---
title: "Smart lighting brands in New Zealand: Which brands are most popular in search?"
description: "Compare the smart bulb and smart lighting brands New Zealand homes install. Share of Search among Govee, TP-Link Tapo, Philips Hue, Nanoleaf and LIFX, the smart lighting brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smart-lighting-brands"
publisher: "Brandwave"
---

# Smart lighting brands in New Zealand: Which brands are most popular in search?

Compare the smart bulb and smart lighting brands New Zealand homes install. Share of Search among Govee, TP-Link Tapo, Philips Hue, Nanoleaf and LIFX, the smart lighting brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart lighting brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Govee, 49.9%

## Which brand is most popular in search among smart lighting brands in New Zealand?

- In August 2026, Govee was the most searched among smart lighting brands in New Zealand, with an estimated 15.8K branded searches and 49.9% estimated Share of Search within this set.
- TP-Link Tapo is in 2nd place, 18.5 percentage points behind at 31.4% Share of Search.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand decreased from 63.2% to 49.9%.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand increased from 20% to 31.4%.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand increased from 12% to 13.4%.
- Across the 11 months ending August 2026, Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand increased from 4% to 4.6%.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand peaked at 68.1% in April 2026 and was lowest at 49.9% in August 2026.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand peaked at 31.4% in August 2026 and was lowest at 17.3% in April 2026.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 10.8% in March 2026.
- Across the 11 months ending August 2026, Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 2.9% in April 2026.
- Across the 11 months ending August 2026, LIFX held steady: its estimated Share of Search among smart lighting brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Govee vs TP-Link Tapo: compare search popularity](/demand/nz/compare/govee-vs-tp-link-tapo): 49.9% against 31.4% Share of Search.
- [Govee vs Philips Hue: compare search popularity](/demand/nz/compare/govee-vs-philips-hue): 49.9% against 13.4% Share of Search.
- [Govee vs Nanoleaf: compare search popularity](/demand/nz/compare/govee-vs-nanoleaf): 49.9% against 4.6% Share of Search.
- [TP-Link Tapo vs Philips Hue: compare search popularity](/demand/nz/compare/philips-hue-vs-tp-link-tapo): 31.4% against 13.4% Share of Search.
- [TP-Link Tapo vs Nanoleaf: compare search popularity](/demand/nz/compare/nanoleaf-vs-tp-link-tapo): 31.4% against 4.6% Share of Search.
- [Philips Hue vs Nanoleaf: compare search popularity](/demand/nz/compare/nanoleaf-vs-philips-hue): 13.4% against 4.6% Share of Search.

## How did search popularity change for New Zealand smart lighting brands in August 2026?

- In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.
- In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%.
- Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026.
- Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Govee | 49.9% | 15.8K | -15.8% | Govee |
| 2 | TP-Link Tapo | 31.4% | 9.9K | +10.0% | TP-Link Tapo |
| 3 | Philips Hue | 13.4% | 4.2K | -6.2% | Philips Hue |
| 4 | Nanoleaf | 4.6% | 1.4K | -2.0% | Nanoleaf |
| 5 | LIFX | 0.66% | 210 | -19.2% | LIFX |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Govee | 17K | 63.2% | 1 |
| Oct 2025 | TP-Link Tapo | 5.4K | 20% | 2 |
| Oct 2025 | Philips Hue | 3.2K | 12% | 3 |
| Oct 2025 | Nanoleaf | 1.1K | 4% | 4 |
| Oct 2025 | LIFX | 230 | 0.85% | 5 |
| Nov 2025 | Govee | 17K | 60.1% | 1 |
| Nov 2025 | TP-Link Tapo | 6.3K | 22.1% | 2 |
| Nov 2025 | Philips Hue | 3.5K | 12.4% | 3 |
| Nov 2025 | Nanoleaf | 1.3K | 4.7% | 4 |
| Nov 2025 | LIFX | 230 | 0.81% | 5 |
| Dec 2025 | Govee | 14.1K | 53.8% | 1 |
| Dec 2025 | TP-Link Tapo | 6.6K | 25.2% | 2 |
| Dec 2025 | Philips Hue | 3.7K | 14% | 3 |
| Dec 2025 | Nanoleaf | 1.6K | 6.1% | 4 |
| Dec 2025 | LIFX | 230 | 0.88% | 5 |
| Jan 2026 | Govee | 16.2K | 57.9% | 1 |
| Jan 2026 | TP-Link Tapo | 6.9K | 24.6% | 2 |
| Jan 2026 | Philips Hue | 3.5K | 12.7% | 3 |
| Jan 2026 | Nanoleaf | 1.1K | 4.1% | 4 |
| Jan 2026 | LIFX | 210 | 0.75% | 5 |
| Feb 2026 | Govee | 14.4K | 61.6% | 1 |
| Feb 2026 | TP-Link Tapo | 5.1K | 21.8% | 2 |
| Feb 2026 | Philips Hue | 2.8K | 11.9% | 3 |
| Feb 2026 | Nanoleaf | 910 | 3.9% | 4 |
| Feb 2026 | LIFX | 180 | 0.77% | 5 |
| Mar 2026 | Govee | 17.5K | 63.5% | 1 |
| Mar 2026 | TP-Link Tapo | 5.9K | 21.3% | 2 |
| Mar 2026 | Philips Hue | 3K | 10.8% | 3 |
| Mar 2026 | Nanoleaf | 990 | 3.6% | 4 |
| Mar 2026 | LIFX | 210 | 0.76% | 5 |
| Apr 2026 | Govee | 25.7K | 68.1% | 1 |
| Apr 2026 | TP-Link Tapo | 6.5K | 17.3% | 2 |
| Apr 2026 | Philips Hue | 4.2K | 11.2% | 3 |
| Apr 2026 | Nanoleaf | 1.1K | 2.9% | 4 |
| Apr 2026 | LIFX | 180 | 0.48% | 5 |
| May 2026 | Govee | 19.4K | 58.6% | 1 |
| May 2026 | TP-Link Tapo | 7.3K | 22.2% | 2 |
| May 2026 | Philips Hue | 4.8K | 14.5% | 3 |
| May 2026 | Nanoleaf | 1.3K | 4% | 4 |
| May 2026 | LIFX | 240 | 0.72% | 5 |
| Jun 2026 | Govee | 17.4K | 54.7% | 1 |
| Jun 2026 | TP-Link Tapo | 7.8K | 24.6% | 2 |
| Jun 2026 | Philips Hue | 5K | 15.8% | 3 |
| Jun 2026 | Nanoleaf | 1.3K | 4.2% | 4 |
| Jun 2026 | LIFX | 250 | 0.79% | 5 |
| Jul 2026 | Govee | 18.7K | 55.1% | 1 |
| Jul 2026 | TP-Link Tapo | 9K | 26.5% | 2 |
| Jul 2026 | Philips Hue | 4.5K | 13.3% | 3 |
| Jul 2026 | Nanoleaf | 1.5K | 4.4% | 4 |
| Jul 2026 | LIFX | 260 | 0.76% | 5 |
| Aug 2026 | Govee | 15.8K | 49.9% | 1 |
| Aug 2026 | TP-Link Tapo | 9.9K | 31.4% | 2 |
| Aug 2026 | Philips Hue | 4.2K | 13.4% | 3 |
| Aug 2026 | Nanoleaf | 1.4K | 4.6% | 4 |
| Aug 2026 | LIFX | 210 | 0.66% | 5 |
| Sep 2026 | Govee | — | — | — |
| Sep 2026 | LIFX | — | — | — |
| Sep 2026 | Nanoleaf | — | — | — |
| Sep 2026 | Philips Hue | — | — | — |
| Sep 2026 | TP-Link Tapo | — | — | — |

