---
title: "Ski goggle brands in New Zealand: Which are searched most?"
description: "Compare the ski and snowboard goggle brands New Zealanders buy. Share of Search among Oakley, Snowcentre, Smith, Anon and Dragon, the ski goggle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ski-goggles-brands"
publisher: "Brandwave"
---

# Ski goggle brands in New Zealand: Which are searched most?

Compare the ski and snowboard goggle brands New Zealanders buy. Share of Search among Oakley, Snowcentre, Smith, Anon and Dragon, the ski goggle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ski goggle brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Oakley, 85.1%

## Which brand is most popular in search among ski goggle brands in New Zealand?

- In September 2026, Oakley was the most searched among ski goggle brands in New Zealand, with an estimated 10.3K branded searches, 85.1% of all searches for the five we track.
- Snowcentre is in 2nd place, 76.8 percentage points behind at 8.3%.
- Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand decreased from 86.8% to 85.1%.
- Across the 12 months ending September 2026, Snowcentre’s share of searches among ski goggle brands in New Zealand decreased from 9.4% to 8.3%.
- Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand increased from 1.9% to 3.3%.
- Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand increased from 1.2% to 2.6%.
- Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand peaked at 93.9% in November 2025 and was lowest at 72.3% in July 2026.
- Across the 12 months ending September 2026, Snowcentre’s share of searches among ski goggle brands in New Zealand peaked at 16% in July 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 1% in November 2025.
- Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 0.31% in November 2025.
- Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands in New Zealand peaked at 1.4% in July 2026 and was lowest at 0.22% in March 2026.
- Across the 12 months ending September 2026, Dragon held steady: its share of searches among ski goggle brands in New Zealand moved less than 0.5 percentage points.

## Top ski goggle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Smith and Anon appeared every time. Smith was recommended most often, coming first in every answer. Oakley was second, and Anon was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Oakley | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Anon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dragon | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Snowcentre | 5th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about ski goggle brands

- Asked ChatGPT "Which ski goggle brand should I buy in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon
- Asked ChatGPT "What are the best ski goggle brands in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre
- Asked ChatGPT "What's the best ski goggle brand in New Zealand for clear vision?": 1. Smith, 2. Oakley, 3. Anon
- Searched Google, AI Overview "best ski goggles": 1. Smith, 2. Anon
- Searched Google, AI Overview "snow goggles nz": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Oakley vs Snowcentre: compare search popularity](/demand/nz/compare/oakley-vs-snowcentre): 85.1% against 8.3% Share of Search.
- [Oakley vs Smith: compare search popularity](/demand/nz/compare/oakley-vs-smith-optics): 85.1% against 3.3% Share of Search.
- [Oakley vs Anon: compare search popularity](/demand/nz/compare/anon-optics-vs-oakley): 85.1% against 2.6% Share of Search.
- [Snowcentre vs Smith: compare search popularity](/demand/nz/compare/smith-optics-vs-snowcentre): 8.3% against 3.3% Share of Search.
- [Snowcentre vs Anon: compare search popularity](/demand/nz/compare/anon-optics-vs-snowcentre): 8.3% against 2.6% Share of Search.
- [Smith vs Anon: compare search popularity](/demand/nz/compare/anon-optics-vs-smith-optics): 3.3% against 2.6% Share of Search.

