--- title: "Exped vs Sea to Summit: Which is searched more in New Zealand?" description: "Is Exped or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/exped-vs-sea-to-summit" publisher: "Brandwave" --- # Exped vs Sea to Summit: Which is searched more in New Zealand? Is Exped or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exped and Sea to Summit - **Competitive set**: Sleeping pad brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Exped Share of Search**: 19.4% - **Sea to Summit Share of Search**: 55.8% ## Is Exped or Sea to Summit more popular in search? - In September 2026, Sea to Summit had more branded searches than Exped among sleeping pad brands in New Zealand. Sea to Summit had about 720 branded searches, while Exped had 250. Sea to Summit made up 55.8% of all sleeping pad brand searches we track, and Exped accounted for 19.4%. - Sea to Summit was ahead of Exped in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand moved from 17.1% to 19.4%, and its estimated monthly branded searches moved from 280 to 250. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand moved from 53.7% to 55.8%, and its estimated monthly branded searches moved from 880 to 720. ## Top sleeping pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Exped was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sea to Summit was listed before Exped in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Exped | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about sleeping pad brands - Asked ChatGPT "Which sleeping pad brand should I buy in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Asked ChatGPT "What are the best sleeping pad brands in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Asked ChatGPT "What's the best sleeping pad brand in New Zealand for tramping and camping?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped - Searched Google, AI Overview "sleeping mats nz": named none of the brands we track - Searched Google, AI Overview "camping sleeping mat nz": 1. Sea to Summit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleeping pad brands in September 2026? - In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%. - In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%. ## Month by month | Month | Exped estimated searches | Exped Share of Search | Exped rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 17.1% | 3 | 880 | 53.7% | 1 | | Nov 2025 | 420 | 20.9% | 3 | 1K | 49.8% | 1 | | Dec 2025 | 380 | 19.5% | 3 | 1K | 51.3% | 1 | | Jan 2026 | 470 | 22.8% | 3 | 1K | 48.5% | 1 | | Feb 2026 | 380 | 19.3% | 3 | 1K | 50.8% | 1 | | Mar 2026 | 420 | 21.5% | 3 | 1K | 51.3% | 1 | | Apr 2026 | 380 | 22.5% | 3 | 880 | 52.1% | 1 | | May 2026 | 310 | 20.4% | 3 | 880 | 57.9% | 1 | | Jun 2026 | 310 | 22.5% | 3 | 720 | 52.2% | 1 | | Jul 2026 | 280 | 21.9% | 2 | 720 | 56.3% | 1 | | Aug 2026 | 310 | 22.5% | 3 | 720 | 52.2% | 1 | | Sep 2026 | 250 | 19.4% | 3 | 720 | 55.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Exped’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exped**: Measured on the search terms “exped” and “exped sleeping pad”, summed into one figure. - **Sea to Summit**: Measured on the search term “sea to summit”. - [Exped profile](/demand/nz/brands/exped) - [Sea to Summit profile](/demand/nz/brands/sea-to-summit) - [All sleeping pad brands in New Zealand](/demand/nz/categories/nz-sleeping-pad-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exped or Sea to Summit more popular in search? In September 2026, Sea to Summit had more branded searches than Exped among sleeping pad brands in New Zealand. Sea to Summit had about 720 branded searches, while Exped had 250. Sea to Summit made up 55.8% of all sleeping pad brand searches we track, and Exped accounted for 19.4%. ## Cite this page Brandwave. "Exped vs Sea to Summit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/exped-vs-sea-to-summit This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands/compare/exped-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.