---
title: "Smart thermostat brands in New Zealand: Which are searched most?"
description: "Compare the smart thermostat brands New Zealanders buy. Share of Search among Google Nest, Daikin, Mitsubishi Electric, Honeywell, tado and ecobee, the smart thermostat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smart-thermostat-brands"
publisher: "Brandwave"
---

# Smart thermostat brands in New Zealand: Which are searched most?

Compare the smart thermostat brands New Zealanders buy. Share of Search among Google Nest, Daikin, Mitsubishi Electric, Honeywell, tado and ecobee, the smart thermostat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart thermostat brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Google Nest, 44.8%

## Which brand is most popular in search among smart thermostat brands in New Zealand?

- In September 2026, Google Nest was the most searched among smart thermostat brands in New Zealand, with an estimated 2.3K branded searches, 44.8% of all searches for the six we track.
- Daikin is in 2nd place, 7.7 percentage points behind at 37.1%.
- Across the 12 months ending September 2026, Google Nest’s share of searches among smart thermostat brands in New Zealand decreased from 54.6% to 44.8%.
- Across the 12 months ending September 2026, Daikin’s share of searches among smart thermostat brands in New Zealand increased from 30.7% to 37.1%.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among smart thermostat brands in New Zealand increased from 11.8% to 14.3%.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in New Zealand increased from 0.82% to 1.4%.
- Across the 12 months ending September 2026, Google Nest’s share of searches among smart thermostat brands in New Zealand peaked at 59.8% in December 2025 and was lowest at 43% in July 2026.
- Across the 12 months ending September 2026, Daikin’s share of searches among smart thermostat brands in New Zealand peaked at 38.1% in July 2026 and was lowest at 27.2% in December 2025.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among smart thermostat brands in New Zealand peaked at 15.8% in July 2026 and was lowest at 10.1% in December 2025.
- Across the 12 months ending September 2026, ecobee’s share of searches among smart thermostat brands in New Zealand peaked at 1.7% in August 2026 and was lowest at 0.55% in May 2026.
- Across the 12 months ending September 2026, Honeywell and ecobee held steady: their share of searches among smart thermostat brands in New Zealand each moved less than 0.5 percentage points.

## Top smart thermostat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned most often, in four of the five answers. Google Nest was recommended most often, coming first in one out of four answers that gave a list. ecobee was second, and Mitsubishi Electric was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Google Nest | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| ecobee | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Mitsubishi Electric | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Daikin | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Honeywell | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| tado | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about smart thermostat brands

- Asked ChatGPT "Which smart thermostat brand should I buy in New Zealand?": 1. tado, 2. Google Nest, 3. ecobee
- Asked ChatGPT "What are the best smart thermostat brands in New Zealand?": 1. tado, 2. Google Nest, 3. Daikin, 4. Mitsubishi Electric
- Asked ChatGPT "What's the best smart thermostat brand in New Zealand for home heating control?": 1. Mitsubishi Electric, 2. Daikin
- Searched Google, AI Overview "smart thermostat brands": 1. Google Nest, 2. ecobee, 3. Honeywell
- Searched Google, AI Overview "best smart thermostat": 1. ecobee, 2. Honeywell, 3. Google Nest

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Google Nest vs Daikin: compare search popularity](/demand/nz/compare/daikin-vs-google-nest): 44.8% against 37.1% Share of Search.
- [Google Nest vs Mitsubishi Electric: compare search popularity](/demand/nz/compare/google-nest-vs-mitsubishi-electric): 44.8% against 14.3% Share of Search.
- [Daikin vs Mitsubishi Electric: compare search popularity](/demand/nz/compare/daikin-vs-mitsubishi-electric): 37.1% against 14.3% Share of Search.

