---
title: "Home security camera brands in New Zealand: Which brands are most popular in search?"
description: "Compare the smart doorbell and security camera brands New Zealanders install at home. Share of Search among Eufy, TP-Link Tapo, Arlo, Ring, Google Nest and Swann, the home security camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smart-home-security-brands"
publisher: "Brandwave"
---

# Home security camera brands in New Zealand: Which brands are most popular in search?

Compare the smart doorbell and security camera brands New Zealanders install at home. Share of Search among Eufy, TP-Link Tapo, Arlo, Ring, Google Nest and Swann, the home security camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home security camera brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Eufy, 39.7%

## Which brand is most popular in search among home security camera brands in New Zealand?

- In August 2026, Eufy was the most searched among home security camera brands in New Zealand, with an estimated 21.9K branded searches and 39.7% estimated Share of Search within this set.
- TP-Link Tapo is in 2nd place, 21.7 percentage points behind at 18% Share of Search.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand increased from 37.8% to 39.7%.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand increased from 11.7% to 18%.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand decreased from 20.9% to 15.3%.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand increased from 13.6% to 14.1%.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand decreased from 9.7% to 7.1%.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand decreased from 6.3% to 5.8%.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand peaked at 42.2% in November 2025 and was lowest at 37.8% in October 2025.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand peaked at 18% in August 2026 and was lowest at 11.6% in November 2025.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand peaked at 22.4% in February 2026 and was lowest at 15.3% in August 2026.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand peaked at 15.1% in June 2026 and was lowest at 11.1% in November 2025.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand peaked at 10.3% in December 2025 and was lowest at 7.1% in August 2026.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand peaked at 6.8% in January 2026 and was lowest at 5.2% in June 2026.
- Across the 11 months ending August 2026, TP-Link Tapo rose from 4th to 2nd among home security camera brands in New Zealand.
- Across the 11 months ending August 2026, Arlo fell from 2nd to 3rd among home security camera brands in New Zealand.
- Across the 11 months ending August 2026, Ring fell from 3rd to 4th among home security camera brands in New Zealand.

## Compare search popularity between leading brands

- [Eufy vs TP-Link Tapo: compare search popularity](/demand/nz/compare/eufy-vs-tp-link-tapo): 39.7% against 18% Share of Search.
- [Eufy vs Arlo: compare search popularity](/demand/nz/compare/arlo-vs-eufy): 39.7% against 15.3% Share of Search.
- [Eufy vs Ring: compare search popularity](/demand/nz/compare/eufy-vs-ring-security): 39.7% against 14.1% Share of Search.
- [Eufy vs Google Nest: compare search popularity](/demand/nz/compare/eufy-vs-google-nest): 39.7% against 7.1% Share of Search.
- [TP-Link Tapo vs Arlo: compare search popularity](/demand/nz/compare/arlo-vs-tp-link-tapo): 18% against 15.3% Share of Search.
- [TP-Link Tapo vs Ring: compare search popularity](/demand/nz/compare/ring-security-vs-tp-link-tapo): 18% against 14.1% Share of Search.
- [TP-Link Tapo vs Google Nest: compare search popularity](/demand/nz/compare/google-nest-vs-tp-link-tapo): 18% against 7.1% Share of Search.
- [Arlo vs Ring: compare search popularity](/demand/nz/compare/arlo-vs-ring-security): 15.3% against 14.1% Share of Search.
- [Arlo vs Google Nest: compare search popularity](/demand/nz/compare/arlo-vs-google-nest): 15.3% against 7.1% Share of Search.
- [Ring vs Google Nest: compare search popularity](/demand/nz/compare/google-nest-vs-ring-security): 14.1% against 7.1% Share of Search.

