---
title: "Smart pet feeder brands in New Zealand: Which are most popular?"
description: "Compare the smart pet feeder and litter box brands New Zealanders buy. Share of Search among Sure Petcare, PETKIT, Litter-Robot, PetSafe and PETLIBRO, the smart pet feeder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smart-pet-feeder-brands"
publisher: "Brandwave"
---

# Smart pet feeder brands in New Zealand: Which are most popular?

Compare the smart pet feeder and litter box brands New Zealanders buy. Share of Search among Sure Petcare, PETKIT, Litter-Robot, PetSafe and PETLIBRO, the smart pet feeder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart pet feeder brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Oct 2026
- **Highest Share of Search**: Sure Petcare, 40%

## Which brand is most popular in search among smart pet feeder brands in New Zealand?

- In October 2026, Sure Petcare was the most searched among smart pet feeder brands in New Zealand, with an estimated 480 branded searches, 40% of all searches for the five tracked by the Brandwave Brand Demand Index.
- PETKIT is in 2nd place, 12.5 percentage points behind at 27.5%.
- Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand increased from 37.5% to 40%.
- Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand decreased from 33.6% to 27.5%.
- Across the 12 months ending October 2026, Litter-Robot’s share of searches among smart pet feeder brands in New Zealand increased from 13.8% to 17.5%.
- Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand peaked at 48.6% in March 2026 and was lowest at 37.5% in November 2025.
- Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand peaked at 33.6% in November 2025 and was lowest at 20% in January 2026.
- Across the 12 months ending October 2026, Litter-Robot’s share of searches among smart pet feeder brands in New Zealand peaked at 19.1% in July 2026 and was lowest at 13.8% in November 2025.
- Across the 12 months ending October 2026, PetSafe’s share of searches among smart pet feeder brands in New Zealand peaked at 11.6% in April 2026 and was lowest at 8.1% in July 2026.
- Across the 12 months ending October 2026, PETLIBRO’s share of searches among smart pet feeder brands in New Zealand peaked at 8.3% in September 2026 and was lowest at 3.3% in April 2026.
- Across the 12 months ending October 2026, PetSafe and PETLIBRO held steady: their share of searches among smart pet feeder brands in New Zealand each moved less than 0.5 percentage points.

## Top smart pet feeder brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sure Petcare and PETKIT appeared every time. PETKIT was recommended most often, coming first in four out of five answers. Sure Petcare was second, and PETLIBRO was third. Litter-Robot, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| PETKIT | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Sure Petcare | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| PETLIBRO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| PetSafe | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Litter-Robot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smart pet feeder brands

- Asked ChatGPT "Which smart pet feeder brand should I buy in New Zealand?": 1. PETKIT, 2. PETLIBRO, 3. Sure Petcare
- Asked ChatGPT "What are the best smart pet feeder brands in New Zealand?": 1. PETLIBRO, 2. PETKIT, 3. PetSafe, 4. Sure Petcare
- Asked ChatGPT "What's the best smart pet feeder brand in New Zealand for feeding pets at home?": 1. PETKIT, 2. Sure Petcare
- Searched Google, AI Overview "automatic cat feeder nz": 1. PETKIT, 2. Sure Petcare
- Searched Google, AI Overview "pet feeder nz": 1. PETKIT, 2. PetSafe, 3. Sure Petcare

Not named in any answer: Litter-Robot.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Sure Petcare vs PETKIT: compare search popularity](/demand/nz/compare/petkit-vs-sure-petcare): 40% against 27.5% Share of Search.
- [Sure Petcare vs Litter-Robot: compare search popularity](/demand/nz/compare/litter-robot-vs-sure-petcare): 40% against 17.5% Share of Search.
- [Sure Petcare vs PetSafe: compare search popularity](/demand/nz/compare/petsafe-vs-sure-petcare): 40% against 9.2% Share of Search.
- [Sure Petcare vs PETLIBRO: compare search popularity](/demand/nz/compare/petlibro-vs-sure-petcare): 40% against 5.8% Share of Search.
- [PETKIT vs Litter-Robot: compare search popularity](/demand/nz/compare/litter-robot-vs-petkit): 27.5% against 17.5% Share of Search.
- [PETKIT vs PetSafe: compare search popularity](/demand/nz/compare/petkit-vs-petsafe): 27.5% against 9.2% Share of Search.
- [PETKIT vs PETLIBRO: compare search popularity](/demand/nz/compare/petkit-vs-petlibro): 27.5% against 5.8% Share of Search.
- [Litter-Robot vs PetSafe: compare search popularity](/demand/nz/compare/litter-robot-vs-petsafe): 17.5% against 9.2% Share of Search.
- [Litter-Robot vs PETLIBRO: compare search popularity](/demand/nz/compare/litter-robot-vs-petlibro): 17.5% against 5.8% Share of Search.
- [PetSafe vs PETLIBRO: compare search popularity](/demand/nz/compare/petlibro-vs-petsafe): 9.2% against 5.8% Share of Search.

## How did search popularity change for New Zealand smart pet feeder brands in October 2026?

- In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.
- In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%.
- In October 2026, Litter-Robot gained share of searches among smart pet feeder brands in New Zealand, from 15.8% to 17.5%.
- In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%.
- In October 2026, PETLIBRO lost share of searches among smart pet feeder brands in New Zealand, from 8.3% to 5.8%.

