---
title: "Skill saw brands in New Zealand: Which are searched most?"
description: "Compare the skill saw brands people buy. Share of Search among Makita, DeWalt, Ryobi and Milwaukee, the skill saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-skill-saw-brands"
publisher: "Brandwave"
---

# Skill saw brands in New Zealand: Which are searched most?

Compare the skill saw brands people buy. Share of Search among Makita, DeWalt, Ryobi and Milwaukee, the skill saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skill saw brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 39.1%

## Which brand is most popular in search among skill saw brands in New Zealand?

- In September 2026, Makita was the most searched among skill saw brands in New Zealand, with an estimated 12K branded searches, 39.1% of all searches for the four we track.
- DeWalt is in 2nd place, 13.4 percentage points behind at 25.7%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among skill saw brands in New Zealand decreased from 26.3% to 25.6%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among skill saw brands in New Zealand increased from 9% to 9.6%.
- Across the 12 months ending September 2026, Makita’s share of searches among skill saw brands in New Zealand peaked at 39.4% in October 2025 and was lowest at 32% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among skill saw brands in New Zealand peaked at 31.4% in June 2026 and was lowest at 22.2% in December 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among skill saw brands in New Zealand peaked at 35.7% in December 2025 and was lowest at 21% in June 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among skill saw brands in New Zealand peaked at 13% in August 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending September 2026, DeWalt rose from 3rd to 2nd among skill saw brands in New Zealand.
- Across the 12 months ending September 2026, Ryobi fell from 2nd to 3rd among skill saw brands in New Zealand.
- Across the 12 months ending September 2026, Makita held steady: its share of searches among skill saw brands in New Zealand moved less than 0.5 percentage points.

## Top skill saw brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and DeWalt appeared every time. Makita was recommended most often, coming first in four out of five answers. DeWalt was second, and Ryobi was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Milwaukee | 4th | 3 of 3 | 0 of 2 | 3 of 5 |

## Every AI answer about skill saw brands

- Asked ChatGPT "Which skill saw brand should I buy in New Zealand?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee
- Asked ChatGPT "What are the best skill saw brands in New Zealand?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi
- Asked ChatGPT "What's the best skill saw brand in New Zealand for home carpentry?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi
- Searched Google, AI Overview "circular saw nz": 1. DeWalt, 2. Makita, 3. Ryobi
- Searched Google, AI Overview "cordless skill saw": 1. Makita, 2. DeWalt

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 39.1% against 25.7% Share of Search.
- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 39.1% against 25.6% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 39.1% against 9.6% Share of Search.
- [DeWalt vs Ryobi: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 25.7% against 25.6% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 25.7% against 9.6% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 25.6% against 9.6% Share of Search.

## How did search popularity change for New Zealand skill saw brands in September 2026?

- In September 2026, Makita gained share of searches among skill saw brands in New Zealand, from 36.4% to 39.1%.
- In September 2026, Ryobi gained share of searches among skill saw brands in New Zealand, from 23.2% to 25.6%.
- In September 2026, Milwaukee lost share of searches among skill saw brands in New Zealand, from 13% to 9.6%.
- In September 2026, DeWalt lost share of searches among skill saw brands in New Zealand, from 27.4% to 25.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 39.1% | 12K | +14.3% | Makita |
| 2 | DeWalt | 25.7% | 7.9K | 0.0% | DeWalt |
| 3 | Ryobi | 25.6% | 7.9K | +18.0% | Ryobi |
| 4 | Milwaukee | 9.6% | 3K | -21.3% | Milwaukee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 9.7K | 39.4% | 1 |
| Oct 2025 | Ryobi | 6.4K | 26.3% | 2 |
| Oct 2025 | DeWalt | 6.2K | 25.3% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 9% | 4 |
| Nov 2025 | Makita | 9.8K | 32% | 1 |
| Nov 2025 | Ryobi | 9.7K | 31.8% | 2 |
| Nov 2025 | DeWalt | 8.6K | 28.2% | 3 |
| Nov 2025 | Milwaukee | 2.5K | 8% | 4 |
| Dec 2025 | Ryobi | 9.8K | 35.7% | 1 |
| Dec 2025 | Makita | 9.4K | 34.4% | 2 |
| Dec 2025 | DeWalt | 6.1K | 22.2% | 3 |
| Dec 2025 | Milwaukee | 2.1K | 7.8% | 4 |
| Jan 2026 | Makita | 9.3K | 37.5% | 1 |
| Jan 2026 | Ryobi | 7.7K | 31% | 2 |
| Jan 2026 | DeWalt | 6.1K | 24.4% | 3 |
| Jan 2026 | Milwaukee | 1.8K | 7.1% | 4 |
| Feb 2026 | Makita | 9.4K | 38.4% | 1 |
| Feb 2026 | DeWalt | 6.6K | 26.9% | 2 |
| Feb 2026 | Ryobi | 6.4K | 25.9% | 3 |
| Feb 2026 | Milwaukee | 2.1K | 8.7% | 4 |
| Mar 2026 | Makita | 9.3K | 35.9% | 1 |
| Mar 2026 | Ryobi | 7.6K | 29.2% | 2 |
| Mar 2026 | DeWalt | 6.8K | 26.1% | 3 |
| Mar 2026 | Milwaukee | 2.3K | 8.7% | 4 |
| Apr 2026 | Makita | 9.4K | 38.7% | 1 |
| Apr 2026 | DeWalt | 6.5K | 26.6% | 2 |
| Apr 2026 | Ryobi | 6.4K | 26.1% | 3 |
| Apr 2026 | Milwaukee | 2.1K | 8.6% | 4 |
| May 2026 | Makita | 9.8K | 39% | 1 |
| May 2026 | DeWalt | 7.2K | 28.8% | 2 |
| May 2026 | Ryobi | 5.4K | 21.5% | 3 |
| May 2026 | Milwaukee | 2.7K | 10.8% | 4 |
| Jun 2026 | Makita | 10K | 37.2% | 1 |
| Jun 2026 | DeWalt | 8.5K | 31.4% | 2 |
| Jun 2026 | Ryobi | 5.7K | 21% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 10.3% | 4 |
| Jul 2026 | Makita | 9.8K | 38.7% | 1 |
| Jul 2026 | DeWalt | 7.5K | 29.7% | 2 |
| Jul 2026 | Ryobi | 5.4K | 21.3% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 10.2% | 4 |
| Aug 2026 | Makita | 10.5K | 36.4% | 1 |
| Aug 2026 | DeWalt | 7.9K | 27.4% | 2 |
| Aug 2026 | Ryobi | 6.7K | 23.2% | 3 |
| Aug 2026 | Milwaukee | 3.8K | 13% | 4 |
| Sep 2026 | Makita | 12K | 39.1% | 1 |
| Sep 2026 | DeWalt | 7.9K | 25.7% | 2 |
| Sep 2026 | Ryobi | 7.9K | 25.6% | 3 |
| Sep 2026 | Milwaukee | 3K | 9.6% | 4 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt redemption” and “dewalt table saw”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita chop saw”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi bench saw” and “ryobi tool”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skill saw brands in New Zealand?

In September 2026, Makita was the most searched among skill saw brands in New Zealand, with an estimated 12K branded searches, 39.1% of all searches for the four we track.

## Cite this page

Brandwave. "Skill saw brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-skill-saw-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-skill-saw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.