---
title: "Smart scale brands in New Zealand: Which are searched most?"
description: "Compare the smart scale brands people buy. Share of Search among Fitbit, Eufy, Amazfit, Garmin, Samsung, Withings and Renpho, the smart scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smart-scale-brands"
publisher: "Brandwave"
---

# Smart scale brands in New Zealand: Which are searched most?

Compare the smart scale brands people buy. Share of Search among Fitbit, Eufy, Amazfit, Garmin, Samsung, Withings and Renpho, the smart scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart scale brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fitbit, 58.1%

## Which brand is most popular in search among smart scale brands in New Zealand?

- In September 2026, Fitbit was the most searched among smart scale brands in New Zealand, with an estimated 13.6K branded searches, 58.1% of all searches for the seven we track.
- Eufy is in 2nd place, 27.3 percentage points behind at 30.8%.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands in New Zealand increased from 56.7% to 58.1%.
- Across the 12 months ending September 2026, Eufy’s share of searches among smart scale brands in New Zealand decreased from 31.8% to 30.8%.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands in New Zealand peaked at 60% in June 2026 and was lowest at 52.3% in March 2026.
- Across the 12 months ending September 2026, Eufy’s share of searches among smart scale brands in New Zealand peaked at 34.6% in March 2026 and was lowest at 27% in January 2026.
- Across the 12 months ending September 2026, Amazfit’s share of searches among smart scale brands in New Zealand peaked at 7% in January 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Garmin rose from 6th to 4th among smart scale brands in New Zealand.
- Across the 12 months ending September 2026, Samsung fell from 4th to 5th among smart scale brands in New Zealand.
- Across the 12 months ending September 2026, Withings fell from 5th to 6th among smart scale brands in New Zealand.
- Across the 12 months ending September 2026, Amazfit and Renpho held steady: their share of searches among smart scale brands in New Zealand each moved less than 0.5 percentage points.

## Top smart scale brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Withings appeared every time. Withings was recommended most often, coming first in all four answers that gave a list. Garmin was second, and Renpho was third. Fitbit, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Withings | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Renpho | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Eufy | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Fitbit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Amazfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smart scale brands

- Asked ChatGPT "Which smart scale brand should I buy in New Zealand?": 1. Withings, 2. Renpho, 3. Garmin, 4. Eufy
- Asked ChatGPT "What are the best smart scale brands in New Zealand?": 1. Withings, 2. Garmin, 3. Renpho, 4. Eufy
- Asked ChatGPT "What's the best smart scale brand in New Zealand for body weight tracking?": 1. Withings, 2. Renpho, 3. Garmin, 4. Eufy
- Searched Google, AI Overview "body fat scale nz": 1. Withings
- Searched Google, AI Overview "digital bathroom scales nz": 1. Withings, 2. Garmin

Not named in any answer: Fitbit, Amazfit and Samsung.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fitbit vs Eufy: compare search popularity](/demand/nz/compare/eufy-vs-fitbit): 58.1% against 30.8% Share of Search.
- [Fitbit vs Amazfit: compare search popularity](/demand/nz/compare/amazfit-vs-fitbit): 58.1% against 5.5% Share of Search.
- [Eufy vs Amazfit: compare search popularity](/demand/nz/compare/amazfit-vs-eufy): 30.8% against 5.5% Share of Search.

