---
title: "Skincare brands in New Zealand: Which brands are most popular in search?"
description: "Compare skincare labels available in New Zealand using attributable brand and product searches made here. Share of Search among CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma, Essano, Clinique, Medik8, Paula's Choice, SKIN1004, SkinCeuticals, Trilogy, Drunk Elephant, Antipodes, Glow Lab and The INKEY List, the skincare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-skincare-brands"
publisher: "Brandwave"
---

# Skincare brands in New Zealand: Which brands are most popular in search?

Compare skincare labels available in New Zealand using attributable brand and product searches made here. Share of Search among CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma, Essano, Clinique, Medik8, Paula's Choice, SKIN1004, SkinCeuticals, Trilogy, Drunk Elephant, Antipodes, Glow Lab and The INKEY List, the skincare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skincare brands
- **Market**: New Zealand
- **Brands compared**: 22
- **Month measured**: Aug 2026
- **Highest Share of Search**: CeraVe, 21%

## Which brand is most popular in search among skincare brands in New Zealand?

- In August 2026, CeraVe was the most searched among skincare brands in New Zealand, with an estimated 42.5K branded searches and 21% estimated Share of Search within this set.
- La Roche-Posay is in 2nd place, 5.7 percentage points behind at 15.3% Share of Search.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand increased from 14.7% to 21%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand decreased from 18.3% to 15.3%.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand increased from 7.3% to 8.6%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand decreased from 8.6% to 7.5%.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand increased from 4.9% to 5.6%.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among skincare brands in New Zealand increased from 4.7% to 5.3%.
- Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand decreased from 4.2% to 3.4%.
- Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand decreased from 3.9% to 2.8%.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand decreased from 3.8% to 2.7%.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among skincare brands in New Zealand decreased from 2.2% to 1.4%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand peaked at 23.6% in June 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among skincare brands in New Zealand peaked at 14.6% in August 2026 and was lowest at 12.3% in June 2026.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 7.1% in November 2025.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand peaked at 8.8% in December 2025 and was lowest at 6.3% in May 2026.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand peaked at 6.7% in May 2026 and was lowest at 4.4% in November 2025.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among skincare brands in New Zealand peaked at 5.7% in June 2026 and was lowest at 4.7% in October 2025.
- Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.3% in May 2026.
- Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand peaked at 4.3% in November 2025 and was lowest at 2.5% in July 2026.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand peaked at 5.1% in November 2025 and was lowest at 1.5% in June 2026.
- Across the 11 months ending August 2026, Essano’s estimated Share of Search among skincare brands in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.6% in July 2026.
- Across the 11 months ending August 2026, Clinique’s estimated Share of Search among skincare brands in New Zealand peaked at 3.1% in November 2025 and was lowest at 1.6% in June 2026.
- Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among skincare brands in New Zealand.
- Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among skincare brands in New Zealand.
- Across the 11 months ending August 2026, The Ordinary rose from 5th to 4th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Neutrogena fell from 4th to 5th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Essano rose from 14th to 12th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Medik8 rose from 15th to 14th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Paula's Choice fell from 12th to 15th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, SKIN1004 rose from 20th to 16th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Trilogy fell from 16th to 18th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Drunk Elephant fell from 18th to 19th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Antipodes rose from 21st to 20th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Glow Lab fell from 19th to 21st among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Cetaphil, Bioderma, Clinique, SkinCeuticals and The INKEY List held steady: their estimated Share of Search among skincare brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CeraVe vs La Roche-Posay: compare search popularity](/demand/nz/compare/cerave-vs-la-roche-posay): 21% against 15.3% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/nz/compare/cerave-vs-cetaphil): 21% against 14.6% Share of Search.
- [CeraVe vs The Ordinary: compare search popularity](/demand/nz/compare/cerave-vs-the-ordinary-skincare): 21% against 8.6% Share of Search.
- [CeraVe vs Neutrogena: compare search popularity](/demand/nz/compare/cerave-vs-neutrogena): 21% against 7.5% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-la-roche-posay): 15.3% against 14.6% Share of Search.
- [La Roche-Posay vs The Ordinary: compare search popularity](/demand/nz/compare/la-roche-posay-vs-the-ordinary-skincare): 15.3% against 8.6% Share of Search.
- [La Roche-Posay vs Neutrogena: compare search popularity](/demand/nz/compare/la-roche-posay-vs-neutrogena): 15.3% against 7.5% Share of Search.
- [Cetaphil vs The Ordinary: compare search popularity](/demand/nz/compare/cetaphil-vs-the-ordinary-skincare): 14.6% against 8.6% Share of Search.
- [Cetaphil vs Neutrogena: compare search popularity](/demand/nz/compare/cetaphil-vs-neutrogena): 14.6% against 7.5% Share of Search.
