---
title: "Sleeping bag brands in New Zealand: Which are searched most?"
description: "Compare the sleeping bags New Zealand trampers and campers buy. Share of Search among Kathmandu, Macpac, Sea to Summit, Therm-a-Rest, Exped, One Planet, Rab and Big Agnes, the sleeping bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sleeping-bag-brands"
publisher: "Brandwave"
---

# Sleeping bag brands in New Zealand: Which are searched most?

Compare the sleeping bags New Zealand trampers and campers buy. Share of Search among Kathmandu, Macpac, Sea to Summit, Therm-a-Rest, Exped, One Planet, Rab and Big Agnes, the sleeping bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleeping bag brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kathmandu, 52.1%

## Which brand is most popular in search among sleeping bag brands in New Zealand?

- In September 2026, Kathmandu was the most searched among sleeping bag brands in New Zealand, with an estimated 57.6K branded searches, 52.1% of all searches for the eight we track.
- Macpac is in 2nd place, 5.9 percentage points behind at 46.3%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among sleeping bag brands in New Zealand increased from 47.7% to 52.1%.
- Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand decreased from 50.4% to 46.3%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among sleeping bag brands in New Zealand peaked at 54% in July 2026 and was lowest at 47.6% in February 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand peaked at 50.4% in October 2025 and was lowest at 44.7% in July 2026.
- Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among sleeping bag brands in New Zealand.
- Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among sleeping bag brands in New Zealand.
- Across the 12 months ending September 2026, One Planet rose from 7th to 6th among sleeping bag brands in New Zealand.
- Across the 12 months ending September 2026, Rab rose from 8th to 7th among sleeping bag brands in New Zealand.
- Across the 12 months ending September 2026, Big Agnes fell from 6th to 8th among sleeping bag brands in New Zealand.
- Across the 12 months ending September 2026, Sea to Summit, Therm-a-Rest and Exped held steady: their share of searches among sleeping bag brands in New Zealand each moved less than 0.5 percentage points.

## Top sleeping bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Macpac and Sea to Summit appeared every time. Macpac was recommended most often, coming first in two out of three answers. Sea to Summit was second, and Kathmandu was third. Therm-a-Rest, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Macpac | 1st | 3 of 3 | 3 of 3 |
| Sea to Summit | 2nd | 3 of 3 | 3 of 3 |
| Kathmandu | 3rd | 2 of 3 | 2 of 3 |
| One Planet | 4th | 2 of 3 | 2 of 3 |
| Rab | 4th | 1 of 3 | 1 of 3 |
| Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 |
| Exped | Not ranked | 0 of 3 | 0 of 3 |
| Big Agnes | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about sleeping bag brands

- Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit
- Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet
- Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet

Not named in any answer: Therm-a-Rest, Exped and Big Agnes.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Kathmandu vs Macpac: compare search popularity](/demand/nz/compare/kathmandu-vs-macpac): 52.1% against 46.3% Share of Search.