## How did search popularity change for New Zealand smart scale brands in September 2026?

- In September 2026, Eufy gained share of searches among smart scale brands in New Zealand, from 27.7% to 30.8%.
- In September 2026, Fitbit lost share of searches among smart scale brands in New Zealand, from 59.9% to 58.1%.
- In September 2026, Samsung lost share of searches among smart scale brands in New Zealand, from 2.2% to 1.7%.
- In September 2026, Garmin rose from 5th to 4th among smart scale brands in New Zealand.
- Estimated monthly branded searches for Renpho in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
- Estimated monthly branded searches for Amazfit in New Zealand rose 24.3% over 12 measured months, from 1K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fitbit | 58.1% | 13.6K | +3.1% | Google |
| 2 | Eufy | 30.8% | 7.2K | +18.4% | Anker |
| 3 | Amazfit | 5.5% | 1.3K | -1.5% | Amazfit |
| 4 | Garmin | 1.7% | 400 | -2.4% | Garmin |
| 5 | Samsung | 1.7% | 390 | -18.8% | Samsung |
| 6 | Withings | 1.7% | 390 | 0.0% | Withings |
| 7 | Renpho | 0.6% | 140 | 0.0% | Renpho |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitbit | 11.1K | 56.7% | 1 |
| Oct 2025 | Eufy | 6.2K | 31.8% | 2 |
| Oct 2025 | Amazfit | 1K | 5.2% | 3 |
| Oct 2025 | Samsung | 390 | 2% | 4 |
| Oct 2025 | Withings | 390 | 2% | 5 |
| Oct 2025 | Garmin | 350 | 1.8% | 6 |
| Oct 2025 | Renpho | 110 | 0.56% | 7 |
| Nov 2025 | Fitbit | 13.7K | 57.5% | 1 |
| Nov 2025 | Eufy | 7.5K | 31.6% | 2 |
| Nov 2025 | Amazfit | 1.2K | 5.1% | 3 |
| Nov 2025 | Samsung | 480 | 2% | 4 |
| Nov 2025 | Withings | 480 | 2% | 5 |
| Nov 2025 | Garmin | 340 | 1.4% | 6 |
| Nov 2025 | Renpho | 110 | 0.46% | 7 |
| Dec 2025 | Fitbit | 13.9K | 58.1% | 1 |
| Dec 2025 | Eufy | 7.4K | 30.8% | 2 |
| Dec 2025 | Amazfit | 1.2K | 4.9% | 3 |
| Dec 2025 | Samsung | 480 | 2% | 4 |
| Dec 2025 | Withings | 480 | 2% | 5 |
| Dec 2025 | Garmin | 330 | 1.4% | 6 |
| Dec 2025 | Renpho | 210 | 0.87% | 7 |
| Jan 2026 | Fitbit | 13.8K | 58.9% | 1 |
| Jan 2026 | Eufy | 6.3K | 27% | 2 |
| Jan 2026 | Amazfit | 1.6K | 7% | 3 |
| Jan 2026 | Withings | 590 | 2.5% | 4 |
| Jan 2026 | Garmin | 500 | 2.1% | 5 |
| Jan 2026 | Samsung | 390 | 1.7% | 6 |
| Jan 2026 | Renpho | 170 | 0.72% | 7 |
| Feb 2026 | Fitbit | 11.1K | 57.1% | 1 |
| Feb 2026 | Eufy | 5.9K | 30.3% | 2 |
| Feb 2026 | Amazfit | 1.3K | 6.6% | 3 |
| Feb 2026 | Withings | 390 | 2% | 4 |
| Feb 2026 | Garmin | 340 | 1.7% | 5 |
| Feb 2026 | Samsung | 320 | 1.6% | 6 |
| Feb 2026 | Renpho | 110 | 0.57% | 7 |
| Mar 2026 | Fitbit | 9.6K | 52.3% | 1 |
| Mar 2026 | Eufy | 6.3K | 34.6% | 2 |
| Mar 2026 | Amazfit | 1.2K | 6.4% | 3 |
| Mar 2026 | Withings | 480 | 2.6% | 4 |
| Mar 2026 | Samsung | 390 | 2.1% | 5 |
| Mar 2026 | Garmin | 270 | 1.5% | 6 |
| Mar 2026 | Renpho | 90 | 0.49% | 7 |
| Apr 2026 | Fitbit | 10.9K | 55.5% | 1 |
| Apr 2026 | Eufy | 6.3K | 32.2% | 2 |
| Apr 2026 | Amazfit | 1.2K | 6.1% | 3 |
| Apr 2026 | Samsung | 390 | 2% | 4 |
| Apr 2026 | Withings | 390 | 2% | 5 |
