---
title: "Ski areas in New Zealand: Which brands are most popular in search?"
description: "Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Share of Search among Mt Ruapehu, Mt Hutt, Cardrona, Coronet Peak, The Remarkables, Treble Cone, Roundhill, Porters, Mt Dobson and Mt Cheeseman, the ski areas Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ski-areas"
publisher: "Brandwave"
---

# Ski areas in New Zealand: Which brands are most popular in search?

Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Share of Search among Mt Ruapehu, Mt Hutt, Cardrona, Coronet Peak, The Remarkables, Treble Cone, Roundhill, Porters, Mt Dobson and Mt Cheeseman, the ski areas Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ski areas
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mt Ruapehu, 28.6%

## Which brand is most popular in search among ski areas in New Zealand?

- In August 2026, Mt Ruapehu was the most searched among ski areas in New Zealand, with an estimated 280K branded searches and 28.6% estimated Share of Search within this set.
- Mt Hutt is in 2nd place, 10 percentage points behind at 18.7% Share of Search.
- Across the 11 months ending August 2026, Mt Ruapehu’s estimated Share of Search among ski areas in New Zealand decreased from 38.3% to 28.6%.
- Across the 11 months ending August 2026, Mt Hutt’s estimated Share of Search among ski areas in New Zealand decreased from 19.9% to 18.7%.
- Across the 11 months ending August 2026, Cardrona’s estimated Share of Search among ski areas in New Zealand decreased from 19.3% to 16.2%.
- Across the 11 months ending August 2026, Coronet Peak’s estimated Share of Search among ski areas in New Zealand increased from 8.5% to 13.6%.
- Across the 11 months ending August 2026, Treble Cone’s estimated Share of Search among ski areas in New Zealand increased from 2.5% to 5.9%.
- Across the 11 months ending August 2026, Roundhill’s estimated Share of Search among ski areas in New Zealand increased from 0.75% to 2.9%.
- Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand increased from 0.55% to 2.6%.
- Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand increased from 1.1% to 2.5%.
- Across the 11 months ending August 2026, Mt Ruapehu’s estimated Share of Search among ski areas in New Zealand peaked at 42.8% in May 2026 and was lowest at 27.2% in June 2026.
- Across the 11 months ending August 2026, Mt Hutt’s estimated Share of Search among ski areas in New Zealand peaked at 27.1% in June 2026 and was lowest at 7.9% in November 2025.
- Across the 11 months ending August 2026, Cardrona’s estimated Share of Search among ski areas in New Zealand peaked at 32.2% in January 2026 and was lowest at 14% in July 2026.
- Across the 11 months ending August 2026, Coronet Peak’s estimated Share of Search among ski areas in New Zealand peaked at 18.5% in June 2026 and was lowest at 8.5% in October 2025.
- Across the 11 months ending August 2026, The Remarkables’ estimated Share of Search among ski areas in New Zealand peaked at 8.7% in October 2025 and was lowest at 4.4% in May 2026.
- Across the 11 months ending August 2026, Treble Cone’s estimated Share of Search among ski areas in New Zealand peaked at 5.9% in August 2026 and was lowest at 2% in June 2026.
- Across the 11 months ending August 2026, Roundhill’s estimated Share of Search among ski areas in New Zealand peaked at 3.4% in July 2026 and was lowest at 0.75% in October 2025.
- Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand peaked at 3.1% in July 2026 and was lowest at 0.48% in December 2025.
- Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand peaked at 2.8% in July 2026 and was lowest at 1.1% in October 2025.
- Across the 11 months ending August 2026, Coronet Peak rose from 5th to 4th among ski areas in New Zealand.
- Across the 11 months ending August 2026, The Remarkables fell from 4th to 5th among ski areas in New Zealand.
- Across the 11 months ending August 2026, Roundhill rose from 8th to 7th among ski areas in New Zealand.
- Across the 11 months ending August 2026, Porters rose from 9th to 8th among ski areas in New Zealand.
- Across the 11 months ending August 2026, Mt Dobson fell from 7th to 9th among ski areas in New Zealand.
- Across the 11 months ending August 2026, Mt Cheeseman held steady: its estimated Share of Search among ski areas in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mt Ruapehu vs Mt Hutt: compare search popularity](/demand/nz/compare/mt-hutt-vs-mt-ruapehu): 28.6% against 18.7% Share of Search.
- [Mt Ruapehu vs Cardrona: compare search popularity](/demand/nz/compare/cardrona-vs-mt-ruapehu): 28.6% against 16.2% Share of Search.
- [Mt Ruapehu vs Coronet Peak: compare search popularity](/demand/nz/compare/coronet-peak-vs-mt-ruapehu): 28.6% against 13.6% Share of Search.
- [Mt Ruapehu vs The Remarkables: compare search popularity](/demand/nz/compare/mt-ruapehu-vs-the-remarkables): 28.6% against 8.3% Share of Search.
- [Mt Hutt vs Cardrona: compare search popularity](/demand/nz/compare/cardrona-vs-mt-hutt): 18.7% against 16.2% Share of Search.
- [Mt Hutt vs Coronet Peak: compare search popularity](/demand/nz/compare/coronet-peak-vs-mt-hutt): 18.7% against 13.6% Share of Search.
- [Mt Hutt vs The Remarkables: compare search popularity](/demand/nz/compare/mt-hutt-vs-the-remarkables): 18.7% against 8.3% Share of Search.
- [Cardrona vs Coronet Peak: compare search popularity](/demand/nz/compare/cardrona-vs-coronet-peak): 16.2% against 13.6% Share of Search.
- [Cardrona vs The Remarkables: compare search popularity](/demand/nz/compare/cardrona-vs-the-remarkables): 16.2% against 8.3% Share of Search.
- [Coronet Peak vs The Remarkables: compare search popularity](/demand/nz/compare/coronet-peak-vs-the-remarkables): 13.6% against 8.3% Share of Search.

