---
title: "Ski and snowboard brands in New Zealand: Which brands are most popular in search?"
description: "Compare the ski and snowboard brands New Zealanders take up the mountain. Share of Search among Burton, Salomon Ski, K2, Rossignol and Atomic, the ski and snowboard brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ski-and-snowboard-brands"
publisher: "Brandwave"
---

# Ski and snowboard brands in New Zealand: Which brands are most popular in search?

Compare the ski and snowboard brands New Zealanders take up the mountain. Share of Search among Burton, Salomon Ski, K2, Rossignol and Atomic, the ski and snowboard brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ski and snowboard brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Burton, 48.1%

## Which brand is most popular in search among ski and snowboard brands in New Zealand?

- In August 2026, Burton was the most searched among ski and snowboard brands in New Zealand, with an estimated 4.1K branded searches and 48.1% estimated Share of Search within this set.
- Salomon Ski is in 2nd place, 31.6 percentage points behind at 16.5% Share of Search.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among ski and snowboard brands in New Zealand increased from 42.2% to 48.1%.
- Across the 11 months ending August 2026, Salomon Ski’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 17.5% to 16.5%.
- Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 16.1% to 12%.
- Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski and snowboard brands in New Zealand increased from 11.2% to 11.8%.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 13% to 11.6%.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 54% in February 2026 and was lowest at 42.2% in October 2025.
- Across the 11 months ending August 2026, Salomon Ski’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 20.6% in January 2026 and was lowest at 14.2% in June 2026.
- Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 16.1% in October 2025 and was lowest at 10.2% in February 2026.
- Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 8.8% in February 2026.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 13% in October 2025 and was lowest at 9.8% in July 2026.
- Across the 11 months ending August 2026, Rossignol rose from 5th to 4th among ski and snowboard brands in New Zealand.
- Across the 11 months ending August 2026, Atomic fell from 4th to 5th among ski and snowboard brands in New Zealand.

## Compare search popularity between leading brands

- [Burton vs Salomon Ski: compare search popularity](/demand/nz/compare/burton-vs-salomon-ski): 48.1% against 16.5% Share of Search.
- [Burton vs K2: compare search popularity](/demand/nz/compare/burton-vs-k2): 48.1% against 12% Share of Search.
- [Burton vs Rossignol: compare search popularity](/demand/nz/compare/burton-vs-rossignol): 48.1% against 11.8% Share of Search.
- [Burton vs Atomic: compare search popularity](/demand/nz/compare/atomic-vs-burton): 48.1% against 11.6% Share of Search.
- [Salomon Ski vs K2: compare search popularity](/demand/nz/compare/k2-vs-salomon-ski): 16.5% against 12% Share of Search.
- [Salomon Ski vs Rossignol: compare search popularity](/demand/nz/compare/rossignol-vs-salomon-ski): 16.5% against 11.8% Share of Search.
- [Salomon Ski vs Atomic: compare search popularity](/demand/nz/compare/atomic-vs-salomon-ski): 16.5% against 11.6% Share of Search.
- [K2 vs Rossignol: compare search popularity](/demand/nz/compare/k2-vs-rossignol): 12% against 11.8% Share of Search.
- [K2 vs Atomic: compare search popularity](/demand/nz/compare/atomic-vs-k2): 12% against 11.6% Share of Search.
- [Rossignol vs Atomic: compare search popularity](/demand/nz/compare/atomic-vs-rossignol): 11.8% against 11.6% Share of Search.