## How did search popularity change for New Zealand smart thermostat brands in September 2026?

- In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.
- In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%.
- In September 2026, Google Nest lost share of searches among smart thermostat brands in New Zealand, from 47.1% to 44.8%.
- In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%.
- In September 2026, Honeywell rose from 5th to 4th among smart thermostat brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Nest | 44.8% | 2.3K | -23.9% | Google |
| 2 | Daikin | 37.1% | 1.9K | -20.4% | Daikin |
| 3 | Mitsubishi Electric | 14.3% | 720 | 0.0% | Mitsubishi Electric |
| 4 | Honeywell | 1.4% | 70 | -36.4% | Honeywell International |
| 5 | tado | 1.4% | 70 | +40.0% | tado |
| 6 | ecobee | 0.99% | 50 | -54.5% | ecobee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Nest | 3.3K | 54.6% | 1 |
| Oct 2025 | Daikin | 1.9K | 30.7% | 2 |
| Oct 2025 | Mitsubishi Electric | 720 | 11.8% | 3 |
| Oct 2025 | Honeywell | 90 | 1.5% | 4 |
| Oct 2025 | tado | 50 | 0.82% | 5 |
| Oct 2025 | ecobee | 40 | 0.66% | 6 |
| Nov 2025 | Google Nest | 4K | 55.7% | 1 |
| Nov 2025 | Daikin | 2.2K | 29.8% | 2 |
| Nov 2025 | Mitsubishi Electric | 880 | 12.2% | 3 |
| Nov 2025 | Honeywell | 70 | 0.97% | 4 |
| Nov 2025 | ecobee | 50 | 0.69% | 5 |
| Nov 2025 | tado | 50 | 0.69% | 6 |
| Dec 2025 | Google Nest | 4.3K | 59.8% | 1 |
| Dec 2025 | Daikin | 1.9K | 27.2% | 2 |
| Dec 2025 | Mitsubishi Electric | 720 | 10.1% | 3 |
| Dec 2025 | Honeywell | 70 | 0.98% | 4 |
| Dec 2025 | tado | 70 | 0.98% | 5 |
| Dec 2025 | ecobee | 60 | 0.84% | 6 |
| Jan 2026 | Google Nest | 3.5K | 53.8% | 1 |
| Jan 2026 | Daikin | 2.1K | 32% | 2 |
| Jan 2026 | Mitsubishi Electric | 720 | 11% | 3 |
| Jan 2026 | ecobee | 70 | 1.1% | 4 |
| Jan 2026 | Honeywell | 70 | 1.1% | 5 |
| Jan 2026 | tado | 70 | 1.1% | 6 |
| Feb 2026 | Google Nest | 2.9K | 45.8% | 1 |
| Feb 2026 | Daikin | 2.4K | 37.5% | 2 |
| Feb 2026 | Mitsubishi Electric | 880 | 14.1% | 3 |
| Feb 2026 | Honeywell | 70 | 1.1% | 4 |
| Feb 2026 | tado | 50 | 0.8% | 5 |
| Feb 2026 | ecobee | 40 | 0.64% | 6 |
| Mar 2026 | Google Nest | 2.8K | 44.9% | 1 |
| Mar 2026 | Daikin | 2.4K | 37.7% | 2 |
| Mar 2026 | Mitsubishi Electric | 880 | 14% | 3 |
| Mar 2026 | Honeywell | 90 | 1.4% | 4 |
| Mar 2026 | tado | 70 | 1.1% | 5 |
| Mar 2026 | ecobee | 50 | 0.8% | 6 |
| Apr 2026 | Google Nest | 3K | 48% | 1 |
| Apr 2026 | Daikin | 2.1K | 32.7% | 2 |
| Apr 2026 | Mitsubishi Electric | 1K | 15.8% | 3 |
| Apr 2026 | Honeywell | 110 | 1.7% | 4 |
| Apr 2026 | ecobee | 60 | 0.95% | 5 |
| Apr 2026 | tado | 50 | 0.79% | 6 |
| May 2026 | Google Nest | 3.8K | 52.4% | 1 |
| May 2026 | Daikin | 2.3K | 31.7% | 2 |
| May 2026 | Mitsubishi Electric | 1K | 13.6% | 3 |
| May 2026 | Honeywell | 90 | 1.2% | 4 |
| May 2026 | ecobee | 40 | 0.55% | 5 |
| May 2026 | tado | 40 | 0.55% | 6 |
| Jun 2026 | Google Nest | 4.1K | 53.1% | 1 |
| Jun 2026 | Daikin | 2.4K | 31.2% | 2 |
| Jun 2026 | Mitsubishi Electric | 1K | 13% | 3 |
| Jun 2026 | Honeywell | 90 | 1.2% | 4 |
| Jun 2026 | ecobee | 70 | 0.91% | 5 |
| Jun 2026 | tado | 50 | 0.65% | 6 |
| Jul 2026 | Google Nest | 2.7K | 43% | 1 |
| Jul 2026 | Daikin | 2.4K | 38.1% | 2 |
| Jul 2026 | Mitsubishi Electric | 1K | 15.8% | 3 |
| Jul 2026 | Honeywell | 90 | 1.4% | 4 |
| Jul 2026 | ecobee | 50 | 0.79% | 5 |
| Jul 2026 | tado | 50 | 0.79% | 6 |
| Aug 2026 | Google Nest | 3K | 47.1% | 1 |
| Aug 2026 | Daikin | 2.4K | 37.2% | 2 |
| Aug 2026 | Mitsubishi Electric | 720 | 11.4% | 3 |
| Aug 2026 | ecobee | 110 | 1.7% | 4 |
| Aug 2026 | Honeywell | 110 | 1.7% | 5 |
| Aug 2026 | tado | 50 | 0.79% | 6 |
| Sep 2026 | Google Nest | 2.3K | 44.8% | 1 |
| Sep 2026 | Daikin | 1.9K | 37.1% | 2 |
| Sep 2026 | Mitsubishi Electric | 720 | 14.3% | 3 |
| Sep 2026 | Honeywell | 70 | 1.4% | 4 |
| Sep 2026 | tado | 70 | 1.4% | 5 |
| Sep 2026 | ecobee | 50 | 0.99% | 6 |

## What is being compared

- **Daikin**: Measured on the search terms “daikin”, “daikin a”, “daikin ac”, “daikin air purifier”, “daikin brc1e63”, “daikin ducted”, “daikin inverter”, “daikin vam” and “daikin vrv”, summed into one figure.
- **ecobee**: Measured on the search terms “ecobee”, “ecobee smart thermostat” and “ecobee thermostat”, summed into one figure.
- **Google Nest**: Measured on the search terms “google nest”, “google nest audio”, “google nest cam”, “google nest hub”, “google nest protect”, “google nest thermostat”, “google nest wifi” and “googlenest”, summed into one figure.
- **Honeywell**: Measured on the search term “honeywell thermostat”.
- **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”.
- **tado**: Measured on the search term “tado”.

- [Daikin](/demand/nz/brands/daikin)
- [ecobee](/demand/nz/brands/ecobee)
- [Google Nest](/demand/nz/brands/google-nest)
- [Honeywell](/demand/nz/brands/honeywell)
- [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric)
- [tado](/demand/nz/brands/tado)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart thermostat brands in New Zealand?

In September 2026, Google Nest was the most searched among smart thermostat brands in New Zealand, with an estimated 2.3K branded searches, 44.8% of all searches for the six we track.

## Cite this page

Brandwave. "Smart thermostat brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-smart-thermostat-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smart-thermostat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.