--- title: "Exped vs Therm-a-Rest: Which is searched more in New Zealand?" description: "Is Exped or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/exped-vs-therm-a-rest" publisher: "Brandwave" --- # Exped vs Therm-a-Rest: Which is searched more in New Zealand? Is Exped or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exped and Therm-a-Rest - **Competitive set**: Sleeping pad brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Exped Share of Search**: 19.4% - **Therm-a-Rest Share of Search**: 24.8% ## Is Exped or Therm-a-Rest more popular in search? - In September 2026, Therm-a-Rest had more branded searches than Exped among sleeping pad brands in New Zealand. Therm-a-Rest had about 320 branded searches, while Exped had 250. Therm-a-Rest made up 24.8% of all sleeping pad brand searches we track, and Exped accounted for 19.4%. - Therm-a-Rest was ahead of Exped in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand moved from 17.1% to 19.4%, and its estimated monthly branded searches moved from 280 to 250. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand moved from 29.3% to 24.8%, and its estimated monthly branded searches moved from 480 to 320. ## Top sleeping pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Exped and Therm-a-Rest were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-a-Rest was listed before Exped in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Exped | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about sleeping pad brands - Asked ChatGPT "Which sleeping pad brand should I buy in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Asked ChatGPT "What are the best sleeping pad brands in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Asked ChatGPT "What's the best sleeping pad brand in New Zealand for tramping and camping?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Searched Google, AI Overview "sleeping mats nz": named none of the brands we track - Searched Google, AI Overview "camping sleeping mat nz": 1. Sea to Summit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleeping pad brands in September 2026? - In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%. - In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%. ## Month by month | Month | Exped estimated searches | Exped Share of Search | Exped rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 17.1% | 3 | 480 | 29.3% | 2 | | Nov 2025 | 420 | 20.9% | 3 | 590 | 29.4% | 2 | | Dec 2025 | 380 | 19.5% | 3 | 570 | 29.2% | 2 | | Jan 2026 | 470 | 22.8% | 3 | 590 | 28.6% | 2 | | Feb 2026 | 380 | 19.3% | 3 | 590 | 29.9% | 2 | | Mar 2026 | 420 | 21.5% | 3 | 530 | 27.2% | 2 | | Apr 2026 | 380 | 22.5% | 3 | 430 | 25.4% | 2 | | May 2026 | 310 | 20.4% | 3 | 330 | 21.7% | 2 | | Jun 2026 | 310 | 22.5% | 3 | 350 | 25.4% | 2 | | Jul 2026 | 280 | 21.9% | 2 | 280 | 21.9% | 3 | | Aug 2026 | 310 | 22.5% | 3 | 350 | 25.4% | 2 | | Sep 2026 | 250 | 19.4% | 3 | 320 | 24.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Exped’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exped**: Measured on the search terms “exped” and “exped sleeping pad”, summed into one figure. - **Therm-a-Rest**: Measured on the search terms “therm-a-rest” and “thermarest sleeping pad”, summed into one figure. - [Exped profile](/demand/nz/brands/exped) - [Therm-a-Rest profile](/demand/nz/brands/therm-a-rest) - [All sleeping pad brands in New Zealand](/demand/nz/categories/nz-sleeping-pad-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exped or Therm-a-Rest more popular in search? In September 2026, Therm-a-Rest had more branded searches than Exped among sleeping pad brands in New Zealand. Therm-a-Rest had about 320 branded searches, while Exped had 250. Therm-a-Rest made up 24.8% of all sleeping pad brand searches we track, and Exped accounted for 19.4%. ## Cite this page Brandwave. "Exped vs Therm-a-Rest: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/exped-vs-therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/exped-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.