## How did search popularity change for New Zealand ski areas in August 2026?

- In August 2026, Cardrona gained estimated Share of Search among ski areas in New Zealand, from 14% to 16.2%.
- In August 2026, Treble Cone gained estimated Share of Search among ski areas in New Zealand, from 3.9% to 5.9%.
- In August 2026, The Remarkables gained estimated Share of Search among ski areas in New Zealand, from 7% to 8.3%.
- In August 2026, Mt Hutt lost estimated Share of Search among ski areas in New Zealand, from 22.1% to 18.7%.
- In August 2026, Mt Ruapehu lost estimated Share of Search among ski areas in New Zealand, from 30% to 28.6%.
- In August 2026, Roundhill lost estimated Share of Search among ski areas in New Zealand, from 3.4% to 2.9%.
- Estimated monthly branded searches for Porters in New Zealand rose 2301.9% over 11 measured months, from 1.1K to 25.7K in August 2026.
- Estimated monthly branded searches for Mt Dobson in New Zealand rose 1104.4% over 11 measured months, from 2.1K to 24.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mt Ruapehu | 28.6% | 280K | -1.8% | Mt Ruapehu |
| 2 | Mt Hutt | 18.7% | 183K | -13.1% | NZSki |
| 3 | Cardrona | 16.2% | 158K | +19.0% | RealNZ |
| 4 | Coronet Peak | 13.6% | 133K | +6.4% | NZSki |
| 5 | The Remarkables | 8.3% | 81K | +20.9% | NZSki |
| 6 | Treble Cone | 5.9% | 57.4K | +54.7% | RealNZ |
| 7 | Roundhill | 2.9% | 28K | -14.2% | Roundhill |
| 8 | Porters | 2.6% | 25.7K | -13.5% | Porters |
| 9 | Mt Dobson | 2.5% | 24.8K | -7.7% | Mt Dobson |
| 10 | Mt Cheeseman | 0.73% | 7.2K | +25.6% | Mt Cheeseman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mt Ruapehu | 73.8K | 38.3% | 1 |
| Oct 2025 | Mt Hutt | 38.3K | 19.9% | 2 |
| Oct 2025 | Cardrona | 37.3K | 19.3% | 3 |
| Oct 2025 | The Remarkables | 16.9K | 8.7% | 4 |
| Oct 2025 | Coronet Peak | 16.5K | 8.5% | 5 |
| Oct 2025 | Treble Cone | 4.8K | 2.5% | 6 |
| Oct 2025 | Mt Dobson | 2.1K | 1.1% | 7 |
| Oct 2025 | Roundhill | 1.4K | 0.75% | 8 |
| Oct 2025 | Porters | 1.1K | 0.55% | 9 |
| Oct 2025 | Mt Cheeseman | 830 | 0.43% | 10 |
| Nov 2025 | Mt Ruapehu | 36.6K | 37.2% | 1 |
| Nov 2025 | Cardrona | 28.1K | 28.6% | 2 |
| Nov 2025 | Coronet Peak | 12.9K | 13.1% | 3 |
| Nov 2025 | Mt Hutt | 7.8K | 7.9% | 4 |
| Nov 2025 | The Remarkables | 5.8K | 5.9% | 5 |