- [The Ordinary vs Neutrogena: compare search popularity](/demand/nz/compare/neutrogena-vs-the-ordinary-skincare): 8.6% against 7.5% Share of Search.

## How did search popularity change for New Zealand skincare brands in August 2026?

- In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.
- In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
- In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.
- In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.
- In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.
- In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.
- Estimated monthly branded searches for SKIN1004 in New Zealand rose 141.1% over 11 measured months, from 730 to 1.8K in August 2026.
- Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 21% | 42.5K | -12.8% | CeraVe |
| 2 | La Roche-Posay | 15.3% | 31K | -9.5% | La Roche-Posay |
| 3 | Cetaphil | 14.6% | 29.7K | -3.7% | Cetaphil |
| 4 | The Ordinary | 8.6% | 17.5K | -19.6% | The Ordinary |
| 5 | Neutrogena | 7.5% | 15.3K | +9.6% | Neutrogena |
| 6 | COSRX | 5.6% | 11.4K | -5.2% | COSRX |
| 7 | Beauty of Joseon | 5.3% | 10.8K | -7.9% | Beauty of Joseon |
| 8 | Laneige | 3.4% | 6.9K | -9.0% | Laneige |
| 9 | Dermalogica | 2.8% | 5.7K | +6.8% | Dermalogica |
| 10 | Kiehl's | 2.7% | 5.6K | +55.7% | Kiehl's |
| 11 | Bioderma | 2.2% | 4.4K | +18.3% | Bioderma |
| 12 | Essano | 1.9% | 3.9K | +16.1% | Essano |
| 13 | Clinique | 1.9% | 3.8K | 0.0% | Clinique |
| 14 | Medik8 | 1.5% | 3K | +0.3% | Medik8 |
| 15 | Paula's Choice | 1.4% | 2.9K | -0.3% | Paula's Choice |
| 16 | SKIN1004 | 0.87% | 1.8K | -29.6% | SKIN1004 |
| 17 | SkinCeuticals | 0.87% | 1.8K | 0.0% | SkinCeuticals |
| 18 | Trilogy | 0.84% | 1.7K | +11.8% | Trilogy |
| 19 | Drunk Elephant | 0.52% | 1.1K | +14.0% | Drunk Elephant |
| 20 | Antipodes | 0.45% | 920 | +15.0% | Antipodes |
| 21 | Glow Lab | 0.4% | 820 | +5.1% | Glow Lab |
| 22 | The INKEY List | 0.22% | 440 | -38.0% | The INKEY List |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 26.9K | 18.3% | 1 |
| Oct 2025 | CeraVe | 21.6K | 14.7% | 2 |
| Oct 2025 | Cetaphil | 21.1K | 14.4% | 3 |
| Oct 2025 | Neutrogena | 12.6K | 8.6% | 4 |
| Oct 2025 | The Ordinary | 10.7K | 7.3% | 5 |
| Oct 2025 | COSRX | 7.2K | 4.9% | 6 |
| Oct 2025 | Beauty of Joseon | 6.9K | 4.7% | 7 |
| Oct 2025 | Laneige | 6.2K | 4.2% | 8 |
| Oct 2025 | Dermalogica | 5.7K | 3.9% | 9 |
| Oct 2025 | Kiehl's | 5.6K | 3.8% | 10 |
| Oct 2025 | Bioderma | 3.7K | 2.5% | 11 |
| Oct 2025 | Paula's Choice | 3.2K | 2.2% | 12 |
| Oct 2025 | Clinique | 3.2K | 2.2% | 13 |
| Oct 2025 | Essano | 3.1K | 2.1% | 14 |
| Oct 2025 | Medik8 | 2.1K | 1.5% | 15 |
| Oct 2025 | Trilogy | 1.5K | 1% | 16 |
| Oct 2025 | SkinCeuticals | 1.3K | 0.89% | 17 |
| Oct 2025 | Drunk Elephant | 1.3K | 0.85% | 18 |
| Oct 2025 | Glow Lab | 800 | 0.55% | 19 |
| Oct 2025 | SKIN1004 | 730 | 0.5% | 20 |
| Oct 2025 | Antipodes | 660 | 0.45% | 21 |
