---
title: "Sausage and smallgoods brands in New Zealand: Which brands are most popular in search?"
description: "Compare the sausage, bacon and ham brands New Zealanders buy. Share of Search among Hellers, Verkerks, Primo and Freedom Farms, the sausage and smallgoods brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-smallgoods-brands"
publisher: "Brandwave"
---

# Sausage and smallgoods brands in New Zealand: Which brands are most popular in search?

Compare the sausage, bacon and ham brands New Zealanders buy. Share of Search among Hellers, Verkerks, Primo and Freedom Farms, the sausage and smallgoods brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sausage and smallgoods brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hellers, 54.1%

## Which brand is most popular in search among sausage and smallgoods brands in New Zealand?

- In August 2026, Hellers was the most searched among sausage and smallgoods brands in New Zealand, with an estimated 4K branded searches and 54.1% estimated Share of Search within this set.
- Verkerks is in 2nd place, 19.5 percentage points behind at 34.6% Share of Search.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand decreased from 55.1% to 54.1%.
- Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand decreased from 35.8% to 34.6%.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand increased from 4.7% to 6.6%.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 55.1% in October 2025 and was lowest at 48.9% in April 2026.
- Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 40.8% in April 2026 and was lowest at 28.7% in December 2025.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 6.8% in April 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Freedom Farms’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 14.7% in December 2025 and was lowest at 3% in January 2026.
- Across the 11 months ending August 2026, Freedom Farms held steady: its estimated Share of Search among sausage and smallgoods brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hellers vs Verkerks: compare search popularity](/demand/nz/compare/hellers-vs-verkerks): 54.1% against 34.6% Share of Search.
- [Hellers vs Primo: compare search popularity](/demand/nz/compare/hellers-vs-primo): 54.1% against 6.6% Share of Search.
- [Hellers vs Freedom Farms: compare search popularity](/demand/nz/compare/freedom-farms-vs-hellers): 54.1% against 4.8% Share of Search.
- [Verkerks vs Primo: compare search popularity](/demand/nz/compare/primo-vs-verkerks): 34.6% against 6.6% Share of Search.
- [Verkerks vs Freedom Farms: compare search popularity](/demand/nz/compare/freedom-farms-vs-verkerks): 34.6% against 4.8% Share of Search.
- [Primo vs Freedom Farms: compare search popularity](/demand/nz/compare/freedom-farms-vs-primo): 6.6% against 4.8% Share of Search.

