--- title: "Beko vs Samsung: Which is searched more in New Zealand?" description: "Is Beko or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slimline dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/beko-vs-samsung" publisher: "Brandwave" --- # Beko vs Samsung: Which is searched more in New Zealand? Is Beko or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slimline dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Samsung - **Competitive set**: Slimline dishwasher brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 1.7% - **Samsung Share of Search**: 1.6% ## Is Beko or Samsung more popular in search? - In September 2026, Beko and Samsung were level in searches among slimline dishwasher brands in New Zealand, with an estimated 430 versus 390 branded searches, at 1.7% and 1.6% of the total. - Beko was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among slimline dishwasher brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 640 to 430. - Across the 12 months ending September 2026, Samsung’s share of searches among slimline dishwasher brands in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 390. ## Top slimline dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Miele | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Beko | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about slimline dishwasher brands - Asked ChatGPT "Which slimline dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel - Asked ChatGPT "What are the best slimline dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Beko, 4. Fisher & Paykel - Asked ChatGPT "What's the best slimline dishwasher brand in New Zealand for a small kitchen?": 1. Bosch, 2. Fisher & Paykel - Searched Google, AI Overview "45cm dishwasher nz": 1. Bosch - Searched Google, AI Overview "small dishwasher nz": 1. Fisher & Paykel Not named in any answer: Hisense and Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand slimline dishwasher brands in September 2026? - Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 2.5% | 4 | 390 | 1.5% | 5 | | Nov 2025 | 530 | 1.7% | 4 | 480 | 1.5% | 5 | | Dec 2025 | 570 | 2.2% | 4 | 480 | 1.9% | 5 | | Jan 2026 | 620 | 2.4% | 4 | 390 | 1.5% | 5 | | Feb 2026 | 530 | 2.1% | 4 | 320 | 1.3% | 5 | | Mar 2026 | 530 | 1.7% | 4 | 390 | 1.3% | 5 | | Apr 2026 | 530 | 2% | 4 | 390 | 1.5% | 5 | | May 2026 | 660 | 2.2% | 4 | 320 | 1% | 5 | | Jun 2026 | 680 | 2.2% | 4 | 320 | 1% | 5 | | Jul 2026 | 680 | 2% | 4 | 390 | 1.2% | 5 | | Aug 2026 | 520 | 1.7% | 4 | 480 | 1.6% | 5 | | Sep 2026 | 430 | 1.7% | 4 | 390 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure. - **Samsung**: Measured on the search term “samsung odyssey”. - [Beko profile](/demand/nz/brands/beko) - [Samsung profile](/demand/nz/brands/samsung) - [All slimline dishwasher brands in New Zealand](/demand/nz/categories/nz-slimline-dishwasher-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Samsung more popular in search? In September 2026, Beko and Samsung were level in searches among slimline dishwasher brands in New Zealand, with an estimated 430 versus 390 branded searches, at 1.7% and 1.6% of the total. ## Cite this page Brandwave. "Beko vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/beko-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-slimline-dishwasher-brands/compare/beko-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.