| Oct 2025 | The INKEY List | 280 | 0.19% | 22 |
| Nov 2025 | La Roche-Posay | 31.3K | 18.3% | 1 |
| Nov 2025 | Cetaphil | 23.1K | 13.5% | 2 |
| Nov 2025 | CeraVe | 22.3K | 13% | 3 |
| Nov 2025 | Neutrogena | 14.5K | 8.5% | 4 |
| Nov 2025 | The Ordinary | 12.1K | 7.1% | 5 |
| Nov 2025 | Beauty of Joseon | 9K | 5.3% | 6 |
| Nov 2025 | Kiehl's | 8.7K | 5.1% | 7 |
| Nov 2025 | Laneige | 8.6K | 5% | 8 |
| Nov 2025 | COSRX | 7.6K | 4.4% | 9 |
| Nov 2025 | Dermalogica | 7.4K | 4.3% | 10 |
| Nov 2025 | Clinique | 5.3K | 3.1% | 11 |
| Nov 2025 | Paula's Choice | 4K | 2.4% | 12 |
| Nov 2025 | Essano | 3.3K | 2% | 13 |
| Nov 2025 | Bioderma | 3.2K | 1.9% | 14 |
| Nov 2025 | Medik8 | 2.3K | 1.3% | 15 |
| Nov 2025 | Trilogy | 2.2K | 1.3% | 16 |
| Nov 2025 | Drunk Elephant | 1.5K | 0.88% | 17 |
| Nov 2025 | SkinCeuticals | 1.4K | 0.84% | 18 |
| Nov 2025 | SKIN1004 | 1.3K | 0.75% | 19 |
| Nov 2025 | Antipodes | 830 | 0.49% | 20 |
| Nov 2025 | Glow Lab | 800 | 0.47% | 21 |
| Nov 2025 | The INKEY List | 300 | 0.18% | 22 |
| Dec 2025 | La Roche-Posay | 27.7K | 18% | 1 |
| Dec 2025 | CeraVe | 23.3K | 15.1% | 2 |
| Dec 2025 | Cetaphil | 20.5K | 13.3% | 3 |
| Dec 2025 | Neutrogena | 13.6K | 8.8% | 4 |
| Dec 2025 | The Ordinary | 11.4K | 7.4% | 5 |
| Dec 2025 | Laneige | 8.5K | 5.5% | 6 |
| Dec 2025 | Beauty of Joseon | 7.7K | 5% | 7 |
| Dec 2025 | COSRX | 7.5K | 4.9% | 8 |
| Dec 2025 | Kiehl's | 5.6K | 3.6% | 9 |
| Dec 2025 | Dermalogica | 5.5K | 3.6% | 10 |
| Dec 2025 | Clinique | 3.8K | 2.5% | 11 |
| Dec 2025 | Essano | 3.4K | 2.2% | 12 |
| Dec 2025 | Paula's Choice | 2.9K | 1.9% | 13 |
| Dec 2025 | Bioderma | 2.9K | 1.9% | 14 |
| Dec 2025 | Medik8 | 2K | 1.3% | 15 |
| Dec 2025 | Trilogy | 1.6K | 1.1% | 16 |
| Dec 2025 | SkinCeuticals | 1.4K | 0.94% | 17 |
| Dec 2025 | Drunk Elephant | 1.4K | 0.92% | 18 |
| Dec 2025 | SKIN1004 | 1.2K | 0.75% | 19 |
| Dec 2025 | Antipodes | 890 | 0.58% | 20 |
| Dec 2025 | Glow Lab | 780 | 0.51% | 21 |
| Dec 2025 | The INKEY List | 270 | 0.18% | 22 |
| Jan 2026 | La Roche-Posay | 27.2K | 17.3% | 1 |
| Jan 2026 | CeraVe | 27K | 17.2% | 2 |
| Jan 2026 | Cetaphil | 21.4K | 13.6% | 3 |
| Jan 2026 | Neutrogena | 13.5K | 8.6% | 4 |
| Jan 2026 | The Ordinary | 12.2K | 7.8% | 5 |
| Jan 2026 | Beauty of Joseon | 8.8K | 5.6% | 6 |
| Jan 2026 | COSRX | 7.8K | 5% | 7 |
| Jan 2026 | Laneige | 7K | 4.5% | 8 |
| Jan 2026 | Dermalogica | 5.2K | 3.3% | 9 |
| Jan 2026 | Clinique | 3.8K | 2.4% | 10 |
| Jan 2026 | Bioderma | 3.6K | 2.3% | 11 |
| Jan 2026 | Kiehl's | 3.6K | 2.3% | 12 |
| Jan 2026 | Essano | 3.3K | 2.1% | 13 |
| Jan 2026 | Paula's Choice | 3.2K | 2.1% | 14 |
| Jan 2026 | Medik8 | 2.3K | 1.5% | 15 |
| Jan 2026 | SkinCeuticals | 1.4K | 0.92% | 16 |
| Jan 2026 | Drunk Elephant | 1.3K | 0.84% | 17 |
| Jan 2026 | Trilogy | 1.3K | 0.83% | 18 |
| Jan 2026 | SKIN1004 | 1.2K | 0.77% | 19 |
| Jan 2026 | Antipodes | 880 | 0.56% | 20 |
| Jan 2026 | Glow Lab | 750 | 0.48% | 21 |