| Apr 2026 | Garmin | 330 | 1.7% | 6 |
| Apr 2026 | Renpho | 110 | 0.56% | 7 |
| May 2026 | Fitbit | 13.2K | 59.6% | 1 |
| May 2026 | Eufy | 6.5K | 29% | 2 |
| May 2026 | Amazfit | 1.3K | 5.9% | 3 |
| May 2026 | Withings | 390 | 1.8% | 4 |
| May 2026 | Garmin | 340 | 1.5% | 5 |
| May 2026 | Samsung | 320 | 1.4% | 6 |
| May 2026 | Renpho | 170 | 0.77% | 7 |
| Jun 2026 | Fitbit | 13K | 60% | 1 |
| Jun 2026 | Eufy | 6.2K | 28.7% | 2 |
| Jun 2026 | Amazfit | 1.3K | 6.1% | 3 |
| Jun 2026 | Withings | 390 | 1.8% | 4 |
| Jun 2026 | Garmin | 330 | 1.5% | 5 |
| Jun 2026 | Samsung | 320 | 1.5% | 6 |
| Jun 2026 | Renpho | 110 | 0.51% | 7 |
| Jul 2026 | Fitbit | 11.2K | 55.5% | 1 |
| Jul 2026 | Eufy | 6.4K | 31.6% | 2 |
| Jul 2026 | Amazfit | 1.3K | 6.3% | 3 |
| Jul 2026 | Garmin | 400 | 2% | 4 |
| Jul 2026 | Samsung | 390 | 1.9% | 5 |
| Jul 2026 | Withings | 390 | 1.9% | 6 |
| Jul 2026 | Renpho | 140 | 0.69% | 7 |
| Aug 2026 | Fitbit | 13.2K | 59.9% | 1 |
| Aug 2026 | Eufy | 6.1K | 27.7% | 2 |
| Aug 2026 | Amazfit | 1.3K | 5.9% | 3 |
| Aug 2026 | Samsung | 480 | 2.2% | 4 |
| Aug 2026 | Garmin | 410 | 1.9% | 5 |
| Aug 2026 | Withings | 390 | 1.8% | 6 |
| Aug 2026 | Renpho | 140 | 0.64% | 7 |
| Sep 2026 | Fitbit | 13.6K | 58.1% | 1 |
| Sep 2026 | Eufy | 7.2K | 30.8% | 2 |
| Sep 2026 | Amazfit | 1.3K | 5.5% | 3 |
| Sep 2026 | Garmin | 400 | 1.7% | 4 |
| Sep 2026 | Samsung | 390 | 1.7% | 5 |
| Sep 2026 | Withings | 390 | 1.7% | 6 |
| Sep 2026 | Renpho | 140 | 0.6% | 7 |

## What is being compared

- **Amazfit**: Measured on the search terms “amazfit”, “amazfit bip”, “amazfit rex”, “amazfit smartwatch” and “amazfit watch”, summed into one figure.
- **Eufy**: Measured on the search terms “eufy”, “eufy homebase3”, “eufy robovac”, “eufy scale”, “eufy security” and “eufy solar panel”, summed into one figure.
- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charger”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit sense” and “fitbit versa”, summed into one figure.
- **Garmin**: Measured on the search terms “garmin index scale” and “garmin scale”, summed into one figure.
- **Renpho**: Measured on the search term “renpho”.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Withings**: Measured on the search term “withings”.

- [Amazfit](/demand/nz/brands/amazfit)
- [Eufy](/demand/nz/brands/eufy)
- [Fitbit](/demand/nz/brands/fitbit)
- [Garmin](/demand/nz/brands/garmin)
- [Renpho](/demand/nz/brands/renpho)
- [Samsung](/demand/nz/brands/samsung)
- [Withings](/demand/nz/brands/withings)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart scale brands in New Zealand?

In September 2026, Fitbit was the most searched among smart scale brands in New Zealand, with an estimated 13.6K branded searches, 58.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Smart scale brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-smart-scale-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smart-scale-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.