## How did search popularity change for New Zealand ski and snowboard brands in August 2026?

- In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.
- In August 2026, Rossignol gained estimated Share of Search among ski and snowboard brands in New Zealand, from 10.1% to 11.8%.
- In August 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands in New Zealand, from 15.2% to 16.5%.
- In August 2026, Burton lost estimated Share of Search among ski and snowboard brands in New Zealand, from 53.1% to 48.1%.
- Estimated monthly branded searches for K2 in New Zealand rose 180.6% over 11 measured months, from 360 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Burton | 48.1% | 4.1K | -11.2% | Burton |
| 2 | Salomon Ski | 16.5% | 1.4K | +6.1% | Salomon Ski |
| 3 | K2 | 12% | 1K | 0.0% | K2 |
| 4 | Rossignol | 11.8% | 1K | +14.9% | Rossignol |
| 5 | Atomic | 11.6% | 980 | +16.7% | Atomic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Burton | 940 | 42.2% | 1 |
| Oct 2025 | Salomon Ski | 390 | 17.5% | 2 |
| Oct 2025 | K2 | 360 | 16.1% | 3 |
| Oct 2025 | Atomic | 290 | 13% | 4 |
| Oct 2025 | Rossignol | 250 | 11.2% | 5 |
| Nov 2025 | Burton | 710 | 49% | 1 |
| Nov 2025 | Salomon Ski | 220 | 15.2% | 2 |
| Nov 2025 | K2 | 180 | 12.4% | 3 |
| Nov 2025 | Atomic | 170 | 11.7% | 4 |
| Nov 2025 | Rossignol | 170 | 11.7% | 5 |
| Dec 2025 | Burton | 710 | 45.2% | 1 |
| Dec 2025 | Rossignol | 240 | 15.3% | 2 |
| Dec 2025 | Salomon Ski | 240 | 15.3% | 3 |
| Dec 2025 | Atomic | 190 | 12.1% | 4 |
| Dec 2025 | K2 | 190 | 12.1% | 5 |
| Jan 2026 | Burton | 860 | 45.5% | 1 |
| Jan 2026 | Salomon Ski | 390 | 20.6% | 2 |
| Jan 2026 | Rossignol | 230 | 12.2% | 3 |
| Jan 2026 | K2 | 210 | 11.1% | 4 |
| Jan 2026 | Atomic | 200 | 10.6% | 5 |
| Feb 2026 | Burton | 1.5K | 54% | 1 |
| Feb 2026 | Salomon Ski | 420 | 14.7% | 2 |
| Feb 2026 | Atomic | 350 | 12.3% | 3 |
| Feb 2026 | K2 | 290 | 10.2% | 4 |
| Feb 2026 | Rossignol | 250 | 8.8% | 5 |
| Mar 2026 | Burton | 1K | 47.2% | 1 |
| Mar 2026 | Salomon Ski | 360 | 17% | 2 |
| Mar 2026 | K2 | 300 | 14.2% | 3 |
| Mar 2026 | Atomic | 250 | 11.8% | 4 |
| Mar 2026 | Rossignol | 210 | 9.9% | 5 |
| Apr 2026 | Burton | 1K | 45.1% | 1 |
| Apr 2026 | Salomon Ski | 370 | 16.4% | 2 |
| Apr 2026 | K2 | 330 | 14.6% | 3 |
| Apr 2026 | Atomic | 290 | 12.8% | 4 |
| Apr 2026 | Rossignol | 250 | 11.1% | 5 |
| May 2026 | Burton | 1.3K | 42.8% | 1 |
| May 2026 | Salomon Ski | 490 | 16.1% | 2 |
| May 2026 | K2 | 460 | 15.1% | 3 |
| May 2026 | Rossignol | 440 | 14.5% | 4 |
| May 2026 | Atomic | 350 | 11.5% | 5 |
| Jun 2026 | Burton | 1.8K | 47.2% | 1 |
| Jun 2026 | Rossignol | 590 | 15.3% | 2 |
| Jun 2026 | Salomon Ski | 550 | 14.2% | 3 |
| Jun 2026 | K2 | 520 | 13.5% | 4 |
| Jun 2026 | Atomic | 380 | 9.8% | 5 |
| Jul 2026 | Burton | 4.6K | 53.1% | 1 |
| Jul 2026 | Salomon Ski | 1.3K | 15.2% | 2 |
| Jul 2026 | K2 | 1K | 11.7% | 3 |
| Jul 2026 | Rossignol | 870 | 10.1% | 4 |
| Jul 2026 | Atomic | 840 | 9.8% | 5 |
| Aug 2026 | Burton | 4.1K | 48.1% | 1 |
| Aug 2026 | Salomon Ski | 1.4K | 16.5% | 2 |
| Aug 2026 | K2 | 1K | 12% | 3 |
| Aug 2026 | Rossignol | 1K | 11.8% | 4 |
| Aug 2026 | Atomic | 980 | 11.6% | 5 |
| Sep 2026 | Atomic | — | — | — |
| Sep 2026 | Burton | — | — | — |
| Sep 2026 | K2 | — | — | — |
| Sep 2026 | Rossignol | — | — | — |
| Sep 2026 | Salomon Ski | — | — | — |

## What is being compared

- **Atomic**: Measured on the search terms “atomic ski”, “atomic ski boots”, “atomic snowboard”, “bent chetler atomic skis” and “redster atomic ski”, summed into one figure.
- **Burton**: Measured on the search terms “burton jacket”, “burton ripcord snowboard”, “burton ruler boa snowboard boots”, “burton ski”, “burton ski boots”, “burton ski gear”, “burton snow”, “burton snow backpack”, “burton snow boots”, “burton snow gloves”, “burton snowboard bindings”, “burton snowboard step on” and “snowboard burton process”, summed into one figure.
- **K2**: Measured on the search terms “k2 mindbender skis”, “k2 ski”, “k2 ski boots”, “k2 snowboard” and “ski k2 poacher”, summed into one figure.
- **Rossignol**: Measured on the search terms “rossignol”, “rossignol boots ski”, “rossignol com”, “rossignol near me”, “rossignol nz”, “rossignol ski”, “rossignol snowboard” and “rossignol tactic ski poles”, summed into one figure.
- **Salomon Ski**: Measured on the search terms “salomon ski boots”, “salomon ski clothes”, “salomon skis” and “salomon snowboard”, summed into one figure.

- [Atomic](/demand/nz/brands/atomic)
- [Burton](/demand/nz/brands/burton)
- [K2](/demand/nz/brands/k2)
- [Rossignol](/demand/nz/brands/rossignol)
- [Salomon Ski](/demand/nz/brands/salomon-ski)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ski and snowboard brands in New Zealand?

In August 2026, Burton was the most searched among ski and snowboard brands in New Zealand, with an estimated 4.1K branded searches and 48.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ski and snowboard brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ski-and-snowboard-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ski-and-snowboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.