| Jan 2026 | The INKEY List | 390 | 0.25% | 22 |
| Feb 2026 | CeraVe | 25.9K | 18.9% | 1 |
| Feb 2026 | La Roche-Posay | 24.1K | 17.6% | 2 |
| Feb 2026 | Cetaphil | 17K | 12.4% | 3 |
| Feb 2026 | Neutrogena | 10.9K | 8% | 4 |
| Feb 2026 | The Ordinary | 10.4K | 7.6% | 5 |
| Feb 2026 | COSRX | 8K | 5.8% | 6 |
| Feb 2026 | Beauty of Joseon | 6.7K | 4.9% | 7 |
| Feb 2026 | Laneige | 5.9K | 4.3% | 8 |
| Feb 2026 | Dermalogica | 5.2K | 3.8% | 9 |
| Feb 2026 | Clinique | 3.2K | 2.3% | 10 |
| Feb 2026 | Kiehl's | 3K | 2.2% | 11 |
| Feb 2026 | Bioderma | 2.9K | 2.1% | 12 |
| Feb 2026 | Essano | 2.8K | 2% | 13 |
| Feb 2026 | Paula's Choice | 2.6K | 1.9% | 14 |
| Feb 2026 | Medik8 | 2K | 1.5% | 15 |
| Feb 2026 | SkinCeuticals | 1.4K | 1.1% | 16 |
| Feb 2026 | Drunk Elephant | 1K | 0.75% | 17 |
| Feb 2026 | Trilogy | 940 | 0.69% | 18 |
| Feb 2026 | SKIN1004 | 930 | 0.68% | 19 |
| Feb 2026 | Antipodes | 740 | 0.54% | 20 |
| Feb 2026 | Glow Lab | 630 | 0.46% | 21 |
| Feb 2026 | The INKEY List | 310 | 0.23% | 22 |
| Mar 2026 | CeraVe | 29.6K | 19.5% | 1 |
| Mar 2026 | La Roche-Posay | 24.3K | 16.1% | 2 |
| Mar 2026 | Cetaphil | 19.1K | 12.7% | 3 |
| Mar 2026 | The Ordinary | 12.7K | 8.4% | 4 |
| Mar 2026 | Neutrogena | 11.2K | 7.4% | 5 |
| Mar 2026 | COSRX | 9.7K | 6.4% | 6 |
| Mar 2026 | Beauty of Joseon | 7.7K | 5.1% | 7 |
| Mar 2026 | Laneige | 6K | 4% | 8 |
| Mar 2026 | Dermalogica | 5.3K | 3.5% | 9 |
| Mar 2026 | Kiehl's | 4K | 2.6% | 10 |
| Mar 2026 | Clinique | 3.5K | 2.3% | 11 |
| Mar 2026 | Paula's Choice | 3.2K | 2.1% | 12 |
| Mar 2026 | Bioderma | 3.1K | 2% | 13 |
| Mar 2026 | Essano | 3K | 2% | 14 |
| Mar 2026 | Medik8 | 2.3K | 1.5% | 15 |
| Mar 2026 | SkinCeuticals | 1.3K | 0.87% | 16 |
| Mar 2026 | Trilogy | 1.3K | 0.85% | 17 |
| Mar 2026 | SKIN1004 | 1.2K | 0.77% | 18 |
| Mar 2026 | Drunk Elephant | 980 | 0.65% | 19 |
| Mar 2026 | Antipodes | 760 | 0.5% | 20 |
| Mar 2026 | Glow Lab | 690 | 0.46% | 21 |
| Mar 2026 | The INKEY List | 400 | 0.26% | 22 |
| Apr 2026 | CeraVe | 32.8K | 20.3% | 1 |
| Apr 2026 | La Roche-Posay | 28.3K | 17.5% | 2 |
| Apr 2026 | Cetaphil | 20.2K | 12.5% | 3 |
| Apr 2026 | The Ordinary | 13.8K | 8.5% | 4 |
| Apr 2026 | Neutrogena | 10.9K | 6.8% | 5 |
| Apr 2026 | COSRX | 10.5K | 6.5% | 6 |
| Apr 2026 | Beauty of Joseon | 8.4K | 5.2% | 7 |
| Apr 2026 | Laneige | 6K | 3.7% | 8 |
| Apr 2026 | Dermalogica | 5.3K | 3.3% | 9 |
| Apr 2026 | Bioderma | 3.7K | 2.3% | 10 |
| Apr 2026 | Kiehl's | 3.1K | 1.9% | 11 |
| Apr 2026 | Paula's Choice | 2.9K | 1.8% | 12 |
| Apr 2026 | Essano | 2.9K | 1.8% | 13 |
| Apr 2026 | Clinique | 2.9K | 1.8% | 14 |
| Apr 2026 | Medik8 | 2.7K | 1.7% | 15 |
| Apr 2026 | SkinCeuticals | 1.6K | 0.99% | 16 |
| Apr 2026 | Trilogy | 1.3K | 0.78% | 17 |
| Apr 2026 | SKIN1004 | 1.3K | 0.77% | 18 |
| Apr 2026 | Drunk Elephant | 980 | 0.61% | 19 |
| Apr 2026 | Glow Lab | 790 | 0.49% | 20 |
| Apr 2026 | Antipodes | 730 | 0.45% | 21 |