## How did search popularity change for New Zealand home security camera brands in August 2026?

- In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.
- In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.
- Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.
- Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.
- Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Eufy | 39.7% | 21.9K | -2.3% | Anker |
| 2 | TP-Link Tapo | 18% | 9.9K | +10.0% | TP-Link Tapo |
| 3 | Arlo | 15.3% | 8.5K | -2.1% | Arlo |
| 4 | Ring | 14.1% | 7.8K | -2.0% | Amazon |
| 5 | Google Nest | 7.1% | 3.9K | -4.6% | Google |
| 6 | Swann | 5.8% | 3.2K | +1.9% | Swann |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eufy | 17.4K | 37.8% | 1 |
| Oct 2025 | Arlo | 9.7K | 20.9% | 2 |
| Oct 2025 | Ring | 6.3K | 13.6% | 3 |
| Oct 2025 | TP-Link Tapo | 5.4K | 11.7% | 4 |
| Oct 2025 | Google Nest | 4.5K | 9.7% | 5 |
| Oct 2025 | Swann | 2.9K | 6.3% | 6 |
| Nov 2025 | Eufy | 22.7K | 42.2% | 1 |
| Nov 2025 | Arlo | 10.3K | 19.1% | 2 |
| Nov 2025 | TP-Link Tapo | 6.3K | 11.6% | 3 |
| Nov 2025 | Ring | 6K | 11.1% | 4 |
| Nov 2025 | Google Nest | 5.4K | 10% | 5 |
| Nov 2025 | Swann | 3.2K | 5.9% | 6 |
| Dec 2025 | Eufy | 22.3K | 41.1% | 1 |
| Dec 2025 | Arlo | 10.2K | 18.8% | 2 |
| Dec 2025 | TP-Link Tapo | 6.6K | 12.2% | 3 |
| Dec 2025 | Ring | 6.3K | 11.6% | 4 |
| Dec 2025 | Google Nest | 5.6K | 10.3% | 5 |
| Dec 2025 | Swann | 3.3K | 6.1% | 6 |
| Jan 2026 | Eufy | 19.1K | 38.3% | 1 |
| Jan 2026 | Arlo | 9.8K | 19.8% | 2 |
| Jan 2026 | TP-Link Tapo | 6.9K | 13.8% | 3 |
| Jan 2026 | Ring | 6K | 12% | 4 |
| Jan 2026 | Google Nest | 4.6K | 9.3% | 5 |
| Jan 2026 | Swann | 3.4K | 6.8% | 6 |
| Feb 2026 | Eufy | 16.3K | 38% | 1 |
| Feb 2026 | Arlo | 9.6K | 22.4% | 2 |
| Feb 2026 | Ring | 5.3K | 12.3% | 3 |
| Feb 2026 | TP-Link Tapo | 5.1K | 11.9% | 4 |
| Feb 2026 | Google Nest | 4K | 9.2% | 5 |
| Feb 2026 | Swann | 2.7K | 6.2% | 6 |
| Mar 2026 | Eufy | 19.4K | 39.9% | 1 |
| Mar 2026 | Arlo | 10.1K | 20.7% | 2 |
| Mar 2026 | Ring | 6.9K | 14.2% | 3 |
| Mar 2026 | TP-Link Tapo | 5.9K | 12.1% | 4 |
| Mar 2026 | Google Nest | 3.8K | 7.7% | 5 |
| Mar 2026 | Swann | 2.6K | 5.4% | 6 |
| Apr 2026 | Eufy | 21.9K | 41.1% | 1 |
| Apr 2026 | Arlo | 10.6K | 20% | 2 |
| Apr 2026 | Ring | 6.8K | 12.8% | 3 |
| Apr 2026 | TP-Link Tapo | 6.5K | 12.2% | 4 |
| Apr 2026 | Google Nest | 4.5K | 8.4% | 5 |
| Apr 2026 | Swann | 3K | 5.5% | 6 |
| May 2026 | Eufy | 22.1K | 38.9% | 1 |
| May 2026 | Arlo | 10.2K | 17.9% | 2 |
| May 2026 | Ring | 8.6K | 15.1% | 3 |
| May 2026 | TP-Link Tapo | 7.3K | 13% | 4 |
| May 2026 | Google Nest | 5.5K | 9.6% | 5 |
| May 2026 | Swann | 3.1K | 5.5% | 6 |
| Jun 2026 | Eufy | 21.9K | 39% | 1 |
| Jun 2026 | Arlo | 9.4K | 16.7% | 2 |
| Jun 2026 | Ring | 8.5K | 15.1% | 3 |
| Jun 2026 | TP-Link Tapo | 7.8K | 13.9% | 4 |
| Jun 2026 | Google Nest | 5.7K | 10.1% | 5 |
| Jun 2026 | Swann | 3K | 5.2% | 6 |
| Jul 2026 | Eufy | 22.4K | 40.6% | 1 |
| Jul 2026 | TP-Link Tapo | 9K | 16.3% | 2 |
| Jul 2026 | Arlo | 8.6K | 15.6% | 3 |
| Jul 2026 | Ring | 7.9K | 14.4% | 4 |
| Jul 2026 | Google Nest | 4.1K | 7.4% | 5 |
| Jul 2026 | Swann | 3.1K | 5.7% | 6 |
| Aug 2026 | Eufy | 21.9K | 39.7% | 1 |
| Aug 2026 | TP-Link Tapo | 9.9K | 18% | 2 |
| Aug 2026 | Arlo | 8.5K | 15.3% | 3 |
| Aug 2026 | Ring | 7.8K | 14.1% | 4 |
| Aug 2026 | Google Nest | 3.9K | 7.1% | 5 |
| Aug 2026 | Swann | 3.2K | 5.8% | 6 |
| Sep 2026 | Arlo | — | — | — |
| Sep 2026 | Eufy | — | — | — |
| Sep 2026 | Google Nest | — | — | — |
| Sep 2026 | Ring | — | — | — |
| Sep 2026 | Swann | — | — | — |
| Sep 2026 | TP-Link Tapo | — | — | — |