## How did search popularity change for New Zealand ski goggle brands in September 2026?

- In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.
- In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.
- In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%.
- In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%.
- In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oakley | 85.1% | 10.3K | +5.2% | Oakley |
| 2 | Snowcentre | 8.3% | 1K | -47.4% | Snowcentre |
| 3 | Smith | 3.3% | 400 | -54.0% | Smith |
| 4 | Anon | 2.6% | 310 | -44.6% | Anon |
| 5 | Dragon | 0.74% | 90 | -47.1% | Dragon Alliance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oakley | 8.1K | 86.8% | 1 |
| Oct 2025 | Snowcentre | 880 | 9.4% | 2 |
| Oct 2025 | Smith | 180 | 1.9% | 3 |
| Oct 2025 | Anon | 110 | 1.2% | 4 |
| Oct 2025 | Dragon | 70 | 0.75% | 5 |
| Nov 2025 | Oakley | 12.2K | 93.9% | 1 |
| Nov 2025 | Snowcentre | 590 | 4.5% | 2 |
| Nov 2025 | Smith | 130 | 1% | 3 |
| Nov 2025 | Anon | 40 | 0.31% | 4 |
| Nov 2025 | Dragon | 30 | 0.23% | 5 |
| Dec 2025 | Oakley | 12.1K | 92.7% | 1 |
| Dec 2025 | Snowcentre | 720 | 5.5% | 2 |
| Dec 2025 | Smith | 140 | 1.1% | 3 |
| Dec 2025 | Anon | 60 | 0.46% | 4 |
| Dec 2025 | Dragon | 30 | 0.23% | 5 |
| Jan 2026 | Oakley | 10.8K | 89.8% | 1 |
| Jan 2026 | Snowcentre | 880 | 7.3% | 2 |
| Jan 2026 | Smith | 200 | 1.7% | 3 |
| Jan 2026 | Anon | 110 | 0.91% | 4 |
| Jan 2026 | Dragon | 40 | 0.33% | 5 |
| Feb 2026 | Oakley | 8.4K | 88.3% | 1 |
| Feb 2026 | Snowcentre | 720 | 7.5% | 2 |
| Feb 2026 | Smith | 250 | 2.6% | 3 |
| Feb 2026 | Anon | 100 | 1% | 4 |
| Feb 2026 | Dragon | 50 | 0.52% | 5 |
| Mar 2026 | Oakley | 8.3K | 90.5% | 1 |
| Mar 2026 | Snowcentre | 590 | 6.5% | 2 |
| Mar 2026 | Smith | 210 | 2.3% | 3 |
| Mar 2026 | Anon | 50 | 0.55% | 4 |
| Mar 2026 | Dragon | 20 | 0.22% | 5 |
| Apr 2026 | Oakley | 8.7K | 89.9% | 1 |
| Apr 2026 | Snowcentre | 720 | 7.4% | 2 |
| Apr 2026 | Smith | 160 | 1.7% | 3 |
| Apr 2026 | Anon | 60 | 0.62% | 4 |
| Apr 2026 | Dragon | 40 | 0.41% | 5 |
| May 2026 | Oakley | 8.7K | 86.8% | 1 |
| May 2026 | Snowcentre | 880 | 8.8% | 2 |
| May 2026 | Smith | 230 | 2.3% | 3 |
| May 2026 | Anon | 140 | 1.4% | 4 |
| May 2026 | Dragon | 70 | 0.7% | 5 |
| Jun 2026 | Oakley | 7.8K | 80.4% | 1 |
| Jun 2026 | Snowcentre | 1.3K | 13.3% | 2 |
| Jun 2026 | Smith | 350 | 3.6% | 3 |
| Jun 2026 | Anon | 150 | 1.5% | 4 |
| Jun 2026 | Dragon | 110 | 1.1% | 5 |
| Jul 2026 | Oakley | 8.6K | 72.3% | 1 |
| Jul 2026 | Snowcentre | 1.9K | 16% | 2 |
| Jul 2026 | Smith | 800 | 6.7% | 3 |
| Jul 2026 | Anon | 430 | 3.6% | 4 |
| Jul 2026 | Dragon | 170 | 1.4% | 5 |
| Aug 2026 | Oakley | 9.8K | 73.6% | 1 |
| Aug 2026 | Snowcentre | 1.9K | 14.3% | 2 |
| Aug 2026 | Smith | 870 | 6.6% | 3 |
| Aug 2026 | Anon | 560 | 4.2% | 4 |
| Aug 2026 | Dragon | 170 | 1.3% | 5 |
| Sep 2026 | Oakley | 10.3K | 85.1% | 1 |
| Sep 2026 | Snowcentre | 1K | 8.3% | 2 |
| Sep 2026 | Smith | 400 | 3.3% | 3 |
| Sep 2026 | Anon | 310 | 2.6% | 4 |
| Sep 2026 | Dragon | 90 | 0.74% | 5 |

## What is being compared

- **Anon**: Measured on the search terms “anon goggles” and “anon ski goggles”, summed into one figure.
- **Dragon**: Measured on the search term “dragon goggles”.
- **Oakley**: Measured on the search terms “oakley”, “oakley beanie”, “oakley eyejacket”, “oakley eyejacket redux”, “oakley holbrook”, “oakley metal”, “oakley radar”, “oakley sutro” and “oakley sweatshirt”, summed into one figure.
- **Smith**: Measured on the search terms “smith goggles” and “smith ski goggles”, summed into one figure.
- **Snowcentre**: Measured on the search terms “snow centre” and “snowcentre”, summed into one figure.

- [Anon](/demand/nz/brands/anon-optics)
- [Dragon](/demand/nz/brands/dragon-alliance)
- [Oakley](/demand/nz/brands/oakley)
- [Smith](/demand/nz/brands/smith-optics)
- [Snowcentre](/demand/nz/brands/snowcentre)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ski goggle brands in New Zealand?

In September 2026, Oakley was the most searched among ski goggle brands in New Zealand, with an estimated 10.3K branded searches, 85.1% of all searches for the five we track.

## Cite this page

Brandwave. "Ski goggle brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-ski-goggles-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ski-goggles-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.