| Apr 2026 | The INKEY List | 620 | 0.38% | 22 |
| May 2026 | CeraVe | 43.6K | 22.6% | 1 |
| May 2026 | La Roche-Posay | 29.5K | 15.3% | 2 |
| May 2026 | Cetaphil | 24.9K | 12.9% | 3 |
| May 2026 | The Ordinary | 17.4K | 9% | 4 |
| May 2026 | COSRX | 12.9K | 6.7% | 5 |
| May 2026 | Neutrogena | 12.1K | 6.3% | 6 |
| May 2026 | Beauty of Joseon | 10.3K | 5.3% | 7 |
| May 2026 | Laneige | 6.4K | 3.3% | 8 |
| May 2026 | Dermalogica | 5.5K | 2.9% | 9 |
| May 2026 | Essano | 5K | 2.6% | 10 |
| May 2026 | Kiehl's | 4.5K | 2.3% | 11 |
| May 2026 | Clinique | 3.5K | 1.8% | 12 |
| May 2026 | Bioderma | 3.2K | 1.6% | 13 |
| May 2026 | Paula's Choice | 2.9K | 1.5% | 14 |
| May 2026 | Medik8 | 2.6K | 1.4% | 15 |
| May 2026 | SKIN1004 | 2K | 1% | 16 |
| May 2026 | SkinCeuticals | 1.4K | 0.75% | 17 |
| May 2026 | Trilogy | 1.4K | 0.73% | 18 |
| May 2026 | Drunk Elephant | 1.2K | 0.61% | 19 |
| May 2026 | Antipodes | 910 | 0.47% | 20 |
| May 2026 | Glow Lab | 840 | 0.44% | 21 |
| May 2026 | The INKEY List | 670 | 0.35% | 22 |
| Jun 2026 | CeraVe | 46.9K | 23.6% | 1 |
| Jun 2026 | La Roche-Posay | 30.8K | 15.5% | 2 |
| Jun 2026 | Cetaphil | 24.4K | 12.3% | 3 |
| Jun 2026 | The Ordinary | 20.9K | 10.6% | 4 |
| Jun 2026 | Neutrogena | 13.5K | 6.8% | 5 |
| Jun 2026 | COSRX | 11.8K | 5.9% | 6 |
| Jun 2026 | Beauty of Joseon | 11.3K | 5.7% | 7 |
| Jun 2026 | Laneige | 7K | 3.6% | 8 |
| Jun 2026 | Dermalogica | 5K | 2.5% | 9 |
| Jun 2026 | Essano | 3.6K | 1.8% | 10 |
| Jun 2026 | Bioderma | 3.4K | 1.7% | 11 |
| Jun 2026 | Clinique | 3.2K | 1.6% | 12 |
| Jun 2026 | Paula's Choice | 2.9K | 1.5% | 13 |
| Jun 2026 | Kiehl's | 2.9K | 1.5% | 14 |
| Jun 2026 | SKIN1004 | 2.4K | 1.2% | 15 |
| Jun 2026 | Medik8 | 2.3K | 1.2% | 16 |
| Jun 2026 | Trilogy | 1.6K | 0.79% | 17 |
| Jun 2026 | SkinCeuticals | 1.4K | 0.73% | 18 |
| Jun 2026 | Drunk Elephant | 1.1K | 0.55% | 19 |
| Jun 2026 | Antipodes | 740 | 0.37% | 20 |
| Jun 2026 | Glow Lab | 660 | 0.33% | 21 |
| Jun 2026 | The INKEY List | 420 | 0.21% | 22 |
| Jul 2026 | CeraVe | 48.8K | 22.6% | 1 |
| Jul 2026 | La Roche-Posay | 34.3K | 15.9% | 2 |
| Jul 2026 | Cetaphil | 30.8K | 14.3% | 3 |
| Jul 2026 | The Ordinary | 21.8K | 10.1% | 4 |
| Jul 2026 | Neutrogena | 14K | 6.5% | 5 |
| Jul 2026 | COSRX | 12K | 5.6% | 6 |
| Jul 2026 | Beauty of Joseon | 11.7K | 5.4% | 7 |
| Jul 2026 | Laneige | 7.6K | 3.5% | 8 |
| Jul 2026 | Dermalogica | 5.3K | 2.5% | 9 |
| Jul 2026 | Clinique | 3.8K | 1.8% | 10 |
| Jul 2026 | Bioderma | 3.7K | 1.7% | 11 |
| Jul 2026 | Kiehl's | 3.6K | 1.7% | 12 |
| Jul 2026 | Essano | 3.4K | 1.6% | 13 |
| Jul 2026 | Medik8 | 3K | 1.4% | 14 |
| Jul 2026 | Paula's Choice | 2.9K | 1.4% | 15 |
| Jul 2026 | SKIN1004 | 2.5K | 1.2% | 16 |
| Jul 2026 | SkinCeuticals | 1.8K | 0.82% | 17 |
| Jul 2026 | Trilogy | 1.5K | 0.7% | 18 |
| Jul 2026 | Drunk Elephant | 930 | 0.43% | 19 |
| Jul 2026 | Antipodes | 800 | 0.37% | 20 |
| Jul 2026 | Glow Lab | 780 | 0.36% | 21 |
