--- title: "Hisense vs Miele: Which is searched more in New Zealand?" description: "Is Hisense or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slimline dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/hisense-vs-miele" publisher: "Brandwave" --- # Hisense vs Miele: Which is searched more in New Zealand? Is Hisense or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slimline dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Miele - **Competitive set**: Slimline dishwasher brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hisense Share of Search**: 4.2% - **Miele Share of Search**: 11.6% ## Is Hisense or Miele more popular in search? - In September 2026, Miele had more branded searches than Hisense among slimline dishwasher brands in New Zealand. Miele had about 2,900 branded searches, while Hisense had 1,040. Miele made up 11.6% of all slimline dishwasher brand searches we track, and Hisense accounted for 4.2%. - Miele was ahead of Hisense in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among slimline dishwasher brands in New Zealand moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Miele’s share of searches among slimline dishwasher brands in New Zealand moved from 11.4% to 11.6%, and its estimated monthly branded searches moved from 3K to 2.9K. ## Top slimline dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Miele | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Beko | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about slimline dishwasher brands - Asked ChatGPT "Which slimline dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel - Asked ChatGPT "What are the best slimline dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Beko, 4. Fisher & Paykel - Asked ChatGPT "What's the best slimline dishwasher brand in New Zealand for a small kitchen?": 1. Bosch, 2. Fisher & Paykel - Searched Google, AI Overview "45cm dishwasher nz": 1. Bosch - Searched Google, AI Overview "small dishwasher nz": 1. Fisher & Paykel Not named in any answer: Hisense and Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand slimline dishwasher brands in September 2026? - In September 2026, Miele gained share of searches among slimline dishwasher brands in New Zealand, from 9.7% to 11.6%. - In September 2026, Hisense gained share of searches among slimline dishwasher brands in New Zealand, from 3.5% to 4.2%. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 5.1% | 3 | 3K | 11.4% | 2 | | Nov 2025 | 1.6K | 5.2% | 3 | 4.3K | 13.5% | 2 | | Dec 2025 | 1.7K | 6.5% | 3 | 2.8K | 10.8% | 2 | | Jan 2026 | 1.6K | 6.4% | 3 | 2.9K | 11.2% | 2 | | Feb 2026 | 1K | 4.1% | 3 | 3K | 11.9% | 2 | | Mar 2026 | 1.4K | 4.4% | 3 | 3.4K | 11.2% | 2 | | Apr 2026 | 1.7K | 6.3% | 3 | 3K | 11.4% | 2 | | May 2026 | 1.3K | 4.4% | 3 | 3.7K | 12.2% | 2 | | Jun 2026 | 1.6K | 5.4% | 3 | 3.5K | 11.4% | 2 | | Jul 2026 | 1.6K | 4.9% | 3 | 2.9K | 8.7% | 2 | | Aug 2026 | 1.1K | 3.5% | 3 | 2.9K | 9.7% | 2 | | Sep 2026 | 1K | 4.2% | 3 | 2.9K | 11.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure. - [Hisense profile](/demand/nz/brands/hisense) - [Miele profile](/demand/nz/brands/miele) - [All slimline dishwasher brands in New Zealand](/demand/nz/categories/nz-slimline-dishwasher-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hisense or Miele more popular in search? In September 2026, Miele had more branded searches than Hisense among slimline dishwasher brands in New Zealand. Miele had about 2,900 branded searches, while Hisense had 1,040. Miele made up 11.6% of all slimline dishwasher brand searches we track, and Hisense accounted for 4.2%. ## Cite this page Brandwave. "Hisense vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/hisense-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/hisense-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.