## How did search popularity change for New Zealand sleeping bag brands in September 2026?

- Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
- Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026.
- Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
- Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
- Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026.
- Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 52.1% | 57.6K | -17.6% | KATHMANDU LIMITED |
| 2 | Macpac | 46.3% | 51.1K | -16.2% | MACPAC NEW ZEALAND LIMITED |
| 3 | Sea to Summit | 0.65% | 720 | 0.0% | Sea to Summit |
| 4 | Therm-a-Rest | 0.29% | 320 | -8.6% | Therm-a-Rest |
| 5 | Exped | 0.23% | 250 | -19.4% | Exped |
| 6 | One Planet | 0.15% | 170 | -34.6% | One Planet |
| 7 | Rab | 0.15% | 170 | -34.6% | Rab |
| 8 | Big Agnes | 0.1% | 110 | -21.4% | Big Agnes |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Macpac | 60.6K | 50.4% | 1 |
| Oct 2025 | Kathmandu | 57.4K | 47.7% | 2 |
| Oct 2025 | Sea to Summit | 880 | 0.73% | 3 |
| Oct 2025 | Therm-a-Rest | 480 | 0.4% | 4 |
| Oct 2025 | Exped | 280 | 0.23% | 5 |
| Oct 2025 | Big Agnes | 210 | 0.17% | 6 |
| Oct 2025 | One Planet | 210 | 0.17% | 7 |
| Oct 2025 | Rab | 170 | 0.14% | 8 |
| Nov 2025 | Kathmandu | 84.7K | 52.5% | 1 |
| Nov 2025 | Macpac | 74K | 45.9% | 2 |
| Nov 2025 | Sea to Summit | 1K | 0.62% | 3 |
| Nov 2025 | Therm-a-Rest | 590 | 0.37% | 4 |
| Nov 2025 | Exped | 420 | 0.26% | 5 |
| Nov 2025 | Big Agnes | 260 | 0.16% | 6 |
| Nov 2025 | One Planet | 260 | 0.16% | 7 |
| Nov 2025 | Rab | 170 | 0.11% | 8 |
| Dec 2025 | Macpac | 91.9K | 49.9% | 1 |
| Dec 2025 | Kathmandu | 89.6K | 48.7% | 2 |
| Dec 2025 | Sea to Summit | 1K | 0.54% | 3 |
| Dec 2025 | Therm-a-Rest | 570 | 0.31% | 4 |
| Dec 2025 | Exped | 380 | 0.21% | 5 |
| Dec 2025 | Big Agnes | 210 | 0.11% | 6 |
| Dec 2025 | One Planet | 210 | 0.11% | 7 |
| Dec 2025 | Rab | 210 | 0.11% | 8 |
| Jan 2026 | Macpac | 75.8K | 49.6% | 1 |
| Jan 2026 | Kathmandu | 74.2K | 48.6% | 2 |
| Jan 2026 | Sea to Summit | 1K | 0.65% | 3 |
| Jan 2026 | Therm-a-Rest | 590 | 0.39% | 4 |
| Jan 2026 | Exped | 470 | 0.31% | 5 |
| Jan 2026 | Big Agnes | 260 | 0.17% | 6 |
| Jan 2026 | One Planet | 260 | 0.17% | 7 |
| Jan 2026 | Rab | 210 | 0.14% | 8 |
| Feb 2026 | Macpac | 62.4K | 50.3% | 1 |
| Feb 2026 | Kathmandu | 59K | 47.6% | 2 |
| Feb 2026 | Sea to Summit | 1K | 0.81% | 3 |
| Feb 2026 | Therm-a-Rest | 590 | 0.48% | 4 |
| Feb 2026 | Exped | 380 | 0.31% | 5 |
| Feb 2026 | One Planet | 260 | 0.21% | 6 |
| Feb 2026 | Rab | 210 | 0.17% | 7 |
| Feb 2026 | Big Agnes | 170 | 0.14% | 8 |
| Mar 2026 | Macpac | 73.7K | 50.2% | 1 |
| Mar 2026 | Kathmandu | 70.3K | 47.9% | 2 |
| Mar 2026 | Sea to Summit | 1K | 0.68% | 3 |
| Mar 2026 | Therm-a-Rest | 530 | 0.36% | 4 |
| Mar 2026 | Exped | 420 | 0.29% | 5 |
| Mar 2026 | One Planet | 390 | 0.27% | 6 |
| Mar 2026 | Rab | 260 | 0.18% | 7 |
| Mar 2026 | Big Agnes | 210 | 0.14% | 8 |
| Apr 2026 | Kathmandu | 84.9K | 52.2% | 1 |
| Apr 2026 | Macpac | 75.3K | 46.3% | 2 |
| Apr 2026 | Sea to Summit | 880 | 0.54% | 3 |
| Apr 2026 | Therm-a-Rest | 430 | 0.26% | 4 |
| Apr 2026 | Exped | 380 | 0.23% | 5 |
| Apr 2026 | Rab | 320 | 0.2% | 6 |
| Apr 2026 | One Planet | 210 | 0.13% | 7 |