| Jul 2026 | The INKEY List | 710 | 0.33% | 22 |
| Aug 2026 | CeraVe | 42.5K | 21% | 1 |
| Aug 2026 | La Roche-Posay | 31K | 15.3% | 2 |
| Aug 2026 | Cetaphil | 29.7K | 14.6% | 3 |
| Aug 2026 | The Ordinary | 17.5K | 8.6% | 4 |
| Aug 2026 | Neutrogena | 15.3K | 7.5% | 5 |
| Aug 2026 | COSRX | 11.4K | 5.6% | 6 |
| Aug 2026 | Beauty of Joseon | 10.8K | 5.3% | 7 |
| Aug 2026 | Laneige | 6.9K | 3.4% | 8 |
| Aug 2026 | Dermalogica | 5.7K | 2.8% | 9 |
| Aug 2026 | Kiehl's | 5.6K | 2.7% | 10 |
| Aug 2026 | Bioderma | 4.4K | 2.2% | 11 |
| Aug 2026 | Essano | 3.9K | 1.9% | 12 |
| Aug 2026 | Clinique | 3.8K | 1.9% | 13 |
| Aug 2026 | Medik8 | 3K | 1.5% | 14 |
| Aug 2026 | Paula's Choice | 2.9K | 1.4% | 15 |
| Aug 2026 | SKIN1004 | 1.8K | 0.87% | 16 |
| Aug 2026 | SkinCeuticals | 1.8K | 0.87% | 17 |
| Aug 2026 | Trilogy | 1.7K | 0.84% | 18 |
| Aug 2026 | Drunk Elephant | 1.1K | 0.52% | 19 |
| Aug 2026 | Antipodes | 920 | 0.45% | 20 |
| Aug 2026 | Glow Lab | 820 | 0.4% | 21 |
| Aug 2026 | The INKEY List | 440 | 0.22% | 22 |
| Sep 2026 | Antipodes | — | — | — |
| Sep 2026 | Beauty of Joseon | — | — | — |
| Sep 2026 | Bioderma | — | — | — |
| Sep 2026 | CeraVe | — | — | — |
| Sep 2026 | Cetaphil | — | — | — |
| Sep 2026 | Clinique | — | — | — |
| Sep 2026 | COSRX | — | — | — |
| Sep 2026 | Dermalogica | — | — | — |
| Sep 2026 | Drunk Elephant | — | — | — |
| Sep 2026 | Essano | — | — | — |
| Sep 2026 | Glow Lab | — | — | — |
| Sep 2026 | Kiehl's | — | — | — |
| Sep 2026 | La Roche-Posay | — | — | — |
| Sep 2026 | Laneige | — | — | — |
| Sep 2026 | Medik8 | — | — | — |
| Sep 2026 | Neutrogena | — | — | — |
| Sep 2026 | Paula's Choice | — | — | — |
| Sep 2026 | SKIN1004 | — | — | — |
| Sep 2026 | SkinCeuticals | — | — | — |
| Sep 2026 | The INKEY List | — | — | — |
| Sep 2026 | The Ordinary | — | — | — |
| Sep 2026 | Trilogy | — | — | — |

## What is being compared

- **Antipodes**: Measured on the search terms “antipodes day cream”, “antipodes serum”, “antipodes skincare” and “antipodes skincare nz”, summed into one figure.
- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon dynasty cream”, “beauty of joseon eye cream”, “beauty of joseon ginseng cleansing oil”, “beauty of joseon glow deep serum”, “beauty of joseon glow serum”, “beauty of joseon glow serum propolis niacinamide”, “beauty of joseon green plum refreshing cleanser”, “beauty of joseon moisturizer”, “beauty of joseon near me”, “beauty of joseon new zealand”, “beauty of joseon nz”, “beauty of joseon online”, “beauty of joseon red bean water gel”, “beauty of joseon relief sun”, “beauty of joseon relief sun rice probiotics sunscreen”, “beauty of joseon relief sun spf50”, “beauty of joseon relief sun sunscreen”, “beauty of joseon revive eye serum”, “beauty of joseon serum”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beauty of joseon tinted sunscreen”, “beauty of joseon toner” and “beautyofjoseon com”, summed into one figure.
