---
title: "Sleep tracker brands in New Zealand: Which are searched most?"
description: "Compare the sleep tracker brands people buy. Share of Search among Garmin, Fitbit, WHOOP and Samsung, the sleep tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sleep-tracker-brands"
publisher: "Brandwave"
---

# Sleep tracker brands in New Zealand: Which are searched most?

Compare the sleep tracker brands people buy. Share of Search among Garmin, Fitbit, WHOOP and Samsung, the sleep tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleep tracker brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Garmin, 41.6%

## Which brand is most popular in search among sleep tracker brands in New Zealand?

- In September 2026, Garmin was the most searched among sleep tracker brands in New Zealand, with an estimated 14.8K branded searches, 41.6% of all searches for the four we track.
- Fitbit is in 2nd place, 3.4 percentage points behind at 38.2%.
- Across the 12 months ending September 2026, Garmin’s share of searches among sleep tracker brands in New Zealand decreased from 47.9% to 41.6%.
- Across the 12 months ending September 2026, Fitbit’s share of searches among sleep tracker brands in New Zealand increased from 36% to 38.2%.
- Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands in New Zealand increased from 14.9% to 19.1%.
- Across the 12 months ending September 2026, Garmin’s share of searches among sleep tracker brands in New Zealand peaked at 50.4% in March 2026 and was lowest at 40.4% in June 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among sleep tracker brands in New Zealand peaked at 43.3% in June 2026 and was lowest at 32.6% in March 2026.
- Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands in New Zealand peaked at 19.3% in January 2026 and was lowest at 14.8% in November 2025.
- Across the 12 months ending September 2026, Samsung held steady: its share of searches among sleep tracker brands in New Zealand moved less than 0.5 percentage points.

## Top sleep tracker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin and Fitbit were mentioned most often, in three of the five answers. Garmin was recommended most often, coming first in two out of four answers that gave a list. Fitbit was second, and WHOOP was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garmin | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Fitbit | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| WHOOP | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Samsung | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about sleep tracker brands

- Asked ChatGPT "Which sleep tracker brand should I use in New Zealand?": 1. Garmin, 2. Fitbit
- Asked ChatGPT "What are the best sleep tracker brands in New Zealand?": 1. Garmin, 2. Fitbit, 3. WHOOP
- Asked ChatGPT "What's the best sleep tracker brand in New Zealand for better sleep?": 1. Fitbit, 2. Garmin
- Searched Google, AI Overview "best sleep tracker": 1. WHOOP, 2. Samsung
- Searched Google, AI Overview "sleep tracking ring": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Garmin vs Fitbit: compare search popularity](/demand/nz/compare/fitbit-vs-garmin): 41.6% against 38.2% Share of Search.
- [Garmin vs WHOOP: compare search popularity](/demand/nz/compare/garmin-vs-whoop): 41.6% against 19.1% Share of Search.
- [Fitbit vs WHOOP: compare search popularity](/demand/nz/compare/fitbit-vs-whoop): 38.2% against 19.1% Share of Search.

