---
title: "Skin and coat brands in New Zealand: Which are searched most?"
description: "Compare the skin and coat brands people buy. Share of Search among Royal Canin, Purina and Greenies, the skin and coat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-skin-and-coat-brands"
publisher: "Brandwave"
---

# Skin and coat brands in New Zealand: Which are searched most?

Compare the skin and coat brands people buy. Share of Search among Royal Canin, Purina and Greenies, the skin and coat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skin and coat brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Royal Canin, 73.6%

## Which brand is most popular in search among skin and coat brands in New Zealand?

- In September 2026, Royal Canin was the most searched among skin and coat brands in New Zealand, with an estimated 3.1K branded searches, 73.6% of all searches for the three we track.
- Purina is in 2nd place, 56.3 percentage points behind at 17.3%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among skin and coat brands in New Zealand decreased from 76.9% to 73.6%.
- Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand increased from 15.2% to 17.3%.
- Across the 12 months ending September 2026, Greenies’ share of searches among skin and coat brands in New Zealand increased from 7.9% to 9.1%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among skin and coat brands in New Zealand peaked at 76.9% in October 2025 and was lowest at 70.6% in May 2026.
- Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand peaked at 23.3% in January 2026 and was lowest at 15.2% in October 2025.
- Across the 12 months ending September 2026, Greenies’ share of searches among skin and coat brands in New Zealand peaked at 9.1% in September 2026 and was lowest at 4.6% in April 2026.

## Top skin and coat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, none of the three brands we track was mentioned.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Royal Canin | 0 of 3 | 0 of 1 | 0 of 4 |
| Purina | 0 of 3 | 0 of 1 | 0 of 4 |
| Greenies | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about skin and coat brands

- Asked ChatGPT "Which skin and coat brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best skin and coat brands in New Zealand?": named none of the brands we track
- Asked ChatGPT "What's the best skin and coat brand in New Zealand for a healthy pet?": named none of the brands we track
- Searched Google, AI Overview "dog skin supplement": named none of the brands we track

Not named in any answer: Royal Canin, Purina and Greenies.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Royal Canin vs Purina: compare search popularity](/demand/nz/compare/purina-vs-royal-canin): 73.6% against 17.3% Share of Search.
- [Royal Canin vs Greenies: compare search popularity](/demand/nz/compare/greenies-vs-royal-canin): 73.6% against 9.1% Share of Search.
- [Purina vs Greenies: compare search popularity](/demand/nz/compare/greenies-vs-purina): 17.3% against 9.1% Share of Search.

## How did search popularity change for New Zealand skin and coat brands in September 2026?

- In September 2026, Greenies gained share of searches among skin and coat brands in New Zealand, from 7.7% to 9.1%.
- In September 2026, Royal Canin lost share of searches among skin and coat brands in New Zealand, from 74.5% to 73.6%.
- In September 2026, Purina lost share of searches among skin and coat brands in New Zealand, from 17.8% to 17.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Royal Canin | 73.6% | 3.1K | +1.9% | Mars |
| 2 | Purina | 17.3% | 740 | 0.0% | Nestlé |
| 3 | Greenies | 9.1% | 390 | +21.9% | Greenies |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royal Canin | 3.1K | 76.9% | 1 |
| Oct 2025 | Purina | 620 | 15.2% | 2 |
| Oct 2025 | Greenies | 320 | 7.9% | 3 |
| Nov 2025 | Royal Canin | 2.5K | 73.5% | 1 |
| Nov 2025 | Purina | 650 | 18.9% | 2 |
| Nov 2025 | Greenies | 260 | 7.6% | 3 |
| Dec 2025 | Royal Canin | 2.7K | 75.6% | 1 |
| Dec 2025 | Purina | 690 | 19.5% | 2 |
| Dec 2025 | Greenies | 170 | 4.8% | 3 |
| Jan 2026 | Royal Canin | 2.8K | 71.3% | 1 |
| Jan 2026 | Purina | 910 | 23.3% | 2 |
| Jan 2026 | Greenies | 210 | 5.4% | 3 |
| Feb 2026 | Royal Canin | 2.8K | 74.7% | 1 |
| Feb 2026 | Purina | 740 | 19.7% | 2 |
| Feb 2026 | Greenies | 210 | 5.6% | 3 |
| Mar 2026 | Royal Canin | 3.5K | 74.8% | 1 |
| Mar 2026 | Purina | 910 | 19.6% | 2 |
| Mar 2026 | Greenies | 260 | 5.6% | 3 |
| Apr 2026 | Royal Canin | 3.4K | 75.3% | 1 |
| Apr 2026 | Purina | 910 | 20.1% | 2 |
| Apr 2026 | Greenies | 210 | 4.6% | 3 |
| May 2026 | Royal Canin | 3K | 70.6% | 1 |
| May 2026 | Purina | 910 | 21.7% | 2 |
| May 2026 | Greenies | 320 | 7.6% | 3 |
| Jun 2026 | Royal Canin | 2.9K | 71.3% | 1 |
| Jun 2026 | Purina | 910 | 22.3% | 2 |
| Jun 2026 | Greenies | 260 | 6.4% | 3 |
| Jul 2026 | Royal Canin | 3K | 72.7% | 1 |
| Jul 2026 | Purina | 870 | 21% | 2 |
| Jul 2026 | Greenies | 260 | 6.3% | 3 |
| Aug 2026 | Royal Canin | 3.1K | 74.5% | 1 |
| Aug 2026 | Purina | 740 | 17.8% | 2 |
| Aug 2026 | Greenies | 320 | 7.7% | 3 |
| Sep 2026 | Royal Canin | 3.1K | 73.6% | 1 |
| Sep 2026 | Purina | 740 | 17.3% | 2 |
| Sep 2026 | Greenies | 390 | 9.1% | 3 |

## What is being compared

- **Greenies**: Measured on the search term “greenies”.
- **Purina**: Measured on the search terms “purina” and “purina kitten food”, summed into one figure.
- **Royal Canin**: Measured on the search terms “royal canin”, “royal canin gi”, “royal canin hypo”, “royal canin kitten” and “royalcanin”, summed into one figure.

- [Greenies](/demand/nz/brands/greenies)
- [Purina](/demand/nz/brands/purina)
- [Royal Canin](/demand/nz/brands/royal-canin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skin and coat brands in New Zealand?

In September 2026, Royal Canin was the most searched among skin and coat brands in New Zealand, with an estimated 3.1K branded searches, 73.6% of all searches for the three we track.

## Cite this page

Brandwave. "Skin and coat brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-skin-and-coat-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-skin-and-coat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.