| Apr 2026 | Big Agnes | 170 | 0.1% | 8 |
| May 2026 | Macpac | 74.7K | 50.1% | 1 |
| May 2026 | Kathmandu | 72.2K | 48.4% | 2 |
| May 2026 | Sea to Summit | 880 | 0.59% | 3 |
| May 2026 | Therm-a-Rest | 330 | 0.22% | 4 |
| May 2026 | Rab | 320 | 0.21% | 5 |
| May 2026 | Exped | 310 | 0.21% | 6 |
| May 2026 | One Planet | 260 | 0.17% | 7 |
| May 2026 | Big Agnes | 140 | 0.09% | 8 |
| Jun 2026 | Macpac | 86.8K | 49.5% | 1 |
| Jun 2026 | Kathmandu | 86.5K | 49.3% | 2 |
| Jun 2026 | Sea to Summit | 720 | 0.41% | 3 |
| Jun 2026 | Therm-a-Rest | 350 | 0.2% | 4 |
| Jun 2026 | Exped | 310 | 0.18% | 5 |
| Jun 2026 | One Planet | 260 | 0.15% | 6 |
| Jun 2026 | Rab | 260 | 0.15% | 7 |
| Jun 2026 | Big Agnes | 140 | 0.08% | 8 |
| Jul 2026 | Kathmandu | 87.7K | 54% | 1 |
| Jul 2026 | Macpac | 72.6K | 44.7% | 2 |
| Jul 2026 | Sea to Summit | 720 | 0.44% | 3 |
| Jul 2026 | One Planet | 320 | 0.2% | 4 |
| Jul 2026 | Exped | 280 | 0.17% | 5 |
| Jul 2026 | Therm-a-Rest | 280 | 0.17% | 6 |
| Jul 2026 | Rab | 260 | 0.16% | 7 |
| Jul 2026 | Big Agnes | 110 | 0.07% | 8 |
| Aug 2026 | Kathmandu | 69.9K | 52.6% | 1 |
| Aug 2026 | Macpac | 61K | 45.9% | 2 |
| Aug 2026 | Sea to Summit | 720 | 0.54% | 3 |
| Aug 2026 | Therm-a-Rest | 350 | 0.26% | 4 |
| Aug 2026 | Exped | 310 | 0.23% | 5 |
| Aug 2026 | One Planet | 260 | 0.2% | 6 |
| Aug 2026 | Rab | 260 | 0.2% | 7 |
| Aug 2026 | Big Agnes | 140 | 0.11% | 8 |
| Sep 2026 | Kathmandu | 57.6K | 52.1% | 1 |
| Sep 2026 | Macpac | 51.1K | 46.3% | 2 |
| Sep 2026 | Sea to Summit | 720 | 0.65% | 3 |
| Sep 2026 | Therm-a-Rest | 320 | 0.29% | 4 |
| Sep 2026 | Exped | 250 | 0.23% | 5 |
| Sep 2026 | One Planet | 170 | 0.15% | 6 |
| Sep 2026 | Rab | 170 | 0.15% | 7 |
| Sep 2026 | Big Agnes | 110 | 0.1% | 8 |

## What is being compared

- **Big Agnes**: Measured on the search term “big agnes”.
- **Exped**: Measured on the search terms “exped” and “exped sleeping pad”, summed into one figure.
- **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure.
- **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac sleeping bags”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure.
- **One Planet**: Measured on the search term “one planet sleeping bag”.
- **Rab**: Measured on the search term “rab sleeping bag”.
- **Sea to Summit**: Measured on the search term “sea to summit”.
- **Therm-a-Rest**: Measured on the search terms “therm-a-rest” and “thermarest sleeping pad”, summed into one figure.

- [Big Agnes](/demand/nz/brands/big-agnes)
- [Exped](/demand/nz/brands/exped)
- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [One Planet](/demand/nz/brands/one-planet)
- [Rab](/demand/nz/brands/rab)
- [Sea to Summit](/demand/nz/brands/sea-to-summit)
- [Therm-a-Rest](/demand/nz/brands/therm-a-rest)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleeping bag brands in New Zealand?

In September 2026, Kathmandu was the most searched among sleeping bag brands in New Zealand, with an estimated 57.6K branded searches, 52.1% of all searches for the eight we track.

## Cite this page

Brandwave. "Sleeping bag brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sleeping-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sleeping-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.