--- title: "Anon vs Smith: Which is searched more in New Zealand?" description: "Is Anon or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski goggle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ski-goggles-brands/compare/anon-optics-vs-smith-optics" publisher: "Brandwave" --- # Anon vs Smith: Which is searched more in New Zealand? Is Anon or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski goggle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anon and Smith - **Competitive set**: Ski goggle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anon Share of Search**: 2.6% - **Smith Share of Search**: 3.3% ## Is Anon or Smith more popular in search? - In September 2026, Smith had more branded searches than Anon among ski goggle brands in New Zealand. Smith had about 400 branded searches, while Anon had 310. Smith made up 3.3% of all ski goggle brand searches we track, and Anon accounted for 2.6%. - Smith was ahead of Anon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand moved from 1.2% to 2.6%, and its estimated monthly branded searches moved from 110 to 310. - Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand moved from 1.9% to 3.3%, and its estimated monthly branded searches moved from 180 to 400. ## Top ski goggle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Anon and Smith showed up in all five answers. Smith was listed before Anon in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oakley | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Anon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dragon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Snowcentre | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ski goggle brands - Asked ChatGPT "Which ski goggle brand should I buy in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon - Asked ChatGPT "What are the best ski goggle brands in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre - Asked ChatGPT "What's the best ski goggle brand in New Zealand for clear vision?": 1. Smith, 2. Oakley, 3. Anon - Searched Google, AI Overview "best ski goggles": 1. Smith, 2. Anon - Searched Google, AI Overview "snow goggles nz": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ski goggle brands in September 2026? - In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%. - In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%. ## Month by month | Month | Anon estimated searches | Anon Share of Search | Anon rank | Smith estimated searches | Smith Share of Search | Smith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 1.2% | 4 | 180 | 1.9% | 3 | | Nov 2025 | 40 | 0.31% | 4 | 130 | 1% | 3 | | Dec 2025 | 60 | 0.46% | 4 | 140 | 1.1% | 3 | | Jan 2026 | 110 | 0.91% | 4 | 200 | 1.7% | 3 | | Feb 2026 | 100 | 1% | 4 | 250 | 2.6% | 3 | | Mar 2026 | 50 | 0.55% | 4 | 210 | 2.3% | 3 | | Apr 2026 | 60 | 0.62% | 4 | 160 | 1.7% | 3 | | May 2026 | 140 | 1.4% | 4 | 230 | 2.3% | 3 | | Jun 2026 | 150 | 1.5% | 4 | 350 | 3.6% | 3 | | Jul 2026 | 430 | 3.6% | 4 | 800 | 6.7% | 3 | | Aug 2026 | 560 | 4.2% | 4 | 870 | 6.6% | 3 | | Sep 2026 | 310 | 2.6% | 4 | 400 | 3.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Anon’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anon**: Measured on the search terms “anon goggles” and “anon ski goggles”, summed into one figure. - **Smith**: Measured on the search terms “smith goggles” and “smith ski goggles”, summed into one figure. - [Anon profile](/demand/nz/brands/anon-optics) - [Smith profile](/demand/nz/brands/smith-optics) - [All ski goggle brands in New Zealand](/demand/nz/categories/nz-ski-goggles-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anon or Smith more popular in search? In September 2026, Smith had more branded searches than Anon among ski goggle brands in New Zealand. Smith had about 400 branded searches, while Anon had 310. Smith made up 3.3% of all ski goggle brand searches we track, and Anon accounted for 2.6%. ## Cite this page Brandwave. "Anon vs Smith: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ski-goggles-brands/compare/anon-optics-vs-smith-optics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ski-goggles-brands/compare/anon-optics-vs-smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.