---
title: "Sleepwear and loungewear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pyjama and loungewear brands New Zealanders buy. Share of Search among Peter Alexander, Papinelle, Homebodii and Gingerlilly, the sleepwear and loungewear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sleepwear-brands"
publisher: "Brandwave"
---

# Sleepwear and loungewear brands in New Zealand: Which brands are most popular in search?

Compare the pyjama and loungewear brands New Zealanders buy. Share of Search among Peter Alexander, Papinelle, Homebodii and Gingerlilly, the sleepwear and loungewear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleepwear and loungewear brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Peter Alexander, 94.3%

## Which brand is most popular in search among sleepwear and loungewear brands in New Zealand?

- In August 2026, Peter Alexander was the most searched among sleepwear and loungewear brands in New Zealand, with an estimated 74.2K branded searches and 94.3% estimated Share of Search within this set.
- Papinelle is in 2nd place, 88.9 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, Peter Alexander’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 96.1% in June 2026 and was lowest at 92.7% in April 2026.
- Across the 11 months ending August 2026, Papinelle’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 7% in April 2026 and was lowest at 3.8% in June 2026.
- Across the 11 months ending August 2026, Peter Alexander, Papinelle, Homebodii and Gingerlilly held steady: their estimated Share of Search among sleepwear and loungewear brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Peter Alexander vs Papinelle: compare search popularity](/demand/nz/compare/papinelle-vs-peter-alexander): 94.3% against 5.4% Share of Search.

## How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?

- In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.
- In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
- Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peter Alexander | 94.3% | 74.2K | +15.9% | Peter Alexander |
| 2 | Papinelle | 5.4% | 4.2K | +2.2% | Papinelle |
| 3 | Homebodii | 0.28% | 220 | -26.7% | Homebodii |
| 4 | Gingerlilly | 0.08% | 60 | +50.0% | Gingerlilly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peter Alexander | 94.6K | 94.4% | 1 |
| Oct 2025 | Papinelle | 5.3K | 5.3% | 2 |
| Oct 2025 | Homebodii | 280 | 0.28% | 3 |
| Oct 2025 | Gingerlilly | 50 | 0.05% | 4 |
| Nov 2025 | Peter Alexander | 133K | 94.8% | 1 |
| Nov 2025 | Papinelle | 6.9K | 4.9% | 2 |
| Nov 2025 | Homebodii | 350 | 0.25% | 3 |
| Nov 2025 | Gingerlilly | 100 | 0.07% | 4 |
| Dec 2025 | Peter Alexander | 185K | 95.4% | 1 |
| Dec 2025 | Papinelle | 8.6K | 4.4% | 2 |
| Dec 2025 | Homebodii | 170 | 0.09% | 3 |
| Dec 2025 | Gingerlilly | 90 | 0.05% | 4 |
| Jan 2026 | Peter Alexander | 101K | 94.4% | 1 |
| Jan 2026 | Papinelle | 5.6K | 5.3% | 2 |
| Jan 2026 | Homebodii | 260 | 0.24% | 3 |
| Jan 2026 | Gingerlilly | 90 | 0.08% | 4 |
| Feb 2026 | Peter Alexander | 63.3K | 93.1% | 1 |
| Feb 2026 | Papinelle | 4.5K | 6.6% | 2 |
| Feb 2026 | Homebodii | 170 | 0.25% | 3 |
| Feb 2026 | Gingerlilly | 50 | 0.07% | 4 |
| Mar 2026 | Peter Alexander | 93.8K | 95.1% | 1 |
| Mar 2026 | Papinelle | 4.6K | 4.6% | 2 |
| Mar 2026 | Homebodii | 190 | 0.19% | 3 |
| Mar 2026 | Gingerlilly | 40 | 0.04% | 4 |
| Apr 2026 | Peter Alexander | 77.9K | 92.7% | 1 |
| Apr 2026 | Papinelle | 5.9K | 7% | 2 |
| Apr 2026 | Homebodii | 210 | 0.25% | 3 |
| Apr 2026 | Gingerlilly | 60 | 0.07% | 4 |
| May 2026 | Peter Alexander | 90.6K | 93.8% | 1 |
| May 2026 | Papinelle | 5.8K | 6% | 2 |
| May 2026 | Homebodii | 110 | 0.11% | 3 |
| May 2026 | Gingerlilly | 80 | 0.08% | 4 |
| Jun 2026 | Peter Alexander | 134K | 96.1% | 1 |
| Jun 2026 | Papinelle | 5.3K | 3.8% | 2 |
| Jun 2026 | Homebodii | 140 | 0.1% | 3 |
| Jun 2026 | Gingerlilly | 80 | 0.06% | 4 |
| Jul 2026 | Peter Alexander | 64K | 93.4% | 1 |
| Jul 2026 | Papinelle | 4.2K | 6.1% | 2 |
| Jul 2026 | Homebodii | 300 | 0.44% | 3 |
| Jul 2026 | Gingerlilly | 40 | 0.06% | 4 |
| Aug 2026 | Peter Alexander | 74.2K | 94.3% | 1 |
| Aug 2026 | Papinelle | 4.2K | 5.4% | 2 |
| Aug 2026 | Homebodii | 220 | 0.28% | 3 |
| Aug 2026 | Gingerlilly | 60 | 0.08% | 4 |
| Sep 2026 | Gingerlilly | — | — | — |
| Sep 2026 | Homebodii | — | — | — |
| Sep 2026 | Papinelle | — | — | — |
| Sep 2026 | Peter Alexander | — | — | — |

## What is being compared

- **Gingerlilly**: Measured on the search terms “gingerlilly” and “gingerlilly pjs”, summed into one figure.
- **Homebodii**: Measured on the search terms “homebodii”, “homebodii com”, “homebodii near me”, “homebodii nz”, “homebodii pjs” and “homebodii sleepwear”, summed into one figure.
- **Papinelle**: Measured on the search terms “papinelle”, “papinelle au”, “papinelle com”, “papinelle loungewear”, “papinelle near me”, “papinelle nightwear”, “papinelle nz”, “papinelle online”, “papinelle pajamas”, “papinelle pj”, “papinelle robe” and “papinelle sale”, summed into one figure.
- **Peter Alexander**: Measured on the search terms “peter alexander”, “peter alexander bayfair”, “peter alexander black friday sale”, “peter alexander botany”, “peter alexander christmas”, “peter alexander christmas pjs”, “peter alexander loungewear”, “peter alexander men”, “peter alexander near me”, “peter alexander nz”, “peter alexander online”, “peter alexander outlet”, “peter alexander pajamas”, “peter alexander pjs”, “peter alexander queen st”, “peter alexander queensgate”, “peter alexander sale”, “peter alexander shop”, “peter alexander silk pajamas”, “peter alexander sleepwear”, “peter alexander st lukes”, “peteralexander”, “peteralexander co nz”, “peteralexander nz”, “peteralexander pjs” and “peteralexander sleepwear”, summed into one figure.

- [Gingerlilly](/demand/nz/brands/gingerlilly)
- [Homebodii](/demand/nz/brands/homebodii)
- [Papinelle](/demand/nz/brands/papinelle)
- [Peter Alexander](/demand/nz/brands/peter-alexander)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleepwear and loungewear brands in New Zealand?

In August 2026, Peter Alexander was the most searched among sleepwear and loungewear brands in New Zealand, with an estimated 74.2K branded searches and 94.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sleepwear and loungewear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sleepwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sleepwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.