| Nov 2025 | Treble Cone | 3.5K | 3.5% | 6 |
| Nov 2025 | Mt Dobson | 1.5K | 1.5% | 7 |
| Nov 2025 | Roundhill | 1.1K | 1.1% | 8 |
| Nov 2025 | Porters | 620 | 0.63% | 9 |
| Nov 2025 | Mt Cheeseman | 490 | 0.5% | 10 |
| Dec 2025 | Cardrona | 33K | 31.5% | 1 |
| Dec 2025 | Mt Ruapehu | 31.9K | 30.4% | 2 |
| Dec 2025 | Coronet Peak | 15.8K | 15.1% | 3 |
| Dec 2025 | Mt Hutt | 9.3K | 8.9% | 4 |
| Dec 2025 | The Remarkables | 7.7K | 7.3% | 5 |
| Dec 2025 | Treble Cone | 3.6K | 3.4% | 6 |
| Dec 2025 | Mt Dobson | 1.5K | 1.4% | 7 |
| Dec 2025 | Roundhill | 1.1K | 1% | 8 |
| Dec 2025 | Porters | 500 | 0.48% | 9 |
| Dec 2025 | Mt Cheeseman | 470 | 0.45% | 10 |
| Jan 2026 | Cardrona | 40.4K | 32.2% | 1 |
| Jan 2026 | Mt Ruapehu | 38K | 30.2% | 2 |
| Jan 2026 | Coronet Peak | 19.2K | 15.3% | 3 |
| Jan 2026 | Mt Hutt | 11.1K | 8.9% | 4 |
| Jan 2026 | The Remarkables | 8.4K | 6.7% | 5 |
| Jan 2026 | Treble Cone | 3.9K | 3.1% | 6 |
| Jan 2026 | Mt Dobson | 1.8K | 1.5% | 7 |
| Jan 2026 | Roundhill | 1.6K | 1.3% | 8 |
| Jan 2026 | Porters | 620 | 0.49% | 9 |
| Jan 2026 | Mt Cheeseman | 550 | 0.44% | 10 |
| Feb 2026 | Mt Ruapehu | 41.3K | 33.4% | 1 |
| Feb 2026 | Cardrona | 36.5K | 29.5% | 2 |
| Feb 2026 | Coronet Peak | 15.7K | 12.7% | 3 |
| Feb 2026 | Mt Hutt | 14.7K | 11.9% | 4 |
| Feb 2026 | The Remarkables | 6.8K | 5.5% | 5 |
| Feb 2026 | Treble Cone | 4.3K | 3.4% | 6 |
| Feb 2026 | Mt Dobson | 1.8K | 1.4% | 7 |
| Feb 2026 | Roundhill | 1.4K | 1.1% | 8 |
| Feb 2026 | Mt Cheeseman | 670 | 0.54% | 9 |
| Feb 2026 | Porters | 600 | 0.49% | 10 |
| Mar 2026 | Mt Ruapehu | 46K | 35.2% | 1 |
| Mar 2026 | Cardrona | 36K | 27.6% | 2 |
| Mar 2026 | Mt Hutt | 16.1K | 12.3% | 3 |
| Mar 2026 | Coronet Peak | 15.7K | 12% | 4 |
| Mar 2026 | The Remarkables | 7.7K | 5.9% | 5 |
| Mar 2026 | Treble Cone | 3.7K | 2.8% | 6 |
| Mar 2026 | Mt Dobson | 2K | 1.5% | 7 |
| Mar 2026 | Roundhill | 1.7K | 1.3% | 8 |
| Mar 2026 | Mt Cheeseman | 1.1K | 0.83% | 9 |
| Mar 2026 | Porters | 730 | 0.56% | 10 |
| Apr 2026 | Mt Ruapehu | 51.2K | 35.6% | 1 |
| Apr 2026 | Cardrona | 36.4K | 25.3% | 2 |
| Apr 2026 | Mt Hutt | 21K | 14.6% | 3 |
| Apr 2026 | Coronet Peak | 15.9K | 11% | 4 |
| Apr 2026 | The Remarkables | 7.8K | 5.4% | 5 |
| Apr 2026 | Treble Cone | 4.1K | 2.9% | 6 |
| Apr 2026 | Mt Dobson | 3.1K | 2.2% | 7 |