## What is being compared

- **Arlo**: Measured on the search terms “arlo”, “arlo apps”, “arlo camera”, “arlo com”, “arlo doorbell”, “arlo doorbell camera”, “arlo essential security camera”, “arlo exterior camera”, “arlo indoor camera”, “arlo mounts”, “arlo near me”, “arlo nz”, “arlo online”, “arlo pro 4”, “arlo pro 5”, “arlo security”, “arlo security camera” and “arlo ultra 2”, summed into one figure.
- **Eufy**: Measured on the search terms “eufy”, “eufy baby monitor”, “eufy c210”, “eufy cam 2c”, “eufy camera”, “eufy camera 3”, “eufy com”, “eufy door lock”, “eufy doorbell”, “eufy e20”, “eufy homebase3”, “eufy indoor camera”, “eufy near me”, “eufy new zealand”, “eufy nz”, “eufy online”, “eufy outdoor camera”, “eufy robotic vacuum”, “eufy robovac”, “eufy scale”, “eufy security”, “eufy security camera”, “eufy solar panel”, “eufy vacuum” and “eufy vacuum cleaner”, summed into one figure.
- **Google Nest**: Measured on the search terms “google nest”, “google nest audio”, “google nest cam”, “google nest cam outdoor”, “google nest doorbell”, “google nest hub”, “google nest hub 2”, “google nest hub 2nd gen”, “google nest hub 3”, “google nest hub max”, “google nest learning thermostat”, “google nest near me”, “google nest new zealand”, “google nest nz”, “google nest online”, “google nest protect”, “google nest security camera”, “google nest smoke detector”, “google nest thermostat”, “google nest wifi”, “google nest wifi pro”, “googlenest”, “googlenest doorbell”, “nest camera” and “nest doorbell”, summed into one figure.
- **Ring**: Measured on the search terms “ring camera”, “ring camera app”, “ring camera view”, “ring door camera”, “ring doorbell”, “ring doorbell chime”, “ring doorbell pro”, “ring security camera”, “ring video doorbell”, “ring video doorbell and chime”, “ring video doorbell app”, “ring video doorbell wired” and “ring wireless camera”, summed into one figure.
- **Swann**: Measured on the search terms “swann camera”, “swann camera system”, “swann cctv”, “swann cctv 4k”, “swann door camera”, “swann doorbell”, “swann nvr camera”, “swann outdoor security camera”, “swann security”, “swann security cctv”, “swann security system”, “swann solar security camera”, “swann wifi camera”, “swann wireless camera”, “swann wireless doorbell” and “swann wireless security camera”, summed into one figure.
- **TP-Link Tapo**: Measured on the search terms “tapo”, “tapo c420”, “tapo c720”, “tapo camera”, “tapo cctv”, “tapo com”, “tapo h110”, “tapo h200”, “tapo hub”, “tapo p100”, “tapo p110”, “tapo p110m”, “tapo plug”, “tapo sensor”, “tapo t310”, “tapo t315”, “tapo tp link”, “to link tapo”, “tp link tapo 110”, “tp link tapo camera”, “tp link tapo doorbell”, “tp link tapo led”, “tp link tapo light strip”, “tp link tapo near me”, “tp link tapo nz”, “tp link tapo online”, “tp link tapo p110”, “tp link tapo p300” and “tp link tapo security camera”, summed into one figure.

- [Arlo](/demand/nz/brands/arlo)
- [Eufy](/demand/nz/brands/eufy)
- [Google Nest](/demand/nz/brands/google-nest)
- [Ring](/demand/nz/brands/ring-security)
- [Swann](/demand/nz/brands/swann)
- [TP-Link Tapo](/demand/nz/brands/tp-link-tapo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home security camera brands in New Zealand?

In August 2026, Eufy was the most searched among home security camera brands in New Zealand, with an estimated 21.9K branded searches and 39.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Home security camera brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-smart-home-security-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smart-home-security-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.