## Which smart pet feeder brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sure Petcare | 40% | 480 | -15.8% | Sure Petcare |
| 2 | PETKIT | 27.5% | 330 | 0.0% | PETKIT |
| 3 | Litter-Robot | 17.5% | 210 | 0.0% | Litter-Robot |
| 4 | PetSafe | 9.2% | 110 | 0.0% | PetSafe |
| 5 | PETLIBRO | 5.8% | 70 | -36.4% | PETLIBRO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Sure Petcare | 570 | 37.5% | 1 |
| Nov 2025 | PETKIT | 510 | 33.6% | 2 |
| Nov 2025 | Litter-Robot | 210 | 13.8% | 3 |
| Nov 2025 | PetSafe | 140 | 9.2% | 4 |
| Nov 2025 | PETLIBRO | 90 | 5.9% | 5 |
| Dec 2025 | Sure Petcare | 570 | 39.3% | 1 |
| Dec 2025 | PETKIT | 440 | 30.3% | 2 |
| Dec 2025 | Litter-Robot | 210 | 14.5% | 3 |
| Dec 2025 | PetSafe | 140 | 9.7% | 4 |
| Dec 2025 | PETLIBRO | 90 | 6.2% | 5 |
| Jan 2026 | Sure Petcare | 680 | 45.3% | 1 |
| Jan 2026 | PETKIT | 300 | 20% | 2 |
| Jan 2026 | Litter-Robot | 260 | 17.3% | 3 |
| Jan 2026 | PetSafe | 170 | 11.3% | 4 |
| Jan 2026 | PETLIBRO | 90 | 6% | 5 |
| Feb 2026 | Sure Petcare | 460 | 41.4% | 1 |
| Feb 2026 | PETKIT | 300 | 27% | 2 |
| Feb 2026 | Litter-Robot | 170 | 15.3% | 3 |
| Feb 2026 | PetSafe | 110 | 9.9% | 4 |
| Feb 2026 | PETLIBRO | 70 | 6.3% | 5 |
| Mar 2026 | Sure Petcare | 680 | 48.6% | 1 |
| Mar 2026 | PETKIT | 300 | 21.4% | 2 |
| Mar 2026 | Litter-Robot | 210 | 15% | 3 |
| Mar 2026 | PetSafe | 140 | 10% | 4 |
| Mar 2026 | PETLIBRO | 70 | 5% | 5 |
| Apr 2026 | Sure Petcare | 570 | 47.1% | 1 |
| Apr 2026 | PETKIT | 290 | 24% | 2 |
| Apr 2026 | Litter-Robot | 170 | 14% | 3 |
| Apr 2026 | PetSafe | 140 | 11.6% | 4 |
| Apr 2026 | PETLIBRO | 40 | 3.3% | 5 |
| May 2026 | Sure Petcare | 550 | 46.6% | 1 |
| May 2026 | PETKIT | 300 | 25.4% | 2 |
| May 2026 | Litter-Robot | 170 | 14.4% | 3 |
| May 2026 | PetSafe | 110 | 9.3% | 4 |
| May 2026 | PETLIBRO | 50 | 4.2% | 5 |
| Jun 2026 | Sure Petcare | 550 | 38.5% | 1 |
| Jun 2026 | PETKIT | 390 | 27.3% | 2 |
| Jun 2026 | Litter-Robot | 260 | 18.2% | 3 |
| Jun 2026 | PetSafe | 140 | 9.8% | 4 |
| Jun 2026 | PETLIBRO | 90 | 6.3% | 5 |
| Jul 2026 | Sure Petcare | 550 | 40.4% | 1 |
| Jul 2026 | PETKIT | 370 | 27.2% | 2 |
| Jul 2026 | Litter-Robot | 260 | 19.1% | 3 |
| Jul 2026 | PetSafe | 110 | 8.1% | 4 |
| Jul 2026 | PETLIBRO | 70 | 5.1% | 5 |
| Aug 2026 | Sure Petcare | 550 | 40.7% | 1 |
| Aug 2026 | PETKIT | 370 | 27.4% | 2 |
| Aug 2026 | Litter-Robot | 210 | 15.6% | 3 |
| Aug 2026 | PETLIBRO | 110 | 8.1% | 4 |
| Aug 2026 | PetSafe | 110 | 8.1% | 5 |
| Sep 2026 | Sure Petcare | 570 | 42.9% | 1 |
| Sep 2026 | PETKIT | 330 | 24.8% | 2 |
| Sep 2026 | Litter-Robot | 210 | 15.8% | 3 |
| Sep 2026 | PETLIBRO | 110 | 8.3% | 4 |
| Sep 2026 | PetSafe | 110 | 8.3% | 5 |
| Oct 2026 | Sure Petcare | 480 | 40% | 1 |
| Oct 2026 | PETKIT | 330 | 27.5% | 2 |
| Oct 2026 | Litter-Robot | 210 | 17.5% | 3 |
| Oct 2026 | PetSafe | 110 | 9.2% | 4 |
| Oct 2026 | PETLIBRO | 70 | 5.8% | 5 |

## How are branded searches counted for smart pet feeder brands?

- **Litter-Robot**: Measured on the search term “litter robot”.
- **PETKIT**: Measured on the search terms “petkit” and “petkit litter box”, summed into one figure.
- **PETLIBRO**: Measured on the search term “petlibro”.
- **PetSafe**: Measured on the search term “petsafe”.
- **Sure Petcare**: Measured on the search terms “sure petcare” and “surefeed”, summed into one figure.

- [Litter-Robot](/demand/nz/brands/litter-robot)
- [PETKIT](/demand/nz/brands/petkit)
- [PETLIBRO](/demand/nz/brands/petlibro)
- [PetSafe](/demand/nz/brands/petsafe)
- [Sure Petcare](/demand/nz/brands/sure-petcare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart pet feeder brands in New Zealand?

In October 2026, Sure Petcare was the most searched among smart pet feeder brands in New Zealand, with an estimated 480 branded searches, 40% of all searches for the five tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Smart pet feeder brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-smart-pet-feeder-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smart-pet-feeder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.