| Apr 2026 | Roundhill | 2.2K | 1.5% | 8 |
| Apr 2026 | Porters | 1.3K | 0.93% | 9 |
| Apr 2026 | Mt Cheeseman | 830 | 0.58% | 10 |
| May 2026 | Mt Ruapehu | 64.3K | 42.8% | 1 |
| May 2026 | Cardrona | 27.7K | 18.4% | 2 |
| May 2026 | Mt Hutt | 21.1K | 14% | 3 |
| May 2026 | Coronet Peak | 19.9K | 13.2% | 4 |
| May 2026 | The Remarkables | 6.6K | 4.4% | 5 |
| May 2026 | Treble Cone | 3.2K | 2.1% | 6 |
| May 2026 | Roundhill | 2.7K | 1.8% | 7 |
| May 2026 | Mt Dobson | 2.5K | 1.6% | 8 |
| May 2026 | Porters | 1.6K | 1.1% | 9 |
| May 2026 | Mt Cheeseman | 780 | 0.52% | 10 |
| Jun 2026 | Mt Ruapehu | 111K | 27.2% | 1 |
| Jun 2026 | Mt Hutt | 110K | 27.1% | 2 |
| Jun 2026 | Coronet Peak | 75.2K | 18.5% | 3 |
| Jun 2026 | Cardrona | 59.8K | 14.7% | 4 |
| Jun 2026 | The Remarkables | 20.2K | 5% | 5 |
| Jun 2026 | Treble Cone | 8.3K | 2% | 6 |
| Jun 2026 | Roundhill | 8.1K | 2% | 7 |
| Jun 2026 | Mt Dobson | 7.7K | 1.9% | 8 |
| Jun 2026 | Porters | 4.7K | 1.2% | 9 |
| Jun 2026 | Mt Cheeseman | 1.4K | 0.36% | 10 |
| Jul 2026 | Mt Ruapehu | 285K | 30% | 1 |
| Jul 2026 | Mt Hutt | 210K | 22.1% | 2 |
| Jul 2026 | Cardrona | 133K | 14% | 3 |
| Jul 2026 | Coronet Peak | 125K | 13.1% | 4 |
| Jul 2026 | The Remarkables | 67K | 7% | 5 |
| Jul 2026 | Treble Cone | 37.1K | 3.9% | 6 |
| Jul 2026 | Roundhill | 32.6K | 3.4% | 7 |
| Jul 2026 | Porters | 29.7K | 3.1% | 8 |
| Jul 2026 | Mt Dobson | 26.9K | 2.8% | 9 |
| Jul 2026 | Mt Cheeseman | 5.7K | 0.6% | 10 |
| Aug 2026 | Mt Ruapehu | 280K | 28.6% | 1 |
| Aug 2026 | Mt Hutt | 183K | 18.7% | 2 |
| Aug 2026 | Cardrona | 158K | 16.2% | 3 |
| Aug 2026 | Coronet Peak | 133K | 13.6% | 4 |
| Aug 2026 | The Remarkables | 81K | 8.3% | 5 |
| Aug 2026 | Treble Cone | 57.4K | 5.9% | 6 |
| Aug 2026 | Roundhill | 28K | 2.9% | 7 |
| Aug 2026 | Porters | 25.7K | 2.6% | 8 |
| Aug 2026 | Mt Dobson | 24.8K | 2.5% | 9 |
| Aug 2026 | Mt Cheeseman | 7.2K | 0.73% | 10 |
| Sep 2026 | Cardrona | — | — | — |
| Sep 2026 | Coronet Peak | — | — | — |
| Sep 2026 | Mt Cheeseman | — | — | — |
| Sep 2026 | Mt Dobson | — | — | — |
| Sep 2026 | Mt Hutt | — | — | — |
| Sep 2026 | Mt Ruapehu | — | — | — |
| Sep 2026 | Porters | — | — | — |
| Sep 2026 | Roundhill | — | — | — |
| Sep 2026 | The Remarkables | — | — | — |
| Sep 2026 | Treble Cone | — | — | — |

