---
title: "Sleeping pad brands in New Zealand: Which are searched most?"
description: "Compare the sleeping pad brands New Zealanders buy. Share of Search among Sea to Summit, Therm-a-Rest and Exped, the sleeping pad brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands"
publisher: "Brandwave"
---

# Sleeping pad brands in New Zealand: Which are searched most?

Compare the sleeping pad brands New Zealanders buy. Share of Search among Sea to Summit, Therm-a-Rest and Exped, the sleeping pad brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleeping pad brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sea to Summit, 55.8%

## Which brand is most popular in search among sleeping pad brands in New Zealand?

- In September 2026, Sea to Summit was the most searched among sleeping pad brands in New Zealand, with an estimated 720 branded searches, 55.8% of all searches for the three we track.
- Therm-a-Rest is in 2nd place, 31 percentage points behind at 24.8%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand increased from 53.7% to 55.8%.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand decreased from 29.3% to 24.8%.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand increased from 17.1% to 19.4%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand peaked at 57.9% in May 2026 and was lowest at 48.5% in January 2026.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand peaked at 29.9% in February 2026 and was lowest at 21.7% in May 2026.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand peaked at 22.8% in January 2026 and was lowest at 17.1% in October 2025.

## Top sleeping pad brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned most often, in four of the five answers. Therm-a-Rest was recommended most often, coming first in all three answers that gave a list. Sea to Summit was second, and Exped was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Therm-a-Rest | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Sea to Summit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Exped | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |

## Every AI answer about sleeping pad brands

- Asked ChatGPT "Which sleeping pad brand should I buy in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped
- Asked ChatGPT "What are the best sleeping pad brands in New Zealand?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped
- Asked ChatGPT "What's the best sleeping pad brand in New Zealand for tramping and camping?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped
- Searched Google, AI Overview "sleeping mats nz": named none of the brands we track
- Searched Google, AI Overview "camping sleeping mat nz": 1. Sea to Summit

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Sea to Summit vs Therm-a-Rest: compare search popularity](/demand/nz/compare/sea-to-summit-vs-therm-a-rest): 55.8% against 24.8% Share of Search.
- [Sea to Summit vs Exped: compare search popularity](/demand/nz/compare/exped-vs-sea-to-summit): 55.8% against 19.4% Share of Search.
- [Therm-a-Rest vs Exped: compare search popularity](/demand/nz/compare/exped-vs-therm-a-rest): 24.8% against 19.4% Share of Search.

## How did search popularity change for New Zealand sleeping pad brands in September 2026?

- In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%.
- In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%.
- In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sea to Summit | 55.8% | 720 | 0.0% | Sea to Summit |
| 2 | Therm-a-Rest | 24.8% | 320 | -8.6% | Therm-a-Rest |
| 3 | Exped | 19.4% | 250 | -19.4% | Exped |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sea to Summit | 880 | 53.7% | 1 |
| Oct 2025 | Therm-a-Rest | 480 | 29.3% | 2 |
| Oct 2025 | Exped | 280 | 17.1% | 3 |
| Nov 2025 | Sea to Summit | 1K | 49.8% | 1 |
| Nov 2025 | Therm-a-Rest | 590 | 29.4% | 2 |
| Nov 2025 | Exped | 420 | 20.9% | 3 |
| Dec 2025 | Sea to Summit | 1K | 51.3% | 1 |
| Dec 2025 | Therm-a-Rest | 570 | 29.2% | 2 |
| Dec 2025 | Exped | 380 | 19.5% | 3 |
| Jan 2026 | Sea to Summit | 1K | 48.5% | 1 |
| Jan 2026 | Therm-a-Rest | 590 | 28.6% | 2 |
| Jan 2026 | Exped | 470 | 22.8% | 3 |
| Feb 2026 | Sea to Summit | 1K | 50.8% | 1 |
| Feb 2026 | Therm-a-Rest | 590 | 29.9% | 2 |
| Feb 2026 | Exped | 380 | 19.3% | 3 |
| Mar 2026 | Sea to Summit | 1K | 51.3% | 1 |
| Mar 2026 | Therm-a-Rest | 530 | 27.2% | 2 |
| Mar 2026 | Exped | 420 | 21.5% | 3 |
| Apr 2026 | Sea to Summit | 880 | 52.1% | 1 |
| Apr 2026 | Therm-a-Rest | 430 | 25.4% | 2 |
| Apr 2026 | Exped | 380 | 22.5% | 3 |
| May 2026 | Sea to Summit | 880 | 57.9% | 1 |
| May 2026 | Therm-a-Rest | 330 | 21.7% | 2 |
| May 2026 | Exped | 310 | 20.4% | 3 |
| Jun 2026 | Sea to Summit | 720 | 52.2% | 1 |
| Jun 2026 | Therm-a-Rest | 350 | 25.4% | 2 |
| Jun 2026 | Exped | 310 | 22.5% | 3 |
| Jul 2026 | Sea to Summit | 720 | 56.3% | 1 |
| Jul 2026 | Exped | 280 | 21.9% | 2 |
| Jul 2026 | Therm-a-Rest | 280 | 21.9% | 3 |
| Aug 2026 | Sea to Summit | 720 | 52.2% | 1 |
| Aug 2026 | Therm-a-Rest | 350 | 25.4% | 2 |
| Aug 2026 | Exped | 310 | 22.5% | 3 |
| Sep 2026 | Sea to Summit | 720 | 55.8% | 1 |
| Sep 2026 | Therm-a-Rest | 320 | 24.8% | 2 |
| Sep 2026 | Exped | 250 | 19.4% | 3 |

## What is being compared

- **Exped**: Measured on the search terms “exped” and “exped sleeping pad”, summed into one figure.
- **Sea to Summit**: Measured on the search term “sea to summit”.
- **Therm-a-Rest**: Measured on the search terms “therm-a-rest” and “thermarest sleeping pad”, summed into one figure.

- [Exped](/demand/nz/brands/exped)
- [Sea to Summit](/demand/nz/brands/sea-to-summit)
- [Therm-a-Rest](/demand/nz/brands/therm-a-rest)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleeping pad brands in New Zealand?

In September 2026, Sea to Summit was the most searched among sleeping pad brands in New Zealand, with an estimated 720 branded searches, 55.8% of all searches for the three we track.

## Cite this page

Brandwave. "Sleeping pad brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sleeping-pad-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.