- **Bioderma**: Measured on the search terms “bioderma”, “bioderma atoderm shower oil”, “bioderma cleanser”, “bioderma cleanser sensibio”, “bioderma cleansing oil”, “bioderma face cleanser”, “bioderma face wash”, “bioderma moisturiser”, “bioderma moisturizer”, “bioderma nz”, “bioderma oil cleanser”, “bioderma sensibio h2o cleanser”, “bioderma serum”, “bioderma shower oil”, “bioderma sun cream”, “bioderma sunscreen”, “bioderma sunscreen cream” and “bioderma sunscreen lotion”, summed into one figure.
- **CeraVe**: Measured on the search terms “cerave”, “cerave blemish control cleanser”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave eye repair cream”, “cerave face wash”, “cerave facial moisturizing lotion”, “cerave foaming cleanser”, “cerave foaming facial cleanser”, “cerave hydrate cleanser”, “cerave hydrating cleanser”, “cerave hydrating facial cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave moisturizing cream”, “cerave moisturizing cream dry skin”, “cerave moisturizing cream for dry skin”, “cerave near me”, “cerave nz”, “cerave online”, “cerave renewing sa cleanser”, “cerave resurfacing retinol serum”, “cerave sensitive skin”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil co nz”, “cetaphil cream”, “cetaphil cream lotion”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil face wash cleanser”, “cetaphil facial cleanser”, “cetaphil gentle cleanser face wash”, “cetaphil gentle face cleanser”, “cetaphil gentle skin cleanser”, “cetaphil hydrating cream”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil near me”, “cetaphil nz”, “cetaphil oily cleanser”, “cetaphil online”, “cetaphil sensitive skin”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sun cream”, “cetaphil sunscreen”, “cetaphil sunscreen cream” and “cetaphil wash”, summed into one figure.
- **Clinique**: Measured on the search terms “clinique” and “clinique nz”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx face cleanser”, “cosrx facial cleanser”, “cosrx good morning low ph cleanser”, “cosrx korean skincare”, “cosrx near me”, “cosrx new zealand”, “cosrx nz”, “cosrx online”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx snail mucin 96”, “cosrx sun cream”, “cosrx sunscreen”, “cosrx toner”, “cosrx toner aha bha” and “master patch cosrx”, summed into one figure.
- **Dermalogica**: Measured on the search terms “dermalogica”, “dermalogica cleanser”, “dermalogica moisturiser”, “dermalogica moisturizer”, “dermalogica nz”, “dermalogica precleanse oil”, “dermalogica serum”, “dermalogica skin cleanser”, “dermalogica skin smoothing cream”, “dermalogica skin smoothing cream 100ml”, “dermalogica skincare”, “dermalogica special cleanser gel”, “dermalogica spf”, “dermalogica sun cream” and “dermalogica sunscreen”, summed into one figure.
- **Drunk Elephant**: Measured on the search terms “drunk elephant”, “drunk elephant nz”, “drunk elephant protini polypeptide cream” and “drunk elephant skincare”, summed into one figure.
- **Essano**: Measured on the search terms “essano”, “essano cleanser”, “essano eye cream”, “essano face wash”, “essano night cream”, “essano nz”, “essano rosehip oil”, “essano serum”, “essano skincare” and “essano toner”, summed into one figure.
- **Glow Lab**: Measured on the search terms “glow lab cleanser”, “glow lab night cream”, “glow lab nz”, “glow lab serum” and “glow lab skincare”, summed into one figure.
- **Kiehl's**: Measured on the search terms “kiehls”, “kiehls cleanser”, “kiehls facial cleanser”, “kiehls nz”, “kiehls serum” and “kiehls skincare”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay anthelios spf”, “la roche posay b5”, “la roche posay cicaplast”, “la roche posay cicaplast baume b5”, “la roche posay cicaplast baume b5+”, “la roche posay cleanser”, “la roche posay cream”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay gentle cleanser”, “la roche posay gentle hydrating cleanser”, “la roche posay hyalu b5 serum”, “la roche posay moisturiser”, “la roche posay moisturizer”, “la roche posay near me”, “la roche posay nz”, “la roche posay online”, “la roche posay retinol b3 serum”, “la roche posay sensitive skin”, “la roche posay serum”, “la roche posay skincare”, “la roche posay spf”, “la roche posay sunblock”, “la roche posay sunscreen”, “la roche posay tinted spf”, “la roche posay tinted sunscreen”, “la roche posay toleriane”, “la roche posay toleriane hydrating cleanser”, “la roche posay toleriane hydrating gentle cleanser”, “larocheposay cream”, “larocheposay spf” and “larocheposay sunblock”, summed into one figure.