## What is being compared

- **Cardrona**: Measured on the search terms “cardrona”, “cardrona accommodation”, “cardrona com”, “cardrona employment”, “cardrona hotel”, “cardrona metservice”, “cardrona near me”, “cardrona pub”, “cardrona ski”, “cardrona ski field”, “cardrona ski resort”, “cardrona snow farm”, “cardrona snow report”, “cardrona weather” and “waiorau homestead cardrona”, summed into one figure.
- **Coronet Peak**: Measured on the search terms “coronet peak”, “coronet peak altitude”, “coronet peak bus”, “coronet peak lessons”, “coronet peak near me”, “coronet peak night skiing”, “coronet peak resort”, “coronet peak reviews”, “coronet peak ski”, “coronet peak ski bus”, “coronet peak snow”, “coronet peak snow report”, “coronet peak weather”, “coronetpeak”, “coronetpeak co nz”, “coronetpeak snow report”, “coronetpeak weather” and “metservice coronet peak”, summed into one figure.
- **Mt Cheeseman**: Measured on the search terms “mount cheeseman snow report”, “mount cheeseman weather”, “mt cheeseman”, “mt cheeseman accommodation”, “mt cheeseman near me”, “mt cheeseman snow report”, “mt cheeseman weather”, “mtcheeseman” and “mtcheeseman co nz”, summed into one figure.
- **Mt Dobson**: Measured on the search terms “dobson co nz”, “mount dobson”, “mount dobson snow report”, “mount dobson weather”, “mount dobson webcam”, “mt dobson”, “mt dobson forecast”, “mt dobson near me”, “mt dobson ski”, “mt dobson ski field”, “mt dobson snow forecast”, “mt dobson snow report”, “mt dobson weather”, “mt dobson webcam”, “mtdobson” and “weather mt dobson”, summed into one figure.
- **Mt Hutt**: Measured on the search terms “metservice mount hutt”, “mount hutt open”, “mount hutt weather”, “mt hutt”, “mt hutt accom”, “mt hutt cam”, “mt hutt lodge”, “mt hutt motels”, “mt hutt near me”, “mt hutt retreat”, “mt hutt ski”, “mt hutt snow”, “mt hutt snow report”, “mthutt”, “mthutt co nz” and “mthutt snow report”, summed into one figure.
- **Mt Ruapehu**: Measured on the search terms “mount ruapehu”, “mount ruapehu weather”, “mt ruapehu new zealand”, “mt ruapehu ski field”, “mt ruapehu snow report”, “mtruapehu com”, “mtruapehu snow report”, “turoa”, “whakapapa” and “whakapapa ski field”, summed into one figure.
- **Porters**: Measured on the search terms “porters ski area”, “porters snow report” and “porters weather”, summed into one figure.
- **Roundhill**: Measured on the search terms “roundhill”, “roundhill co nz”, “roundhill near me”, “roundhill nz”, “roundhill snow report” and “roundhill weather”, summed into one figure.
- **The Remarkables**: Measured on the search terms “bus to the remarkables”, “snow report the remarkables”, “the remarkables”, “the remarkables bus”, “the remarkables mountain”, “the remarkables near me”, “the remarkables ski”, “the remarkables ski area”, “the remarkables ski area photos”, “the remarkables ski bus”, “the remarkables ski field”, “the remarkables snow”, “the remarkables weather”, “theremarkables” and “theremarkables co nz”, summed into one figure.
- **Treble Cone**: Measured on the search terms “met service treble cone”, “snow forecast treble cone”, “snow treble cone”, “treble cone”, “treble cone avalanche”, “treble cone closing day”, “treble cone forecast”, “treble cone opening day”, “treble cone resort”, “treble cone shuttles”, “treble cone ski”, “treble cone ski field”, “treble cone snow report”, “treble cone weather”, “treblecone”, “treblecone com”, “treblecone ski field”, “treblecone snow report” and “treblecone weather”, summed into one figure.

- [Cardrona](/demand/nz/brands/cardrona)
- [Coronet Peak](/demand/nz/brands/coronet-peak)
- [Mt Cheeseman](/demand/nz/brands/mt-cheeseman)
- [Mt Dobson](/demand/nz/brands/mt-dobson)
- [Mt Hutt](/demand/nz/brands/mt-hutt)
- [Mt Ruapehu](/demand/nz/brands/mt-ruapehu)
- [Porters](/demand/nz/brands/porters)
- [Roundhill](/demand/nz/brands/roundhill)
- [The Remarkables](/demand/nz/brands/the-remarkables)
- [Treble Cone](/demand/nz/brands/treble-cone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ski areas in New Zealand?

In August 2026, Mt Ruapehu was the most searched among ski areas in New Zealand, with an estimated 280K branded searches and 28.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ski areas in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ski-areas

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ski-areas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.