---
title: "Hisense vs Samsung: Which is searched more in New Zealand?"
description: "Is Hisense or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slimline dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/hisense-vs-samsung"
publisher: "Brandwave"
---

# Hisense vs Samsung: Which is searched more in New Zealand?

Is Hisense or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slimline dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hisense and Samsung
- **Competitive set**: Slimline dishwasher brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Hisense Share of Search**: 4.2%
- **Samsung Share of Search**: 1.6%

## Is Hisense or Samsung more popular in search?

- In September 2026, Hisense had more branded searches than Samsung among slimline dishwasher brands in New Zealand. Hisense had about 1,040 branded searches, while Samsung had 390. Hisense made up 4.2% of all slimline dishwasher brand searches we track, and Samsung accounted for 1.6%.
- Hisense was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among slimline dishwasher brands in New Zealand moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among slimline dishwasher brands in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 390.

## Top slimline dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Hisense nor Samsung showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Miele | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Fisher & Paykel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Beko | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about slimline dishwasher brands

- Asked ChatGPT "Which slimline dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel
- Asked ChatGPT "What are the best slimline dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Beko, 4. Fisher & Paykel
- Asked ChatGPT "What's the best slimline dishwasher brand in New Zealand for a small kitchen?": 1. Bosch, 2. Fisher & Paykel
- Searched Google, AI Overview "45cm dishwasher nz": 1. Bosch
- Searched Google, AI Overview "small dishwasher nz": 1. Fisher & Paykel

Not named in any answer: Hisense and Samsung.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand slimline dishwasher brands in September 2026?

- In September 2026, Hisense gained share of searches among slimline dishwasher brands in New Zealand, from 3.5% to 4.2%.

## Month by month

| Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 5.1% | 3 | 390 | 1.5% | 5 |
| Nov 2025 | 1.6K | 5.2% | 3 | 480 | 1.5% | 5 |
| Dec 2025 | 1.7K | 6.5% | 3 | 480 | 1.9% | 5 |
| Jan 2026 | 1.6K | 6.4% | 3 | 390 | 1.5% | 5 |
| Feb 2026 | 1K | 4.1% | 3 | 320 | 1.3% | 5 |
| Mar 2026 | 1.4K | 4.4% | 3 | 390 | 1.3% | 5 |
| Apr 2026 | 1.7K | 6.3% | 3 | 390 | 1.5% | 5 |
| May 2026 | 1.3K | 4.4% | 3 | 320 | 1% | 5 |
| Jun 2026 | 1.6K | 5.4% | 3 | 320 | 1% | 5 |
| Jul 2026 | 1.6K | 4.9% | 3 | 390 | 1.2% | 5 |
| Aug 2026 | 1.1K | 3.5% | 3 | 480 | 1.6% | 5 |
| Sep 2026 | 1K | 4.2% | 3 | 390 | 1.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hisense’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Hisense profile](/demand/nz/brands/hisense)
- [Samsung profile](/demand/nz/brands/samsung)
- [All slimline dishwasher brands in New Zealand](/demand/nz/categories/nz-slimline-dishwasher-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hisense or Samsung more popular in search?

In September 2026, Hisense had more branded searches than Samsung among slimline dishwasher brands in New Zealand. Hisense had about 1,040 branded searches, while Samsung had 390. Hisense made up 4.2% of all slimline dishwasher brand searches we track, and Samsung accounted for 1.6%.

## Cite this page

Brandwave. "Hisense vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/hisense-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/hisense-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