- **Laneige**: Measured on the search terms “laneige”, “laneige bank water”, “laneige com”, “laneige cream skin”, “laneige cream skin toner”, “laneige cream skin toner & moisturizer”, “laneige lip”, “laneige lip balm”, “laneige lip glowy balm”, “laneige lip mask”, “laneige lip sleeping mask”, “laneige lip tint”, “laneige milk toner”, “laneige moisturiser”, “laneige moisturizer”, “laneige near me”, “laneige nz”, “laneige online”, “laneige serum”, “laneige skin toner”, “laneige skincare”, “laneige sleeping mask”, “laneige sunscreen”, “laneige toner” and “laneige water sleeping mask”, summed into one figure.
- **Medik8**: Measured on the search terms “medik8”, “medik8 cleanser”, “medik8 eye cream”, “medik8 nz”, “medik8 retinol” and “medik8 skincare”, summed into one figure.
- **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena body oil”, “neutrogena cleanser”, “neutrogena co nz”, “neutrogena face wash”, “neutrogena facial cleanser”, “neutrogena gel moisturiser”, “neutrogena gel moisturizer”, “neutrogena hand cream”, “neutrogena hand cream concentrated”, “neutrogena hydro boost”, “neutrogena hydro boost gel cream”, “neutrogena moisturizer”, “neutrogena near me”, “neutrogena norwegian formula hand cream”, “neutrogena nz”, “neutrogena online”, “neutrogena retinol”, “neutrogena serum”, “neutrogena skincare”, “neutrogena spf”, “neutrogena sunblock”, “neutrogena sunscreen”, “neutrogena sunscreen cream”, “neutrogena suntan lotion”, “neutrogena t gel”, “neutrogena t gel shampoo” and “neutrogena ultra sheer sunscreen”, summed into one figure.
- **Paula's Choice**: Measured on the search terms “paulas choice”, “paulas choice cleanser” and “paulas choice nz”, summed into one figure.
- **SKIN1004**: Measured on the search terms “skin1004”, “skin1004 cleanser”, “skin1004 madagascar centella light cleansing oil”, “skin1004 madagascar centella soothing cream”, “skin1004 madagascar centella toning toner”, “skin1004 nz” and “skin1004 serum”, summed into one figure.
- **SkinCeuticals**: Measured on the search terms “skinceuticals” and “skinceuticals nz”, summed into one figure.
- **The INKEY List**: Measured on the search terms “the inkey list”, “the inkey list caffeine eye cream”, “the inkey list nz” and “the inkey list salicylic acid cleanser”, summed into one figure.
- **The Ordinary**: Measured on the search terms “the ordinary 7 glycolic acid toning solution”, “the ordinary cleanser”, “the ordinary glycolic acid”, “the ordinary glycolic acid 7 toning solution”, “the ordinary haar serum”, “the ordinary hair serum”, “the ordinary hyaluronic acid”, “the ordinary hyaluronic acid 2 b5”, “the ordinary lash serum”, “the ordinary multi peptide ha serum”, “the ordinary multi peptide serum for hair density”, “the ordinary niacinamide”, “the ordinary niacinamide 10 zinc 1”, “the ordinary niacinamide 10 zinc 1 serum”, “the ordinary nz”, “the ordinary retinol”, “the ordinary serum” and “the ordinary skincare”, summed into one figure.
- **Trilogy**: Measured on the search terms “trilogy body lotion”, “trilogy body oil”, “trilogy moisturiser”, “trilogy rosehip oil”, “trilogy rosehip oil antioxidant”, “trilogy skincare”, “trilogy skincare nz” and “trilogy skincare products”, summed into one figure.

- [Antipodes](/demand/nz/brands/antipodes)
- [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon)
- [Bioderma](/demand/nz/brands/bioderma)
- [CeraVe](/demand/nz/brands/cerave)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [Clinique](/demand/nz/brands/clinique)
- [COSRX](/demand/nz/brands/cosrx)
- [Dermalogica](/demand/nz/brands/dermalogica)
- [Drunk Elephant](/demand/nz/brands/drunk-elephant)
- [Essano](/demand/nz/brands/essano)
- [Glow Lab](/demand/nz/brands/glow-lab)
- [Kiehl's](/demand/nz/brands/kiehl-s)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Laneige](/demand/nz/brands/laneige)
- [Medik8](/demand/nz/brands/medik8)
- [Neutrogena](/demand/nz/brands/neutrogena)
- [Paula's Choice](/demand/nz/brands/paula-s-choice)
- [SKIN1004](/demand/nz/brands/skin1004)
- [SkinCeuticals](/demand/nz/brands/skinceuticals)
- [The INKEY List](/demand/nz/brands/the-inkey-list)
- [The Ordinary](/demand/nz/brands/the-ordinary-skincare)
- [Trilogy](/demand/nz/brands/trilogy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skincare brands in New Zealand?

In August 2026, CeraVe was the most searched among skincare brands in New Zealand, with an estimated 42.5K branded searches and 21% estimated Share of Search within this set.

## Cite this page

Brandwave. "Skincare brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.