## How did search popularity change for New Zealand sleep tracker brands in September 2026?

- In September 2026, WHOOP gained share of searches among sleep tracker brands in New Zealand, from 16.4% to 19.1%.
- In September 2026, Garmin lost share of searches among sleep tracker brands in New Zealand, from 43.5% to 41.6%.
- In September 2026, Fitbit lost share of searches among sleep tracker brands in New Zealand, from 38.7% to 38.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 41.6% | 14.8K | 0.0% | Garmin |
| 2 | Fitbit | 38.2% | 13.6K | +3.1% | Google |
| 3 | WHOOP | 19.1% | 6.8K | +21.6% | WHOOP |
| 4 | Samsung | 1.1% | 390 | -18.8% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 14.8K | 47.9% | 1 |
| Oct 2025 | Fitbit | 11.1K | 36% | 2 |
| Oct 2025 | WHOOP | 4.6K | 14.9% | 3 |
| Oct 2025 | Samsung | 390 | 1.3% | 4 |
| Nov 2025 | Garmin | 18.1K | 47.7% | 1 |
| Nov 2025 | Fitbit | 13.7K | 36.2% | 2 |
| Nov 2025 | WHOOP | 5.6K | 14.8% | 3 |
| Nov 2025 | Samsung | 480 | 1.3% | 4 |
| Dec 2025 | Garmin | 14.8K | 42.5% | 1 |
| Dec 2025 | Fitbit | 13.9K | 40% | 2 |
| Dec 2025 | WHOOP | 5.6K | 16.2% | 3 |
| Dec 2025 | Samsung | 480 | 1.4% | 4 |
| Jan 2026 | Garmin | 14.8K | 41.2% | 1 |
| Jan 2026 | Fitbit | 13.8K | 38.5% | 2 |
| Jan 2026 | WHOOP | 6.9K | 19.3% | 3 |
| Jan 2026 | Samsung | 390 | 1.1% | 4 |
| Feb 2026 | Garmin | 14.8K | 46.5% | 1 |
| Feb 2026 | Fitbit | 11.1K | 34.9% | 2 |
| Feb 2026 | WHOOP | 5.6K | 17.6% | 3 |
| Feb 2026 | Samsung | 320 | 1% | 4 |
| Mar 2026 | Garmin | 14.8K | 50.4% | 1 |
| Mar 2026 | Fitbit | 9.6K | 32.6% | 2 |
| Mar 2026 | WHOOP | 4.6K | 15.6% | 3 |
| Mar 2026 | Samsung | 390 | 1.3% | 4 |
| Apr 2026 | Garmin | 14.8K | 46.7% | 1 |
| Apr 2026 | Fitbit | 10.9K | 34.3% | 2 |
| Apr 2026 | WHOOP | 5.6K | 17.7% | 3 |
| Apr 2026 | Samsung | 390 | 1.2% | 4 |
| May 2026 | Garmin | 14.8K | 43.6% | 1 |
| May 2026 | Fitbit | 13.2K | 39% | 2 |
| May 2026 | WHOOP | 5.6K | 16.5% | 3 |
| May 2026 | Samsung | 320 | 0.94% | 4 |
| Jun 2026 | Fitbit | 13K | 43.3% | 1 |
| Jun 2026 | Garmin | 12.1K | 40.4% | 2 |
| Jun 2026 | WHOOP | 4.6K | 15.3% | 3 |
| Jun 2026 | Samsung | 320 | 1.1% | 4 |
| Jul 2026 | Garmin | 12.1K | 41.3% | 1 |
| Jul 2026 | Fitbit | 11.2K | 38.3% | 2 |
| Jul 2026 | WHOOP | 5.6K | 19.1% | 3 |
| Jul 2026 | Samsung | 390 | 1.3% | 4 |
| Aug 2026 | Garmin | 14.8K | 43.5% | 1 |
| Aug 2026 | Fitbit | 13.2K | 38.7% | 2 |
| Aug 2026 | WHOOP | 5.6K | 16.4% | 3 |
| Aug 2026 | Samsung | 480 | 1.4% | 4 |
| Sep 2026 | Garmin | 14.8K | 41.6% | 1 |
| Sep 2026 | Fitbit | 13.6K | 38.2% | 2 |
| Sep 2026 | WHOOP | 6.8K | 19.1% | 3 |
| Sep 2026 | Samsung | 390 | 1.1% | 4 |

## What is being compared

- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charger”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit sense” and “fitbit versa”, summed into one figure.
- **Garmin**: Measured on the search term “garmin”.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **WHOOP**: Measured on the search terms “whoop”, “whoop bracelet”, “whoop rings” and “whoop strap”, summed into one figure.

- [Fitbit](/demand/nz/brands/fitbit)
- [Garmin](/demand/nz/brands/garmin)
- [Samsung](/demand/nz/brands/samsung)
- [WHOOP](/demand/nz/brands/whoop)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleep tracker brands in New Zealand?

In September 2026, Garmin was the most searched among sleep tracker brands in New Zealand, with an estimated 14.8K branded searches, 41.6% of all searches for the four we track.

## Cite this page

Brandwave. "Sleep tracker brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sleep-tracker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sleep-tracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.