## How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?

- In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.
- In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
- In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.
- In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hellers | 54.1% | 4K | -3.6% | Hellers |
| 2 | Verkerks | 34.6% | 2.5K | -15.7% | Verkerks |
| 3 | Primo | 6.6% | 480 | +14.3% | Primo |
| 4 | Freedom Farms | 4.8% | 350 | +16.7% | Freedom Farms |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hellers | 4.6K | 55.1% | 1 |
| Oct 2025 | Verkerks | 3K | 35.8% | 2 |
| Oct 2025 | Primo | 390 | 4.7% | 3 |
| Oct 2025 | Freedom Farms | 370 | 4.5% | 4 |
| Nov 2025 | Hellers | 4.5K | 52.5% | 1 |
| Nov 2025 | Verkerks | 2.9K | 34% | 2 |
| Nov 2025 | Freedom Farms | 710 | 8.3% | 3 |
| Nov 2025 | Primo | 440 | 5.2% | 4 |
| Dec 2025 | Hellers | 6.3K | 53.3% | 1 |
| Dec 2025 | Verkerks | 3.4K | 28.7% | 2 |
| Dec 2025 | Freedom Farms | 1.7K | 14.7% | 3 |
| Dec 2025 | Primo | 380 | 3.2% | 4 |
| Jan 2026 | Hellers | 5.1K | 54.5% | 1 |
| Jan 2026 | Verkerks | 3.5K | 37.8% | 2 |
| Jan 2026 | Primo | 440 | 4.7% | 3 |
| Jan 2026 | Freedom Farms | 280 | 3% | 4 |
| Feb 2026 | Hellers | 4.3K | 54.2% | 1 |
| Feb 2026 | Verkerks | 2.9K | 37% | 2 |
| Feb 2026 | Primo | 440 | 5.6% | 3 |
| Feb 2026 | Freedom Farms | 250 | 3.2% | 4 |
| Mar 2026 | Hellers | 4.5K | 51.4% | 1 |
| Mar 2026 | Verkerks | 3.4K | 38.9% | 2 |
| Mar 2026 | Primo | 550 | 6.3% | 3 |
| Mar 2026 | Freedom Farms | 300 | 3.4% | 4 |
| Apr 2026 | Hellers | 3.5K | 48.9% | 1 |
| Apr 2026 | Verkerks | 2.9K | 40.8% | 2 |
| Apr 2026 | Primo | 480 | 6.8% | 3 |
| Apr 2026 | Freedom Farms | 250 | 3.5% | 4 |
| May 2026 | Hellers | 4.2K | 53.8% | 1 |
| May 2026 | Verkerks | 2.9K | 37.2% | 2 |
| May 2026 | Primo | 420 | 5.3% | 3 |
| May 2026 | Freedom Farms | 290 | 3.7% | 4 |
| Jun 2026 | Hellers | 4K | 52.1% | 1 |
| Jun 2026 | Verkerks | 2.9K | 38.1% | 2 |
| Jun 2026 | Primo | 470 | 6.2% | 3 |
| Jun 2026 | Freedom Farms | 280 | 3.7% | 4 |
| Jul 2026 | Hellers | 4.1K | 52.5% | 1 |
| Jul 2026 | Verkerks | 3K | 38.3% | 2 |
| Jul 2026 | Primo | 420 | 5.4% | 3 |
| Jul 2026 | Freedom Farms | 300 | 3.8% | 4 |
| Aug 2026 | Hellers | 4K | 54.1% | 1 |
| Aug 2026 | Verkerks | 2.5K | 34.6% | 2 |
| Aug 2026 | Primo | 480 | 6.6% | 3 |
| Aug 2026 | Freedom Farms | 350 | 4.8% | 4 |
| Sep 2026 | Freedom Farms | — | — | — |
| Sep 2026 | Hellers | — | — | — |
| Sep 2026 | Primo | — | — | — |
| Sep 2026 | Verkerks | — | — | — |

## What is being compared

- **Freedom Farms**: Measured on the search terms “freedom farms”, “freedom farms bacon”, “freedom farms ham”, “freedom farms near me”, “freedom farms new zealand”, “freedom farms nz”, “freedom farms sausages” and “freedomfarms”, summed into one figure.
- **Hellers**: Measured on the search terms “hellers”, “hellers bacon”, “hellers cheerios”, “hellers cheese kransky”, “hellers chicken”, “hellers chorizo”, “hellers co nz”, “hellers frankfurters”, “hellers ham”, “hellers kransky”, “hellers limited”, “hellers meatballs”, “hellers near me”, “hellers nz”, “hellers pulled pork”, “hellers salami”, “hellers sausage”, “hellers saveloys”, “hellers shop” and “hellers spanish chorizo”, summed into one figure.
- **Primo**: Measured on the search terms “primo bacon”, “primo chocolate milk”, “primo flavoured milk”, “primo ham”, “primo milk” and “primo sausages”, summed into one figure.
- **Verkerks**: Measured on the search terms “verkerks”, “verkerks cheese kransky”, “verkerks chorizo”, “verkerks danish salami”, “verkerks frankfurters”, “verkerks kransky”, “verkerks near me”, “verkerks nz”, “verkerks salami” and “verkerks sausages”, summed into one figure.

- [Freedom Farms](/demand/nz/brands/freedom-farms)
- [Hellers](/demand/nz/brands/hellers)
- [Primo](/demand/nz/brands/primo)
- [Verkerks](/demand/nz/brands/verkerks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sausage and smallgoods brands in New Zealand?

In August 2026, Hellers was the most searched among sausage and smallgoods brands in New Zealand, with an estimated 4K branded searches and 54.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sausage and smallgoods brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-smallgoods-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-smallgoods-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.