.38% | 8 |
| May 2026 | vivo | 800 | 0.23% | 9 |
| Jun 2026 | iPhone | 265K | 75.2% | 1 |
| Jun 2026 | Samsung Galaxy | 23.2K | 6.6% | 2 |
| Jun 2026 | OPPO | 18.8K | 5.3% | 3 |
| Jun 2026 | Google Pixel | 14.1K | 4% | 4 |
| Jun 2026 | Xiaomi | 12.3K | 3.5% | 5 |
| Jun 2026 | Nothing | 10K | 2.8% | 6 |
| Jun 2026 | Motorola | 7.3K | 2.1% | 7 |
| Jun 2026 | HONOR | 980 | 0.28% | 8 |
| Jun 2026 | vivo | 800 | 0.23% | 9 |
| Jul 2026 | iPhone | 272K | 73.8% | 1 |
| Jul 2026 | Samsung Galaxy | 31.3K | 8.5% | 2 |
| Jul 2026 | OPPO | 18.4K | 5% | 3 |
| Jul 2026 | Google Pixel | 14.7K | 4% | 4 |
| Jul 2026 | Xiaomi | 11.2K | 3% | 5 |
| Jul 2026 | Nothing | 10.6K | 2.9% | 6 |
| Jul 2026 | Motorola | 8.8K | 2.4% | 7 |
| Jul 2026 | HONOR | 850 | 0.23% | 8 |
| Jul 2026 | vivo | 800 | 0.22% | 9 |
| Aug 2026 | iPhone | 311K | 77.8% | 1 |
| Aug 2026 | Samsung Galaxy | 23.8K | 5.9% | 2 |
| Aug 2026 | OPPO | 17.9K | 4.5% | 3 |
| Aug 2026 | Google Pixel | 15.8K | 4% | 4 |
| Aug 2026 | Xiaomi | 12.4K | 3.1% | 5 |
| Aug 2026 | Nothing | 9.4K | 2.3% | 6 |
| Aug 2026 | Motorola | 7.5K | 1.9% | 7 |
| Aug 2026 | HONOR | 1.5K | 0.37% | 8 |
| Aug 2026 | vivo | 710 | 0.18% | 9 |
| Sep 2026 | Google Pixel | — | — | — |
| Sep 2026 | HONOR | — | — | — |
| Sep 2026 | iPhone | — | — | — |
| Sep 2026 | Motorola | — | — | — |
| Sep 2026 | Nothing | — | — | — |
| Sep 2026 | OPPO | — | — | — |
| Sep 2026 | Samsung Galaxy | — | — | — |
| Sep 2026 | vivo | — | — | — |
| Sep 2026 | Xiaomi | — | — | — |

