--- title: "Sea to Summit vs Therm-a-Rest: Which is searched more in New Zealand?" description: "Is Sea to Summit or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/sea-to-summit-vs-therm-a-rest" publisher: "Brandwave" --- # Sea to Summit vs Therm-a-Rest: Which is searched more in New Zealand? Is Sea to Summit or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sea to Summit and Therm-a-Rest - **Competitive set**: Sleeping pad brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sea to Summit Share of Search**: 55.8% - **Therm-a-Rest Share of Search**: 24.8% ## Is Sea to Summit or Therm-a-Rest more popular in search? - In September 2026, Sea to Summit had more branded searches than Therm-a-Rest among sleeping pad brands in New Zealand. Sea to Summit had about 720 branded searches, while Therm-a-Rest had 320. Sea to Summit made up 55.8% of all sleeping pad brand searches we track, and Therm-a-Rest accounted for 24.8%. - Sea to Summit was ahead of Therm-a-Rest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand moved from 53.7% to 55.8%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand moved from 29.3% to 24.8%, and its estimated monthly branded searches moved from 480 to 320. ## Top sleeping pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Therm-a-Rest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-a-Rest was listed before Sea to Summit in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Exped | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about sleeping pad brands - Asked ChatGPT "Which sleeping pad brand should I buy in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Asked ChatGPT "What are the best sleeping pad brands in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Asked ChatGPT "What's the best sleeping pad brand in New Zealand for tramping and camping?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Searched Google, AI Overview "sleeping mats nz": named none of the brands we track - Searched Google, AI Overview "camping sleeping mat nz": 1. Sea to Summit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleeping pad brands in September 2026? - In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%. - In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%. ## Month by month | Month | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 53.7% | 1 | 480 | 29.3% | 2 | | Nov 2025 | 1K | 49.8% | 1 | 590 | 29.4% | 2 | | Dec 2025 | 1K | 51.3% | 1 | 570 | 29.2% | 2 | | Jan 2026 | 1K | 48.5% | 1 | 590 | 28.6% | 2 | | Feb 2026 | 1K | 50.8% | 1 | 590 | 29.9% | 2 | | Mar 2026 | 1K | 51.3% | 1 | 530 | 27.2% | 2 | | Apr 2026 | 880 | 52.1% | 1 | 430 | 25.4% | 2 | | May 2026 | 880 | 57.9% | 1 | 330 | 21.7% | 2 | | Jun 2026 | 720 | 52.2% | 1 | 350 | 25.4% | 2 | | Jul 2026 | 720 | 56.3% | 1 | 280 | 21.9% | 3 | | Aug 2026 | 720 | 52.2% | 1 | 350 | 25.4% | 2 | | Sep 2026 | 720 | 55.8% | 1 | 320 | 24.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sea to Summit’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sea to Summit**: Measured on the search term “sea to summit”. - **Therm-a-Rest**: Measured on the search terms “therm-a-rest” and “thermarest sleeping pad”, summed into one figure. - [Sea to Summit profile](/demand/nz/brands/sea-to-summit) - [Therm-a-Rest profile](/demand/nz/brands/therm-a-rest) - [All sleeping pad brands in New Zealand](/demand/nz/categories/nz-sleeping-pad-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sea to Summit or Therm-a-Rest more popular in search? In September 2026, Sea to Summit had more branded searches than Therm-a-Rest among sleeping pad brands in New Zealand. Sea to Summit had about 720 branded searches, while Therm-a-Rest had 320. Sea to Summit made up 55.8% of all sleeping pad brand searches we track, and Therm-a-Rest accounted for 24.8%. ## Cite this page Brandwave. "Sea to Summit vs Therm-a-Rest: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/sea-to-summit-vs-therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/sea-to-summit-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.