---
title: "Ski and snowboard shops in New Zealand: Which brands are most popular in search?"
description: "Compare the ski and snowboard shops New Zealanders buy and hire gear from. Share of Search among Snow Mania, Snow Biz, Browns Ski Shop, Small Planet and Snowcentre, the ski and snowboard shops Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ski-and-snowboard-shops"
publisher: "Brandwave"
---

# Ski and snowboard shops in New Zealand: Which brands are most popular in search?

Compare the ski and snowboard shops New Zealanders buy and hire gear from. Share of Search among Snow Mania, Snow Biz, Browns Ski Shop, Small Planet and Snowcentre, the ski and snowboard shops Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ski and snowboard shops
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Snow Mania, 31.6%

## Which brand is most popular in search among ski and snowboard shops in New Zealand?

- In August 2026, Snow Mania was the most searched among ski and snowboard shops in New Zealand, with an estimated 6.7K branded searches and 31.6% estimated Share of Search within this set.
- Snow Biz is in 2nd place, 6 percentage points behind at 25.7% Share of Search.
- Across the 11 months ending August 2026, Snow Mania’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 28.5% to 31.6%.
- Across the 11 months ending August 2026, Snow Biz’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 7% to 25.7%.
- Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 9.6% to 19.2%.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand decreased from 34.8% to 13.8%.
- Across the 11 months ending August 2026, Snowcentre’s estimated Share of Search among ski and snowboard shops in New Zealand decreased from 20.2% to 9.7%.
- Across the 11 months ending August 2026, Snow Mania’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 36.2% in July 2026 and was lowest at 5.2% in January 2026.
- Across the 11 months ending August 2026, Snow Biz’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 25.7% in August 2026 and was lowest at 1.7% in January 2026.
- Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 20.3% in June 2026 and was lowest at 6.3% in November 2025.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 70.3% in December 2025 and was lowest at 12.8% in July 2026.
- Across the 11 months ending August 2026, Snowcentre’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 20.2% in October 2025 and was lowest at 9.2% in July 2026.
- Across the 11 months ending August 2026, Snow Mania rose from 2nd to 1st among ski and snowboard shops in New Zealand.
- Across the 11 months ending August 2026, Snow Biz rose from 5th to 2nd among ski and snowboard shops in New Zealand.
- Across the 11 months ending August 2026, Browns Ski Shop rose from 4th to 3rd among ski and snowboard shops in New Zealand.
- Across the 11 months ending August 2026, Small Planet fell from 1st to 4th among ski and snowboard shops in New Zealand.
- Across the 11 months ending August 2026, Snowcentre fell from 3rd to 5th among ski and snowboard shops in New Zealand.

## Compare search popularity between leading brands

- [Snow Mania vs Snow Biz: compare search popularity](/demand/nz/compare/snow-biz-vs-snow-mania): 31.6% against 25.7% Share of Search.
- [Snow Mania vs Browns Ski Shop: compare search popularity](/demand/nz/compare/browns-ski-shop-vs-snow-mania): 31.6% against 19.2% Share of Search.
- [Snow Mania vs Small Planet: compare search popularity](/demand/nz/compare/small-planet-vs-snow-mania): 31.6% against 13.8% Share of Search.
- [Snow Mania vs Snowcentre: compare search popularity](/demand/nz/compare/snow-mania-vs-snowcentre): 31.6% against 9.7% Share of Search.
- [Snow Biz vs Browns Ski Shop: compare search popularity](/demand/nz/compare/browns-ski-shop-vs-snow-biz): 25.7% against 19.2% Share of Search.
- [Snow Biz vs Small Planet: compare search popularity](/demand/nz/compare/small-planet-vs-snow-biz): 25.7% against 13.8% Share of Search.
- [Snow Biz vs Snowcentre: compare search popularity](/demand/nz/compare/snow-biz-vs-snowcentre): 25.7% against 9.7% Share of Search.
- [Browns Ski Shop vs Small Planet: compare search popularity](/demand/nz/compare/browns-ski-shop-vs-small-planet): 19.2% against 13.8% Share of Search.
- [Browns Ski Shop vs Snowcentre: compare search popularity](/demand/nz/compare/browns-ski-shop-vs-snowcentre): 19.2% against 9.7% Share of Search.
- [Small Planet vs Snowcentre: compare search popularity](/demand/nz/compare/small-planet-vs-snowcentre): 13.8% against 9.7% Share of Search.