## What is being compared

- **Google Pixel**: Measured on the search terms “google pixel”, “google pixel 1”, “google pixel 10”, “google pixel 10 pro”, “google pixel 6”, “google pixel 6a”, “google pixel 7a”, “google pixel 8”, “google pixel 8 pro”, “google pixel 9”, “google pixel 9 pro”, “google pixel fold”, “google pixel near me”, “google pixel nz”, “google pixel online”, “google pixel phone”, “google pixel watch”, “googlepixel”, “googlepixel 5”, “googlepixel 7”, “googlepixel 7 pro”, “googlepixel phone”, “pixel 10”, “pixel 10 nz”, “pixel 10 phone”, “pixel 9”, “pixel 9 nz”, “pixel 9 phone”, “pixel 9 pro”, “pixel phone”, “pixel phone nz” and “store google com”, summed into one figure.
- **HONOR**: Measured on the search terms “honor cell phone”, “honor foldable phone”, “honor nz” and “honor phone”, summed into one figure.
- **iPhone**: Measured on the search terms “find my iphone”, “iphone”, “iphone 11”, “iphone 12pro”, “iphone 13”, “iphone 13 pro”, “iphone 14”, “iphone 14 pro”, “iphone 15”, “iphone 15 pro”, “iphone 16”, “iphone 16 pro”, “iphone 17”, “iphone 18”, “iphone 8”, “iphone fold”, “iphone near me”, “iphone nz”, “iphone online”, “iphone phone”, “iphone se”, “iphone xr”, “latest iphone” and “new iphone”, summed into one figure.
- **Motorola**: Measured on the search terms “motorola”, “motorola 8000x”, “motorola chocolate”, “motorola com”, “motorola edge 50”, “motorola edge 50 pro”, “motorola edge 60”, “motorola flip”, “motorola flip phone”, “motorola fold”, “motorola g35”, “motorola ma1”, “motorola moto g”, “motorola near me”, “motorola nz”, “motorola online”, “motorola phone”, “motorola razr”, “motorola razr flip phone”, “motorola razr fold”, “motorola razr phone”, “motorola razr v3”, “motorola smartphone”, “motorola startac” and “motorola watch”, summed into one figure.
- **Nothing**: Measured on the search terms “nothing nz”, “nothing phone”, “nothing phone 1”, “nothing phone 2”, “nothing phone 3”, “nothing phone 3 price”, “nothing phone 4”, “nothing phone pro” and “the nothing phone”, summed into one figure.
- **OPPO**: Measured on the search terms “oppo”, “oppo 58”, “oppo a17”, “oppo a18”, “oppo a5”, “oppo a60”, “oppo com”, “oppo f 7”, “oppo find”, “oppo find 5”, “oppo find x5”, “oppo find x5 pro”, “oppo find x8”, “oppo fold”, “oppo near me”, “oppo nz”, “oppo online”, “oppo phone”, “oppo reno”, “oppo reno 10”, “oppo reno 12”, “oppo site”, “oppo tablet” and “oppo watch”, summed into one figure.
- **Samsung Galaxy**: Measured on the search terms “samsung com”, “samsung galaxy”, “samsung galaxy a55”, “samsung galaxy buds”, “samsung galaxy fit 3”, “samsung galaxy fold”, “samsung galaxy near me”, “samsung galaxy nz”, “samsung galaxy online”, “samsung galaxy phone”, “samsung galaxy s10”, “samsung galaxy s20”, “samsung galaxy s21”, “samsung galaxy s22”, “samsung galaxy s22 ultra”, “samsung galaxy s23”, “samsung galaxy s23 ultra”, “samsung galaxy s24”, “samsung galaxy s8”, “samsung galaxy tab”, “samsung galaxy tab s9”, “samsung galaxy watch”, “samsung galaxy watch 4”, “samsung galaxy watch 6”, “samsunggalaxy” and “samsunggalaxy phone”, summed into one figure.
- **vivo**: Measured on the search terms “vivo nz” and “vivo phone”, summed into one figure.
- **Xiaomi**: Measured on the search terms “mi com”, “xiaomi”, “xiaomi 14”, “xiaomi air purifier”, “xiaomi air purifier 4”, “xiaomi band”, “xiaomi camera”, “xiaomi earbuds”, “xiaomi electric scooter”, “xiaomi fan”, “xiaomi near me”, “xiaomi nz”, “xiaomi online”, “xiaomi pad”, “xiaomi phone”, “xiaomi projector”, “xiaomi redmi”, “xiaomi robot vacuum”, “xiaomi scale”, “xiaomi scooter”, “xiaomi smartwatch”, “xiaomi vacuum”, “xiaomi vacuum cleaner”, “xiaomi watch” and “xiaomi watch 2”, summed into one figure.

- [Google Pixel](/demand/nz/brands/google-pixel)
- [HONOR](/demand/nz/brands/honor)
- [iPhone](/demand/nz/brands/iphone)
- [Motorola](/demand/nz/brands/motorola)
- [Nothing](/demand/nz/brands/nothing)
- [OPPO](/demand/nz/brands/oppo)
- [Samsung Galaxy](/demand/nz/brands/samsung-galaxy)
- [vivo](/demand/nz/brands/vivo)
- [Xiaomi](/demand/nz/brands/xiaomi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smartphone brands in New Zealand?

In August 2026, iPhone was the most searched among smartphone brands in New Zealand, with an estimated 311K branded searches and 77.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Smartphone brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-smartphone-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smartphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.