--- title: "Purina vs Royal Canin: Which is searched more in New Zealand?" description: "Is Purina or Royal Canin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skin and coat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-skin-and-coat-brands/compare/purina-vs-royal-canin" publisher: "Brandwave" --- # Purina vs Royal Canin: Which is searched more in New Zealand? Is Purina or Royal Canin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skin and coat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Purina and Royal Canin - **Competitive set**: Skin and coat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Purina Share of Search**: 17.3% - **Royal Canin Share of Search**: 73.6% ## Is Purina or Royal Canin more popular in search? - In September 2026, Royal Canin had more branded searches than Purina among skin and coat brands in New Zealand. Royal Canin had about 3,150 branded searches, while Purina had 740. Royal Canin made up 73.6% of all skin and coat brand searches we track, and Purina accounted for 17.3%. - Royal Canin was ahead of Purina in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand moved from 15.2% to 17.3%, and its estimated monthly branded searches moved from 620 to 740. - Across the 12 months ending September 2026, Royal Canin’s share of searches among skin and coat brands in New Zealand moved from 76.9% to 73.6%, and its estimated monthly branded searches held steady at 3.1K. ## Top skin and coat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Purina nor Royal Canin showed up in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Royal Canin | 0 of 3 | 0 of 1 | 0 of 4 | | Purina | 0 of 3 | 0 of 1 | 0 of 4 | | Greenies | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about skin and coat brands - Asked ChatGPT "Which skin and coat brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best skin and coat brands in New Zealand?": named none of the brands we track - Asked ChatGPT "What's the best skin and coat brand in New Zealand for a healthy pet?": named none of the brands we track - Searched Google, AI Overview "dog skin supplement": named none of the brands we track Not named in any answer: Royal Canin, Purina and Greenies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand skin and coat brands in September 2026? - In September 2026, Royal Canin lost share of searches among skin and coat brands in New Zealand, from 74.5% to 73.6%. - In September 2026, Purina lost share of searches among skin and coat brands in New Zealand, from 17.8% to 17.3%. ## Month by month | Month | Purina estimated searches | Purina Share of Search | Purina rank | Royal Canin estimated searches | Royal Canin Share of Search | Royal Canin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 620 | 15.2% | 2 | 3.1K | 76.9% | 1 | | Nov 2025 | 650 | 18.9% | 2 | 2.5K | 73.5% | 1 | | Dec 2025 | 690 | 19.5% | 2 | 2.7K | 75.6% | 1 | | Jan 2026 | 910 | 23.3% | 2 | 2.8K | 71.3% | 1 | | Feb 2026 | 740 | 19.7% | 2 | 2.8K | 74.7% | 1 | | Mar 2026 | 910 | 19.6% | 2 | 3.5K | 74.8% | 1 | | Apr 2026 | 910 | 20.1% | 2 | 3.4K | 75.3% | 1 | | May 2026 | 910 | 21.7% | 2 | 3K | 70.6% | 1 | | Jun 2026 | 910 | 22.3% | 2 | 2.9K | 71.3% | 1 | | Jul 2026 | 870 | 21% | 2 | 3K | 72.7% | 1 | | Aug 2026 | 740 | 17.8% | 2 | 3.1K | 74.5% | 1 | | Sep 2026 | 740 | 17.3% | 2 | 3.1K | 73.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Purina’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Purina**: Measured on the search terms “purina” and “purina kitten food”, summed into one figure. - **Royal Canin**: Measured on the search terms “royal canin”, “royal canin gi”, “royal canin hypo”, “royal canin kitten” and “royalcanin”, summed into one figure. - [Purina profile](/demand/nz/brands/purina) - [Royal Canin profile](/demand/nz/brands/royal-canin) - [All skin and coat brands in New Zealand](/demand/nz/categories/nz-skin-and-coat-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Purina or Royal Canin more popular in search? In September 2026, Royal Canin had more branded searches than Purina among skin and coat brands in New Zealand. Royal Canin had about 3,150 branded searches, while Purina had 740. Royal Canin made up 73.6% of all skin and coat brand searches we track, and Purina accounted for 17.3%. ## Cite this page Brandwave. "Purina vs Royal Canin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-skin-and-coat-brands/compare/purina-vs-royal-canin This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-skin-and-coat-brands/compare/purina-vs-royal-canin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.