## How did search popularity change for New Zealand ski and snowboard shops in August 2026?

- In August 2026, Snow Biz gained estimated Share of Search among ski and snowboard shops in New Zealand, from 23.9% to 25.7%.
- In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%.
- In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.
- In August 2026, Snowcentre gained estimated Share of Search among ski and snowboard shops in New Zealand, from 9.2% to 9.7%.
- In August 2026, Snow Mania lost estimated Share of Search among ski and snowboard shops in New Zealand, from 36.2% to 31.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Snow Mania | 31.6% | 6.7K | -18.6% | Snow Mania |
| 2 | Snow Biz | 25.7% | 5.4K | 0.0% | Snow Biz |
| 3 | Browns Ski Shop | 19.2% | 4K | -0.2% | Browns Ski Shop |
| 4 | Small Planet | 13.8% | 2.9K | 0.0% | Small Planet |
| 5 | Snowcentre | 9.7% | 2K | -1.4% | Snowcentre |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Small Planet | 1.6K | 34.8% | 1 |
| Oct 2025 | Snow Mania | 1.3K | 28.5% | 2 |
| Oct 2025 | Snowcentre | 930 | 20.2% | 3 |
| Oct 2025 | Browns Ski Shop | 440 | 9.6% | 4 |
| Oct 2025 | Snow Biz | 320 | 7% | 5 |
| Nov 2025 | Small Planet | 2.4K | 65.6% | 1 |
| Nov 2025 | Snowcentre | 630 | 17.2% | 2 |
| Nov 2025 | Snow Mania | 330 | 9% | 3 |
| Nov 2025 | Browns Ski Shop | 230 | 6.3% | 4 |
| Nov 2025 | Snow Biz | 70 | 1.9% | 5 |
| Dec 2025 | Small Planet | 3.6K | 70.3% | 1 |
| Dec 2025 | Snowcentre | 760 | 14.8% | 2 |
| Dec 2025 | Browns Ski Shop | 350 | 6.8% | 3 |
| Dec 2025 | Snow Mania | 320 | 6.3% | 4 |
| Dec 2025 | Snow Biz | 90 | 1.8% | 5 |
| Jan 2026 | Small Planet | 3.6K | 69% | 1 |
| Jan 2026 | Snowcentre | 910 | 17.4% | 2 |
| Jan 2026 | Browns Ski Shop | 350 | 6.7% | 3 |
| Jan 2026 | Snow Mania | 270 | 5.2% | 4 |
| Jan 2026 | Snow Biz | 90 | 1.7% | 5 |
| Feb 2026 | Small Planet | 3.6K | 70.2% | 1 |
| Feb 2026 | Snowcentre | 790 | 15.4% | 2 |
| Feb 2026 | Browns Ski Shop | 360 | 7% | 3 |
| Feb 2026 | Snow Mania | 270 | 5.3% | 4 |
| Feb 2026 | Snow Biz | 110 | 2.1% | 5 |
| Mar 2026 | Small Planet | 2.9K | 67% | 1 |
| Mar 2026 | Snowcentre | 670 | 15.5% | 2 |
| Mar 2026 | Snow Mania | 340 | 7.9% | 3 |
| Mar 2026 | Browns Ski Shop | 310 | 7.2% | 4 |
| Mar 2026 | Snow Biz | 110 | 2.5% | 5 |
| Apr 2026 | Small Planet | 2.4K | 50.1% | 1 |
| Apr 2026 | Snowcentre | 800 | 16.7% | 2 |
| Apr 2026 | Snow Mania | 740 | 15.4% | 3 |
| Apr 2026 | Browns Ski Shop | 680 | 14.2% | 4 |
| Apr 2026 | Snow Biz | 170 | 3.5% | 5 |
| May 2026 | Snow Mania | 1.9K | 33.3% | 1 |
| May 2026 | Small Planet | 1.6K | 27.7% | 2 |
| May 2026 | Browns Ski Shop | 970 | 16.8% | 3 |
| May 2026 | Snowcentre | 960 | 16.6% | 4 |
| May 2026 | Snow Biz | 320 | 5.5% | 5 |
| Jun 2026 | Snow Mania | 2.9K | 33.6% | 1 |
| Jun 2026 | Browns Ski Shop | 1.8K | 20.3% | 2 |
| Jun 2026 | Small Planet | 1.6K | 18.4% | 3 |
| Jun 2026 | Snowcentre | 1.4K | 16.2% | 4 |
| Jun 2026 | Snow Biz | 1K | 11.5% | 5 |
| Jul 2026 | Snow Mania | 8.2K | 36.2% | 1 |
| Jul 2026 | Snow Biz | 5.4K | 23.9% | 2 |
| Jul 2026 | Browns Ski Shop | 4.1K | 18% | 3 |
| Jul 2026 | Small Planet | 2.9K | 12.8% | 4 |
| Jul 2026 | Snowcentre | 2.1K | 9.2% | 5 |
| Aug 2026 | Snow Mania | 6.7K | 31.6% | 1 |
| Aug 2026 | Snow Biz | 5.4K | 25.7% | 2 |
| Aug 2026 | Browns Ski Shop | 4K | 19.2% | 3 |
| Aug 2026 | Small Planet | 2.9K | 13.8% | 4 |
| Aug 2026 | Snowcentre | 2K | 9.7% | 5 |
| Sep 2026 | Browns Ski Shop | — | — | — |
| Sep 2026 | Small Planet | — | — | — |
| Sep 2026 | Snow Biz | — | — | — |
| Sep 2026 | Snow Mania | — | — | — |
| Sep 2026 | Snowcentre | — | — | — |

## What is being compared

- **Browns Ski Shop**: Measured on the search terms “browns ski”, “browns ski shop”, “browns ski shop near me”, “browns ski shop new zealand”, “browns ski shop nz” and “browns ski shop ski shop”, summed into one figure.
- **Small Planet**: Measured on the search term “small planet sports”.
- **Snow Biz**: Measured on the search term “snowbiz”.
- **Snow Mania**: Measured on the search terms “snow mania near me”, “snowmania”, “snowmania nz”, “snowmania ski hire” and “snowmania ski shop”, summed into one figure.
- **Snowcentre**: Measured on the search terms “snow centre”, “snowcentre”, “snowcentre co nz”, “snowcentre near me” and “snowcentre nz”, summed into one figure.

- [Browns Ski Shop](/demand/nz/brands/browns-ski-shop)
- [Small Planet](/demand/nz/brands/small-planet)
- [Snow Biz](/demand/nz/brands/snow-biz)
- [Snow Mania](/demand/nz/brands/snow-mania)
- [Snowcentre](/demand/nz/brands/snowcentre)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ski and snowboard shops in New Zealand?

In August 2026, Snow Mania was the most searched among ski and snowboard shops in New Zealand, with an estimated 6.7K branded searches and 31.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ski and snowboard shops in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ski-and-snowboard-shops

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ski-and-snowboard-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.