## What is being compared

- **Govee**: Measured on the search terms “govee”, “govee com”, “govee floor lamp”, “govee lamp”, “govee led”, “govee led lights”, “govee led strip”, “govee led strip lights”, “govee light bars”, “govee light bulb”, “govee light strip”, “govee lights”, “govee near me”, “govee nz”, “govee out door lights”, “govee rgbic led strip lights”, “govee strip lights”, “govee table lamp”, “govee tv backlights” and “we govee”, summed into one figure.
- **LIFX**: Measured on the search terms “lifx”, “lifx bulb”, “lifx com”, “lifx led”, “lifx light strip”, “lifx new zealand” and “lifx nz”, summed into one figure.
- **Nanoleaf**: Measured on the search terms “nanoleaf”, “nanoleaf 4d”, “nanoleaf bulb”, “nanoleaf hexagon”, “nanoleaf led”, “nanoleaf light strip”, “nanoleaf lights”, “nanoleaf lines”, “nanoleaf me”, “nanoleaf near me”, “nanoleaf nz” and “nanoleaf shapes”, summed into one figure.
- **Philips Hue**: Measured on the search terms “bulb philips hue”, “hue bulbs”, “hue lights”, “lamps for philips hue”, “philips hue com”, “philips hue dimmer switch”, “philips hue downlight”, “philips hue lamp bulb”, “philips hue led”, “philips hue light strip”, “philips hue near me”, “philips hue nz”, “philips hue online”, “philips hue outdoor lights”, “philips hue smartplug”, “philips hue starter kit”, “philipshue”, “philipshue led” and “philipshue light strip”, summed into one figure.
- **TP-Link Tapo**: Measured on the search terms “tapo”, “tapo c420”, “tapo c720”, “tapo camera”, “tapo cctv”, “tapo com”, “tapo h110”, “tapo h200”, “tapo hub”, “tapo p100”, “tapo p110”, “tapo p110m”, “tapo plug”, “tapo sensor”, “tapo t310”, “tapo t315”, “tapo tp link”, “to link tapo”, “tp link tapo 110”, “tp link tapo camera”, “tp link tapo doorbell”, “tp link tapo led”, “tp link tapo light strip”, “tp link tapo near me”, “tp link tapo nz”, “tp link tapo online”, “tp link tapo p110”, “tp link tapo p300” and “tp link tapo security camera”, summed into one figure.

- [Govee](/demand/nz/brands/govee)
- [LIFX](/demand/nz/brands/lifx)
- [Nanoleaf](/demand/nz/brands/nanoleaf)
- [Philips Hue](/demand/nz/brands/philips-hue)
- [TP-Link Tapo](/demand/nz/brands/tp-link-tapo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart lighting brands in New Zealand?

In August 2026, Govee was the most searched among smart lighting brands in New Zealand, with an estimated 15.8K branded searches and 49.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Smart lighting brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-smart-lighting-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smart-lighting-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.